ROL Cruise Reviews 

8,514
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 2,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, professional, and knowledgeable, ensuring that every detail of the holiday planning is handled with great care. Travelers consistently note that the booking process is exceptionally efficient, making it easy to arrange complex trips while always offering very competitive prices. However, some customers also noted occasional communication hurdles, expressing frustration with delays or challenges regarding after-sales support and third-party bookings. A small number of people also experienced issues with unexpected price variations or coordination problems when managing changes to their travel plans.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently describing them as very helpful, knowledgeable, and... See more

Booking process

Clients share positive opinions on booking process, frequently highlighting how quick and straightforward the... See more

Service

Reviewers mention positive feedback about service, noting that staff are consistently courteous, friendly,... See more

Customer service

Users describe positive interactions with customer_service, consistently praising the professional and... See more

Price

People report positive experiences with price, often highlighting very good and competitive rates. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We Recieved brochure that morning on going through was interested in Oceania cruise, we watched a couple of clips on U.tube. we phoned and spoke to Jake Explained what we were interested in... See more

Company replied

Rated 5 out of 5 stars

Liam and his concierge team are so professional and knowledgeable. We always get contacted the same day when we have a query. Over 1,500 nights on board booked through ROL, everything has been... See more

Company replied

Rated 5 out of 5 stars

The service we received from ROL has been very good and ROL acknowledges our loyalty and continues to give us discounts when we book cruise. Hopefully the allowed baggage weight can be increased for f... See more

Company replied

Rated 5 out of 5 stars

I am a member of the ROL VIP Concierge service and always find them extremely helpful. This latest contact with them was no exception. Friendly, professional, knowledgeable. Listened to what I need... See more

Company replied


Company details

  1. Cruise Travel Agency
  2. Cruise Agency

About ROL Cruise

Written by the company

ROL CRUISE, THE UK'S NO1 INDEPENDENT CRUISE SPECIALIST

At ROL Cruise, we're passionate about delivering exceptional cruise experiences that go above and beyond, creating unforgettable memories for our customers. With over 30 years of expertise in the travel industry, we specialise in crafting tailor-made cruise holidays that cater to the unique preferences and desires of each individual client.

As one of the UK's No1. Independent Cruise Specialist, we take pride in offering a wide range of cruise packages from renowned cruise lines, ensuring our customers have access to a diverse selection of destinations, itineraries, and ships.

Whether you're dreaming of exploring the stunning fjords of Norway, soaking up the sun on the idyllic beaches of the Caribbean, or embarking on an adventure to Antarctica, we have the perfect cruise holiday for you.

At ROL Cruise, our mission is to ensure our customers experience the difference and embark on extraordinary cruise adventures that surpass their expectations. Whether you're a seasoned cruiser or planning your first voyage, we're here to turn your cruise holiday dreams into reality.

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Contact info

4.9

Excellent

TrustScore 5 out of 5

9K reviews

5-star
4-star
3-star
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1-star

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4.9

All reviews

(8,514)

2,381 reviews in the last 12 months

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Rated 4 out of 5 stars

Oceania booking

Prompt telephone call in response to my enquiry, helpful information offered

24 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your review. We're pleased that we were able to respond to your enquiry promptly and provide the information you needed. Thank you for choosing ROL Cruise, and we appreciate you taking the time to share your experience. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Friendly helpful person on the end of…

Friendly helpful person on the end of the line.

24 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your review. We're pleased to hear that you found our team member friendly and helpful. Thank you for choosing ROL Cruise, and we look forward to assisting you again in the future. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 4 out of 5 stars

When booking the original assistant was…

When booking the original assistant was great but when a question about part of the holiday needed confirmation he promised to phone us back within a few minutes. 2 hours later we rang again as no phone call to get an answer. It was a question of space on the guided part of a cruise/touring Italy holiday. We could have lost this holiday due to the delay as very few places left. Not the usual efficiency of ROL

22 July 2026
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Reply from ROL Cruise

Thank you for your review. We're delighted that your initial booking experience was a positive one. However, we're sorry that there was a delay in getting back to you with the information you needed. While we're pleased you were ultimately able to secure your holiday, we regret that this part of your experience fell short of the high level of service you have come to expect from ROL Cruise. Thank you for bringing this to our attention. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Helpful agent

Helpful agent, easy booking

20 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your review. We're delighted to hear that you found our agent helpful and that your booking experience was straightforward and easy. Thank you for choosing ROL Cruise, and we hope you have a wonderful holiday. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

I had already chosen the cruise that I…

I had already chosen the cruise that I wanted to go on. Rang ROL to see if they could better the brochure price and they were able to do so.

