Reply from Motivo Insurance
Hi
We are happy to hear that switching your policy with us was a success. Thank you for your review.
Emily
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Company details
Written by the company
Motivo puts an intelligent insurance assistant in your corner. Powered by 1st Central, we combine over 15 years of insurance expertise with AI, helping you stay on top of your cover, answer questions and make changes with confidence. With 24/7 support from KAI and expert help when you need it, Motivo makes insurance feel simpler, clearer and easier to manage
Contact info
United Kingdom
- motivoinsurance.ai
3.4
Average
13 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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Very easy to do everything via online…
Very easy to do everything via online but the app is not working, can't login. Website seems fine.
2 October 2026
Unprompted review
Reply from Motivo Insurance
Hi
We appreciate your positive rating and are glad to hear our website works well for you. We are actively investigating the mobile application sign-in issues to ensure your overall experience is seamless.
Emily
Website problems and cannot talk to any HUMAN to fix it.
Was sent to this company from the USwitch comparison site. Great price, and know the score to re-add any extras. Got to the bit where I can add mine and the additional driver's licence numbers; got stuck in a loop of it not accepting the date, then when it accepted the date, it didn't accept the licence number. It finally accepted mine (main driver) and went on to the cover details. I want to add convictions - won't let me select a name. Doesn't even try. Congratulations, your magnificent AI has lost you business, and I can't imagine that I'm the only one it's done it to either.
11 October 2026
Unprompted review
Reply from Motivo Insurance
Hi,
We’re sorry to hear on this occasion your experience with us hasn’t been as positive as we’d hoped it would be.
We'll use your review to help improve our services.
Emily
TO MANY QUESTIONS AFTER THE QUOTATION
TO MANY QUESTIONS AFTER THE QUOTATION , NOT BEFORE
9 October 2026
Reply from Motivo Insurance
Hi
We thank you for the four stars and appreciate your feedback about our inquiry process. We are glad you had a good overall experience, and we will work to streamline our follow-up questions prior to providing initial estimates in the future.
Emily
If you're looking for a great price for…
If you're looking for a great price for car insurance, motivo are the one's. Easy to do online or a quick call. Build the insurance to suit you.
24 September 2026
Unprompted review
Reply from Motivo Insurance
Hi
We are glad you enjoyed your experience with us. Thank you for sharing your positive feedback. We are happy to hear that customizing your coverage was straightforward and that our rates met your expectations so well.
Emily
Very disappointed
Very disappointed, I cancel the policy the second day after I started I supposed to get a £50 refund, about 2 weeks later I was trying to find what’s going on on with my refund and I found out the policy was still active i did wave to £130 to cancel it. I contacted them to get my money back but nothing so far they are not answering and ignoring my calls
6 October 2026
Unprompted review
Reply from Motivo Insurance
Hello,
Thank you for your feedback. We’re sorry to hear your experience with us hasn’t been as positive as we’d hoped it would be.
Let’s see if we can help put this right for you. Just give our team a call on 0333 043 2055 or speak to us on web chat which can be found on our website. We’re here to help from Mon-Fri: 8am to 8pm, Sat: 9am to 5pm, Sun: 10am to 2pm.
Emily
Good service
9 October 2026
Unprompted review
Reply from Motivo Insurance
Hi
Thanks for your great review and welcome to 1st Central 😊.
Emily
Is really good l’m happy from Motivo
9 October 2026
Unprompted review
Reply from Motivo Insurance
Hi
We are glad you had such a wonderful experience with us and appreciate your very kind feedback.
Emily
Easy insurance
Easy to buy and an app that lets you manage everything. Nice and easy
9 October 2026
Unprompted review
Reply from Motivo Insurance
Hi
We are glad you enjoyed your experience using our application to manage your purchases seamlessly.
Emiyl
Very good..
9 October 2026
Reply from Motivo Insurance
Hi
Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.
Emily
The AI chat bot is really bad
The AI chat bot is really bad, and seems like the only way you can contact the company. However, when it tries to verify my details, it just gets stuck in a loop of saying "I don't recognise that, try again", despite my details being correct.
When I have asked to transfer to a human, it just says it is connecting, but nobody answers.
If your company model is based on AI, you best make sure its one that actually works before you take people's money.
28 September 2026
Unprompted review
Reply from Motivo Insurance
Hi
We're sorry you've experienced these difficulties. As a newer brand, feedback on Motivo plays an important role in helping us improve the experience for customers, so we're particularly grateful that you've taken the time to share this with us. We've shared your comments with the relevant teams for investigation
Emily
Frustrated and confused
I just joined this insurance company yesterday and I’ve been trying to make changes with my policy as soon as possible but trust me, the AI agent is very useless and confused. It won’t recognise my correct details and keep kicking me out. I need help like yesterday but there’s no number to call even now that I feel like cancelling the policy there’s no one to contact.
28 September 2026
Unprompted review
Reply from Motivo Insurance
Hi
We're sorry you've experienced these difficulties. As a newer brand, feedback on Motivo plays an important role in helping us improve the experience for customers, so we're particularly grateful that you've taken the time to share this with us. We've shared your comments with the relevant teams for investigation
Emily
Absolutely awful customer service, sorry NO customer service
Absolutely awful customer service, in fact no customer service at all!!! Stay clear. There AI robot was the worse and most unhelpful robot EVER, no email or number to call. Simple thing like setting up account once purchased email was impossible as there account setup never sends a one time code, tried 20-30 times over 2 days in case they were having issues but never got a code so cancelled insurance, using their so called AI robot. DO NOT USE THEM and comparison sites should remove them
21 September 2026
Unprompted review
Reply from Motivo Insurance
Hi
We are genuinely sorry to hear about the extremely frustrating experience you encountered while trying to set up your account and the difficulties with our AI assistant. We understand how important a smooth onboarding process is, and it's clear we fell short in providing the support you needed, especially with the one-time code delivery. Your feedback about the lack of direct contact options and the performance of our AI is incredibly valuable, and we are actively reviewing these areas to make significant improvements. We are committed to enhancing our customer service channels and the functionality of our systems to prevent similar situations for others.
Emily
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