We absolutely love Perfure laundry perfumes. The scents are beautiful and make our washing smell incredible. What really stands out is how long-lasting the fragrance is. Even days later, clothes st... See more
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Review summary
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Based on these reviews
Beautiful long lasting scents that go beyond just your washing smelling amazing, it makes your house smell gorgeous too. The oils smell lovely by themselves so I wasn't sure if once the washing was fi... See more
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Try to sample packs found them amazing especially Ruby and Sammuel. I tried the small samples 100 mil bottles and amazing. I’ve just ordered the 500 mil bottles plus the dispenser pump and also very h... See more
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Just tried the Perfure Perfumed laundry oil for the first time. I’ve tried similar products from other companies in the past and always been disappointed…but.. WOW! The scents are amazing, a little... See more
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We ordered some samples and been throughly impressed. Not only did our laundry smell great but when drying the clothes indoors it made the house smell really fresh too. Great product and 1st class ser... See more
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I received samples I requested and all the scents are beautiful, I especially like sandal. I couldn’t believe how strong the smell is even a while after the clothes had been washed and ironed, also ma... See more
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I tried all three laundry scent samples and I’m genuinely impressed. They all smell beautiful and, even better, the scent actually lasts! Diamond and Ruby are my favourites for everyday washes. T... See more
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I’m sure that we have all bought the lastest washing product that promises to make our washing smell last and last… and been a little disappointed when it doesn’t deliver! Perfure does deliver what we... See more
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Fabric conditioner just doesn’t seem to work anymore in terms of adding fragrance , but these laundry oils really seem to work. Ruby is my favourite and gives a long lasting perfumed smell, rather tha... See more
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I am absolutely thrilled with this product. The scent is absolutely amazing! Fresh, luxurious and exactly what I was hoping for. What’s even better is the fragrance lasts for ages, keeping everything... See more
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I LOVE these laundry oils. I was sent some samples and tried them all, my favourite is ruby but loved them all. They are especially great for gym kits, but anything where you want a light, natural s... See more
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WOW, Perfure laundry oil is absolutely gorgeous. The smell is luxurious, Sandal is my favourite but all fragrances I tried were beautiful, my laundry smells amazing. Friends and family have commented... See more
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I just love these products. They were such a surprise, as initially I thought I wouldn’t be impressed by a laundry smell. The first one I tried (and my absolute favourite) was Ruby. And I had a huge s... See more
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I tried all of the samples, Ruby is the winner for me. I’m the first to admit I’m not easily impressed! Oops! The product is everything you’d hope for but what has impressed me the most is the longevi... See more
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I tried all Perfure laundry samples and loved them all, but the stand out one for me was Diamond. My towels smell absolutely divine, and so does the airing cupboard…! If you love The White Company s... See more
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These products are amazing. I have tried all three laundry scent samples. I can't decide which one is the prettiest because I like them all. Really long lasting and powerful smell. I will definitely b... See more
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My home smells amazing after using this product. I have even washed my scatter cushions using it. The ruby is definitely my favourite scent. I will be buying some smaller bottles as gifts for my fa... See more
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This is an amazing product. My house smelt lovely with the scent after putting the washing on and my bedding retained the scent until I washed it again. It isn't overpowering, just subtle but gorgeous... See more
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I have tried all the scents and love them all but Diamond just edges as my absolute favourite. They all smell incredible and add a real elegance to a wash. The scent lasts for so long. I’m converted f... See more
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Really impressed with these laundry samples, smells great and the fragrance lingered all over the house, love them all and would recommend giving them all a try
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My clothes smell amazing! Only a small amount of fluid needed to create a long lasting scent on my clothes. Personal favourites are Ruby and Diamond. Can’t wait to get my hands on some more.
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Have used a sample of this product and the ruby is 10/10 and the washing smells incredible, cannot wait to try more scents to see which is my favourite.
