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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are pleased with the quality of the products, often describing them as impressive and long-lasting. Some people also found the customer service to be excellent, highlighting quick and helpful responses, especially when issues arose with orders. However, some people were dissatisfied with the return policy, finding it inconsistent and difficult to navigate. There are also mixed opinions regarding product quality, with some customers receiving items that felt cheap or had issues after minimal wear. Additionally, some reviewers experienced significant problems with their orders, including delays, unfulfilled items, and a lack of communication from customer service.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the top quality and fantastic fit of... See more

Quality

Consumers find quality to be positive, with many praising the excellent quality for the price, top-quality... See more

Customer service

Users describe ambiguous interactions with customer service. Many reviewers report negative experiences,... See more

Order

Reviewers highlight ambiguous aspects of order. Many customers express satisfaction, praising quick... See more

Return policy

Reviewers express significant frustration and dissatisfaction with the return policy. Many customers report... See more

Based on these reviews

Rated 5 out of 5 stars

Exceptional customer service. Both Jim & Carla dealt with my order and were fantastic. Replied via email and instagram quick, helped resolve my problem, were understanding. The customer service has ma... See more

Rated 1 out of 5 stars

Made an order in October of 2024 returned a few items and have a picture of it being signed for at the warehouse with other packages visable in the background. Multiple emails on a monthly basis with... See more

Rated 5 out of 5 stars

Really impressive clothing, fantastic fits especially the new summer range. My holiday suitcase is pretty much all Novu! I’ve noticed a real improvement with the level of service recently, which admit... See more

Rated 1 out of 5 stars

Terrible delivery times, on order for 4 weeks. Unfilled orders and emailed for updates and still can’t complete order but won’t cancel and refund until delivery is complete?! Every email is responded... See more

Rated 1 out of 5 stars

The worst customer service ever received, guaranteed never to shop here again! Made an accidental order, the website reads that orders can be cancelled within 24 hours notice. I emailed within 2 minut... See more

Rated 5 out of 5 stars

Great customer service isn't about making sure people don't ever have any issues, it's about how you deal with them when they come up. NOVU's communication and ability to provide a quick solution... See more

Rated 1 out of 5 stars

If i could leave this company 0 stars I would. Their customer service is non existent, they take forever to refund any returns and don't reply to emails and I had to put in a dispute with my credit ca... See more

Company replied

Rated 5 out of 5 stars

I had some issues with my order which was dealt with by Jim who was very helpful. I ended up cancelling my order out of frustration and being impatient and then having a change of heart when all t... See more

Company replied

Rated 1 out of 5 stars

Worst postage and customer service in the game. Still waiting for an order from July. Should have been here by now and Royal Mail dont even have it yet. No answer by email. No answer on DMs. This comp... See more

Company replied

Rated 5 out of 5 stars

First time ordering from here as I’ve been seeing adverts online , and everything was spot on. Was a bit weary at first ordering from a new site, but this website was easy work to use and didn’t rea... See more

Rated 1 out of 5 stars

STILL IGNORING EMAILS FOR A DELIVERY THAT ARRIVED MANY DAYS LATE AND IS NO LONGER REQUIRED. WHEN PEOPLE MAKE PURCHASES AND PAY FOR DELIVERY TIMES YOU ADVERTISE AND DONT MEET YOU NEED TO REFUND POSTAGE... See more

Company replied

Rated 5 out of 5 stars

So I made an order, and quickly realised I’d ordered the wrong size, I emailed after I realised and Jim who was the recipient of my issue, amended the order without question. The jacket has come just... See more

Rated 5 out of 5 stars

I recently ordered the grey cosy knit set. I had to exchange with a different size, unfortunately it was out of stock. Jim gave me options to return back the item or wait on. He kept me up to date at... See more

Rated 5 out of 5 stars

I ordered a jacket for my partner but was worried it wasn’t going to come in time for Christmas. I expressed my concerns to the team and I received a very prompt message alleviating my concerns and re... See more

Company replied

Rated 5 out of 5 stars

I just wanted to share my first experience with this company after placing my first order (White Oxford Pleated Trousers) for an upcoming occasion abroad . I had been searching everywhere for thi... See more

Rated 5 out of 5 stars

Novu are excellent. Bought a few bits from the Black Friday sale ahead of my holiday to Dubai. One of the items wasn’t in stock and was showing delivery at a later date (I’d have been away by then) I... See more

Rated 1 out of 5 stars

Takes forever to ship a product, it’s been 9 days in limbo now, asked for refund due to not being able to receive the package if it shipped, still have not gotten confirmation. Ordered 3 weeks in adva... See more

