Red.co.uk Reviews 418

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, patience, and helpfulness, making the process of obtaining life insurance clear and stress-free. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and explain complex information in an easy-to-understand manner. The overall service is frequently described as efficient, easy, and reassuring, with consumers appreciating the smooth user experience and the ability to find affordable policies tailored to their specific requirements. However, some customers also noted issues with customer service, describing it as poor or inconsistent. A few people felt that the company was pushy in trying to switch them to new policies, regardless of their current coverage, and others mentioned that the company was not consistent in following through with their commitments.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Service

Customers had positive experiences with service. Many reviewers praised the professional, friendly, and... See more

User experience

People report positive experiences with user experience. Customers consistently highlight the ease and... See more

Price

Clients share positive opinions on price. Many reviewers found the pricing to be very reasonable and... See more

Based on these reviews

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the futu... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

Kieran was incredible during our entire conversation. He made sure I was understanding everything. When I told him where I am from, he made a quick research about my country and made feel comfortable... See more

Company replied


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency
  4. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.9

Excellent

TrustScore 5 out of 5

418 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 11% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Hi Kieran was a fantastic helper and…

Hi Kieran was a fantastic helper and made takeing out life insurance fun and easy and listen to what I needed and also listen to my poor banter Thank you and looking forward to getting my red teddy with a Swindon badge 😆

21 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Harry,

Thanks so much for your lovely review — I’m delighted Kieran made taking out your life insurance fun and easy, and that he listened to what you needed (and your poor banter!). We’ll pass on your thanks and your Swindon teddy request — hope it arrives soon.

Also, don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red — we really appreciate it.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very helpful

Very helpful, any question I had was answered straight away. I can't thank Oliver enough. His bubbling energy , has given me the feeling that I ve known him for years. Thank u Oli so much , and also for my little grandson's birthday wishes. Thank u x

20 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review — we’re delighted our agent was so helpful and answered your questions straight away.

It’s wonderful to hear his “bubbling” energy made you feel so comfortable, and that he even remembered your little grandson’s birthday — I’ll be sure to pass this on to him.

If you’d like to share the Red experience, our refer-a-friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your kind words — they really make a difference.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very helpful and polite got wot we…

Very helpful and polite got wot we wonted and will be certainly be using you again and will be telling all our friends about ur service keep up the good work guys

17 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Angela,

Thank you so much for your lovely review — we’re delighted our agent was very helpful and polite and that you got what you wanted. It’s fantastic to hear you’ll be using us again and recommending us to friends.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy — look out for the “Refer a Friend” link in your emails and texts from us.

Your feedback really helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The customer service team are amazing

The customer service team are amazing, all very polite and professional.

10 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely feedback — we’re delighted the customer service team were polite and professional. I’ll pass your kind words on to the team.

Also, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great customer service

Great customer service, friendly and very helpful, glad I went with them 👍

15 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Brandon,

Thanks so much for your lovely feedback — we’re delighted to hear our customer service was friendly and helpful and that you’re glad you chose us. Your kind words really mean a lot to our team and help us keep delivering great service.

If you’re interested, our Refer a Friend programme gives you a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very nice guy and helpful

Very nice guy and helpful

15 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Stefanie,

Thank you so much for your lovely feedback — we’re delighted to hear our agent was very nice and helpful. We really appreciate you recognising their efforts.

If you know someone who might benefit from our service, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My life insurance was so easy to get…

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the future it was a relief to have someone and a team so understanding! I would recommend everyone go with red to get the life insurance policy started

14 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Bethany,

Thank you so much for your lovely review — we’re really pleased Noah and the team made getting life insurance easy for you. It’s wonderful to hear he was genuine and helped you understand how your policy will work as a young mum. Your recommendation means a lot to us.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.they refer that takes a policy.

If there’s anything more we can do, please do get in touch — we’re here to help.

Thanks,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars
Red.co.uk logo

Reply from Red.co.uk

Hi Evy,

Thank you so much for your lovely feedback — we’re thrilled Denis was just amazing! We’ll pass your kind words on to him; it’s great to know our agents are making a positive difference.

