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Pureform is a design-led brand offering timeless jewelry, understated accessories and exclusive apparel. Rooted in quiet elegance, Mediterranean influences and refined craftsmanship, our pieces are made to feel natural from the start — and essential over time. Jewelry in its purest form — and the form beyond.
Kerkstraat 7 a , 2871ED, Schoonhoven, Netherlands
3.4
71 reviews
Replied to 54% of negative reviews
Typically replies within 24 hours
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I’m truly impressed by the customer service they provide, as my order was out of stock and they ensured I would get a never batch, offered a gift for my patience and even had the order rerouted to a different continent. On top of all that im truly impressed with the quality of the goods and I surely would say you will be happy on the customer service. Thanks Julia
Unfortunately my bracelet broke an I am awaiting a response from preform !
Reply from Pureform.nl
Hi Robert, thank you for your patience while we sorted this out. We're glad we could get the correct replacement on its way to you, and we hope you enjoy the necklace as a gift from us for the mix-up. We'll be keeping an eye on the new tracking to make sure your bracelet arrives safely this time.
First off, I have begun contact with the company. The issue Is I purchased 3 bracelets together, and in less than two months we have significant tarnishing/oxidation happening on the back side where it's against the skin. I'm hoping they can assist, as their ads indicate these are high quality items, I wouldn't have expected them to tarnish, and stupidly, I don't. have my initial order number or email to fall back on. But in looking at their current ads, this shouldn't be happening, and I expect them to do something about it. UPDATE. They are sending me three new bracelets, apparently they've improved the quality, unfortunately one of my initial colors is no longer available.....but.
UPDATE: they are sending replacement bracelets with an upgraded material that should eliminate the problem. No cost to me. I’ll update again once items received.
UPDATE: the replacement bracelets arrived and are beautiful. They no longer had one of our color choices, but we choose another option and all 3 look fantastic. They feel stronger, heavier, more detailed. Glad they were able to help us out.
Reply from Pureform.nl
Hi Brian, thank you for the update and for your immense patience with us. We’re glad we could connect and arrange those replacements for you. It’s great to see the package is now moving through the carrier network, and we’ll be keeping an eye on the tracking from our end to ensure they reach you soon!
I remian completly disappointed with my experience at Pureform. Despite receiving generic email responses and what felt like insincere concern, I have not received any tangible feedback regarding the resolution of my ordered item. Ultimately, I had to dispute the payment with my bank. I recommend sticking to local jewelry retailers; there are many American businesses that provide genuine customer service and are much more efficient in addressing issues.
Reply from Pureform.nl
Hi Dane,
Thank you for sharing your experience. We’re genuinely sorry to hear that you felt disappointed with the handling of your order.
We would like to clarify that throughout the process, our team responded to your messages and provided updates based on the latest tracking information available to us. Once you informed us that you had opened a dispute with your bank, the case was immediately transferred to the appropriate channel and we fully cooperated with the chargeback procedure as required.
When a payment dispute is opened, the process is unfortunately handled externally by the bank, which limits the actions we can take directly until the investigation is completed. That said, we always remain willing to assist and provide documentation where needed.
We truly regret that this situation led to frustration, as our intention is always to resolve matters in a fair and professional way. If there is anything still open on your end, we remain available to help.
Kind regards,
Pureform
Bought for my boyfriend and almost kept it for myself!
Bracelets look great. I offered them and is thinking about buying more for me. Brilliant colors.
I wasn’t expecting such a nice piece of jewelry! The price point was almost too good to be true. They had a very dressy look seem to be well made. I have been wearing it pretty well nonstop since right after Christmas couldn’t be more. It was a little slow, but it was the holidays.
Hello,
I bought two bracelets, and they look like Chinese cheap jewelry.
Very disappointed.
I bought the silver bracelet, after 2 weeks it becoming cooper color.
Reply from Pureform.nl
Hi there,
Thank you for your review. We're very sorry to hear that this happened — this is definitely not the quality or experience we want to provide, and it shouldn’t occur with our bracelets.
We’d really like to look into this for you and arrange a suitable solution.
Could you please contact us at info@pureform.nl
with your order number and a photo of the bracelet?
We’ll make sure to resolve this for you as quickly as possible.
This is the second order I received in 1.5 months. I also really liked my new bracelets, nice quality and excellent design. Keep up the great work 👍
Reply from Pureform.nl
Thank you so much for your lovely review! 💛 We’re thrilled to hear you’re happy with your bracelets. Your support means a lot to us — hope to see you again soon! ✨
So disappointed!!!!After almost one month I haven’t received my purchase yet!!
Reply from Pureform.nl
Hi Panagiotis,
We’re really sorry to hear about the delay — we completely understand how frustrating that must be. Unfortunately, your parcel was held up at customs for a longer period than usual, which caused the delay in delivery.
We’ve checked your order, and the package has now cleared customs and is currently with the local courier for final delivery.
Please don’t hesitate to email us at info@pureform.nl
— we’d love to make this right for you and ensure you’re fully satisfied.
Thank you for your patience and understanding 🙏
– The Pureform Team
I bought recently two bracelets from Pureform. The bracelets were of high quality and the storage package was elegant!! The brand offers high quality products in an affordable cost!!
Reply from Pureform.nl
So happy to hear you’re pleased with your bracelets! 💛 We take great pride in offering quality and style at a fair price. Thank you for your kind words and for choosing Pureform! ✨
Snelle levering en prettig contact!
User Interface is ook super!
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