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Rated 1 out of 5 stars

Absolutely disgraceful company, ordered 2 items 1 arrived, apparently I have received both, but I haven’t! Contacted them explaining situation and all I have received is numerous emails & photographs... See more

Rated 1 out of 5 stars

Yet another worthless website that charges you a monthly fee and provides nothing more than Chinese garbage. I personally am not willing to sell Chinese garbage and then deal with returns left a... See more

Company replied

Rated 1 out of 5 stars

If you use Shopify, and want to use products from Ali express, DO NOT USE Oberlo!!!! Oberlos prices differ drastically when trying to set up your inventory. The price difference between what... See more

Rated 1 out of 5 stars

very bad import app , not recommendd guy seriously they always give this error without any clue Unfortunately, this product does not comply with Oberlo’s Terms of Service. Please find another pr... See more

Company details

  1. Business Services

Information provided by various external sources

Oberlo is the leading marketplace for entrepreneurs to search and find products to sell online. The platform connects merchants with suppliers who ship products directly to consumers. This method, known as dropshipping, significantly lowers the barrier to entry for entrepreneurs. Since the company’s founding in September, 2015, Oberlo merchants have sold over 85 million products around the world. For more information, please visit https://www.oberlo.com


Contact info

1.2

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TrustScore 1 out of 5

432 reviews

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Rated 1 out of 5 stars

very bad import app

very bad import app , not recommendd guy seriously
they always give this error without any clue
Unfortunately, this product does not comply with Oberlo’s Terms of Service. Please find another product to sell.\

dont use oberlo ever

27 April 2020
Unprompted review
Rated 3 out of 5 stars

NCOV Virus widespread

Is it advisable to open up a shopify store these days while oberlo delivers items from China? Im referring to NCOV widespread.
What is oberlo and aliexpress doing about this concern?

Is there any assurance that the items that clients receive will not be virus carriers? Or this will be the end of this drop shipping business?

9 March 2020
Unprompted review
Oberlo logo

Reply from Oberlo

Hey there, we advise people to apply the normal safety measures as they would with any package from any location. With any package that you would bring into your home, be it from the US, Canada, China, or anywhere else you will want to sanitize it before bringing it inside. The government where I live has encouraged everyone to sanitize anything that has been outside, this includes groceries, money (our money is plastic), packages, your cell phone, and of course your hands and body. Take those same precautions. 😀 -Kitana

Rated 5 out of 5 stars

I give 5 stars

I give 5 stars. Oberlo is very cleverly invented.This is new lifestyle who possibility for anyone who want to start new business.
I want to say thanks to the developer that give best ideas.

1 November 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hey Karen! Big ups! Thanks so much for the nice review, we're really pleased to hear you've found our tools and resources useful. Never hesitate to reach out if you need us, we're eager to help you succeed and build a long-lasting business. 🙂 -Jasper

Rated 1 out of 5 stars

No Documentation, No Proper Support - Ridiculous!!!

#1. The worst support in the world. No attention to detail. Do not bother answering all questions in the support tickets.

#2. Response to support tickets is WAY out of proportion. Takes more than a day to hear anything back. No urgency. They do not care.

#3. Complete lack of documentation. There no supporting document and I am not talking about videos, that will walk you through the process.

For example - extremely difficult to configure filters in the collection and there not a single document out there that describes how to do that. If you don't believe me, Google "Porto Filters Configuration Shopify" - you will not find a single resource that will guide you through the process!!! This is ridiculous!

25 October 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hi there! Wow, we're really sorry to hear you had such a poor experience using our app and working with our support staff -- no good!

Oberlo does not have live support interaction, but because we are a part of Shopify, you've got access to live support 24/7 via phone, chat or email. Shopify Gurus are Oberlo Gurus, and you can ask them any support queries you have if you need an immediate response.

As far as filters go, Shopify has a wealth of support documentation. You can start here for help with using tags as filters to organize your collections (http://bit.ly/37kfIOi). As far as organizing variants for Oberlo products, you can follow along here (http://bit.ly/36jhG0O).

Either way, if this stuff wasn't easily accessible to you and you could not get a good response from our support, we'd like to extend our sincerest apologies. These types of situations are not something we like to hear about happening, so thank you for bringing this to our attention.

We wish you the best in your business, regardless of which form it takes in the future.

Rated 3 out of 5 stars

The free version should have more…

The free version should have more features.

15 October 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hey there! Thanks for taking the time to let us know. We're doing our best to make sure the free version is feature-rich and that you're able to adequately launch a business without having to pay a fee. In the future, please let us know through our support channels which times of features you'd like, it greatly helps us to improve. Thanks again and take care. 🙂 -Jasper

Rated 4 out of 5 stars

This is the perfect site for newbies to online

This is the perfect site for those who are starting their online business. I love how it is easy to upload products and manage its description and price. Everything is so easy to manage and monitor the products.