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Popped two sachets of ruby into the draw, as soon as the wash was done i opened the machine door the smell instantly hit me! And when i keep walking back into the room that i hang the washing in…. The... See more
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Highly recommended, amazing products, the smell is a real game changer. Delivery was fast…
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Company details
Written by the company
Perfure — Luxury Laundry Perfume Oils Perfure transforms everyday laundry into a fragrant ritual. Our UK-crafted perfume oils infuse fabrics with elegant, long-lasting scent, from fresh daily washes to deep-cleansing sports kits. Loved for their softness, sophistication, and staying power, Perfure’s signature blends bring luxury to every load. Our signature laundry perfume oils — Diamond, Ruby, and Sandal — are crafted to infuse fabrics with sophisticated scent profiles that linger beautifully, from wardrobe to home. Designed for discerning customers who value quality, emotion, and detail, Perfure transforms washing into a moment of luxury. We’re proud to be family-run, customer-focused, and committed to excellence in every drop. Whether it’s a fresh everyday wash or a deep-clean for sports kits, Perfure delivers fragrance that lasts — and leaves an impression.
Contact info
United Kingdom
- Info@perfure.co.uk
- perfure.co.uk
Amazing freshness
We ordered some samples and been throughly impressed. Not only did our laundry smell great but when drying the clothes indoors it made the house smell really fresh too. Great product and 1st class service. So much more effective than fabric softeners and scent boosters. Totally recommend.
15 March 2026
Unprompted review
Reply from Perfure
Thank you so much for your wonderful review! We’re thrilled to hear how impressed you were with the samples.
It’s great to know your laundry smelled amazing and that the fragrance even made your home smell fresh while drying indoors – that’s one of the things customers love most about Perfure laundry perfumes.
We designed Perfure to give a long-lasting fragrance that goes far beyond traditional fabric softeners or scent boosters, so it’s fantastic to hear you noticed the difference straight away.
We also really appreciate your kind words about our service – providing a first-class experience is something we care deeply about.
Thank you again for recommending us, and we hope you continue enjoying beautifully fresh laundry with Perfure!
The Perfure Team
Recommended
Highly recommended, amazing products, the smell is a real game changer. Delivery was fast…
5 March 2026
Unprompted review
Reply from Perfure
Thank you so much for your kind review and recommendation! ⭐
We’re thrilled to hear that you’re loving the Perfure laundry perfume and that the fragrance has been a real game changer for you. Creating luxury laundry scents that make clothes smell incredible and last for days is exactly what we aim for, so feedback like this means a lot to us.
We’re also pleased to hear your order arrived quickly — providing fast delivery and high-quality laundry fragrances is something we work hard to maintain for all our customers.
Thank you again for supporting Perfure and for recommending our long-lasting laundry perfume. Reviews like yours help other customers discover a new way to fragrance their laundry.
The Perfure Team x
Beautiful, amazing smell and you can mix them to create your own sent…
Try to sample packs found them amazing especially Ruby and Sammuel. I tried the small samples 100 mil bottles and amazing. I’ve just ordered the 500 mil bottles plus the dispenser pump and also very happy to note and I’ve googled the British company so I’m happy to support British industry because we are damn good at things in this country even in the doom and gloom of this world at the moment and our government we’re very good at things here.
26 January 2026
Unprompted review
Reply from Perfure
Thank you so much for your wonderful review JW. It’s brilliant to hear how much you enjoyed the sample packs — Ruby and Sandal are firm favourites, so we’re delighted they impressed you too.
We really appreciate you trying the 100ml bottles and now choosing to go for the 500ml sizes with the dispenser pump. That kind of confidence means the world to a small British brand like ours.
Your support for UK businesses genuinely makes a difference, and we’re proud to create products that live up to the standard you expect. Messages like yours remind us why we do what we do….
Thank you again for choosing us — we’re excited for you to enjoy your new bottles.
The Perfure Team
WOW! Love it!
WOW, Perfure laundry oil is absolutely gorgeous. The smell is luxurious, Sandal is my favourite but all fragrances I tried were beautiful, my laundry smells amazing. Friends and family have commented as they have noticed and love the smells. The quality of this product, the small amount you need to use, the length of time the fragrance lasts on my laundry, and the smells! This product was made with real care and thought for the user. I love it!
24 December 2025
Unprompted review
Reply from Perfure
Hi Angela,
Thank you so much for this amazing review. We’re thrilled that Sandal and the other fragrances have made such an impact, and it’s wonderful to hear friends and family are noticing too. We put a lot of care into every detail, so your feedback means a great deal.
