I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
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Company details
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Dealing with them for almost 2 decades…
Dealing with them for almost 2 decades never ever a problem maybe one or two issues over the decades that were resolved in minutes! The best of the best
30 May 2026
Very polite and knowlegeable
7 May 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I forget things
I forget things! Each tech I’ve spoken with has been so helpful. Always patient, kind and knowledgeable while helping me with my tasks.
9 April 2026
Reply from Primera Technology
Hi Julie,
We're happy to hear our team has been so helpful and supportive. We appreciate your kind words about their patience and knowledge. Thank you for your feedback!
Sincerely,
The Primera Team
Reply from Primera Technology
Hi Dylan,
We're glad our store is easy to shop. Thanks for the great review.
Sincerely,
The Primera Team
WORST SERVICE ON EARTH
Cancelled a new order for absolutely no reason and i reordered on the phone and the labels are not ordered bc of an email that i never got to approve the order. disgustingly poor service. and you try to blame it on me!
1 April 2026
Reply from Primera Technology
Hi Chris,
We sincerely apologize for any part we played in the breakdown of the order process and for any impression that blame was being placed on you. A customer service representative will be reaching out shortly to discuss a resolution and make this right.
Sincerely,
The Primera Team
Ease of navigating the site and making…
Ease of navigating the site and making the purchase.
30 May 2026
Reply from Primera Technology
Dear Trish,
We're glad you found our site easy to navigate and your purchase simple. Thank you for your feedback!
Sincerely,
The Primera Team
I have been a customer of Premera for…
I have been a customer of Premera for almost 30 years! They provide consistently professional, attentive, helpful, and friendly service. Their products are top quality. I have only had a few defects over the years and they are replaced immediately. Thanks Primra!
28 May 2026
Reply from Primera Technology
Dear Ramona,
We are so happy to hear about your positive, long-standing experience with us! We truly appreciate your kind words about our service and product quality. Thank you for your loyalty.
Sincerely,
The Primera Team
Easy to search.
30 May 2026
Reply from Primera Technology
Dear Lois,
Thank you for the five-star review. We appreciate your feedback.
Sincerely,
The Primera Team
Not off to a good start
Im not off to a good start but look forward to using the printer as I have heard great things. The printer arrived 3 days after scheduled delivery date. The packaging is terrible. The box is way too big and doesn’t secure the printer. For the cost of this equipment, I would expect better care in packing. The foam end caps were completely off of the printer. I hope it works when plug it in.
21 May 2026
Reply from Primera Technology
Dear Zoey,
We are sorry to hear about the delivery delay and the condition of the packaging. We understand your concern regarding the printer's safety due to the loose foam. We are actively reviewing our packaging and shipping procedures to prevent such issues in the future. We hope the printer functions perfectly once you set it up.
Sincerely,
The Primera Team
Great customer service.
27 May 2026
Reply from Primera Technology
Dear Brandon,
Thanks for the five-star review of our customer service.
Sincerely,
The Primera Team
I had label printer issues and Primera…
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
1 May 2026
Reply from Primera Technology
Dear Karen,
We are so glad we could help resolve your label printer issues. It's wonderful to know our instructions assisted your computer guy in getting everything working again. Thank you for your kind words!
Sincerely,
The Primera Team
Reply from Primera Technology
Dear Julie,
We're happy to hear our tech support provided a quick response. Thank you!
Sincerely,
The Primera Team
Always a great experience
Always a great experience! Super fast shipping, never disappointed!
29 April 2026
Reply from Primera Technology
Dear Kassi,
We're so happy to hear you consistently have a great experience with us! Your kind words mean a lot.
Sincerely,
The Primera Team
Your service is a joke.
The fact that we get more communication from your survey request bot than an actual customer service representative is comical at best. Check our account notes and put it together yourselves.
Shame on Primera Technology.
22 May 2026
Reply from Primera Technology
Hi David,
Your new replacement unit was on its way to you last week. You should have received it last Wednesday. I spoke with technical support, and they are helping you with your second unit as well. I will be sure that support reaches out again. We apologize for the inconvenience. Please let us know if you need anything else.
Sincerely,
The Primera Team
Great customer experience
The sales rep at Primera made my purchase incredibly easy and took the time to answer all my questions. I also LOVED the fact that when I called, I actually got a real person and they were helpful! :)
6 May 2026
Reply from Primera Technology
Dear Meagan,
Thank you so much for your wonderful feedback!
We’re thrilled to hear that our sales team made the purchasing process easy and took the time to answer all your questions. And honestly, we agree—being able to reach a real, helpful person when you call is something that still matters very much.
We truly appreciate your support and are excited to have you as part of the Primera family!
Best regards,
The Primera Team
Alwaus enjoyable with Primera
24 April 2026
Reply from Primera Technology
Dear Jason,
Thank you for the 5-star review! We’re so glad to hear that your experiences with Primera are always enjoyable. We truly appreciate your support and look forward to continuing to serve you.
Best regards,
The Primera Team
Love Primera but ink didn’t arrive……
I love Primera printers and had a fall out because one order for ink failed to arrive and I was bummed... Perhaps I overreacted when Primera explained they did send out a note about the cancellation and I failed to receive it.. not a major issue, just lost time in my work. I re-ordered and in two days I was back to full production.. Good call in the end from Primera
10 April 2026
Reply from Primera Technology
UPDATE: May 22, 2026
Dear Al,
Thank you very much for the updated review and for giving us the opportunity to clarify what happened.
We truly appreciate your understanding, and we’re especially glad to hear you were able to get back into full production quickly after reordering. Lost production time is never fun, and we completely understand why you were disappointed initially.
Most of all, thank you for your continued support of Primera and our products. Customers like you are the reason we work so hard to provide the best products and service we can.
Best regards,
The Primera Team
Dear Al,
First, thank you for the kind words in your headline about Primera—we truly appreciate that and are sorry this particular order experience was disappointing.
After reviewing your order, we found that it included both custom labels and ink on the same purchase. Due to system limitations between our ordering and fulfillment platforms, we’re unfortunately unable to split-ship those types of mixed orders. Rather than delay the ink shipment indefinitely while the custom labels were being processed, the order was canceled.
Our team did send a cancellation notice with an explanation on April 13 from customlabels@primera.com to the email address associated with the order. It’s possible the message may have landed in a spam or filtered folder, which would certainly explain why this came as such a surprise later on.
If you have not yet reordered your ink, please contact us directly. We would be pleased to help with expedite shipping so you can receive it as quickly as possible.
We truly appreciate the feedback, as situations like this help us improve our communication process moving forward. If you happen to locate the original email and feel this additional context helps clarify what occurred, we’d certainly appreciate you considering an update to your review.
Your business with us is appreciated very much.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Janene,
We’re so glad to hear you found our team helpful and informative—that’s exactly the kind of experience we strive to provide.
Thank you for taking the time to share your feedback and for choosing Primera!
Best regards,
The Primera Team
Reply from Primera Technology
Dear Katherine,
Thank you for your wonderful 5-star review! We're so glad to hear that you've had a great experience with our customer service and that your orders are arriving quickly. Providing reliable service and fast delivery is very important to us, and we truly appreciate your support.
Best regards,
The Primera Team
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