12 September 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hey there, Ashly! Thanks so much for the positive review, we really appreciate it. And we're glad to hear that you found our app useful and intuitive. If you're still using Oberlo, please don't hesitate to reach out to our support team for any help you may need! 🙂 -Jasper

Rated 5 out of 5 stars

Works great

Works great, never had a problem

7 September 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Thanks so much for your feedback! We really appreciate it! 🙂 -Jasper

Rated 1 out of 5 stars

I bought a store that used the oberlo…

I bought a store that used the oberlo basic app. Because I was just starting out i changed the plan to the starter plan, which is supposed to be free. Well, it was not. For 10 months they have been charging me for the basic plan. I contacted them and told them there must be a mistake, i have had the free plan since i Bought the store. they are very good liars however and managed to gaslight me and are saying that their records are different. I havent seen these records. They are just frauds. THey refuse to refund these fraudulent charges .

15 August 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hi Laura. Our sincerest apologies that you've had such a poor experience with our service. I can imagine how frustrating it is. Your records do indicate that the app had been opted back into shortly after you downgraded. This can often happen when merchants pass certain thresholds or look at activate different features of the app. Unfortunately, because you noticed this 10 months down the road, there is no way of verifying whether or not you were using these features, wittingly or unwittingly. As I mentioned on your Shopify app store review, we often offer credits for one or two months, but 10 months is a long time and unfortunately, we cannot backdate it. It's certainly an unfortunate situation and I can appreciate you feel misled, but we can only go off of our very clear records and they indicate a different scenario. We wish you the best in your online business, in whatever form it takes moving forward. -Jasper

Rated 1 out of 5 stars

We are extremely disappointed with…

We are extremely disappointed with their chat service, we were waiting since about 2 hours to get a problem solved but unfortunately no success!
Initially after 30 minutes we've got a chance to chat to Iveta, before we finish, she suddenly left without giving any sign, then we started a new chat with Kamila also after about 30 minutes, she did the same thing! then we get back to Iveta as it shows that she is online again assuming that there might be a technical problem and tried to continue the discussion to solve an unfulfilled order since 6 days, but also no response.

Please note that we are taking our business very seriously, giving it the highest priority, and expecting from you the same, if not then we will try to find another solution including lawsuit.

Since 12:42 till 15:12 this moment no response

7 June 2019
Unprompted review
Rated 1 out of 5 stars

As so many of the other reviewers have…

As so many of the other reviewers have pointed out...

You have no exclusivity.
The products are low quality.
It costs money to properly market your store.
Shopify bills you regardless of your success.

Oberlo may not be a scam, but its definitely not a good idea. A few of their success stories have been debunked to be fabricated.

Making money with E-Commerce is hard. Don't be impulsive. Wait for the right thing to come along. Something you had a hard time finding or wish for. Dropshippnig cheap products creates no value at the end of the day. Wait for something that you can create value with.

4 April 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hi Chris, thank you for taking the time to leave us a review. I'm extremely sorry about the negative experiences you've had with Oberlo and dropshipping. Although we are always sharing guides and resources, we certainly did not mean to present it as easy. Finding success in dropshipping or any ecommerce business is challenge and a risk. Just like any business, you need to take a chance.

While some products may not create value, many do. All of our success stories have been verified to make sure they are real. I'm sorry you believe they are fabricated. Please email us at hello@oberlo.com about any of them, and we'd be happy to provide more information. Thank you again for taking the time to leave us a review, I will be sure to pass this along to our team. -Anna

Rated 4 out of 5 stars

I wonder why would somebody buy from my…

I wonder why would somebody buy from my dropshipping store which would take too long to deliver a product compared to a customer going directly on ali express.

28 March 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hey Michael! Thanks for sharing your thoughts about dropshipping stores. The answer is actually fairly simple. Firstly, not all online shoppers know to go directly to AliExpress. In fact, millions of shoppers are completely unaware that AliExpress even exists. Secondly, people buy from brands they know and trust. If you've held up your end of the bargain and marketed to your audience effectively, then customers will have an affinity to your brand and will purchase from you. In fact, even when I know I can get a product on AliExpress for a little cheaper, I will sometimes purchase from a store because of the brand and the additional assurances that smaller stores offer (or incentives). We have thousands of successful merchants who sell these products on their stores. This review is a simple question that we would be happy to answer in any of our queues. If you'd like to reach out to us via Facebook or any other social network, we'd be more than happy to help get you set up. In the meantime, we'd really appreciate it if you might consider changing your rating as your concern is a question that pertains to marketing -- and we are more than happy to help you with that!

Rated 1 out of 5 stars

Shopify + Oberlo = Definite scam

Oberlo is a scam. Plain and simple. Dropshipping on Shopify is a scam. If you look at the total orders placed for items on Oberlo, I estimate 99% have zero orders. No sales. Every item has thousands of store imports. (This means someone is trying to sell it on their own store.) There are a few items that take off, but the competition is stiff and if you do the math for overall sales, they’re just, at most, a few hundred thousand dollars in orders.

This sounds great until you divide that cost by the amount of stores selling those items that sell well, and find out on average you may make a $100 dollars tops.