Thank you for choosing Perfure — we’re so glad you love it.
— The Perfure Team 💛
Absolutely gorgeous laundry perfumes
We absolutely love Perfure laundry perfumes. The scents are beautiful and make our washing smell incredible. What really stands out is how long-lasting the fragrance is. Even days later, clothes still smell fresh and luxurious.
Over the Christmas period, several of our guests commented on how lovely the house and linens smelled, which says it all. We’ll definitely be continuing to use Perfure and would highly recommend it to anyone who loves long-lasting, high-quality scents.
29 December 2025
Unprompted review
Reply from Perfure
Thank you so much for this gorgeous review — it truly means a lot to us. We’re delighted to hear how much you’re enjoying the fragrances and that they’re keeping your laundry smelling fresh and luxurious for days.
We’re so grateful for your continued support and your recommendation. If you ever want help choosing your next scent or exploring something new, we’re always here.
The Perfure Team
This is an amazing product
This is an amazing product. My house smelt lovely with the scent after putting the washing on and my bedding retained the scent until I washed it again. It isn't overpowering, just subtle but gorgeous. You only need a small amount so a bottle goes a long way. I would highly recommend.
24 December 2025
Unprompted review
Reply from Perfure
Hi Helen,
Thank you so much for taking the time to share this lovely review. We’re thrilled to hear your home and bedding smelled beautiful and that you’re enjoying the subtle, long‑lasting fragrance. It’s great to know you’re getting so much value from just a small amount too.
Your recommendation truly means a lot to us. If you ever need anything or want help choosing your next scent, we’re always here to help.
The Perfure Team
My home smells amazing after using this…
My home smells amazing after using this product. I have even washed my scatter cushions using it.
The ruby is definitely my favourite scent.
I will be buying some smaller bottles as gifts for my family and a larger bottle for me. Thankyou for my samples.
20 November 2025
Unprompted review
Reply from Perfure
Thank you, Mikaela. We’re delighted Ruby has become your favourite and that Perfure has made your home smell amazing. Our mission is to bring long‑lasting luxury fragrance into everyday life, so hearing you’ll be gifting smaller bottles to family while keeping a larger one for yourself is the best compliment we could have hoped for. We will be launching our Christmas gift boxes over the next few days….. 🎄
The Perfure Team x
I’m not easily impressed…. But!
I tried all of the samples, Ruby is the winner for me. I’m the first to admit I’m not easily impressed! Oops! The product is everything you’d hope for but what has impressed me the most is the longevity of the fragrance, usually using the tumble dryer kills any fragrance but not this and my towels still smell divine after being in the cupboard for a couple of weeks.
17 November 2025
Unprompted review
Reply from Perfure
Hi Klayre, we’re thrilled Ruby impressed you, especially knowing you’re not easily won over! One of Perfure’s unique qualities is its long‑lasting fragrance, designed to stay with your laundry for weeks, even after the tumble dryer. Hearing that your towels still smell divine in the cupboard is exactly the experience we want for our customers. Thank you for taking the time to write this review, we’d love it if you would follow us on our socials….
The Perfure Team x
Amazing!
Popped two sachets of ruby into the draw, as soon as the wash was done i opened the machine door the smell instantly hit me! And when i keep walking back into the room that i hang the washing in…. The whole room smells amazing! Top product!
15 November 2025
Unprompted review
Reply from Perfure
Hi Jade,
Thank you so much for sharing this wonderful feedback! 🌟 We’re delighted to hear how much you enjoyed Ruby and that the fragrance filled not just your laundry but the whole room. With Christmas approaching now we hope that our fragrances will be a great gift for friends and family. Our gift boxes will be launching imminently….
Warm wishes,
The Perfure Team x
Smells amazing!
Just tried the Perfure Perfumed laundry oil for the first time. I’ve tried similar products from other companies in the past and always been disappointed…but.. WOW! The scents are amazing, a little goes a long way, and honestly makes the whole house smell incredible. I have sensitive skin but had absolutely no issues with this product. Won’t be going anywhere else and will defo be buying some more!
