We visited the Highgate store in Birmingham for the first time. We were made to feel welcome as soon as we arrived. We was helped by TK, who was very knowledgeable and enthusiastic, nothing was too... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
We visited the Highgate store in Birmingham for the first time. We were made to feel welcome as soon as we arrived. We was helped by TK, who was very knowledgeable and enthusiastic, nothing was too... See more
Company replied
I had a great experience with Takunda (TK). He was extremely helpful, patient, and knowledgeable while helping me find furniture for my home. Rather than pushing for a quick sale, he took the time to... See more
Company replied
Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came... See more
Company replied
Aiden at Highgate NCF Fantastic experience from start to finish. The staff were friendly, professional, and really went above and beyond to help. Everything was handled efficiently, and I was very imp... See more
Company replied
Written by the company
Welcome to NCF Living. Our customer service email and phone lines are now fully open and our staff are working hard to ensure we reply to all of our customers within 2 working days (excluding weekends). We ensure our customers’ needs are met and exceeded on a daily basis.
Fast Delivery, Low Prices, Premium Quality… We Mean Furniture!
NCF Living is proud to offer premium quality sofas, dining furniture, and beds at everyday low prices, with the added benefit of immediate delivery on selected items. Since our inception, we’ve focused on making stylish, high-quality furniture more accessible, ensuring our customers receive exceptional value without compromising on service.
In 2025, we are excited to open our 22nd store in the UK, a testament to our continued growth and commitment to expanding our reach. As of March 2025, we are proud to hold a 4.8 Trustpilot rating, reflecting our dedication to customer satisfaction. We continuously enhance our range with new collections, many of which are available for delivery within as little as 7 days.
At NCF Living, we strive to provide a seamless experience — from browsing to delivery — ensuring that our customers enjoy both quality and convenience.
Written by the company

Have a query to raise?
1 John Kempe Way, Highgate, B12 0HU, Birmingham, United Kingdom
Replied to 98% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Bought my sofa from usman at highgate. I’m highly impressed from the service I have received, the guy was so respectful and transparent

Reply from NCF LIVING - Highgate
We recently visited NCF Living while looking for ideas for our new property, and we had a really positive experience thanks to Usman at Highgate. What stood out the most was how respectful and professional he was from the beginning. He approached us kindly, gave us plenty of time, explained everything clearly, and never once made us feel pressured or chased around the showroom.
We visited a few other places where sales staff constantly followed us, which honestly made the experience uncomfortable. At NCF Living, it felt completely different — relaxed, welcoming, and professional. Because of Usman’s approach and the friendly atmosphere from the team, we will definitely be coming back. It’s clear they have some very professional and customer-focused staff members. Highly Recommended

Reply from NCF LIVING - Highgate
Usman was amazing at sorting our sofa, was really helpful and kind.
We couldnt visualise a sofa so he and a colleague removed one of the modules for us. Showed us a range of sofas that fit our requirement.
Wr have made a purchase, the prices at this store are amazing and the sofa range is great too. Better than dfs for sure. Would recommend 10/10

Reply from NCF LIVING - Highgate

Reply from NCF LIVING - Highgate
Lewis from the Highgate branch has excellent customer service skills and is very knowledgeable about the products fabrics and design ideas. A credit to your store. Thank you

Reply from NCF LIVING - Highgate
Excellent store highly recommend , Fantastic service from Lewis Highgate

Reply from NCF LIVING - Highgate
We recently visited ncf birmingham looking for a new sofa from the time we entered we were treated with respect and professionalism by the staff who were very knowledgeable and informative about their sofas listened to our needs and pointed us in the right direction to what we needed Aaron was a pleasure to deal with and talk to can’t thank him enough for helping us

Reply from NCF LIVING - Highgate
Usman from Highgate was very helpful bough my new bed from him

Reply from NCF LIVING - Highgate
Just wanted to leave a quick review for Usman at Highgate. Even though I’m not buying anything yet, still he was very respectful, honest and gave me genuine advice without any pressure. Really appreciated the way he greeted and spoke to me professionally. Great customer service and a very nice person to deal with. Highly recommended.

Reply from NCF LIVING - Highgate
We visited NCF Living (Highgate) today looking for a new sofa and had such an amazing experience thanks to Usman. From the moment we walked in he was incredibly friendly, polite, patient and genuinely helpful without being pushy at all. He took the time to answer all of our questions, helped us find exactly what we were looking for and made the whole experience really easy and enjoyable.
His customer service was excellent and you can tell he really cares about helping customers find the right sofa for their home. We ended up leaving with a beautiful sofa that we absolutely love, and a big reason for that was Usman’s help and professionalism.
Thank you again Usman for making our visit such a positive experience — NCF Living is lucky to have you!

Reply from NCF LIVING - Highgate
Absolutely amazing service from TK at Highgate! Bed and mattress ordered, plenty of time to look around, didn’t feel rushed or forced, excellent advice offered and explained options well 😊 Definitely see him if you’re looking around!

Reply from NCF LIVING - Highgate
Usman gave amazing customer service from start to finish. He was very helpfully ,friendly and knowledgeable when helping us choose the perfect sofa.He took his time to explain everything clearly and made the whole experience easy and stress free.Highly recommend asking for usman if you are looking for sofa ! @highgate

Reply from NCF LIVING - Highgate
Great customer service from TK. Was very helpful!

Reply from NCF LIVING - Highgate
Aiden was ace so helpful and friendly

Reply from NCF LIVING - Highgate
Great experience, quick finish deal with Miss SIDNEY!!!!!

Reply from NCF LIVING - Highgate
Tk from Highgate really helped us in store today and was really helpful in helping us explore different options. Brilliant service

Reply from NCF LIVING - Highgate
I purchased a table today from your Highgate branch. I was looked after by Aiden,@highgate he was extremely helpful and made us feel relaxed about the whole transaction. I would definitely recommend your store to others

Reply from NCF LIVING - Highgate
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.