Shopify and Oberlo charge you per month (at a minimum), don’t aid you with advertising, and you’re barely likely to turn over $50 dollars in a month dropshipping while your costs before advertising can be $25-$100+ dollars at a minimum.

We haven’t even talked advertising yet. To test a product with Google ads, common wisdom is to be ready to invest $1000 dollars PER PRODUCT; testing to see if ithe product will sell well with your specific audience set. Facebook ads is quite cheaper, but not a lot, however, you have to deal with their inaccurate impressions estimates, and draconian ad review process.

This is the dark little secret of the “dropshipping”
E-commerce model. You have to invest thousands of dollars in ad revenue. Even if you have the money to invest, do you really want to bet your money on a low quality product being dropshipped from China?

Shopify dropshipping is a scam and Shopify wants to collect fees from you, while you think it is your own fault that your store isn’t taking off, but really it’s because Shopify and Oberlo dropshipping is an ecommerce model that does not work. Avoid at all costs!

4 March 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hi Jack, I’m sorry to see you’ve had such a negative experience using Oberlo. We aspire to provide entrepreneurs with tools to start a business and we've clearly fallen short here. I'd love to provide some insight to your points should you ever consider dropshipping again.

You write that you “estimate 99% have zero orders. No sales.” I’m not sure what your estimation is based on as you didn’t source it, but that’s not the case. In the Oberlo app you can see statistics for products that include orders. You can even use the search filters to sort the products by orders to see what’s selling most among Oberlo merchants.

Second, you wrote “you may make a $100 dollars tops,” also not necessarily the case. If you check out our growing list of success stories (http://bit.ly/2pwBCJv) you can see that many of our successful merchants are making hundreds of thousands of dollars. It’s certainly a challenge to see that level of success, but proven to be possible.

Third, you note that Oberlo and Shopify both have a monthly fee. While Shopify does charge $29 USD per month for the Basic plan, the Oberlo Starter plan is completely free and includes up to 50 orders per month.

In regards to advertising, you wrote that you would need to “ be ready to invest $1000 dollars PER PRODUCT.” I’m extremely sorry that was your experience, you do not need $1000 per product to advertise. Here (bit.ly/2KqhaBZ) is an in-depth guide we wrote on a startup budget that includes advertising cost. This is for an entire store, and not by product.

Finally, I apologize about the experience you had with the quality of products from Chinese suppliers. Should you ever consider dropshipping again, you should know you can find US and EU suppliers in the Oberlo marketplace.

Regardless of this information, I understand this was not your experience. I am extremely sorry that your experiences were so negative. I will make sure to pass along your feedback to our product team so we can work towards being better at supporting our merchants with advertising. Thank you for taking the time to share your valuable perspective. -Anna

Rated 2 out of 5 stars

The concept itself is a modern take of…

The concept itself is a modern take of the old dropshipping catalogue sales model. I set up a shop after browsing through some of the products. As I built my shop on shopify and began populating my product portfolio and ofc.closely following the oberlo way of marketing, writing articles etc... and ofc. creating a digital marketing plan my store went live on eBay and on the web.

After a couple of months I decided to take it down. I noticed more and more of the similar products being offered on instagram (every 4th post) so I took down my site thinking of focusing on yet another niche until that too was all over instagram. A couple hundred bucks and lots of hours later I decided I needed to rethink my business.

Why? well Aliexpress and Oberlo have become so popular it is a very competitive arena. The only true success comes from direct advertising on social media, click rates are very low and expensive. The products are mostly chinese knock offs and some never heard of junk. T-shirts claiming to be from Jimmy Buffet and others are not official and have spelling mistakes. The risk reward to too great as one has to prepay for all orders and hope the chinese provider delivers and can communicate.

My thoughts... this type of model can succeed but needs to be worked on in order to become the go to dropship store model.

22 January 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hi Brynulf, thank you so much for taking the time to leave us a review. I’m sorry to hear you had anything short of an amazing experience with Oberlo and shut your store down after a couple of months. As a fellow dropshipper, I can understand the challenge in growing your traffic and sales in the beginning. However, I wanted to note that seeing similar products being advertised does not necessarily reflect a rise in competition. Rather, from searching and posting those product photos, the Instagram and Facebook algorithm is serving you everything they can find that’s similar because they think you’re interested in it (rather than selling it).

Although you’ve got competition, success is absolutely still possible. We did a case study with a dropshipper named Tim where we challenged him to succeed in an incredibly saturated niche - sunglasses. He did and made thousands of dollars by the end of the month! Give it a read, it’s incredibly insightful into how competition is more of a fear than a limiting factor on your success (http://bit.ly/2P4Kpxh).

In terms of product quality, I’m sorry to hear your experience was not positive. We only suggest selling products with good reviews to help sort through and ensure quality. Also, ordering a sample to make sure you know exactly what your customers will be receiving!

