A great breakfast cereal BUT..…
Shredded Wheat is a great cereal but I never buy it. Why? At 34cms the packaging is so tall it won't fit into the shelves. It's huge. If Nestle reduced the height by just one layer I'd buy it regularly and so, I'm sure, would many others. There are fewer than other brands on display in the supermarkets suggesting sales have fallen. You can bet your boots it's the packaging. The mini versions are tasteless, like chewing cardboard. No substitute for the real thing.