13 November 2025
Unprompted review
Reply from Perfure
Dear Rebecca,
Thank you so much for sharing your experience with Perfure ✨. We’re delighted to hear that our perfumed laundry oil has exceeded your expectations and brought such a beautiful fragrance to your home. Your comment's that it’s gentle on sensitive skin while still delivering long‑lasting scent will help others have confidence in our brand, for this we are truly grateful.
Your kind words mean the world to us, and we’re thrilled to welcome you into the Perfure community. We can’t wait to keep bringing you scents that make everyday laundry feel like a little luxury.
The Perfure Team x
Perfure samples
Really impressed with these laundry samples, smells great and the fragrance lingered all over the house, love them all and would recommend giving them all a try
1 October 2025
Unprompted review
Reply from Perfure
Thank you so much for your kind words, we’re thrilled to hear the samples made such a fragrant impression! It’s wonderful to know the scents lingered beautifully throughout your home. That lasting, elegant fragrance is exactly what Perfure was designed to deliver, elevating laundry into something truly special. We’re so glad you loved them all!
Warmest thanks,
The Perfure Team
Beautiful smelling samples
I received samples I requested and all the scents are beautiful, I especially like sandal. I couldn’t believe how strong the smell is even a while after the clothes had been washed and ironed, also made my utility room smell devine! I would highly recommend using these products and thank you for the swift postage and excellent communication.
29 October 2025
Unprompted review
Reply from Perfure
Thank you so much for your lovely review, we’re delighted Perfure made such an impression!
We’re thrilled you enjoyed all the samples, and especially pleased that Sandal stood out. It’s designed to bring depth and freshness to tougher washes, so hearing it lingered beautifully even after ironing and scented your utility room too. This is exactly the kind of experience we aim for.
We also really appreciate your kind words about our postage and communication. Every detail matters to us, and it’s wonderful to know it made a difference.
Thanks again for recommending us so warmly, your custom is greatly appreciated,
Warmest wishes,
The Perfure Team x
Beautiful fragrance
Fabric conditioner just doesn’t seem to work anymore in terms of adding fragrance , but these laundry oils really seem to work. Ruby is my favourite and gives a long lasting perfumed smell, rather than artificial . Recommended !
9 July 2025
Unprompted review
Reply from Perfure
Thank you so much for your kind words — we’re thrilled to hear Ruby has made such a difference!
We created Perfure to go beyond the fleeting scent of traditional fabric conditioners, and it’s wonderful to know our oils are delivering that lasting, authentic fragrance you’ve been missing. Ruby’s elegant profile was designed to feel like a true perfume for your laundry.
Your recommendation means the world to us.
Warm regards,
The Perfure Team
Beautiful long lasting scent
Beautiful long lasting scents that go beyond just your washing smelling amazing, it makes your house smell gorgeous too. The oils smell lovely by themselves so I wasn't sure if once the washing was finished if it would be diluted but it absolutely isn't and everything smells lovely. I've used Ruby and Sandal so far and will be testing Diamond this weekend!
15 October 2025
Unprompted review
Reply from Perfure
Thank you so much, Nicola 🌟
We’re delighted that Ruby and Sandal have already made such a beautiful impression — and we can’t wait to hear what you think of Diamond! It’s wonderful to know that Perfure’s scents are elevating not just your laundry, but the atmosphere of your whole home. That lasting fragrance is exactly what we strive for.
Your thoughtful feedback means the world to us. Enjoy your Diamond weekend!
The Perfure Team x
Amazing product
These products are amazing. I have tried all three laundry scent samples. I can't decide which one is the prettiest because I like them all. Really long lasting and powerful smell. I will definitely be ordering more.
17 October 2025
Unprompted review
Reply from Perfure
Thank you so much, Monika 💫
We’re thrilled you loved all three scent samples — that’s the kind of indecision we love to hear! It means we’ve done our job right. Long-lasting and powerful fragrance is exactly what Perfure is all about, and knowing you’ll be ordering more truly means the world to us.
Your support helps us grow, scent by scent. We can’t wait to delight you again soon!