23 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your review and for choosing ROL Cruise. We're delighted to hear that, after finding your ideal cruise, our team was able to secure you a better price than the brochure fare. Providing great value alongside expert service is something we always strive for, so it's wonderful to know we could help you save on your holiday. We appreciate you taking the time to share your experience and look forward to assisting you with your future cruise plans. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 2 out of 5 stars

They don’t call you to book!

I joined ROL cruises online. Love that escapism which comes with their almost daily brochures through the post. But when I tried to book a cruise I missed their call once. Tried returning the call but it was a long process. Never heard from them again so we booked with Iglu Cruises! All that money on promotion and they don’t bother ringing you.

24 July 2026
Unprompted review
ROL Cruise logo

Reply from ROL Cruise

Thank you for your review. We're sorry to hear that your experience fell short of expectations. We understand how disappointing it must have been after missing our call and then not receiving any further contact, particularly when you were looking to make a booking. Thank you for taking the time to share your feedback. We have passed your comments to our Sales Team for review, as we are always looking for ways to improve our service and follow-up processes. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 4 out of 5 stars

Online Price always seems to increase when going to booking

Received email giving a price for the cruise. Within an hour price had gone up by £200pp. It seems to happen all of the time hence 4 stars not 5.

23 July 2026
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Reply from ROL Cruise

Thank you for your review. We're sorry to hear of your frustration regarding the price change. Cruise pricing is fluid and can fluctuate frequently based on availability, demand, and promotional offers from the cruise line. Unfortunately, this can sometimes result in fares increasing or decreasing within a short period of time. We do understand how disappointing it can be when a price changes after you've received a quotation, and we appreciate your feedback. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Very friendly and helpful when booking…

Very friendly and helpful when booking first cruise

22 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your lovely feedback. We are delighted to hear that you found our team friendly and helpful when booking your first cruise. We hope you have a wonderful holiday and look forward to assisting you again in the future. If we can be of further assistance, please do get in touch. Kind regards, The ROL Cruise Team

Rated 5 out of 5 stars

Service and Value

Logan was very professional and knowledgeable. He went over and above to get us the best deal without being pushy. Great Service

22 July 2026
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Reply from ROL Cruise

Thank you for your wonderful review. We're delighted to hear that Logan provided such professional and knowledgeable service. It's great to know that he went above and beyond to secure the best deal for you while ensuring you felt comfortable and never under pressure. We'll be sure to pass on your kind comments to him. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars
ROL Cruise logo

Reply from ROL Cruise

Thank you for your kind review. We're pleased to hear that you found a great price and that our agent was understanding and helpful throughout the booking process. We truly appreciate your feedback and are delighted we could assist you in finding the right cruise. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Staff were very good

Staff were very good, knowledgeable and most helpful . Happy with what I booked.

20 July 2026
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Reply from ROL Cruise

Thank you for your lovely review. We're delighted to hear that our team was knowledgeable, helpful, and able to assist you in finding the right cruise. It's wonderful to know you're happy with your booking, and we truly appreciate you taking the time to share your experience. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars
ROL Cruise logo

Reply from ROL Cruise

Thank you for your kind review. We're delighted to hear that you found our service quick and helpful. We really appreciate your feedback and hope to assist you again in the future. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 1 out of 5 stars

Great at Selling — Terrible at Supporting Once You've Paid

This is my first experience booking with ROL Cruise and, unfortunately, it will also be my last.

Booking reference QB:600390. I first requested a quotation on 19 June to add the APT Hanoi extension to my holiday. More than a month later, despite several follow-up emails and a formal complaint, I still have not received the quotation or any meaningful update. A deadline I set for a response has now passed without any reply.

ROL seems very keen to market and sell cruises, with regular brochures and promotional material arriving, but once you've booked and paid, the level of customer service appears to change dramatically.