Company replied

Rated 1 out of 5 stars

I ordered a set from Novu Clothing, but unfortunately, the package was returned by customs before it ever reached me. During the return shipment, the package got lost, and now I’m out €200 with... See more

Company replied

Rated 5 out of 5 stars

The customer service from NOVU is literally second to none, best I’ve ever had in terms of helping the customer and giving them the the best support whether that be, returning items or buying items. I... See more

Rated 1 out of 5 stars

Pathetic service. Non existent customer care. Can’t return items. Absolute waste of time. Quality of the clothing is absolutely poor. The trousers purchased were worn once and they fell apart after we... See more

Company replied

Rated 2 out of 5 stars

I was considering placing an order with this company after hearing positive feedback. However, I was unable to find a size guide on the website, which caused some uncertainty. I am also concerned abou... See more

Rated 5 out of 5 stars

First of all the quality of the brand is absolutely unreal! Latest purchase there was a slight issue with the item, myself reached put to the Novu team and the response was quick and exactly what I ex... See more

Company replied

Rated 5 out of 5 stars

Dealt with Jim via email and he was responsive and quick to resolve my issue after one of my items arrived defective. Have spoken to customer service in the past and comms were slow but if you get Jim... See more

Company replied

Rated 1 out of 5 stars

Customer service is non existent. Sent three emails within the month - no reply. Had to contact them via Instagram. I created a return label within the return window, but due to p... See more

Company replied

Rated 1 out of 5 stars

Absolutely terrible (non-existent) customer support. I wanted to return an item due to sizing and reached out multiple times with no response. I finally received a generic email with a return link,... See more

Company replied

Rated 5 out of 5 stars

Ordered some clothes for my partner, fantastic quality clothes that I can tell will last for a long time! Great customer service, and clothes arrived as per the delivery time set out on the website!... See more

Company replied

Rated 1 out of 5 stars

Extremely poor service and cheap materials Ordered a pair of trousers which were poor quality and didn't fit me well. After I returned them (in the zip lock bag they sent me), they stated the packa... See more

Company replied

Rated 5 out of 5 stars

was my first time shopping with Novu, I have seen them all over my socials for a while and always wanted to, so when I saw the sale prices I couldn’t resist! Ordered a bunch of fits and incredibly im... See more

Rated 1 out of 5 stars

Order placed on the 10th of May, i made contact a few weeks after this to explain that i had not received the order and to request a refund. This request was turned down and a replacement item wasn’t... See more

Rated 2 out of 5 stars

Delivery great and on time but my trousers didnt fit and I didn't realise the material was polyester and spandex. Very cheap material for what I paid but that was my fault for purchasing initially. T... See more

Rated 5 out of 5 stars

Perfect & quick response to an issue raised on a particular item. Once resolved made a purchase which was delivered without a hitch. Great clothing! Highly recommend.

Rated 5 out of 5 stars

Ordered a few bits from here , first time! Half of my items were great , the other half did not fit. The items were on sale but after speaking to Jim via email he initiated a full refund. Great custom... See more

Company replied

Rated 1 out of 5 stars

Worst company I’ve ever dealt with …completely useless. Been waiting over 8 weeks for clothes nothing has arrived. Been back & forth with emails trying to get a refund and they won’t process it... See more

Company replied

Rated 1 out of 5 stars

My order #178038 was placed on Sunday 15th June I’m yet to receive a dispatch email which is not on absolute ridiculous from a company that constantly posts clothes but can’t fulfill there orders. I w... See more

Rated 1 out of 5 stars

I almost never leave behind reviews, but now I have to. I've ordered sat Novu, and returned 1 item. And they 'return your funds', but you can only use these funds to order again at Novu. So, you don't... See more

Rated 5 out of 5 stars

Customer service is second to none - after expressing I was going away on holiday and didn’t think my items would get to me in time, Jim personally shipped my order after hours to ensure I received th... See more

Company replied

Rated 1 out of 5 stars

Honestly wish i’d have read reviews of this lot before buying. Super frustrating as I allowed 2 weeks for the linen long sleeve to arrive for my holiday. I got 1 response to sweeten me up, then no f... See more

Company replied

Rated 1 out of 5 stars

Linnen trousers ordered wripped from the stitching on both back pockets this is due to poor stitching and low quality linen nothing else customer care dont want to know no refunds or replac... See more

Company replied

Rated 1 out of 5 stars

My order arrived in July after waiting 2 weeks to then find out the trousers that was part of my order was damaged, I contacted support immediately with no reply for 2 weeks, to then be told 1 mo... See more

