PLATINUM Pet Food & Care Ltd Reviews 462

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the product, noting its excellent ingredients and the positive impact on their dogs' energy levels, coat shine, and digestion. Many consumers highlight that their dogs, even fussy eaters, enthusiastically finish every meal. The ordering process is described as trouble-free and speedy, with efficient delivery services. However, some customers also noted a strong or unpleasant smell associated with the food, particularly when opening the packaging. A few people mentioned that the portion sizes seemed smaller than expected. Additionally, a small number of reviewers reported that their dogs experienced digestive issues like diarrhea or increased flatulence after switching to the food.

What people talk about most

Product

Consumers find product to be positive. Many reviewers highlight that their dogs and cats absolutely love the... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the high quality of the food, noting... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Customers frequently praise the speed and... See more

Order

Reviewers mention positive feedback about order. Customers consistently praise the easy ordering process,... See more

Service

People report positive experiences with the service. Many customers praise the promptness of delivery, with... See more

Based on these reviews

Rated 5 out of 5 stars

I recently received this dog food as a product test, and I’m so glad I did! My dog absolutely loves it—he finishes every bowl without hesitation. Not only does it seem delicious to him, but I’ve a... See more

Rated 5 out of 5 stars

We received this as part of a trial from TRND. Normally dubious about swapping food brands as our dog can suffer from an upset tummy easily, however, this transition was a breeze! Our working spaniel... See more

Rated 5 out of 5 stars

I received the Platinum Wet dog Food sample as part of a project and was keen to see if my cocker spaniel was keen as I usually feed her dry dog food. I was impressed by the meatiness and when I chopp... See more

Rated 5 out of 5 stars

Received a sample of the wet food in chicken and also Duck and Turkey. Having a fussy Cockapoo, I didn't expect him to eat the food I'm pleasantly surprised to say that he devours both flavours. This... See more


Company details

  1. Pet Store

Written by the company

Get to know our dry and wet food for dogs and cats on a par with human food in the PLATINUM online shop. Dog food prepared with Fleischsaftgarung (FSG) and cat food from the Freshmeatdryer are a grat combination of high fresh meat content and a unique preparation method. Just give it a try - your best friend will certainly love it!


Contact info

4.8

Excellent

TrustScore 5 out of 5

462 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Used as treats for PaT dog

My dog is in training as a PAT dog. We are using a one to one trainer who always carries your biscuits with her as treats for all her clients. My dog absolutely loved them and so I asked where she bought them.
They are firm but not crunchy like a dry dog biscuit, so easy to store and perfect for my girl who seems to see them as a high value treat. We train every day and so it’s super important she feels motivated and enjoys eating them.
We are now on month 2 of using these as treats and my dog absolutely loves her “biccies” and has lovely well formed number 2s which is def a bonus. I have subscribed monthly for these as so pleased with them. Many thanks!

25 March 2026
Unprompted review
Rated 5 out of 5 stars

Very quick delivery

Very quick delivery.
I'm still waiting for my cat food sample though which I ordered on the same day as this cat and dog food.
My cat enjoys her new dry cat kibble. It's the first time I ordered.
For my dog I ordered dog food kibble which he had previously (lamb) and the new variety for older dogs. He likes it after suspiciously looking at it overnight.
I also like the way the bags now close, it's a brilliant improvement to how it was before when we had to use a green plastic clip.
So overall a great result.

10 April 2026
Unprompted review
Rated 5 out of 5 stars

This dog food is magnificent

This dog food is magnificent!
Our boy (bernese mountain dog) does get bored of foods so we mix this with Pure and he is obsessed! It means that we can use Platinum as treats on walks and he, as well as other dogs, go mad for it. I'd rate it higher if I could!

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service and free samples and trial packs (not free) available

I can't fault the customer service as both my orders arrived the following day. It is also very helpful that you can order a couple of free samples to see if your pet likes the food and you can also order a couple of small trial packs just to make sure that they really do like it (cats being notorious for seeming to like a new food but then turn up their noses when you then ship in a load more!)

3 March 2026
Unprompted review
Rated 3 out of 5 stars

The treats I ordered are good

The treats I ordered are good, my dog really likes them. I had many problems with the website and putting my address in, it kept editing it. When parcel arrived no house name just the street and postcode. Delivery driver was great asking around to find me. Not sure if I will order again as a different driver might not make the effort. Please fix this issue

21 March 2026
Unprompted review
Rated 5 out of 5 stars

Wonder food for my fussy eater

I have an extremely fussy Italian greyhound who for years would only eat freshly cooked chicken or beef.

I accidentally found Platinum dry food after receiving a free sample and my life changed overnight.

She loves the food and I no longer have to cook for her, she's healthier and I'm happy to have finally found her ideal food thank you Platinum

17 March 2026
Unprompted review
Rated 1 out of 5 stars

DIARRHOEA. And, delivery for England and South Scotland. RIP OFF if you live elsewhere.

1. Don't even bother with this food if you live in the northern half of Scotland or Northern Ireland. While it delivers to everyone else for free, it now charges me £17.80 delivery and so I had no choice but to cancel and i will be deleting my account. I started using platinum in 2021. The price they now ask (beginning of 2026) is more than double what it was in 2021. That's inflation of over 100%. Are they following the example of energy companies?

2. DIARRHOEA.
The food itself used to be good, very appealing to dogs, but what started to happen was that after a few months my dog developed diarrhoea and it took me and my vet a long while to realise that the food was the cause. We had eliminated everything else. So I switched to a different flavour which solved the problem. However the new flavour developed the same problem within a few months. Chronic diarrhoea. Hence my 1 star after 5 years of using Platinum. I've seen other 1* reviews about this diarrhoea issue. Well my dog lost 25% weight because even the vet doubted it was the food. It was. I phoned to speak to Platinum about this but they shrugged it off as something that just happens. The customer service has also plummeted in the last 18 months. Bye bye.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Really quick delivery.

Really quick delivery.
Securely packaged and the bag of food stays moist and fresh with Velcro seal. My dog loves the beef flavour.
Looking to trying other flavours now.

4 March 2026
Unprompted review

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