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Now Pet Reviews 

2,136
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 606 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and customer service for being exceptionally helpful, polite, and professional. Many people appreciate how representatives clearly explain policy details and options, often resolving queries efficiently and with empathy. This often leads to a smooth and stress-free experience, with many noting the quick response times and personalized approach. However, some customers also noted concerns regarding pricing, with premiums increasing or being perceived as too expensive. A few other people also felt that the claims process could be problematic, citing rejections for certain conditions or delays in payment.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, politeness, and... See more

Customer service

Consumers find customer service to be positive, with many reviewers appreciating the helpfulness and... See more

Service

Customers consistently note positive experiences with service, often praising the efficiency and helpfulness... See more

Claim

Customers had ambiguous experiences with claim, with many reviewers praising the helpfulness and friendliness... See more

Price

Users describe ambiguous interactions with price, with many reporting increases in premiums and renewal... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From the time claim went in. Been very efficient and covered what was in policy with no quibble within 10 days. Called and spoke to Oliver in customer services who explained ongoing treatment, medicat... See more

Company replied

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

Rang to discuss my renewal quote. Elliot was very helpful and explained in lay man's terms the minefield that is pet insurance! Tweaked my pets cover to a more appropriate one which was also cheaper.... See more

Company replied

Rated 5 out of 5 stars

I managed to speak to an operator straight away, wasn’t on hold for long, which is always a bonus. My premiums went up this year, but phoned them and managed to get the price down, good to speak to Ge... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Asks customers to review

    This company invites their customers to review, whether positive or negative

    Replied to 100% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    4.6

    All reviews

    (2,136)

    604 reviews in the last 12 months

    Write a review
    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 5 out of 5 stars

    Excellent experience

    Excellent experience - bought policy online very easily, had to call to make one change and it was amended quickly, and the call handler was very friendly and knowledgeable. Would recommend.

    8 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Wendy, thank you for taking the time to leave us a 5 star review. We truly appreciate your lovely feedback and are so glad to hear that you would recommend us.

    Rated 5 out of 5 stars

    Both the advisor were very helpful and…

    Both the advisor were very helpful and professional throughout my enquiries

    6 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Gurvinder, thank you for taking the time to leave us a 5 star review. We appreciate your kind comments and are so glad we were able to assist you with your queries.

    Rated 5 out of 5 stars

    Very good service fast response very…

    Very good service fast response very happy 😊

    6 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a lovely review. We are so pleased to hear that we were able to provide great service and that we quickly responded to your query.

    Rated 5 out of 5 stars

    I had infact swapped policies but rang…

    I had infact swapped policies but rang Now to confirm.
    Very well managed by Nancy who patiently laid out why I have probably made the wrong decision !!
    Will look again next year.

    1 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Bill, thank you for taking the time to leave us a 5 star review. We are pleased to hear that Nancy was able to provide you with all the information you need. Please do contact us if you need any further assistance.

    Rated 5 out of 5 stars

    Kim was brilliant

    Kim was brilliant, had a confusing query regarding invoices sent by the vet and within minutes she was able to answer all my questions. She was incredibly polite and a pleasure to speak to.
    Thanks Kim!

    5 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave a review.

    It’s great to know that Kim was not only helpful, but also polite and a pleasure to speak with throughout. I’ll make sure your kind words are passed on to her.

    Rated 5 out of 5 stars

    Excellent service

    Excellent service, although I was kept waiting on the phone for more than 12 minutes. Your Customer service staff member is very pleasant to talk to and she explained the reason for the £12 plus increase but, nevertheless, I was happy to continue to renew the policy.

    5 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Julia, thank you for taking the time to leave us a 5 star review and for staying with Perfect Pet. We know renewals can feel like a moment of uncertainty, and we're really glad you decided to stay with us.

    Rated 5 out of 5 stars

    Ellie was prompt and helpful with her…

    Ellie was prompt and helpful with her reply. Thanks

    1 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Lee, thank you for taking the time to leave us a 5 star review. We are so pleased to hear that Ellie was able to quickly respond and resolve your query.

    Rated 5 out of 5 stars

    Very helpful

    Kim was very helpful at amending my policy and resolving my query quickly.

    30 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Mark, thank you for taking the time to leave us a 5 star review. We are so pleased to hear that Kim was able to quickly resolve your query.