Regardless, thank you so much for taking the time to leave this review for us. This is what we need to know so we can continue to grow! If you’re ever interested in dropshipping again, please don’t hesitate to reach out to us. We’d love to help with whatever challenge comes your way! -Anna

Rated 2 out of 5 stars

I give them two stars because the…

I give them two stars because the prices are way to high I sell watches and a watch from them it says $1100 for a Garmin watch and my customers are buying it from Gramin direct for $399.00 so my customers are not returning to my store anymore. Yes the app works but when every other online store sells it for $700.00 less then you can well do the math.

2 January 2019
Unprompted review
Oberlo logo

Reply from Oberlo

Hey there, Greg! Really sorry to hear you've not had a great experience using Oberlo. That's not what we like to hear, please accept our apologies. I was surprised to hear that we had a product so grossly overpriced! I did a little investigating and found the product. This product is not from Oberlo, it's from an AliExpress supplier. Using Oberlo you've got access to all of AliExpress using our import tool, but we do not have any control over the conduct of AliExpress suppliers. Merchants need to be careful when selecting AliExpress suppliers and are responsible for ensuring they do not infringe on trademarks or sell inauthentic products -- something AliExpress is known for.

All said it should be more visible to you and that's our fault. We do our best to make sure that products that are misrepresented either in price or authenticity are flagged and removed. We audit our products regularly but as I'm sure you can appreciate, AliExpress is moving target so there is always work to be done. Again, our sincerest apologies if your business has been impacted by this. We wish you the best.

If you're so inclined, given that the product was not from an Oberlo supplier, we'd really appreciate it if you might reconsider your rating of our app. We understand if you'd prefer not to! Take care.

Rated 1 out of 5 stars

No chance of profit. far too expensive!

Crap, just a rip off over charging... absolutely no chance of a profit!!

I will be canceling the app after the first month! all too expensive!!

12 December 2018
Unprompted review
Oberlo logo

Reply from Oberlo

Hey there, Kevin. Mike here from Oberlo. Really sorry to hear you've had such a poor experience and you feel that the prices are far too high.

Did you have a chance to peruse the whole marketplace? You've got access to every product on AliExpress as well. We've got lots of merchants making good money sourcing from both the Oberlo Marketplace and AliExpress, but I can appreciate your sentiment that the prices are not rock bottom wholesale prices. And that's in part because as dropshippers, we're not purchasing large lots of products, just one at a time,

Again, sincerest apologies you've had a poor user experience! That's not what we like to hear, but we can appreciate that this business model isn't necessarily for everyone. Best of luck in your eCom endeavors.

Rated 1 out of 5 stars

More and more features are working less…

More and more features are working less and less. Tech support virtually does not exist. Once you add products to your store you cannot access the suppliers or source pages. Which means you're locked out of updating any products or making changes. None of the links to suppliers currently work. I made Oberlo tech support aware of this several time, eventually, I just gave up, and now even fewer functions work. To me, it seems like some kind of juvenile punishment for speaking out and leaving dissatisfied reviews. I'm not going to shut up - instead of being professional and fixing the functions and actually providing quality customer service - things only become worse, and they expect me to shut up!?! This is my business and I lose money when I cannot access products in my store. The thought of retaining customers and store owners apparently does not occur to Oberlo since there is always another eager and naive person falling for Oberlo's fantasy business format only to realize after spending a bunch of their money and time - Oberlo is only interested in supporting and growing Oberlo's business - the unsuspecting store owner is not apart of that business model so most of us end up closing our stores in order to avoid bankruptcy.
It's a win for Oberlo everytime someone starts a store and a slow failure for the store owner. Beware - do your research on how many stores actually close because of these and other slash and burn tactics. This is a slash-and-burn business model! With the store owners slashed and burned while Oberlo/Shopify make quick money then move on to the next eager to start an eCommerce store victim.

7 November 2018
Unprompted review
Oberlo logo

Reply from Oberlo

Hey, Brien. I'm really sorry to hear you've had such a poor experience using Oberlo, that's not what we like to hear. I'd like to learn more about your inability to access products and their source pages as well as broken links to the suppliers. We've got hundreds of thousands of products and I can assure you the vast majority of them are active and working links. But it's certainly possible that there have been some issues with the products you happened to select and for that, we apologize if that is the case. Not certain it's widespread, however, because if it were we'd be addressing what we call a global issue regarding broken links, which is not something we've had to deal with to date. I can assure you that we've got absolutely no interest in penalizing you for bringing bugs to our attention, it's because of this feedback that we can improve our product offering and we hold your feedback in high regard. Now, with respect to burn and churn, I can appreciate your frustration. This business isn't for everyone and once you get into the thick of things, you begin to realize it's about traffic and finding your audience -- that's no easy task. It can sometimes be costly to spend money on ads and not make sales. but that's part of the trial and error that is necessary to get things off the ground. In the early days of advertising, you're simply buying data from Facebook, not conversions. That can be deflating for newcomers to the dropship business model. Our revenue model is based on subscriptions to our platform, if you're not making money, then we aren't. So, we have a vested interest in seeing you succeed which is why we produce vast amounts of content that is incredibly thorough and informative to help you along the way. Our goal is to help merchants build sustainable businesses. Again, our sincerest apologies if you feel you've been misled throughout the process and if you'd like to discuss the matter further you can email hello@oberlo.com ATTN: Paco and I'll be happy to listen to your concerns and offer some help about the technical challenges you're facing. Take care for now. -Paco

Rated 1 out of 5 stars

Very Ordinary Oberlo and their suppliers.

