Update: Both pairs of earrings have arrived and are beautifully presented with a free jewellery box. I think the company should be more upfront about delivery timescales to avoid disappointment. Del... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Luxury, designer jewellery made sustainable and affordable. The new norm in fine jewellery. Made with recycled gold, fairly sourced and laboured.
Contact info
307 Linen Hall 162-168 Regent Street, W1B 5TE, London, United Kingdom
- support@normjewels.com
- normjewels.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 24% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Deleting Website Reviews
I left an honest review reflecting my experience purchasing a ring from this company. Instead of acknowledging the inconsistent delivery information I received, my concerns were repeatedly met with explanations that the jewellery is handcrafted.
To be clear, handcrafted production was never my issue it was one of the reasons I chose to order here. My concern was being given changing delivery and timeframes and then having those inconsistencies explained away after purchase rather than acknowledged.
What I found most concerning was that after raising these issues publicly, I was offered a discount voucher for a future purchase on the condition I remove my original review from Trustpilot. I declined. Customers should be able to trust that reviews reflect genuine experiences and it is disappointing to know how this brand handles feedback.
I have also since noticed that my review has been removed from the company’s website. I feel it's important for prospective customers to see an accurate reflection of client experiences not just the brands selected accounts.

Reply from Normjewels
An all-around great experience!
Every interaction I had with a member of the Norm Jewels team was so helpful and quick to respond. The ring I received was also perfect! It fit great and was even more beautiful than I imagined.
I actually think giving this one star…
I actually think giving this one star is too much. Ordered a ring over 3 weeks ago. Still not received it.
I would never use Norm jewels or recommend them to anyone. And I’m really starting to think it’s all a con and I’m not going to get the ring.
Just be very careful
i placed an order on June 21 (Order…
i placed an order on may 21 (Order #5055584), and I have not received any updates regarding its status. I have also contacted customer service several times via email, but I have not received any response.
Could you please let me know what is happening with my order and when I can expect an update or shipment?
I would appreciate a prompt reply.
ITS really not Professional…

Reply from Normjewels
Fabulous service, beautiful ring
I ordered a Majestic ring from Australia with a lot of trepidation as to sizing. I had looked at many many ring sizing charts and no two were the same so in the end I opted to specify an actual mm size in my correspondence with a lady called Selene, whom i cannot praise highly enough for her understanding and patience. The ring itself is beautiful and the fit is perfect. I am thrilled with it, Thanks to all involved!
Had a great experience with this brand
Had a great experience with this brand, I bought my wedding ring which is so beautiful and the customer service helped me find the correct size. Will definitely buy again.
The item took over 3 weeks to deliver…
The item took over 3 weeks to deliver even though it said 5-7 days. There was no communication in between so we had no idea what was happening. We obviously didn't get this in the time we needed it so tried to return it when it arrived and they have just stopped responding to emails. I haven't heard back in 2 weeks and my guess is they're going to wait another 2 weeks and say the 30 day period has passed. Their customer service number doesn't ever go through and the one time it did it was a rude guy that spoke like it was his personal line super comfused as to why ive called him. It also doesnt feel like real gold. Don't spend your money!
Beautiful and hand crafted
I purchased a beautiful ring for my daughter’s graduation gift. It arrived and is extremely well made and absolutely beautiful. Definitely will purchase from them again in the future.
It is a highly recommended site to buy
It is a highly recommended site to buy rings. I had a problem with them and they solved it quickly and in a very good way.
Fraudulent company
Fraudulent company. Advertised solid gold bracelet. Item fell apart within a few months. Never have I had this happen with solid gold in the past. I looked closely at the links and they have all been hollowed out. Hollow gold should be advertised as such. Now they are refusing a refund or repair. They are not honouring the warranty as the original bracelet was immediately exchanged for a larger size at extra cost to myself. I'm not sure how this impacts the warranty. Quite frankly, there is no benefit of the repair on cheap flimsy hollow gold jewellery. Order 5049439
Quality ring & service
After choosing and ordering a ring, when it arrived I realised I had ordered the wrong size. They responded quickly with 2 solutions - partial refund to have the ring resized locally or send back so they could resize in-house. I chose to send back to them. They kept me update with progress and returned the ring within the time quoted. I haven’t been in a rush to get the ring so happy to wait for them to do it. I’ve now received the ring, fits perfectly and I’m very happy with the craftsmanship. They have replied within 24 hours when emailed and have been super helpful. Thanks to Selene & Claire
Customer service lies 0/10
The shipping information is incredibly misleading, it states across the website that shipping to Australia takes between 3-5 business days.
When 5 days had passed I reached out to their customer service and they explained that despite it not being mentioned on the website they had a 3-5 day processing period as the pieces need to be made.
I had not ordered a made to order piece.
Two days later, now a week since I had ordered when I could see a shipping label had still not been made I reach out again. I was told this time that there is a processing period of 5-8 days. On both occasions I told the customer service agent that the item I had ordered was a gift and offered to pay to have shipping expedited. Both times this was completely ignored.
The product is still yet to be shipped. Overall I feel very mislead both by the timeframes stated on the website but more so the customer service rep lying to me at lest once about the duration of the supposed “processing period”.
Save your money and go to an honest and reliable company especially if shopping for a gift, they don’t care and will not help you.