    Rated 4 out of 5 stars

    I thought the payment would come into…

    I thought the payment would come into my account a little sooner but all settled now. Thank you

    30 April 2026
    Now Pet logo

    Reply from Now Pet

    Hello Karen, thank you for taking the time to leave us a review. We do apologise if there was any confusion around your payment. We are so glad this has now been resolved. If you do have any further queries, please do not hesitate to contact us.

    Rated 5 out of 5 stars

    Polly was friendly and helpful

    Polly was friendly and helpful, she answered my question quickly and efficiently.

    30 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Emily, thank you for taking the time to leave us a lovely review. We are so pleased to hear Polly was able to quickly answer your question. We appreciate your lovely feedback.

    Rated 5 out of 5 stars

    Retrieved a nearly departing customer

    After a really high renewal quotation, Rebecca was very helpful and understanding in my renewal, which led me to decide to stay with Now Pet Insurance

    29 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Andy, thank you for taking the time to leave us a 5 star review. We are so pleased to hear that Rebecca was able to assist you with your renewal. Thank you for choosing to stay with Now Pet. We appreciate you sharing your experience with us.

    Rated 1 out of 5 stars

    TitleTitle: "Diamond" in name only. Left with a £1,500 bill and debt collectors.

    Title: "Diamond" in name only. Left with a £1,500 bill and debt collectors.

    "Do not be fooled by the 'Diamond' branding or the £4,000 limit. My dog had life-saving surgery, but Now Pet applied hidden sub-limits that were never made clear at renewal. They capped anaesthesia at £250 and hospitalisation at £100, leaving me with a £1,500 shortfall. I am now being charged late fees by my vet because Now Pet refuses to pay for standard clinical care. Currently escalating to the Financial Ombudsman (Case Ref: PNX-6000947-X5W7). Under the FCA Consumer Duty, this product is a failure. Avoid if you want real protection for your pet."

    Reply from Now Pet

    An hour ago
    Hello Julie, I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    I have already exhausted your internal complaints process (TIG-04032606) and received a Final Response. The matter is now with the Financial Ombudsman Service.

    27 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Julie, I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Rated 5 out of 5 stars

    I had a really positive experience…

    I had a really positive experience renewing my pet insurance with Now Pet Insurance. My initial renewal quote came through higher than expected, but after speaking with Conrad, he was incredibly helpful and took the time to review my policy in detail.

    He managed to find me a better deal, and I ended up renewing at a cheaper price than my original quote, which was a great result. The whole process was straightforward, and Conrad was friendly, knowledgeable, and genuinely seemed to want to help.

    It’s refreshing to receive such good customer service, especially when it leads to saving money. I’d definitely recommend Now Pet Insurance based on this experience.

    29 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Jane, thank you for taking the time to leave us a lovely 5 star review. We are so pleased to hear that Conrad was able to assist with your with your renewal and that you would recommend us. We appreciate your lovely feedback.

    Rated 5 out of 5 stars

    I have renewed for 3 years now.

    I’ve renewed with Now Pet for 3 years now. Premiums are pretty decent even though we have a dog with long term meds that we claim for each month. Claims are easy to process and get paid out mostly without quibbles. Just spoke to Robin regarding a claim, and she was really helpful.

    29 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a 5 star review and for choosing to stay with Now Pet for another year. We are so pleased to hear that you find our claims process easy. We appreciate your lovely comments.

    Rated 5 out of 5 stars

    Great to have some advice as quickly…

    Great to have some advice as quickly and as easily as a phone call . Much appreciated!

    23 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Rosy, thank you for taking the time to leave us a 5 star review. We are so pleased to hear that you were able to quickly get the information you need.

    Rated 4 out of 5 stars

    Elliot was very helpful

    Elliot was very helpful, he listened to what we requested and did a good in meeting our needs

    28 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Peter, thank you for leaving us a lovely review. We are so pleased to hear Elliot listened to you and was able to help resolve your queries.

    Rated 5 out of 5 stars

    Efficient helpful staff member

    Polly was super kind and very helpful with my query today thank you very much.

    28 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Phillip, thank you for taking the time to leave us a 5 star review. We are so pleased to hear that Polly was able to assist you with your query.

    Rated 5 out of 5 stars

    Nancy was very helpful polite and…

    Nancy was very helpful polite and courteous and made my phone call very easy today.

    28 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Tricia, thank you for taking the time to leave us a review. We appreciate your lovely comments and are so pleased to hear that Nancy was able to assist you with your queries.

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