I had such a great experience with El at Perfect Definition. She’s a true professional and really took the time to make sure I was getting exactly what I wanted. She made me feel completely comfortabl... See more
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Love my eyeliner SPM from El! She took so much time to walk me through the process and we did not start until I was completely happy with what we had planned- and she was so patient with me tweaking b... See more
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I recently had a my first yearly retouch microblading treatment with El, and the overall experience was wonderful. El confirmed to be a true professional who provides an incredibly high-quality servic... See more
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I cannot recommend El highly enough for eyebrow microblading. El’s attention to detail is second to non and the careful time and consideration that El is so relaxed and happy to give, put me complet... See more
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Company details
Written by the company
El is a multi-award-winning Practitioner, with 33 national and global awards up to date in the fields of Microblading, Permanent Makeup, Scalp Micro Pigmentation (SMP), Medical Tattoo / Medical Micropigmentation she is a widely recognised as a leading expert in cosmetic and medical tattooing, both in UK and internationally. El is also a judge, demonstrator, speaker, and educator at UK and global conferences and events. Several of her articles for the PMU industry have been published by the Society of Permanent Cosmetics Professionals (SPCP) & Team Micro, as well as Safety in Beauty. El Truchan is also the owner of: • Perfect Definition • Scalp Micro Definition • Perfect Supplies PMU & Tattoo • and co-owner together with Natalia Kwiecinska of Perfect Definition Academy El holds an international accreditation and is a member of SPCP and Royal Society of Medicine. She has been a full-time Practitioner in the field of Permanent Cosmetics since 2014 and has been an educator since 2016. She has trained for the most prestigious academies: Nouveau Contour & KB Pro for 7 years. El's expertise lies in exploring less-covered and less-known areas of permanent makeup while pioneering advanced techniques within the industry. She has a special focus on male eyebrows treatments, including microblading and permanent makeup solutions, demonstrating leadership by example and pushing boundaries to elevate the standards of the field. Additionally, she is at the forefront of developing innovative approaches, particularly in medical tattooing and restorative treatments like webbed toes and lost finger-nail and toenail medical tattooing. Her commitment to safety has been recognised with one of the industry's most prestigious awards: Safety in Beauty - Best PMU Practitioner 2023. El's original background is in the financial industry, where she worked as a stockbroker in London (2006-2014). Because of her professional background, she understands how to deliver well-created courses to people from all backgrounds. ACHIEVEMENTS: • Demonstrator @ UKPMU Conference April 2025 (upcoming) – Male Eyebrows (live) • Speaker and Judge @ CISMN Monterrey Mexico (upcoming) 2025 • Ambassador @ Brazil Grandslam PMU Conference & Championship Nov 2024 and Live Speaker 2025 • Speaker and Demonstrator at Meeting of Minds, Team Micro SMP Conference October 2024 in NY (live) • Demonstrator @ WULOP Ireland Sep 2024 (live) – Male Brows • Speaker and Demonstrator at PMU Indonesia Festival August 2024 (live) - Male Eyebrows • International Judge & Ambassador at ACPF ASIA Live July 2024 (live) • Demonstrator at PMU WORLD STARS in Poland (live) Warsaw April 2024: Male Eyebrows • Demonstrator at UK PMU Conference: Freckles & Beauty Spots : London September 2023 • Speaker, Demonstrator and Judge at Meeting of Minds, Team Micro SMP Conference 2023 in Manchester (live): - Live Demonstration of Male Eyebrows Microblading & PMU - Speaker: Unlocking the Path: Expanding from SMP to Other Male Treatments • Speaker at WULOP Ireland 2023 (live) – Topical Anaesthetics • Speaker at Team Micro Online 2023 – X Files Archives: The Mystery Behind the Topical Anaesthetics (online) • Speaker at AAM 2023 (online) Webbed Toes Separator Medical Tattoo • Demonstrator of the Webbed Toes Medical Tattoo on PMU Worlds UK June 2023 (online) • Judge at the 5th Worldwide PMU Festival Japan 2023 (live) • Demonstrator of Male Eyebrows procedure at Meeting of Minds by Team Micro, Global Conference and Awards October 2023 (live) • Judge at the January 2023 PMU STAR Awards: Facial Features Restoration category (online) • Speaker & Demonstrator: Male Microblading @ Team Micro LIVE SMP & PMU global Conference 2022 (online) • Judge at Time to Shine UK - Permanent Makeup Competition & Awards 2021 by PMU Circle (live) • Speaker at the Meeting of Minds International Scalp Conference 2021 - Infection Control (online) • 2015, 2016 & 2017 - Live Demonstrator at Excel London & Olympia Beauty Shows for Nouveau