I closed my Shopify store after 4 months of failure from oberlo suppliers. I placed 3 test orders to check quality and delivery times and these were my findings:

1st product - backpack from an oberlo supplier called Worthfind: product got delivered to to wrong country. Went to Austria instead of Australia. I received an apology and a refund.

I gave them the benefit of the doubt so i decided to give them another try:

2nd product - same backpack from Worthfind: this time it got delivered correctly and even came earlier than expected. However, quality was average, there was chinese labelling everywhere and didnt look like a $50 bag that i was charging (in order to make a small $20 profit)

3rd product - another backpack this time from a different supplier (ironbotot or something like that). Ordered on the same day as product 2, but no sign of delivery yet. Been nearly 30 days. One product arrived, thr other hasnt.

Summary: completely unreliable, unpredictable, delivery times unacceptably long, no guarantees on quality and packaging is dissapointing.

I closed my store because i cant put my name to such shoddy and unpredictable products and services. And be forced to sell at high prices because oberlo products aren't exactly cheap tp begin with.

18 October 2018
Unprompted review
Oberlo logo

Reply from Oberlo

Hey, Harry. Thanks for your review, it's this kind of feedback that helps us improve. I'm really sorry to hear you've had such a poor experience with our suppliers, it's disappointing to hear. Especially when it's over the course of your first three orders, I can see how that would really impact your confidence in our services. It's crazy, some people have thousands of orders that are completely unaffected by shipping delays or errors and then something like this happens to someone 2/3 times. I completely understand your position to throw in the towel, I'd do the same. As you can imagine, the quality of products can vary drastically from supplier to supplier and niche to niche. Also, at the end of the day, it comes down to preference and if you're not comfortable standing behind the products you'd like to sell from the platform, we can't argue with that... and we won't. If I didn't believe in the product and its quality, I wouldn't put my name anywhere near it. I'm not sure about the shipping method selected for the 3rd order or the time of year you ordered it (a Chinese holiday passed recently causing delays for all eCommerce merchants), but, even ePacket has a 12-25 business day delivery time frame. So 30 days, while it's not the norm, is not an uncommon delivery window. All said, if that time frame is simply unacceptable to you, that's fair. Many customers aren't willing to wait that long, it. Many are. Either way, I'm really sorry that you've had such a poor experience. We don't take this stuff lightly. We have systems in place that penalize our suppliers heavily when they have missed deliveries and shipping delays, so rest assured, we are always working to optimize the marketplace. Sounds like we failed you this time, apologies. I wish you the very best in your future business endeavors. -Paco

Rated 1 out of 5 stars

***continued from previous post***

***continued from previous post***

Sure you can read Oberlo articles discussing how successful Oberlo users found success through quirky means and social media influencer marketing but the reality is, direct advertising will account for the majority of your sales and it is honestly the only reliable way to create a revenue stream using Oberlo products (if you can make it that far).

- Supplier & Customer Relations -

There are many suppliers in the Oberlo network that have poor/shady business practices or are completely unreliable altogether. That’s probably why Oberlo introduced the “Verified Supplier” badge to select suppliers that met their criteria. Despite this though, problems with suppliers translate into problems for your customers, which then translates into problems for you.

Perhaps one of the most common issues you’ll hear from Oberlo merchants is that they literally can’t get a hold of their supplier. Their customer’s order is missing, late or damaged and you can’t speak with your supplier to understand what the hell happened.

What does this mean?

You as the merchant have to eat any losses that come as a result of any fault of your supplier. If your supplier sends the wrong product, a damaged product or a cheap product and your customer wants a refund - that is all on you. Your suppliers will ultimately reflect back to you the QUALITY OF YOUR BUSINESS and your customers will see that clearly.

As a dropshipper using Oberlo, you are essentially at the mercy of the suppliers. You will only be able to communicate with your customer as often as your supplier is able to communicate with you. Obviously if you can’t reach your supplier, then you’re pretty much screwed. Also keep in mind the language barrier between Chinese manufactures and English-speaking merchants. It is often difficult to communicate with suppliers as a result and can leave room for plenty of misunderstandings and miscommunication.

At the end of the day, your ecommerce business is only as good as it’s suppliers. It is without a doubt, a make or break point for your enterprise.

- The Fulfillment Process -

From a technical standpoint, the fulfillment process using Oberlo is straightforward, mostly automatic and pretty user-friendly. Honestly though, that means nothing when it comes down to accepting payment from your customers and getting their product shipped out to them in a timely manner.

First of all when a customer buys a product on your store, the funds will typically go into your Shopify account (or whatever connected merchant tool you have - i.e. Shopify Payments, PayPal etc.). Then what you’ll need to do is head over to Oberlo to fulfill the order. If you are using Oberlo’s own fulfillment service this process is a little easier and less complicated than Aliexpress. If you have the Oberlo extension in your web browser, it will automatically fill in most of the required information based on the information your customer provided.