Rated 5 out of 5 stars

I had made a mistake on my order from Novu collection and novu could have dismissed this as this was my fault. However the customer service team were quick to amend my mistake. Been a customer with no... See more

Company replied

Rated 5 out of 5 stars

Great Quality clothes and they always arrive on time. Been shopping at Novu for around 2 years now and they never fail to disappoint. I love everything I have purchased from this company. On my Inst... See more

Rated 1 out of 5 stars

I placed an order with NÓVU over two months ago and never received my items. Instead of fixing the issue, they let the package get sent back to them and then refused to refund me until it physic... See more

Company replied

Rated 5 out of 5 stars

I had the pleasure of dealing with Jim from NÓVU’s customer support, and the experience was outstanding. He was professional, understanding, and really went the extra mile to help me. His clear and... See more

Company replied

Rated 5 out of 5 stars

I love this brand, and have been ordering from them for years. At the back end of 2025, I was in Australia and ordered a parcel from the UK. Unfortunately, the items were slightly too small for me so... See more

Rated 5 out of 5 stars

Not only are their clothes fantastic quality, their sale previews are brilliant and genuine, but you have to be quick! (items I bought for my son half price are now back up to double) Delivered on... See more

Rated 1 out of 5 stars

I honestly don’t know how this brand calls itself “premium.” They advertise high-quality luxury clothing, but what actually arrived was the complete opposite. My brother’s top came labeled 95%... See more

Company replied

Rated 5 out of 5 stars

Have been buying from Novu for the past 3 years and they always deliver in terms of quality, style and individuality. My last order arrived within 48 hours! It was worth the wait!

Rated 5 out of 5 stars

The quality of the items I’ve had are second to none, my pet hate is how half of these brands clothes shrink after a wash but these have all kept their shape and fit amazing 👌🏽

Rated 1 out of 5 stars

As someone who has four pairs of their pleated trousers, the new pleated trousers are literally unusable, I am a 5 ft 6, the length if fine but the pockets are RIDICULOUS, you can not get your hand in... See more

Company replied


Company details

  1. Clothing Store
  2. Fashion Designer

Written by the company

Founded in 2017, NÓVU is a contemporary ready-to-wear fashion brand born in the United Kingdom and operating worldwide. We specialize in offering ready-to-wear menswear, footwear, and accessories that embody timeless design and cater to the modern-day man. With over 100,000+ happy repeat customers who share our passion for elevated and sophisticated style, our brand ethos is centred around designing high-quality, standout pieces that leave you feeling confident and unique. Our passion for product is at the heart of everything we do, ensuring each piece reflects a dedication to quality, style, and sophistication. Recently, we’ve experienced a significant explosion in growth, which has contributed to some delays and a few less-than-ideal reviews due to high order volumes. We want to assure our valued and potential customers that we are committed to addressing these challenges, improving our processes, and maintaining the high standards you expect from us. If you have any concerns or need assistance, please don’t hesitate to reach out to us at support@no-vu.com—we’re here to help and ensure your experience with NÓVU is nothing short of exceptional.


Contact info

3.0

Average

TrustScore 3 out of 5

806 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 55% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

top quality service

Really love the quality of clothes with zero issues with them, I would also like to point out the customer service was extremely helpful when purchasing and advising on what to buy!

2 January 2026
Unprompted review
Rated 5 out of 5 stars

Needed to exchange an item

Needed to exchange an item, was very easy and quick on their support help email. Love the clothes, great quality, will shop again soon, thank you

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Review

Jim was very helpful and incredibly responsive, resolving my issues in a timely manner. Thank you.

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Issue resolved without hesitation

So I made an order, and quickly realised I’d ordered the wrong size, I emailed after I realised and Jim who was the recipient of my issue, amended the order without question. The jacket has come just in time for Christmas and I couldn’t be happier. Great customer service & even better quality.

20 December 2025
Unprompted review
Rated 1 out of 5 stars

Extremely Disappointing Experience – Poor Quality & Non-Existent Customer Service

Where do I even begin.

It took three weeks for my order to be processed before it even left the warehouse. Ironically, once shipped, it arrived in Dubai within three days thanks to FedEx’s excellent service — the only positive part of this entire experience.

Upon opening the package, I was genuinely shocked by the poor quality of the items. Online, the clothing looks premium, well-made, and beautifully photographed. In reality, the quality is comparable to Shein-level fast fashion, but at a hugely inflated price point.

