Reassured - Life Insurance Reviews 

102,436
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 14,119 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and clear explanations. Many people found the service excellent, appreciating the stress-free process and feeling at ease. Reviewers often highlight that agents provided options without pressure, making the experience comfortable and affordable. Consumers frequently noted the staff's extensive knowledge and ability to explain complex information simply. People also appreciated the personalized and compassionate approach, which made them feel understood and supported throughout the process.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness and... See more

Service

Customers consistently note positive experiences with service, often highlighting the helpfulness and clarity... See more

User experience

Reviewers mention positive feedback about user experience, highlighting that the process was easy to... See more

Price

Clients share positive opinions on price, with many finding the monthly premiums affordable for the level of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Connor helped me organise my life insurance. I’ve just recently lost my mom & it made me realize I need to get things put in place for myself and mostly for my family whenever I pass away. He made it... See more

Rated 5 out of 5 stars

I was really nervous about getting life insurance they’d lots of questions to answer and it does take a little while getting through it all. But I’m so glad I did make the move and get cover and it’s... See more

Rated 5 out of 5 stars

Service was very professional Staff took me through step by step guide giving me options on what policies were appropriate for my needs Every question asked was answered, stress free Overt all... See more

Rated 5 out of 5 stars

Lauren, the agent, was polite, cheerful and a delight to talk to. She was well informed and explained everything very clearly. I have a hearing problem, but not once did i have to ask her to repeat an... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

102K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.8

All reviews

(102,436)

13,961 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The guy taking to me think it was James…

The guy taking to me think it was James ? Was lovely he took his time with me explaining everything slowly and answering all my questions as I don’t always take in what people say with my anxiety but he put me at ease and was very calm with me a really nice pleasant man and a credit to you ⭐️⭐️⭐️⭐️⭐️

22 July 2026
Rated 5 out of 5 stars

My experience with Chris was very…

My experience with Chris was very pleasant, having Chris call me to talk me through my current policy . He is very calm and not patronising. He always stop to answer my questions in the middle of his sentences.

He is not irritated with the fact that I keep asking him to repeat anything I don’t understand in his explanation.

I feel comfortable speaking with him and I am able to get the right policy to join with my initial one. Thank you Chris you are a shining star👍🙏

22 July 2026
Rated 5 out of 5 stars

Dan was fantastic

Dan was fantastic and explained everything clearly and even took the time to go back and change a few things. I took out a 30 year policy

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Nathan and Rachel are excellent

Nathan and Rachel were very friendly and customer focused, explained things thoroughly and clearly, made an effort to sound engaging which is understandably difficult when you're asking the same questions everyday over and over. I appreciate their manner so much. thank you both. apologies for the late review. they helped me a month or so ago

30 June 2026
Unprompted review
Rated 5 out of 5 stars

Reassured service:- prompt, very informative, helpful, amicable and efficient

As retired adults, my wife and I consider the task of arranging an appropriate life assurance policy or policies to meet our families future needs, is a very important and responsible action that should not be put off until it is too late. .

I have very recently been seeking to arrange a Guaranteed Over 50 Plan for my wife in conjunction with her wishes, this was intended to be the same as my own existing plan which I had set-up, with the assistance of 'Reassured' Insurance Services through Sunlife in Dec 25. I had previously found Reassured service to be very helpful, amicable and efficient in providing the appropriate support I needed to enable me to consider and choose a plan that suited my needs. I had retained the contact details of the person I had previously dealt with as I knew I may wish to review and /or enhance my existing policy at some future point. The same Reassured staff member responded to my request very promptly enabling us to arrange a discussion to consider our needs. With Reassured's assistance we identified what we needed, the whole process was very efficient and a positive experience. We have also made a date to hold a future review.

I also took the opportunity alongside arranging a policy for my wife, to review and enhance my own Guaranteed Over 50 Plan with Sunlife, which I am very happy with.

Thankyou Reassured.

21 July 2026

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