Once the information is filled in, you will need to PAY FOR THE PRODUCT your customer ordered and have it shipped out to them. So you may not have known this at first, but you will need some working capital to get started with Oberlo dropshipping. Just because a customer made a purchase on your store, doesn’t mean those same funds will instantly cover the purchasing and shipping costs from the supplier. You will need to front the money to pay for your customers purchase and then recover those funds by withdrawing from your Shopify account into your bank or whatever you use. Keep in mind your payouts are not instant but rather at set points throughout the month. You will need to factor this in when budgeting your cash flow and expenses.

Fulfillment by Oberlo is generally hassle-free in terms of actually placing the order (shipping times, product quality etc. are the headaches that come after that). If you’re selling Aliexpress products however and have to fill orders using them, buckle up.

The Oberlo web browser extension will still automatically fill in the order information for you once you log into your Aliexpress account however, you are now working outside Oberlo which means any issues that arise means you’ll have to deal with Aliexpress for assistance.

Here’s the thing Oberlo doesn’t tell you when you fulfill using Aliexpress:

Aliexpress does not recognize you as a merchant. They recognize you as a consumer.

This can cause of a wealth of problems when you are trying to fulfill your orders through them. The first is that they have a ton of automatic security measures in place to prevent fraudulent activity so if you have to suddenly make several purchases after no account activity through Aliexpress at once or are one day shipping your purchase to the UK and the next to Brazil, your account can be automatically flagged which means you won’t be able to complete your purchase. This is always great when your customer has already paid you and is awaiting their product to be shipped. Well let the fun begin because you can’t even buy this product now, let alone get it shipped, until you resolve things with Aliexpress.

Basically this entails that you contact their customer service department, explain you are using Oberlo blah blah blah. Eventually they should get back to you. They will likely require proof of your ID and credit card, which you will have to submit to them in order to use your Aliexpress account again. Once you finally get verified and your account becomes active again (sometimes a several week long process), you can finally ship out your product to your customer. So now on top of the ridiculous wait time they already had, you can now add 1-3 more weeks depending on how quickly your Aliexpress account was recovered.

Something else to keep in mind is that because this is an automatic process in terms of your Aliexpress account getting flagged, this CAN BE A RECURRING PROBLEM where your account may get locked out again. In my last days using Oberlo, I stopped using Aliexpress altogether. I had to refund more than half of all my customers orders because of delayed shipping times as a result of my Aliexpress account getting flagged for purchases.

- CONCLUSION -

So at the end of the day, Oberlo in my opinion is a fleeting dream. It may be possible to find success with this platform but it will not come to the majority of users. The most successful Oberlo users are already established and selling. It’s probably going to be too late to get in on selling hot items like watches, sunglasses or artwork, that made these Oberlo users successful, as most of your target audience has been bombarded with these ads already. To have success using Oberlo in my opinion at this point in time you’d need the following:

A niche market mostly untouched by other Oberlo users
Plenty of working capital to get started ($5000+)
A refined and highly detailed marketing plan
Verified suppliers using only Oberlo fulfillment
Test/purchase all the products you want to sell beforehand to inspect quality/shipping times
Otherworldly ambition
A decent amount of luck

I wish I had all the information I’ve provided you when I started. I would’ve saved thousands. Hopefully this information will be useful to you if you are just getting started. If you can find a way to overcome the barriers I’ve discussed using Oberlo, best of luck. Ultimately though, I do not recommend this platform. It is unfortunately just not a viable means of starting an ecommerce business. It does not provide the tools for success. My advice = look for something else.

14 October 2018
Unprompted review
Oberlo logo

Reply from Oberlo

Hello Brandon, this is the second half of my follow-up. I wanted to make sure I did not miss any points you made. For supplier relations, we understand and know this is normally a big challenge for dropshippers and is why we created the Oberlo marketplace. Please note, every supplier on the Oberlo marketplace has their warehouses vetted and reviewed by our Marketplace team in person. Our Verified suppliers are simply those that have reached over 2000 orders with less than 2% dispute rate. As soon as our other vetted suppliers reach this, they will be added to the Verified list so you can feel confident sourcing products from them!

Additionally, in the Oberlo app itself there is a button to directly speak to the supplier. If they don’t respond or continuously send your products out late, we will remove them entirely from our platform. I’m sorry you had difficulties seeing this option, I’ll be sure to share that feedback to the product team so new merchants can find it easier.

If you have difficulty speaking or reaching a supplier, our Marketplace team is ready to jump in at any point and mediate the situation. As well, every supplier on the Oberlo marketplace (not Aliexpress) is on a contract with us and must respond to your messages. If they don’t, they will also be removed from the platform quickly.

I can understand the frustration of having to use Aliexpress suppliers and not having these same benefits on that platform. Aliexpress is a third party and we can not control any of their business practices. This is exactly why we created the Oberlo marketplace, we wanted to offer solutions to many of the issues you dealt with on there and mentioned.