To make matters worse:

One pair of trousers arrived dirty

One Oxford shirt arrived with the label hanging off

Overall finishing and fabric quality were extremely disappointing

I immediately attempted to process a full return, only to be told that trousers and shirts are non-returnable under their store policy. Conveniently, when you try to review this policy, the returns policy page leads to a 404 error. Very convenient indeed.

For clarity: none of the items were tried on. The decision to return was made purely upon opening the packaging and inspecting the quality.

Customer service is advertised as “Speedy – Your needs are our priority”, yet:

There is no phone number

Only an online chat, which receives no response at all

On top of all this, I was hit with over £130 in customs charges for importing clothing that is frankly not worth a fraction of the total cost paid.

I will now attempt to obtain a full refund back to my card. If this is unsuccessful, I will proceed with a formal payment dispute and chargeback through my credit card provider.

This has been a deeply frustrating and disappointing experience. Based on quality, transparency, and customer support, I would strongly advise others to think twice before ordering.

21 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Sorry to see your review, Kyle.

We value all feedback; however, after conducting a thorough review of your order and support history, we feel it’s important to clarify several inaccuracies and misrepresentations in your comments.

Our records show that our customer support team was in consistent, two-way communication with you, providing detailed responses within under 24 hours on each occasion. We also sent multiple proactive follow-up emails updating you on your order status through to delivery, several of which did not receive a response.

Your order was placed during our Black Friday period, during which we were fully transparent that processing and dispatch times would be slightly extended. This information was clearly stated on the product pages and again at checkout. Despite this high-volume period, your order was delivered to Dubai within the advertised timeframe.

Tracking also shows that multiple delivery attempts were made without a response, which contributed to the overall delivery timeline.

Returns process: Contrary to your statement, our team advised that we were able to assist with a full return process to ensure a refund. This was communicated directly and did not receive a response. Our returns policy is publicly available and actively used by customers daily.

We welcome all feedback and acknowledge that our designs may not be to everyone’s personal preference. That said, the items mentioned have been among our best-selling styles since 2021, with a return rate of just 6%, which is significantly below the industry average. These pieces are worn and repurchased by thousands of customers, often in multiple colours after receiving their first order.

Customs Fees: Import duties and customs fees are set by the destination country and are outside of our control. These charges are not collected or retained by our business.

In summary, we do not feel this review is a true representation of the experience provided. Our support team was responsive and actively assisting throughout and not “non-existent” as claimed. Your order was delivered within the timeframes clearly outlined online during our Black Friday period.

Should you wish to discuss this further or require any additional assistance, you’re welcome to contact our team directly at support@no-vu.com

NÓVU Team

Rated 5 out of 5 stars

Customer service is second to none

Customer service is second to none - after expressing I was going away on holiday and didn’t think my items would get to me in time, Jim personally shipped my order after hours to ensure I received them, never experienced this with any other business. Garments match the service, top quality, style and fit is perfect. Will continue to support this business and I wish them all the success in the future.

18 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Luke,

Thank you for the incredible feedback, we really appreciate it. We’re glad Jim could help make sure everything arrived in time, and it’s great to hear you’re happy with the quality, fit, and style.

Thanks again for your support.

Wishing you all the best for the holidays and the new year!

NÓVU Team

Rated 5 out of 5 stars

Brilliant customer Service

I ordered a jacket for my partner but was worried it wasn’t going to come in time for Christmas. I expressed my concerns to the team and I received a very prompt message alleviating my concerns and reassuring me that they will send this over first class so I receive it in time. Brilliant customer service. Can’t wait to receive my order. Will be ordering more pieces soon! Special thanks to Jim. :)

18 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Angharad,

Thank you for the lovely feedback, we’re so glad we could help put your mind at ease. We’ll be sure to pass your kind words on to Jim.

We hope your partner loves the jacket, and we look forward to welcoming you back soon.

Wishing you all the best for the holidays and the new year!

NÓVU Team

Rated 5 out of 5 stars

Feedback on order

I had some issues with my order which was dealt with by Jim who was very helpful. I ended up cancelling my order out of frustration and being impatient and then having a change of heart when all the time Jim stayed calm, professional and helpful and fulfilled my requests.

Jim was always responsive an happy to find a solution. I will always go back to Novu.

Thanks Jim.

16 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Mark,

Thank you for taking the time to share this, we’re really glad Jim was able to support you and get everything resolved. We’ll be sure to pass on your kind words to him.

We truly appreciate your patience and your continued support.

Wishing you all the best for the holidays and the new year!

NÓVU Team

Rated 5 out of 5 stars

Great products and excellent service

Made a second purchase on Novu during the Black Friday Sale after buying some shorts in the summer.