I appreciate that APT uses a third party for flight quotations, but as ROL's customer I expect ROL to manage that process and keep me informed. Waiting over a month for a simple quotation is unacceptable.

I paid for this holiday in full and expected a much higher standard of after-sales service. Based on this experience, I would not book through ROL again or recommend them to others.

22 July 2026
Unprompted review
ROL Cruise logo

Reply from ROL Cruise

Thank you for taking the time to share your feedback. We are very sorry to learn of your experience and sincerely apologise for the frustration and disappointment caused by the delay in receiving your quotation.

We note that a member of our Customer Services team has now spoken with you directly regarding this matter. However, we fully appreciate that this should not have taken so long and that the lack of updates throughout the process fell short of the level of service you rightly expected after booking your holiday with us.

Whilst we work closely with our travel partners and suppliers to obtain quotations and arrange booking amendments, we recognise that it is our responsibility to keep our customers informed and updated. We understand how disappointing it must have been to wait more than a month for a response, particularly after making several follow-up enquiries and submitting a formal complaint.

Please accept our sincere apologies for the inconvenience and frustration this has caused. Your comments have been noted and shared with the relevant teams as we continually review our processes and customer communications to help prevent similar situations from occurring in the future.

Thank you again for bringing this to our attention, and we are sorry that your first experience with ROL Cruise has left you feeling disappointed.

If we can be of further assistance, please do get in touch.

Kind regards,
The ROL Cruise Team

Rated 5 out of 5 stars

Good service

Good service. Really helpful.

21 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your review. We’re pleased to hear that you received good service and found our team really helpful. Your feedback is greatly appreciated, and we’re delighted that we could assist you. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Yet another cruise booked through ROL

Yet another cruise booked through ROL! The staff at ROL are always very helpful, knowledgeable and professional, as was my experience with Leona when booking this latest cruise. Many thanks Leona.

21 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for booking another cruise with ROL and for taking the time to leave such a lovely review. We're so pleased to hear that you continue to find our team helpful, knowledgeable and professional. It's great to know that Leona made your latest booking experience an enjoyable one, and we'll be sure to pass on your kind words to her. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Excellent help with booking a cruise

Excellent help with booking a cruise

20 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your wonderful review. We’re delighted to hear that you received excellent help with booking your cruise. Our team is dedicated to making the booking process as smooth and enjoyable as possible, so it’s fantastic to know we were able to assist you in finding the perfect cruise. We truly appreciate your kind feedback and look forward to helping you plan another unforgettable holiday in the future. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Huge effort was made to make sure we…

Huge effort was made to make sure we were getting a good deal on a cruise.

20 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your lovely review. We're delighted to hear that our team made such a huge effort to help you secure a good deal on your cruise. Your kind feedback is greatly appreciated, and we look forward to assisting you again in the future. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Helpful and friendly as always

As usual Sally was really helpful and found exactly what we wanted. Such a friendly and professional service. I would recommend ROL to anyone and have done in the past.

20 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your wonderful review. We're delighted to hear that Sally was able to find exactly what you were looking for and provide the friendly, professional service you've come to expect. It means so much to receive your recommendation, and we're especially grateful that you've recommended ROL Cruise to others in the past. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Excellent cruise offer and attentive…

Excellent cruise offer and attentive and friendly service

5 June 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your lovely review. We're delighted to hear that you were pleased with both the excellent cruise offer and the attentive, friendly service you received. Your kind feedback is greatly appreciated, and we look forward to helping you plan your next holiday. If we can be of further assistance, please do get in touch. Kind regards, the ROL Cruise Team

Rated 5 out of 5 stars

Good customer service

I felt the customer sales helpline was great. I can’t remember his name but the operator who booked our holiday was very helpful and gave good imformation. Felt the price was very good.

19 July 2026
ROL Cruise logo

Reply from ROL Cruise

Thank you for your lovely review. We're delighted to hear that you had such a positive experience with our sales team and found the booking process helpful and informative. It's great to know that the service you received made planning your holiday easy and that you were pleased with the value of your booking. Thank you for choosing ROL Cruise. We hope you have a wonderful holiday. If we can be of further assistance, please do get in touch. Kind regards,
The ROL Cruise Team

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