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NiceSmile are a team of creative photographers, on a mission to reinvent school photography and save the planet from cheese. Our aim is to re-birth your photography in a fresh, contemporary style. But it’s not just about artiness. We know educators want a smooth, hassle-free experience, which is why we are backed up by a great team of administrators, picture editors, and customer-service experts. Evolving from a high-end London portrait studio, we now deliver results to discerning schools and nurseries across the UK. We are capable of both traditional and contemporary styles, from photographing one baby to large group photos of over 1,000 children. One of our particular strengths is our inventiveness in creating new class-group styles—something lesser companies can only attempt to copy.
United Kingdom
3.4
8 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
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Reply from NiceSmile
Dear Victoria,
We are delighted to hear that you were pleased with the quality of the pictures and quick delivery service. Your feedback means a great deal to us and is very much appreciated.
Thank you for choosing us, and we hope to serve you again in the future.
Appalling service. They did our children’s nursery photos. Bought some, they never arrived, asked for a refund which we were promised. The refund never came. Do not deal with them. Far better photographers out there who are more reliable
Reply from NiceSmile
Dear Mrs Hunter-Jones,
Thank you for contacting NiceSmile and informing us about your issue.
We are sorry to hear about your experience and understand how frustrating this must be. We’d really appreciate the opportunity to make this right.
We have investigated your issue carefully. According to our records, you purchased 6 digital photo files (order number # c5789701) on 21/11/2025. When digital downloads are purchased, an automatic email is normally sent explaining how to download the images. However, we are sorry if this was not clear or if the message was missed.
We would be very happy to guide you through the download process. Alternatively, we can provide a direct link to your photos. A member of our customer service team will be in touch with you shortly to assist.
Kind regards,
NiceSmile
Signed up to receive the school photos for both my children (one is in reception). After receiving the photos for my older child, I contacted them to find out where the younger child's photos are. They just replied back saying sorry they can't find them, but they will take photos again next year.
Terrible service.
Reply from NiceSmile
Dear Parent,
Thank you for getting back in touch, and I’m very sorry for the frustration this situation has caused — I completely understand how disappointing it is not to receive your child’s photographs.
In a small number of similar cases in the past, it has later turned out that the reason a child’s images were not available was simply that they were not present on the day of the photo session, or did not make it to the photographer when their class was called. This can occasionally happen, particularly on busy school photography days, despite everyone’s best efforts.
As some time has now passed since this shoot, we’re unfortunately unable to verify attendance ourselves, but it may still be possible for the school to confirm whether your child was present and took part on the day.
Of course, this may not be the case, and if so, please accept our sincere apologies. We take situations like this very seriously. With each school we typically capture many thousands of images, and while it’s extremely rare for an individual child’s photographs to be missing, we fully appreciate how upsetting it is when this happens.
We absolutely accept responsibility for the outcome, whatever the cause, and we are genuinely sorry that we’re unable to provide the photographs on this occasion. As advised, we will of course ensure your child is photographed again at the next available opportunity.
If you have any further questions or if there’s anything else we can help with, please don’t hesitate to let me know.
Kind regards,
NiceSmile
I'm a parent at the The Montessori School in Balham and my daughter had truly amazing photos done by you both individually and in her class. Thank you so much for taking the time to do this. We were so happy to have these fantastic photos and will truly cherish them.
Reply from NiceSmile
Dear Mrs Arunachalam,
Thank you very much for your kind feedback. It was a pleasure visiting The Montessori School in Balham and photographing your daughter, both individually and with her class.
We’re pleased to hear you were happy with the photographs and appreciate you taking the time to share your experience.
Kind regards,
NiceSmile
We have had the pleasure of using Nice Smile for our school photos for a number of years now and have always been so happy with the service they provide. The whole team from photographers to the support office are wonderful and so helpful and the pictures are always amazing!
Reply from NiceSmile
Dear customer,
Thank you for your kind review and for continuing to work with NiceSmile over the years. We’re pleased to hear you’ve been happy with both the service and the photographs, and we really appreciate your positive feedback about our team. We look forward to working with your school again.
Best regards,
NiceSmile
Massive rip off. £120 just for the digital downloads. Avoid at all cost.
Reply from NiceSmile
Dear Mr Newton,
Thank you for taking the time to leave your feedback. We’re genuinely sorry to hear that you were disappointed with the pricing.
As a company, we always aim to keep our rates fair and competitive, and our pricing structure is agreed in advance with the school. There is absolutely no obligation to purchase any photographs, and we fully respect that the decision is a personal one.
In your case, the digital package included 19 professionally edited images, which works out at approximately £6.31 per image. We believe this is in line with industry standards and reflects the time, expertise, and quality involved in producing the final images.
That said, we do appreciate you sharing your perspective and thank you for your honesty. We’re always happy to discuss any concerns directly if you wish to get in touch.
Kind regards,
NiceSmile
Extremely disappointing service. After being bombarded with ‘discount code will expire, texts AND emails, I find out that for group photos there is in fact NO discount code available. Total false advertising and information.
Reply from NiceSmile
Dear Mr Dogan,
Thank you for your message.
We’re sorry for any confusion caused by the promotional emails and text messages. We appreciate you taking the time to raise your concerns.
We would like to sincerely apologize for the frustration and inconvenience this situation has caused you. We completely understand how disappointing this must have been.
Following a thorough investigation, we have identified that the issue was due to a technical error on the website, which unfortunately prevented the discount from being displayed for the group images at that time.
We truly value your experience with us and would like to make this right. As a gesture of goodwill, we would like to offer you a 15% voucher to use towards purchasing the 2023 group photo, so you can still keep those important school memories. Our customer support agent will be sending the voucher code to you shortly.
Please accept our sincere apologies once again for this unpleasant experience. We are taking steps to ensure this issue is fully resolved and does not happen again in the future.
Thank you for your understanding, and we hope to restore your confidence in our service.
Kind regards,
NiceSmile
Total rip off. Do not engage with this company. Very overpriced photos and the free delivery in the UK is presented as a special discount! Very disappointed I had to deal with this company.
Reply from NiceSmile
Dear Customer,
Thank you for your review. We’re sorry to hear that you were disappointed with your experience.
Our prices aren’t significantly higher than our competitors. We do differ in one respect: we take more photos meaning that there is an opportunity to spend more rather than an obligation.
We are grateful that you’ve taken the time to share your thoughts and value your candour.
Kind regards,
NiceSmile
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