The car itself was great, but unfortunately, the camping equipment was in a very poor and worn-out condition, especially considering the price we paid. One of the two camping chairs was already... See more
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See what reviewers are saying
Absolutely great ! The Dacia Dokker was fine and confortable. The best prices I've found to Iceland for one month. No trouble, all was great. Star Car Rental's Owners are very helpful. Great experie... See more
Straight forward rental process. Helpful staff from Ring rentals with short shuttle to edge of airport. Competitive pricing with a separate insurance provider working on pay and claim. Vehicle was eco... See more
Vehicle collected at tip top condition, handover was smooth and MYCAR team has been really responsive. The rental was the best we could found too. We had fun, smooth and memorable trips with this To... See more
Company details
Written by the company
Founded in 2015, Northbound is a growing travel service platform where visitors to Iceland can, in time, find everything they will possibly need to piece together an amazing experience while in the land of ice and fire. Northbound was established with the main principles of quality service and traveler experience in mind. We aim to become the leading platform in the travel industry in terms of service to the customer. The great majority of travel services platforms focus on accumulating a vast amount of service suppliers such as hotels, tour operators and car rentals. This is where Northbound steps in a different direction by choosing quality over quantity.
Contact info
Flugvallarbraut 941, 262, Reykjanesbær, Iceland
- +354 539 3009
- info@northbound.is
- northbound.is
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically takes over 1 month to reply
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Nordbound a perfect service
With Nordbound we had the perfect platform to book our travel vehicle. Everything went perfectly.
Reliable with good service!
The staff at Go Iceland were fantastic…
The staff at Go Iceland were fantastic and super helpful. The check-in and check-out processes for the vehicle were fast and easy. We had an issue with the windscreen and tyre pressure sensor but they checked everything and assured us that it would be ok. Would highly recommend them.
Great prices and communication
Great prices and communication. The car I rented was brand new. Perfect experience overall!
Well done
These guys did a great job a nice laid back approach but efficient good cars good price overall we were very satisfied

Reply from Northbound
Great service from the family run…
Great service from the family run business.
Good value for money.

Reply from Northbound
Good experience at reasonnable cost !
Everything went right, the car was very good, no problem during our trip.
People were nice and kind,
Our experience with Lotus was overall great !

Reply from Northbound
We enjoyed our experience with the van…
We enjoyed our experience with the van rental. The van had everything we needed for our trip and drove very well. It was also very good on fuel which kept our fuel cost down so that was a plus! When we picked the van up it did already have some superficial damage but these defects were well recorded by a member of staff so that didn't bother us at all. Overall our experience with Lava was a great one, when we mentioned that the offer we chose on the website stated we would get free GPS included, we were actually upgraded to wifi due to the GPS holder being broken at the time of collection, so that was very kind. The only reason I have given 4 stars instead of 5 was because our cool box in the back of the van unfortunately stopped working half way through the trip. Also, I think it would be a great idea to include a jump pack in all rentals just in case, especially for Iceland travelers due to the periods of time which can pass on the road without coming across another car or village for help. Luckily we didn't need one but like I said, I think it would be a good idea for future reference. In conclusion, I would recommend! Thank you Lava :)

Reply from Northbound
Excellent service
What a service, great customer service, The car was excellent and communication with Northbound is excellent and all my queries and questions were answered almost immediately were professional. The procedure for hiring and returning the car is very fast and then transfer to the airport. Thanks to MyCar rental car and Northbound.

Reply from Northbound
Smooth experience
Smooth experience with Lava, booked via Northbound. We were easily able to amend our booking via email when we wanted to upgrade our insurance and add wifi. Car was fine and we liked having the option to hire a slightly older car to save money. Overall we would recommend both Lava and booking via Northbound.

Reply from Northbound
I would use this company again
I would use this company again, they made the rental process really easy, pickup and return were efficient and quick, car was good quality and we were very happy overall.

Reply from Northbound
Forced Insurance
Dear Northbound.IS team, we travelled to Iceland last thursday. When I made the booking online I used an American Express card to pay for the deposit. There was no mention that you do not accept American Express anywhere. Once I got to Iceland on the 20th of February at around 10pm. I was told that I cannot use my American Express Card to pay the remainder. Following which I was told that I had to put down a deposit using a credit card? However, it cannot be an Amex. This again was news to me as this was not mentioned previously via email or otherwise. Then the agent advised me that becasue I didn't have a credit card other than Amex I know had to pay for insurance with yourselves. This was another 130GBP for 4 nights. This as you can appreciate caused a lot of stress and annoyance on day 1 of our holiday. Can you please investigate and let me know what happened here? My booking number O6830309690

Reply from Northbound
4x4 Car Hire, Keflavik.
Very quick to collect us from airport, car was ready to go with no fuss as experienced with other rental companies. Guys were helpful and made the process so easy. I would highly recommend them.
Great customer service
Helpful and friendly staff. Great customer service. Brand new car.
Great value
Great value, quick turnaround time and the car, despite being an older model, was perfect for Iceland’s winter roads.
Excellent customer service
Excellent customer service. Great car that met all our needs. Kept us safe and warm in some dicey weather. Would absolutely rent here again.

Reply from Northbound
Northbound should be used when Renting cars in Iceland
Northbound should be used when hiring cars in Iceland. They have choices at competitive prices

Reply from Northbound
All good, booking with Cheap Campervans through Northbound
Booked with Cheap Campervans via Northbound. No problems, everything is exactly as advertised and we had a wonderful experience. We did need to contact the rental company separately to arrange pick-up from the hotel, though, despite already writing it in our booking on Northbound, but if that is all...

Reply from Northbound
Extremely pleased with my experience…
Extremely pleased with my experience with Star Car Rental. My flight arrived pretty early but the guy that was picking us up kept track of our flight and made sure he was there on time. They were extremely friendly and professional. The car was detailed and completely clean, they also swapped on snow tires the day before because of the forecast showing snow. Dropping off the car was very quick and they drove us right to the airport. Only downside is that you get a keychain that gives you discounts at a specific gas station chain, but that chain is not nearly as avaliable as the more common N1 chain. But any fuel discount, regardless of chain is an added bonus. I 100% recommend Star Car Rental.
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