I was looking for a 5 wt fly rod and on trawling the internet came upon your advert including a Greys GT40. After some price comparisons it was apparent your price was some £20 less than anything... See more
Company replied
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Ordered Guideline Vosso reel and changed my mind on size after ordering. No problem for SF who did this without issue and bettered the price of major competitor. Emails answered promptly and efficient... See more
Company replied
3 weeks on and still no item arrived, a couple of apology emails but that’s not helping me get out fishing, ordered from another supplier now If you don’t have it in stock don’t list it for sale then... See more
Company replied
Very slow to confirm some items ordered were out of stock. Eventually took a month to get my order and that was only by accepting substitutions. They are competitively priced but only if you don't m... See more
Company replied
Company details
Written by the company
SeriousFishing.com is a Premier Outfitter of Clothing, Tackle and Gear for Fly Fishing, Sea Fishing, Carp Fishing, Coarse Fishing, Bass Fishing, Game Fishing, and Predator Fishing. Low prices, with worldwide shipping.
Contact info
Unit 6, Pennybridge Business Park, Pennybridge Ind. Estate, BT42 3HB, Ballymena, United Kingdom
- 028 2585 0000
- sales@seriousfishing.com
- seriousfishing.com
The postage just took to long for me
The postage just took to long for me, almost 3 weeks for my goods to arrive, competitive prices and good quality but just to slow, 🙁
11 November 2023
Unprompted review
The staff in here are excellent
The staff in here are amazing. Darren, Tom and Trevor have been so helpful to my 13yr old fishing fanatic son. They are interested and have given him excellent honest advice. Very reasonable prices too. We frequently shop here.
13 October 2023
Unprompted review
Fabulous company
Brilliant! Good communication updates and quick delivery.
20 November 2023
Unprompted review
Reply from Serious Fishing
Many thanks for the review! Please do keep us in mind for any future fishing purchases!
Reply from Serious Fishing
Thanks for the 5 stars Steve!
Serious Fly Fishing the place to go for your fly tying needs
Serious Fly Fishing is a super online fly shop, they are my go to place when I need materials and hooks.
19 November 2023
Reply from Serious Fishing
Thanks for the review Robert. Please do keep us mind for any future purchases!
I received my order on time for these…
I received my order on time for these two rods were Christmas gifts for my two brothers. There is no doubt that they are going to like them.
7 December 2023
Unprompted review
Reply from Serious Fishing
Thanks for the review Jose. I hope your brothers enjoy using their new rods!
Reply from Serious Fishing
Thanks for the 5 star rating Alan!
Reply from Serious Fishing
Thanks for the review William!
Took 5 days
Took 5 days to email me that items not in stock and may be in next wk,
22 November 2023
Unprompted review
Reply from Serious Fishing
Good afternoon. Apologies for the delay with your order. We currently list goods as "Stock available" for items we can obtain from our suppliers in approx. 3-5 days and would usually be in touch if it goes beyond this timeframe. Whereas any goods we hold stock of will note "In stock, ready to ship". Our team aim to keep customers as up-to-date as possible if there are any unexpected delays.
Unfortunately we are unable to advise further without a name or order number.
It took around 3 and half weeks to…
It took around 3 and half weeks to complete my delivery and they have sent me a wrong rode instead of Right side the reel was in the Left side, and there wasn't any description was given regarding it...
19 October 2023
Reply from Serious Fishing
Hi Joshua. I'm very sorry to hear of the issues. I'm unsure if you received our previous email updates noting stock delays.
I have checked with Neil from our shop regarding your rod combo and he has noted the reel is ambidextrous. If you may wish to contact us and we can advise how to change to your preference.
First class company.
Great product's price and delivery.
All round great company to deal with.
15 October 2023
Reply from Serious Fishing
Thanks Tony. We appreciate the 5 stars! Hope we can be of assistance again soon!
Brilliant service.
Kept me informed at all times.
Sadly let down by their suppliers.
Otherwise brilliant service.
14 October 2023
Reply from Serious Fishing
Thanks for the review John! We're pleased to hear a member of our team kept you well updated!
Reply from Serious Fishing
Hi Robert. We're pleased to hear you were happy with the pricing! If there are any goods you require urgently, please do not hesitate to contact us and we can confirm availability.
The ultimate test of any fishing rod is…
The ultimate test of any fishing rod is its performance on the water, and the rods from this store consistently deliver. Their quality and craftsmanship translate into improved casting distance, accuracy, and fish-fighting capabilities, leading to more successful and enjoyable fishing trips.
22 October 2023
Unprompted review
Reply from Serious Fishing
Thanks for the review Phoebe! We're pleased to hear the fishing rods have served you well!
Reply from Serious Fishing
Thanks for the 5 star rating David!
I received my order ahead of time
I received my order ahead of time, great service. I would highly recommend
24 September 2023
Reply from Serious Fishing
Many thanks for the positive feedback Adrian!
Awful experience
Awful experience, automated responses to my issue of over a months delay on delivery. Was told I would be contacted by Serious fishing but never heard from anyone, even after I took time to say I wouldn’t be posting a poor review on line (as prompted by Serious fishing). Suggest you get actual people to look at your customer feedback and not bots, extremely poor customer service.
17 September 2023
Reply from Serious Fishing
Hi Chris. I'm sorry to hear of the issue. Upon checking, an automated reply was sent but also a follow-up email was sent 11th September (this may possibly have feel into your junk mail folder). In the email we apologised for the delay in responding as our usual customer service representative was on annual leave and we provided tracking and arrival date for your order. We have attempted to phone to discuss this but have had a little difficulty getting through.
Huge let down!
Ordered an item, which on the website didn’t say out of stock, it just wrote will ship in approx 3-5 days.
5 days later, I still didn’t have the item, just one email saying their were delays in stock.
9 days later still nothing so I emailed and got a response saying their are delays and it’s going to be 7 days more before they HOPE to get stock.
So by the time I would get it a month would of gone past.
This was for a 13 year olds present, which I ordered well before his birthday and now it’s gone past and I still have nothing. Every day he phones for an update just for me to disappoint him more.
Please Serious Fishing just state the item is out of stock for up to 3-4 weeks so people looking for items know where they stand!!
5 October 2023
Unprompted review
Reply from Serious Fishing
Hi Mark. As per our email, any goods we do not stock note an approximate shipping timeframe - in stock goods note "In stock, ready to ship" instead. This allows our customers access to a wider range of goods. Apologies once again as this timeframe was extended on this occasion. Upon checking, your order was cancelled and refunded as requested.
Product arrived
Product arrived today ordered about 3 weeks ago thought id come back and give a review as Amy the sales woman kept me up to date with everything and apologised - very pleased with the communication even tho the order was delayed - bought a nice Pen 5000 combo
2 October 2023
Unprompted review
Reply from Serious Fishing
Many thanks for the review. We're pleased to hear you were happy with how you were updated - apologies once again for the delay with the order. We hope you enjoy using the product!
Excellent service
10 September 2023
Reply from Serious Fishing
Many thanks for the 5 star review William!
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