Don’t forget our refer-a-friend programme: for every person you refer you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for sharing — your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 1 out of 5 stars

RED INSURANCE/whatsap!!

Had a link I was given by so called RED INSURANCE through WHATSAP which I've had a few convos regarding life insurance for myself said they call but never did so I messaged again person apologised for the mess o whatsap..feels like a scam bur I've not given any bank details etc..anyone else know if RED use whatsap I've given up haha

3 March 2026
Unprompted review
Rated 5 out of 5 stars

Straight forward and easy to deal made…

Straight forward and easy to deal made things simple

10 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Gary,

Thanks so much for your feedback — we’re really pleased to hear you found everything straightforward and easy to deal with, and that we made things simple for you.

If you know anyone who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Absolutely fantastic and professional…

Absolutely fantastic and professional people .

Dennis fantastic work

9 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Imran,

Thank you so much for your kind words — we’re delighted you found our team absolutely fantastic and professional, and that Denis (our agent) did such a fantastic job. We’ll pass your feedback on to him; comments like this really motivate the team.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Matt and Pete were so friendly and…

Matt and Pete were so friendly and knowledgeable. Made a normally boring topic enjoyable to sort

7 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Claire,

Thank you so much for your lovely review. We’re delighted Matt and Pete were so friendly and knowledgeable and made a normally boring topic enjoyable to sort. We’ll pass your kind words on to the agents.

If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The agent

The agent, give me all the history of your company and ask all the right questions, to get to know My background of health, it's was about a hour, the service was faster after all the information was given, She was very helpful about getting me a price that I can afford at this moment. Thanks T Johnson

7 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Thomas,

Thank you for your lovely 5-star review. I’m really pleased our agent took the time to gather your background, asked the right questions and was able to speed things up once the information was provided. It’s great to hear they found a price that works for you — thank you for recognising their help.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Your feedback helps us keep delivering the care and collaboration we strive for — thanks again for sharing.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Information was clear

Information was clear. Very nice guy.

7 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely review. We're really pleased the information was clear and that our agent was very nice — we’ll pass your kind words on.

If you know anyone who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Best wishes,
Nikki Red, Trustpilot Team

Rated 4 out of 5 stars

Incredible performance from one your…

Incredible performance from one your employee

30 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Ike,

Thank you for your kind words — we’re delighted to hear about the incredible performance of one of our agents. We’ll pass your praise on to them and the team; it really makes a difference.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I must say Claire made it all easy and…

I must say Claire made it all easy and nice for me.her communication style, putting me through it exceeded my expectations, she was patient with me,and an active listener and she made me feel valued.
I surely will recommend RED 👌 ☺️

1 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Agnes,

Thank you so much for your lovely review. I’m delighted Claire made the process easy and enjoyable — it’s great to hear her communication, patience and active listening made you feel valued. We really appreciate you recommending RED.

If you’d like to share the good experience, remember our Refer a Friend offer: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your kind words.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars
Red.co.uk logo

Reply from Red.co.uk

Dear Tracy,

Thank you so much for your lovely review — we’re delighted to hear you received great customer service. We’ll pass your feedback on to the team.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Red Insurance Assistance.

Red, through Kieran, have given me what I believe to be the best policy for my needs and peace of mind that I am covered for a few years more.

30 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi John,

Thank you for your lovely review — we’re delighted Kieran could find the right policy for your needs and give you the peace of mind of cover for a few more years. We’ll be sure to pass your thanks on to him.

Your feedback helps us continue to deliver the service our customers expect. For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I spoke Dennis and was really nice and…

I spoke Dennis and was really nice and helpful. Went through with everything and made sure I understood. Great service.

26 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Rubina,

Thank you so much for your lovely feedback — I’m really pleased Denis was so nice and helpful and took the time to go through everything to make sure you understood. I’ll pass your kind words on to him and the team.

If you know anyone who might benefit from our cover, remember our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

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