Naturawhite Reviews 816

TrustScore 4.5 out of 5

4.3

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See what reviewers are saying

Rated 5 out of 5 stars

I’ve got to say a huge thank you to Cat/Catherine, who I originally spoke to, for helping me take the step into making a great decision. From start to finish the support has been incredible. Every... See more

Rated 5 out of 5 stars

What an amazing experience and journey with a great company!! Katherine is amazing we loved every moment we spent doing our course ! She guided us with everything we needed and wanted to learn and mo... See more

Rated 5 out of 5 stars

After contacting multiple companies, Naturawhite was the only one who filled me with any confidence. Their business model is fab, the speed and service by Catherine has been second to none! Making the... See more

Rated 5 out of 5 stars

I had been doing my research on products over the weeks. I decided to ring and got Catherine. Who was a complete breath of fresh air. She was very knowledgeable and helped me through my purchase proce... See more

Company details

  1. Teeth Whitening Service
  2. Cosmetic Dentist
  3. Cosmetics Store
  4. Cosmetics Wholesaler

Written by the company

Naturawhite was founded in 2002 as one of the longest established laser teeth whitening experts in the country. We have been passionately offering legal teeth whitening courses since 2002. One of our core values is to offer full support to our valued trainees. We are proud of our position as the only provider of full teeth whitening training certifications which are registered with FCA registered insurance groups. At Naturawhite our aims are simple. To provide you with the best teeth whitening equipment and products with guaranteed results and full support from us at any time. If you want to find out more about Naturawhite Laser Teeth Whitening then get in contact today.

DPD next day delivery with one hour time slot given through SMS

Free Delivery for orders over £199.00

Free Delivery for orders over £199.00
Receive your package next day with DPD guaranteed service. We will email & SMS you with the exact hour it will arrive with you. This will avoid having to wait in all day for your packages.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

816 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

I had been doing my research on…

I had been doing my research on products over the weeks. I decided to ring and got Catherine. Who was a complete breath of fresh air. She was very knowledgeable and helped me through my purchase process. Highly recommend. Had great service so far from start to finish. Keep up good work.

25 March 2026
Rated 1 out of 5 stars

bought this and now the gdc are telling…

bought this and now the gdc are telling me natura whites whitening services is not approved by them and i cannot be using it other wise they will take me to court they will tell u it is but if you call gdc they will thell you different

19 June 2025
Unprompted review
Rated 5 out of 5 stars

I’ve got to say a huge thank you to…

I’ve got to say a huge thank you to Cat/Catherine, who I originally spoke to, for helping me take the step into making a great decision. From start to finish the support has been incredible. Everything was explained clearly, delivery was quick, and the quality truly speaks for itself.

I wanted to be absolutely sure my purchase was worth it and that the money was well spent, and I can confidently say the product does exactly what it says it does.

I’m so excited to be working with Naturawhite and would highly recommend them to anyone considering teeth whitening or starting their own business.

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Teeth whitening fail

My partner attended a teeth whitening appointment on Saturday after paying £49.50 to Naturasmile and a further £49.50 to the practitioner.
On arrival, I was informed that the practitioner was not insured to carry out the treatment, so I was required to perform the entire whitening process myself. I was left unattended for most of the appointment and was not checked on at any point.
There was no proper wash or rinse facility available, and I was required to spit the solution into a bag, which felt unhygienic and uncomfortable.
Despite claims of achieving “up to 16 shades whiter,” there was no visible change in the colour of my teeth following the treatment.
I paid for a professional service but did not receive one, and overall the experience did not reflect what was advertised.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

A big shoutout to Katherine for making…

A big shoutout to Katherine for making my new adventure possible! She's amazingly responsive, available around the clock, which gave me tons of confidence. The delivery exceeded expectations, arriving promptly, and the training was top-notch with everything clearly laid out, eliminating the need for hunting down additional tips.

27 January 2026
Unprompted review
Rated 1 out of 5 stars

Such bad results

Such bad results. Ruining my clinic reputation with every treatment. Have stopped using them. Catherine is awful to deal with. Absolutely no help

26 January 2026
Unprompted review
Rated 5 out of 5 stars

I wanted to add teeth whitening as a…

I wanted to add teeth whitening as a service to my barber shop and naturawhite helped me bring this idea to life. My training manager Catherine was wonderful from the first conversation until now even after my training has completed. She’s been a massive help and i would definitely recommend this company.