Contour & KB Pro AWARDS: • Finalist Top 10 Global Best Natural Hairline – Meeting of Minds Awards 2024 New York • Winner of BSA 2.0 ACPF Global Top30 Beauty Success Award 2024 • Winner of Safety in Beauty Awards - Best PMU Practitioner 2023 • Winner of English Hair & Beauty Awards 2022 unbeaten 3 years champion – Permanent Makeup Specialist of the Year • Finalist Best Beauty Business of the Year 2022 - Safety in Beauty Awards • 1st place GOLD Winner Microblading Specialist of the Year 2022 – British Hair & Beauty Awards 2022 • 1st place GOLD Winner Permanent Makeup Specialist of the Year 2022 – British Hair & Beauty Awards 2022 • 2nd place Silver Winner Scalp Tattoo Expert of the Year 2022- British Hair & Beauty Awards 2022 • 2nd place Silver Winner Medical Tattoo Expert of the Year 2022 – British Hair & Beauty Awards 2022 • 3rd place Bronze Winner Aesthetic Tattoo Artist of the Year 2022 – British Hair & Beauty Awards 2022 • Runner up Medical Nipple Areola Tattoo Artist of the Year 2022 – UK PMU Conference & Awards 2022 • Winner of Highly Commended Award: Best Beauty Business of the Year – Safety in Beauty Awards 2021 • 1st place GOLD Winner Microblading Specialist of the Year 2021 – British Hair & Beauty Awards • 2nd Place SILVER Winner Permanent Makeup Specialist of the Year 2021 – British Hair & Beauty Awards • Winner of London Prestige Awards 2020/2021 – Medical Micropigmentation Clinic of the Year • Winner 3rd place Medical Areola Micropigmentation Artist of the Year 2021 UK ( MPUK21). • Winner 3rd place Medical Micropigmentation Specialist of the Year 2020 – The British Aesthetics Awards • Triple Finalist in the Micropigmentation UK (MPUK20) Awards in Scalp Micropigmentation, Areola Tattoo and Microblading categories • Winner of English Hair & Beauty Awards 2019 – Permanent Makeup Specialist of the Year 2019 • Winner of London Prestige Awards 2019/2020 – Permanent Makeup Clinic of the Year • Winner of London Hair & Beauty Awards 2019 – Permanent Makeup Specialist of the Year 2019 • Finalist in the Official Makeup Awards 2019 – Permanent Makeup Specialist of the Year • Highly Commended Permanent Makeup Specialist of the Year 2018 – London Hair & Beauty Award 2018 Published Industry Author by SPCP and Team Micro Key fighter for rights for showcasing the Medical Nipple & Areola tattoo treatments on social media platforms. It was previously banned by Facebook and Instagram until our most recent protest where the agreement was achieved of allowing Artists to post their transformations on their accounts.
Contact info
Salisbury House, 29 Finsbury Circus, EC2M 5QQ, London, United Kingdom
- 02080221267
- info@perfectdefinition.co.uk
- perfectdefinition.co.uk
4th time and always happy!
I have had my eyebrows tattooed every year by El for the last 4 years and I am very happy with the design, the quality and El’s professionalism.
I would recommend her services to anyone needing them.
4 December 2023
Unprompted review
Reply from Perfect Definition
Thank you for an amazing review! Always here to help!
You won't regret it.
I have just completed my first Microblading treatment with El (two sessions). It was a terrifying thing for me to commit to as I didn't know anyone else who has had it done. I was in safe hands - El is incredibly professional and communicates really clearly so that you get the best possible care, information and outcomes throughout the process. The results are fabulous - life changing.
5 December 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for a kind review! Always here to help!
Brilliant service from start to finish
Brilliant service from start to finish! Everything involved as part of the microblading treatment was explained in great detail and the after care was excellent with clear instructions and regular follow ups.
Friendly and very professional start, so pleased with the end result!
Would highly recommend
19 September 2023
Unprompted review
Reply from Perfect Definition
Thank you for the kind review! It was an absolute pleasure!
El is super professional
El is super professional. My eyebrows are transformed! Also perfect eyeliner - thank you.
4 December 2023
Unprompted review
Reply from Perfect Definition
Thank you very much fo a lovely review!
Hugely talented microblading practioner
I've been to El four times now (twice for my initial treatment and then for 2x annual colour boosts). I wouldn't go to anyone else for microblading. El is highly professional and extremely talented. She listens to exactly what I want and always explains the process in great detail, so I feel that I am in safe hands. You'll be hard pushed to find a better practitioner than El!
4 December 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the lovely review! Always a pleasure to see you!
Amazing brows
El was brilliant as always. My brows ate transformational and she is a hugely talented practitioner. I’ve already had compliments and I am still in the healing phase - thanks El
27 November 2023
Unprompted review
Reply from Perfect Definition
My absolute pleasure and thank you for your trust!!