We’re not perfect yet, but are constantly working to improve. I will be taking all your feedback and suggestions to our product team to ensure we can continue to find and create better solutions. Again, I apologize about the experience you had dropshipping with us. Ultimately, we work everyday to help you succeed and it’s clear we failed here. If you’d like to continue this conversation or add anymore feedback, please email hello@oberlo.com with the subject of “ATTN: ANNA” and I would be happy to continue. Thank you again for your words and time. -Anna (2/2)

Rated 1 out of 5 stars

3 Oberlo Stores Later - This is What I Learned

When I first discovered Oberlo, I was beyond excited to begin using this app in combination with Shopify to try my hand at dropshipping, especially after reading all the success stories using Oberlo. Now three stores later, I can tell you what I've learned.

The Oberlo App & Company

The app itself is a well designed and functioning service with a good user interface. Oberlo makes it easy to browse and import products into your Shopify store. The main problems with Oberlo doesn't have as much to do with the app itself but rather, the inner workings of its network of suppliers, products and what I would call "hidden" information.

The company has good resources in place for you (although I think many of them are a little biased as they are all directed in favor of Oberlo obviously). They have videos and blogs for how to get started as well as tips and tricks for dropshippers using Oberlo. Their customer service is decent in terms of professionalism however, this doesn’t always translate the same in regards to problem resolution.

Hidden Information

Check the Oberlo blog or look around online and you'll find Oberlo has some really positive reviews. Check out their blog and "case studies" and you'll see plenty of success stories for dropshippers using Oberlo. Dig a little deeper though and you'll see many of the blog articles that discuss the success of Oberlo users were written by Oberlo staff, so obviously they are going to promote their service. Look even closer and you'll see that the success stories are for a very small percentage of Oberlo users. You also don’t have to dig too far to see negative feedback and reviews from many Oberlo users.

Here are some things Oberlo doesn't tell you when you get started that are crucial for your success:

- Illegal Products -

Even though all the products in the Oberlo catalog are available to import into your store, many of these products are brand-name knockoffs or counterfeit products, that if you import into your store and sell, SHOPIFY WILL WITHHOLD YOUR PAYMENTS because it is illegal to sell these types of products on the Shopify platform (this actually happened to me).

For example, search in Oberlo for products from popular video games like Super Mario or The Legend of Zelda. You'll find tons of products under these categories. Even though these are available to import into your store, these products cannot be sold on Shopify. This is an example of "hidden" information that you do not know going into the Oberlo experience. Oberlo says: "Oh yeah browse our massive catalog of products and import anything into your store. It's easy with just a few clicks!" When in reality they should mention, "Oh by the way, there is a TON of products that technically can't be sold on Shopify but you'll figure that out eventually..."

The reason these video games products (for example), can't be sold on Shopify, is because they are counterfeit or knockoff products. For Super Mario, these suppliers are not licensed by Nintendo to sell these products. That is why you won't see the Nintendo logo on any of them. China has some very relaxed laws around copyright infringement and trademarks and so these suppliers in China are able to produce these counterfeit and knockoff products with relative immunity while operating in China. As a merchant outside of China however, as soon as you start shipping to the West where copyright and trademark laws are heavily enforced, you'll be hit with the full weight of the law. This means it is ILLEGAL for you to be selling counterfeit or knockoff products such as these and you could possibly be sued into bankruptcy. Don't worry though, Shopify will likely close your store down and withhold your payment before that happens. This was a fun introduction into the Oberlo experience.

- Product Quality -

The Oberlo team will rebuttal this by saying you should always order the products you want to sell first, to review the shipping times and product quality (although you likely won't find that information for a while) however, the reality is essentially all of the products in the Oberlo catalog are incredibly cheap and disappointing once they arrive.

The product images can be very misleading which can set high expectations for your customers and then truly damage your customers experience when they receive their product. As you might've have guessed, that is not a good strategy for a successful business. Your relationship with your customers is vital to your success and selling them cheap products is not only misleading, it's ultimately bad for business.

Have you ever heard of Wish? If not, download the app on your mobile device to see what I mean. Wish shows you lots of interesting products and many seem to be of decent quality. Once you receive your order from them (if it ever arrives), you'll understand how poor the quality is. The same products you'd find in the Wish store, are the same type of products you'll find in the Oberlo catalog and honestly, if you have any kind of desire for ethical business practices, you won't be able to, in good conscience, stand behind these products.

- Shipping Times -

Searching products in Oberlo, you can see the estimated shipping times of the products you want to import. Already they are quite high ranging from 12-50 days which in this day and age, is unacceptable as far as consumers are concerned. The only way your customer would be okay with waiting that long is if the price they paid for the product was highly affordable (which it can’t be or you’ll make no profit on your markup), or if the product was good quality and therefore worth the wait.
Unfortunately neither of these are true most of the time. Your product won’t be highly affordable because you need to make a profit and the product quality is so poor that your customer will not only be upset for the long shipping time, but they’ll be upset at the quality of their product when it arrives. After ordering off Oberlo, my quickest shipping time to Canada and the US was just over 3 weeks. That was the QUICKEST.