23 January 2026
Rated 5 out of 5 stars

Naturawhite has been amazing such a…

Naturawhite has been amazing such a great help to get my new business up n running.Cat has been fantastic nothing us ever a problem and always there to help .Anyone looking to start up my advice is jump at the chance to work with Naturawhite.

14 January 2026
Rated 5 out of 5 stars

Amazing!

The training was brilliant! Lots of information and easy to understand.
The quiz at the end was a good way to test my knowledge. Thank you 🙏🏼

13 January 2026
Unprompted review
Rated 1 out of 5 stars

Wouldn't recommend

Personally I wouldn't recommend. I my original delivery I was missing some items. The Customer service is not the best. I'd have to message several times for a response. In regards to the actual kit, I was sent out USA teeth whitening gels. I was told by the customer service team that the packaging is different and the gel inside is the same. This was not the case as when I compared both gels they looked different. Results vary between clients but overall the results are not the best and get no were near 16 shades whiter. Personally I would leave teeth whitening to the dentist. Or get the at home Whitening kits which pretty much do the same as this machine. Results do not last long for clients which then lead to negative reviews for my business.

19 December 2025
Unprompted review
Rated 5 out of 5 stars

From my very first contact with Natura…

From my very first contact with Natura White I have been so impressed with the efficiency in the customer service from the first call with training manager Catherine through to the online training and after support. She has been amazing! So supportive and helpful and so quick to respond to any question or query. I have felt so reassured by her professional enthusiasm and I can’t thank her enough for a great introduction to the company! Thank you and I’m so excited to start my journey with Natura white!

22 November 2025
Rated 5 out of 5 stars

Great product and great training provided

The training was so straight forward, contained lots of great information. I was able to speak to Catherine if i had any questions or was unsure about any aspects. My kit got delivered very fast and i was able to do and pass my training straight away without waiting about.

22 November 2025
Rated 1 out of 5 stars

In April 2025

In April 2025, I purchased a Naturawhite kit along with online training for £1,500. Within three days of receiving the kit, I raised concerns regarding the quality and effectiveness of the products. The items provided were concerning: the whitening products had no production or expiry dates, and the lamp arrived with rusty screws. I tested the system on four clients and found that the products did not work as advertised.

Throughout this period, I communicated with Catherine from customer services via WhatsApp. She repeatedly assured me that I would receive a response or follow-up, yet no meaningful action was taken. For seven months, I was continuously passed back and forth without resolution. She has been prompted for responses and now ignoring me also.

After this extended delay, Naturawhite have now claimed that I did not respond in a timely manner/comply with their returns, which is untrue. I contacted them immediately after receiving the kit and continued to follow up regularly. I even offered reasonable solutions, including sending the kit back for inspection, receiving further training, being issued a refund, or being provided with guidance to improve the results. None of these offers were acknowledged. Catherine suggested that I speak to an influencer for the company after 5 months of trying to arrange a phone call I asked if I could speak to Naturawhite direct-which also didnt happen.

I have also noted a number of overly positive reviews regarding Naturawhite’s customer service, which, given my experience, appear misleading I suspect false reviews. Additionally, my comments warning others were removed, and I was blocked from engaging with their posts within hours—ironically demonstrating far more views to entice new customers than than their customer care with their current customers. Theyve had ample chances to put this right but continue to ignore me and pass me around which is unfair and makes me question the companys authenticity.

Logistically the ‘self service’ treatment isnt practical.

The certificate can only be insured by their OWN INSURANCE-Catherine was pushy for me to get insured straight away I advised I was going to do some models first.

This entire experience has been unacceptable, unprofessional, and damaging towards my business. The product does not perform as advertised, and the peroxide content appears to be lower than that found in standard over-the-counter products. The products are not FDA approved and have no dates on them and no CE marks. As a business owner, I find it embarrassing to be associated with such poor-quality equipment, ineffective training, and inadequate products and customer service.

11 April 2025
Unprompted review
Rated 5 out of 5 stars

Amazing service

Amazing course to go on, easy to understand well explained and the guide was so clear.
The customer service is excellent and answer any questions you have so promptly

13 November 2025
Rated 5 out of 5 stars

Naturawhite

Great customer service and support from the minute you contact them. Great product, simple instructions and easy to follow guide with rapid response on any questions. Highly recommend

13 November 2025

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