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Company details

  1. Children's Clothing Store
  2. Baby Clothing Store

Written by the company

ROOBiE was born from a simple idea: kids’ clothes should be stylish, practical, and built for real life. When my little boy Reu was born, people always asked where his outfits were from, most came from small Australian boutiques with that easy, fun, effortless style. I wanted to bring that same vibe closer to home, so ROOBiE was created. We keep things simple with a core collection in four signature colours, designed to mix, match, and make mornings stress-free. Every drop ties back to those tones, so your little one’s wardrobe just works. Oversized fits mean clothes last longer as your child grows, giving you more wear and less waste. Our pieces are made from quality fabrics, mainly 100% cotton, soft, durable, and designed to survive spills, cuddles, and playground chaos. ROOBiE is built by a mum, for mums (and dads too), with comfort, style, and everyday adventures in mind. We’re not fast fashion. We’re thoughtful design, good vibes, and community. Basics don’t have to be boring, they just have to be brilliant. Made for mini adventures. Built to last. Worn with style.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

20 reviews

5-star
4-star
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1-star

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great quality clothing

Great quality clothing, love to support a small mum run business! Well packaged deliveries and great selection!

1 June 2026
Unprompted review
Rated 5 out of 5 stars

We have just received our first order…

We have just received our first order from Roobie from their SS26 collection and I am so impressed. The products were beautifully packaged and the quality of the sets we ordered are amazing. We will definitely be buying more!

2 June 2026
Unprompted review
Rated 5 out of 5 stars

We absolutely love Roobie! 🫶🏼

Absolutely love Roobie! We’ve had the 4-in-1 reversible coat and it’s been one of the best purchases we’ve made for Ovie. The quality is fantastic, it’s practical and it still looks gorgeous!

We’ve just ordered some rompers and a reversible bucket hat from the new summer collection because we were so impressed with our first order. The styles are beautiful, the fabrics are lovely and soft and I love that the oversized fit gives you so much extra wear!

You can really tell this brand has been created by a parent who understands what families actually need. Stylish, comfortable, great quality and made to last. We’ll definitely be ordering again! 🫶🏼🤍✨

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Order a lovely little set from this…

Order a lovely little set from this business and quality of the clothing is amazing, so many gorgeous designs. Also super quick delivery and lovely little touch with the packaging.
Would highly recommend

2 June 2026
Unprompted review
Rated 5 out of 5 stars

Incredible clothes for our mini me’s

I came across this brand through recommendations and I recently made an order on their new SS26 collection and their items are incredible. I ordered pretty much the whole collection for my 7 month old and 3 year old. The quality is amazing meaning my 3 year old will be able to pass down the clothes! The customer service is brilliant and delivery was fast. Will definitely be ordering again

1 June 2026
Unprompted review
Rated 5 out of 5 stars

Amazing quality and service

I've ordered quite a bit from Roobie already and there's not one thing I've been disappointed by. The communication has been amazing, delivery fast and all the pieces are stunning and great quality. I love how it all mixes and matches so well and can't wait to see what will come in the summer months to order some more!

11 January 2026
Unprompted review
Rated 5 out of 5 stars

Our new fav online shop

Our new fav online shop! Everything we've had (and we've got something from every range!) has been amazing. The colour palette it beaut, the customer service is second to none, and the products themselves are just gorgeous! 10/10

28 December 2025
Unprompted review
Rated 5 out of 5 stars

I’m honestly so impressed with Roobie

I’m honestly so impressed with Roobie. The quality is beautiful — soft, comfy, and clearly made with kids (and mums) in mind. The colours are exactly my vibe: calm, neutral, and timeless, so everything just works together without overthinking outfits.

8 January 2026
Unprompted review
Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ We absolutely love ROOBiE!

⭐️⭐️⭐️⭐️⭐️
We absolutely love ROOBiE! The reversible hats are not only super practical but also beautifully made, the quality is just gorgeous. You can really tell how much thought and care has gone into the designs, and as a fellow mum I really appreciate what the brand is all about. It’s so nice to find a company that combines style, comfort and quality for little ones. Highly recommend!

3 October 2025
Unprompted review

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