The experience was pretty seamless, purchased a few items including a mix of sizes and colours to try on and check at home. They came as described, good communication and pretty prompt delivery.

I needed to send 1 item back, this was the weakest part of the transaction as the website made the return complicated with what appeared like the only option was for Store Credit. And after retunring the item a few days later i received an email confirming the return had been received back and a store Credit had been created.
I emailed the Customer service dept to request this changing to a Refund to my Credit Card as the original method of payment. And to be fair within a couple of days they responded and this has now been actioned. I was expecting a battle over this but was straight forward in the end. (as it should have been)

The only complaint is the initial return online as this didn't appear to offer options for method of return processing...
Other than that items are good, so happy....

15 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Tim,

Thanks for the great feedback and for shopping with us again, we really appreciate it.

We’re glad you’re happy with the items and service, and thank you for flagging the returns experience. We’re working on making this clearer and easier. Happy we could resolve the refund quickly for you.

Wishing you all the best for the holidays.

NÓVU Team

Rated 5 out of 5 stars

Incredible customer service

Incredible customer service, with quick response times and more than reasonable solutions.

15 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Will,

Thank you for the kind words, we really appreciate it. Glad we could help and get things sorted quickly.

Wishing you all the best for the holidays and the new year!

NÓVU team

Rated 5 out of 5 stars

Brilliant and polite communication…

Brilliant and polite communication throughout. Huge shout out to Jim on the customer service support team. The quality of the products is very luxe, will order again.

15 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hey Cat,

Thank you for the positive review! We're pleased to hear that your experience was a smooth one and that Jim from customer support was helpful in getting your queries resolved, and more so that you love our products.

We look forward to welcoming you agains soon! If there is anything you need, we'd love to hear you from you. Reach us at support@no-vu.com and we'll be on hand whenever you need.

All the best,

NÓVU team

Rated 5 out of 5 stars

I was novu’s first ever customer in…

I was novu’s first ever customer in 2017 and I’ve never looked back since! The quality of the clothing is exceptional and I’ve been with the brand ever since!!

12 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hey Harry,

Wow! Thank you for the great review. We absolutely love to hear that you have been with us since day 1, that really means everything to us.

Thank you so much for your continued support over the years. If there is anything you need, we'd love to hear you from you. Reach us at support@no-vu.com and we'll be on hand whenever you need.

All the best,

NÓVU team

Rated 5 out of 5 stars

Great quality of clothing and great…

Great quality of clothing and great customer service. Highly recommend

12 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Ben,

Thank you for the great review, We're pleased to hear you think the quality of our clothes are great and that customer support were helpful.

If there is anything you need, we'd love to hear you from you. Reach us at support@no-vu.com and we'll be on hand whenever you need.

All the best,

NÓVU team

Rated 5 out of 5 stars

Great quality clothing!

Ordered some clothes for my partner, fantastic quality clothes that I can tell will last for a long time! Great customer service, and clothes arrived as per the delivery time set out on the website!

Will definitely be ordering more in the future ☺️

12 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Emily,

Thanks for the wonderful review. Great to hear that you chose NÓVU for gifting your partner this year, we hope that they love the pieces you picked up!

If there is anything you need, we'd love to hear you from you. Reach us at support@no-vu.com and we'll be on hand whenever you need.

All the best,

NÓVU team

Rated 5 out of 5 stars

Not only are the clothes and website…

Not only are the clothes and website fantastic - Jim in customer service gives me the upmost confidence and trust to continue shopping at Novu

12 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hi Bradley,

Thank you for the positive review. We're pleased to hear that you love the clothes & our website, and more so that Jim in customer support was helpful.

We look forward to welcoming you agains soon. If there is anything you need, we'd love to hear you from you. Reach us at support@no-vu.com and we'll be on hand whenever you need.

All the best,

NÓVU team

Rated 5 out of 5 stars

happy customer

I had made a mistake on my order from Novu collection and novu could have dismissed this as this was my fault. However the customer service team were quick to amend my mistake. Been a customer with novu since 2019 and the quality and style of clothing is always impeccable. Always a happy customer

12 December 2025
Unprompted review
NÓVU logo

Reply from NÓVU

Hey Fraser,

Thank you for the superb review. We're pleased to hear that your query was resolved quickly, and even more so to hear you've been with us since 2019!

Thank you so much for your continued support and confidence in us over the years.

If there is anything you need, we'd love to hear you from you. Reach us at support@no-vu.com and we'll be on hand whenever you need.

All the best,

NÓVU team

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