The Perfure Team x
I just love these products
I just love these products. They were such a surprise, as initially I thought I wouldn’t be impressed by a laundry smell. The first one I tried (and my absolute favourite) was Ruby. And I had a huge shock when I opened the washing machine when the washing was finished. The gorgeous smell just hit me. And it carried on through the whole house whilst the washing was drying. I love the Diamond and Sandal too, but Ruby is certainly my favourite. Would highly recommend!
12 October 2025
Unprompted review
Reply from Perfure
Dear Lucia,
Thank you so much for your wonderful review — we’re absolutely delighted that Perfure made such an impression!
Ruby was designed to surprise and delight, so hearing that it turned your laundry routine into a fragrance moment is exactly what we hoped for. That “gorgeous smell” moment when you opened the machine — we felt that! And knowing it lingered beautifully through your home while drying? That’s the Perfure effect.
We’re thrilled you also enjoyed Diamond and Sandal — each scent has its own story, but Ruby clearly found its perfect match in you. Thank you for recommending us so warmly. We can’t wait to scent your next wash.
Warmest wishes,
The Perfure Team x
Beautiful Product!
I tried all three laundry scent samples and I’m genuinely impressed. They all smell beautiful and, even better, the scent actually lasts!
Diamond and Ruby are my favourites for everyday washes. They are both high-end fresh, clean scents and give clothes a very soft, luxury feel.
Sandal was a real surprise though - it works perfectly for my husband and son’s sports kits! It tackles the tough smells and leaves everything smelling great.
I even used them when washing our door mats which made the whole house smell incredible! I’ll definitely be ordering more.
11 October 2025
Unprompted review
Reply from Perfure
Hello KT,
Thank you so much for this glowing review — we’re delighted you’ve discovered the full power of Perfure! ✨
Diamond and Ruby were crafted to elevate everyday laundry with that soft, clean luxury you described so beautifully. But we especially love your shoutout to Sandal — it’s our quiet powerhouse! Designed to tackle tougher washes, it’s brilliant to hear it’s working wonders on your husband and son’s sports kits. Gym gear and activewear often need a little extra magic, and Sandal was made to deliver just that: freshness with finesse.
And door mats? That’s next-level! We’re thrilled Perfure is helping your whole home smell incredible. Can’t wait to send more your way soon.
Warmest thanks,
The Perfure Team
Elegance and luxury!
I have tried all the scents and love them all but Diamond just edges as my absolute favourite. They all smell incredible and add a real elegance to a wash. The scent lasts for so long. I’m converted from the high street brands for this luxury product!
9 October 2025
Unprompted review
Reply from Perfure
Thank you so much, Claire, for your lovely review! 🌟 We’re thrilled to hear that you’ve explored all our scents and that Diamond has claimed the top spot in your heart. It’s wonderful to know our fragrances bring that touch of elegance and lasting luxury to your wash. This is exactly what we strive for. Welcome to the Perfure family, and thank you for choosing us over the high street brands. We’re so glad to have you with us on our journey…
The Perfure Team x
Divine smelling laundry
I tried all Perfure laundry samples and loved them all, but the stand out one for me was Diamond. My towels smell absolutely divine, and so does the airing cupboard…!
If you love The White Company scents like I do, then you’ll love the way these laundry oils make your clothes smell.
A little goes a long way, and I was also happy with how the clothes felt. I’m converted!
4 October 2025
Unprompted review
Reply from Perfure
Thank you so much for this gorgeous feedback! We’re delighted Diamond made such a sparkling impression and thrilled to hear your towels are smelling divine. The comparison to The White Company is high praise, and we’re honoured Perfure delivered that same elevated experience. It’s amazing what a few drops can do, and we’re so glad you noticed the softness too. Welcome to the Perfure family…
The Perfure team x
I LOVE these laundry oils
I LOVE these laundry oils. I was sent some samples and tried them all, my favourite is ruby but loved them all. They are especially great for gym kits, but anything where you want a light, natural smelling fragrance. I will definitely be ordering more.
6 October 2025
Unprompted review
Reply from Perfure
Thank you so much, Clare! We’re thrilled you loved the samples—and especially that Ruby stood out as your favourite 🌹. It’s wonderful to hear how they work with your gym kit; that light, natural freshness is exactly what we hoped to deliver. We can’t wait to send more your way soon. Your support means the world,
The Perfure Team x
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