Reply from Normjewels
Couldn't be happier with my purchase
I'm hugely pleased with my purchase of a stunning ring. It's delicate and I'm so happy to give this as a gift. I was concerned about receiving the ring in time but the service and support were wonderful. I received emails and tracking information, and the ring arrived quickly. I couldn't be happier with this site and plan to shop here again.

Reply from Normjewels
Absolutely terrible and completely…
Absolutely terrible and completely untrustworthy.
Norm Jewelry ruined my special day by failing to deliver my order in two weeks, while clearly advertising 3–6 business days for EU shipping. This is misleading, dishonest, and extremely unprofessional.
If you cannot deliver on time, be honest instead of giving excuses afterward. This company shows zero reliability and zero respect for customers.
If I do not receive a proper response from Norm Jewelry, I will share this terrible experience everywhere and make sure all of my followers know how unreliable and disappointing this company is.
I would never order here again.

Reply from Normjewels
I had a very good experience with Norm…
I had a very good experience with Norm Jewels. I ordered a very simple gold ring for my proposal, which perfectly matched my girlfriend’s (now fiancée’s) taste. Everything went smoothly.
The only thing I didn’t consider was that they are based in the UK while I’m in Germany, so I had to pay import taxes and customs fees.
The ring itself was beautiful, but unfortunately the size didn’t fit. We had it resized at a local jeweler. Norm Jewels offered to cover the cost for this, which they did without any issues.
Overall, I’m extremely satisfied and would definitely recommend them.
Bought the gold Shamrock ring as a gift…
Bought the gold Shamrock ring as a gift and was absolutely totally happy with it. Have Grandaughters that are into stackable rings and this one was tops. The quality was outstanding. Packaging was beautiful too. Will definately shop there again.
Wonderful customer service
Norm Jewels has some very beautiful pieces. I was looking to buy an alternative to my wedding band to wear to work and to the gym so I would not damage my actual wedding band. There were so many gorgeous options. I finally found a piece and ordered it. When it arrived unfortunately it was to small (I ended up ordering 1/2 a size up for the ring and it fits much better). I reached out to customer service and submitted the return. Less then 24 hours I received an email saying that Norm Jewels would prioritize my order so it can make it in time for my honeymoon, and it did! All of my interactions with this company have been positive and professional. I look forward to ordering another piece from them in the future. 12/10 experience with this company.
Outstanding from start to finish
I couldn’t be more impressed with my experience with Norm. The jewelry itself is absolutely stunning, but what truly sets them apart is their customer service.
When my ring arrived slightly smaller than expected, the Norm team responded quickly, kindly, and with a real desire to make things right. Since I’m based in Canada, they proactively offered a partial refund to cover local resizing—no hassle, no back-and-forth. The refund was processed immediately and covered exactly what resizing typically costs here.
Every interaction felt thoughtful, transparent, and genuinely customer-first. It’s rare to find a brand that pairs beautiful craftsmanship with such care and flexibility.
I would recommend Norm without hesitation and will absolutely be purchasing from them again.
No follow through on one year warranty
I bought the Franco bracelet and was reasonably happy until I began to feel a link catching on my finger and after less than 9 months it began to unravel. The bracelet comes with a one year warranty. When I contacted Norm, they told me the warranty didn’t apply as gold is “a soft metal” and they didn’t consider it to be a fault but said I could take it for repair and they would partially refund me. A jewellery repair specialist then informed me they could not guarantee an effective repair as the bracelet was hollow so would likely just melt. They also said I shouldn’t accept this as normal “wear and tear” and Norm should replace.
When I went back to Norm they told me they couldn’t/wouldn’t do anything and offered me 10% off my next item (when they already had 20% off site wide btw).
Not only does the one year warranty seem to be for show only, but their lack of pride in their product and service is highly telling.

Reply from Normjewels
Wrong size ring order
I accidentally ordered a ring in the incorrect size and the team were so helpful in getting it fixed for me. I am really happy with the product and the customer service has been excellent.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







