Pure Retirement Ltd Reviews 

565
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 150 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being polite, knowledgeable, and always ready to answer any questions or queries with a personal touch. People also appreciate the prompt and efficient service, noting that requests and general applications are handled smoothly without any unnecessary hassle. Some reviewers were not happy with the processing speed, mentioning that accessing funds can sometimes take longer than expected or require careful planning. Consumers also pointed out that specific procedures like requesting funds or property valuations can sometimes feel quite slow and could definitely be improved.

What people talk about most

Service

Users describe positive interactions with service, highlighting the friendly, helpful, and professional... See more

Staff

Customers consistently note positive experiences with staff, highlighting a professional, friendly, and... See more

Customer service

People report positive experiences with customer service, noting that real people answer phone calls... See more

User experience

Clients share positive opinions on user experience, describing the overall process as seamless, quick, and... See more

Response time

Customers report great satisfaction with response times, highlighting prompt answers to questions and smooth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more

Rated 5 out of 5 stars

The whole experience was very easy and clear to understand. Every step was explained clearly with a kind and respectful understanding. There were regular updates of each process and short courtesy cal... See more

Rated 5 out of 5 stars

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy Your life without the extra cost of selling and upheaval of finding a new home. The... See more

Rated 5 out of 5 stars

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to... See more


Company details

  1. Non-Bank Financial Service

Written by the company

Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

565 reviews

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4.7

All reviews

(565)

144 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Process could have been quicker.

The process was largely handled by the financial adviser Age Partnership. Their agent impressed with his knowledge and thoroughness in preparing for my application for a further release of equity. My only criticisms are that the process was rather drawn out and that it was not made clear early on that I would not need a solicitor this time. I was also surprised that a formal valuation of my property was required this time, whereas it was not for my first application about 5 years ago.

When it came to the part played by Pure Retirement, that seemed to consist of checking on what stage had been reached. Unfortunately, several days were wasted in obtaining the funds because, after I had returned the completed acceptance form, someone phoned to say that it was not the latest version and that I would have to complete the latest form. When this arrived, I checked it carefully and found that it was identical to the first. Also, the covering letter was not addressed to me but to "Sirs", whereas the first, which I had been told was wrong, was correctly addressed to me. When I phoned to point this out, reference was made to a manager, who decided that the form I had already returned was acceptable.

3 November 2025
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Hi Joseph, thanks for taking the time to leave some feedback and for flagging the difficulties you've experienced. We're sorry for all the confusion, we've passed it onto the relevant teams to review our processes and make sure we offer the best possible customer experience.

Many thanks,
The Pure Retirement team

Rated 5 out of 5 stars

So easy to access the money that I needed

I wanted to take some more of my draw down for a bathroom refurbishement and it was so easy to send in the request for the extra money. I had a phone call to check on a few details and then once I'd returned my completed form the money was in my account in good time.

6 October 2025
Unprompted review
Rated 5 out of 5 stars

Ever since we applied for Equity…

Ever since we applied for Equity Release, we have been treated very well. Nothing has been any trouble and everyone I have spoken to have been great with information and explanation if I needed it. We have a drawdown facility and we have used this system twice with no problems or trouble getting the monies we have asked for.
I highly recommend Pure Retirement, they have certainly helped me and my wife.
Thankyou.

30 September 2025
Unprompted review
Rated 5 out of 5 stars

Great company

Great company
Easy to deal with. Everyone I have spoken to is extremely friendly and efficient. Highly recommended

30 September 2025
Unprompted review
Rated 5 out of 5 stars

Product assessment.

Product assessment.
Starting off with the Advisor ( Paul Newsome ) he
explained the various available products. This was very helpful in deciding the right one for us.
Excellent service my highest recommendation.

4 August 2025
Unprompted review
Rated 1 out of 5 stars

You can try and justify your interest…

You can try and justify your interest rates but I’m sure it would be cheaper for get a loan from a loan shark, your company preys on the elderly and you should be ashamed of yourselves, you have no morals, no compassion and to try and pretend that you are helping the elderly when you are preying on the weak and vulnerable you are loan sharks in sheep’s clothing and I know that you and your company have no heart whatsoever, I hope that your company goes out of business because you have stolen my children’s inheritance

1 August 2025
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Hi Anna,

As mentioned in our reply to your review on September 4th, as a lifetime mortgage is a long-term financial product with no mandatory repayments, it’s common for the balance to increase over time if the borrower chooses to not make any optional repayments over the loan term.

Lifetime mortgages are advised products, meaning it’s up to an independent financial adviser to establish that it’s the right solution for their client, and to submit an application to a lender (such as ourselves) on their behalf. If you’ve any concerns about the quality of the advice your parents received, we suggest contacting their original financial adviser.

We, along with the products and the sector as a whole, are regulated by the Financial Conduct Authority, but if you have any specific questions you can get in touch via feedback@pureretirement.co.uk

Many thanks,
The Pure Retirement team

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