Honestly I am so thankful that I…
Honestly I am so thankful that I discovered this company and El! She changed my life, I no longer struggle with my eyebrows, I simply love them! Great customer service!
14 November 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the kind review! Absolute pleasure!
5+ stars
I am a returning El’s client for the eyebrows microblading. She is absolutely amazing! It is extremely hard to find such professional, dedicated person, especially when it comes to the permanent make up. El is the best in what she does! Her personality and care about clients it’s just a rare find. Total 5+ stars !!!
17 November 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the kind review!! Absolute honour having you as a client!
Excellent! Highly Recommend!!
Excellent! Highly recommend Perfect Definition!!
I first went to El for treatment during Summer 2023 where both El and Natalia are wonderful ladies. The result is life changing and I will be back on a professional and personal level having made two lovely friends in the process.
17 November 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the kind review! Glad we could help!
Exceptional results and experience
I have had multiple treatments with El over three years and the experience and results are exceptional. There is nothing that can be faulted, the service and aftercare is 5 stars. Highly recommended.
17 November 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the kind review! Always a pleasure seeing you.
I can't recommend El highly enough
I can't recommend El highly enough! Her exceptional microblading skills have given my eyebrows a new lease of life and I feel so much younger. She was professional, attentive, and incredibly skilled. The precision and care she took in her work were evident in the results - my brows have never looked better.
9 November 2023
Unprompted review
Reply from Perfect Definition
thank you for such a kind review!
Excellent as always
Excellent as always, I’ve been going to El for years. Saves me a tonne of time in the morning not having to do my brows! Her technique is excellent and I have received many compliments because of it! Thanks El and also her team Natalia for making the booking and aftercare process so easy.
9 November 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the amazing review! And always an absolute pleasure!
The best makeup investment you will make
I had my annual eyebrow touch up today. Once again, I’m thrilled with the results. El is incredibly detailed, knowledgeable, and a real perfectionist. She has given me the most natural eyebrows that I always get complimented on, but everyone’s surprised when I tell them it’s semi-permanent makeup! Thanks El and team.
7 November 2023
Unprompted review
Reply from Perfect Definition
Absolute pleasure and thank you for such a kind review!
Best money I ever spent - life changing treatment
My eyebrows had been thinning over the years and I would not leave the house without eyebrow makeup.
I would carry brows pencil everywhere, especially for sports activities.
These years became a history 😊
I had microblading for eyebrows a month ago and just had retouch yesterday.
I was little worried about the results as my previous experience of eyebrow tint at a London salon was not great – it was so bad I had to scrape off as soon as I got home(!!)
El is knowledgeable, meticulous and a very talented technician. She created the most natural looking eyebrows, referring to my usual style of makeup yet the shape and the look improved so much.
This is the best money I ever spent on myself and my partner completely agrees with me.
I would highly recommend El and her team at Perfect Definition.
1 September 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for your kind review! I am so glad I could be of help!
Fabulous results
Fabulous results. Clean, professional environment. I wouldn’t go anywhere else for microblading
10 October 2023
Unprompted review
I have received so many compliments and highly recommend El/Perfect Definition
El is very knowledgeable and answered any questions I had. I completed my first eyeliner treatment last June and was so happy with the results, I came back for a touch up. I have received so many compliments and highly recommend El/Perfect Definition.
9 October 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for a kind review!
A great experience with microblading…
A great experience with microblading eyebrows! El exhibited professionalism, offering a clear and comprehensive explanation of the process. Her efficiency and commitment to safety were evident through meticulous equipment unpacking and adherence to safety protocols. Post-service, detailed aftercare instructions were provided. The end result left me delighted, thank you
6 October 2023
Unprompted review
Reply from Perfect Definition
Thank you for such lovely review!
Very professional and friendly service…
Very professional and friendly service with amazing results. I had both microblading for eyebrows and lip blush treatment. I had lost fullness and definition in my lips and my eyebrows was also not looking full. I would highly recommend for anyone who wants to improve on their facial features and you won't find a better company to achieve this for you!
5 October 2023
Unprompted review
Reply from Perfect Definition
Thank you so much for the kind review! And it was an absolute please ! See you next year!
Perfect definition
Had my eyebrows done by el. She was very professional and talked you through each step of procedure. Would highly recommend el and her team
29 September 2023
Unprompted review
Reply from Perfect Definition
Thank you for the kind review and lovely to see you again.
I love my freckles
I love my freckles. Very very professional, friendly place and service. I will go again.
1 October 2023
Unprompted review
Reply from Perfect Definition
Thank you for the lovey review!
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