Poor Product Quality + Long Shipping Times = Angry customers

Oberlo claims you can have faster shipping with epacket or their US warehouses however, I never saw a faster shipping time than 3 weeks.

- Insane Competition -

Pretty much all the items available to sell in the Oberlo catalog are from Aliexpress or Alibaba (or available on those platforms). For those of you who don’t know, these are a massive network of Chinese manufacturers. Oberlo Supply is also available and this means you don’t have to go through Aliexpress however, the Oberlo Supply products only account for a small percentage of the Oberlo catalog limiting your selection.

Basically all the products or types of products you can sell using Oberlo are already available and being sold on Aliexpress, Alibaba, Wish, Amazon and others (not to mention the thousands of other Oberlo users selling the same products in their store), and they are selling these products MUCH CHEAPER than you could ever afford to. Why? Because they are huge companies and they generate enough sales where they don’t have to markup the product as much as you’ll have to when starting your ecommerce store in order to generate a profit. Basically, you’ll be selling the same products as these major outlets but for more money. If anyone was to Google search a product on your store that you imported from Aliexpress, the search results would always turn up Aliexpress first. Always. So consumers looking for these products can go directly to Aliexpress, Alibaba or Wish and find all the products that you have available to sell but for less money.

One of the reasons why Wish is so successful despite their poor product quality is because they can literally afford to sell these items for super cheap. I’ve bought $6 shoes from Wish and a $14 winter jacket. Were they great quality? Hell no. Were they cheap enough that they were worth the price? Pretty much. That’s why I was okay with these purchases because I felt I got what I paid for. If I had paid $40 for the shoes and $65 for the winter jacket and I saw the quality, I’d be furious and demand a refund, especially after these insane shipping times (sometimes 3+ months). My point is, if the customer doesn’t have to pay much, they might not complain however, if you sell a cheap product for a higher price, your customers will complain.

- AMAZON! AMAZON! AMAZON! -

What you may not know as a new ecommerce entrepreneur is that Amazon DOMINATES the ecommerce world. Seriously. Whatever you can do or sell, they can do or sell the same thing better, cheaper and faster.

Why would a customer wait 15+ days for shipping from your store when they can buy from Amazon and have it delivered in 2 days with Amazon Prime for less money? Exactly. They won’t. When consumers search online for products to buy, Amazon is almost always the first result they see. This means that customers will never find you (unless you sell unique one-of-a-kind products), through search engines because Amazon will always display first, and likely for a lower price.

What this ultimately translates into is that, you’ll need to rely almost entirely on direct advertising to reach your potential customers. This means your product markup has to be high enough to get an acceptable ROI (return on investment). Additionally, your ad campaigns will need to be flawless and refined in order to reach your exact target audience. This can only come with trial and error which costs a fair amount of money. So don’t be fooled by what anyone else says, the absolute minimum you would need for marketing your store using Oberlo products to begin generating sales is around $1000 (and I mean sales, not profit).

***can't post the rest of my review for 24 hours due to word maximum reached on this post***

14 October 2018
Unprompted review
Oberlo logo

Reply from Oberlo

Hi Brandon, this is Anna. First of all, thank you for taking the time to write out such detailed feedback. This is what helps us grow and become better for our merchants going forward!

I’m relieved to hear you found the app itself well designed with a good user interface, but I’m deeply sorry for any information you felt was hidden. Although our content team writes success stories, they are all based on real store owners and are not at all fabricated. We reach out to them based on their store sales and only write about them with their permission to try and help other dropshippers get inspiration and new tactics. Like all ecommerce styles, there are businesses that fail, and we’re working to close that gap as much as possible with resources, guides and authenticate success stories.

For products, we have a team that vets our suppliers products regularly to remove any copyright images or products that infringe upon trademark. I’m sorry you felt you were able to sell Nintendo products without a resellers license, but we work diligently to remove those as fast as possible. We’ve also worked with Shopify to make sure our extension does not allow you to import any products against the Shopify TOS moving forward.

In regards to product quality, we suggest using our review and order feature in the marketplace to initially check it. You can see exactly what other merchants thought of the quality. We always suggest ordering samples because this allows you to take your own product photos and know exactly what your customer is receiving. Sorting by reviews and orders you can quickly find all the high-quality products in a category.

For shipping, I can understand wanting to provide your customer the fastest experience possible. Although shipping is getting faster every year, logistics do set the current average shipping time as 12-25 days using ePacket from China. If you’d like a faster option, all you need to do is go to the Oberlo marketplace and sort by US warehouses to find shipping options available from 2-15 days with USPS, UPS and Fedex. If you’re still having trouble seeing it, feel free to email us at hello@oberlo.com and we can help you find it!

In regards to Amazon and competition, you’re correct, there is competition just like in any other industry. We’ve written extensive guides, resources and have our entire support team available to help you have an edge. Although it can be very difficult, we have many merchants who make it work everyday. Again, if you need help, our support team is ready to assist you at any point if you reach out to us. -Anna (½)

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