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Company details

  1. Electronic Cigarette Store

Written by the company

ESTABLISHED IN 2008, MIRAGE IS ONE OF THE MOST EXPERIENCED RETAILERS OF ELECTRONIC CIGARETTES IN THE WORLD. Based in Sheffield, we have grown from a one-man band into one of the largest vaping retailers in the country and set up our own dedicated, ISO:90001 accredited laboratory, bottling facility and distribution centre to manufacture our e-liquid to the highest possible standards. Since the beginning, it has been our aim to only offer the most user friendly and effective vaping products possible, with the kind of customer service that money just can't buy. Always committed to moving vaping forwards; in 2010 we formed ECITA (The Electronic Cigarette Trade Association) to help set new standards in the quality, safety and legal compliance of this emerging industry – meaning that our batteries, chargers and atomisers all conform to the relevant safety and quality certification, that we are responsible in the marketing and sale of our products, and that our E-Liquid is always independently UK tested for quality and contaminates. So if you are looking to make the switch, or if you have already found out how great vaping can be, why not pop into one of our 30+ UK retail stores, buy online, or give us a call on 0114 2508908 and one of our amazing, dedicated team will try their best to answer any questions and give any advice on any vaping issue that you might have. What are you waiting for? Experience the feeling of freedom today!


Contact info

2.8

Average

TrustScore 3 out of 5

10 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

I’ve been using white label over 10…

I’ve been using white label over 10 years and they’ve changed the liquids the new ones are awful. I run an ecig shop and all the customers are bringing them back and complaining. We’re all now looking for a different brand and I can see us no longer stocking mirage. Why change something that worked so well. It now tastes like a cheap salt which I hate.

7 October 2025
Unprompted review
Rated 2 out of 5 stars

The sad decline of a once great company

Mirage used to sell great e-juice. They may well still intend to sell great e-juice but sadly the chances of you actually getting any are very slim indeed. Their stock levels are beyond shocking, I've lost count the number of times I've compromised on flavour and strength, the poor shop attendants aren't told when items are being restocked and neither are they able to say which other stores stock them. The website is a record of once great flavours, a museum of things enjoyed in the distant past, now just a memory. Just make more!! I really don't know how they messed this up so magnificently, I can only assume they are in trouble (hardly the cheapest on the market) and are treading water to a slow doom.

19 August 2025
Unprompted review
Rated 5 out of 5 stars

I've been using mirage for the past 10…

I've been using mirage for the past 10 years and there great. Honestly there flavor vaping oils are amazing ( my favourite is black label Strawberry and kiwi ), I'm not a fan of the tobacco flavours but that's just me. In the 10 years I've been using them I've had 2 problems but they were sorted out the next working day.

8 October 2024
Unprompted review
Rated 5 out of 5 stars

The products are well presented and…

The products are well presented and nice and mild. 100% helped me give up smoking.
Customer service is exemplary, they genuinely seem to care about assisting their customers.
Highly recommend you try if you want to stop smoking cigarettes.

1 May 2024
Unprompted review
Rated 1 out of 5 stars

Great if you only want juice

Great if you only want juice, but be mindful if you buy a new device
Bought one 3 days ago and the screen stopped working
Staff didn’t want to know and said I have to try get an exchange from the manufacturer
Looks like I will be buying from someone else from now on

5 April 2024
Unprompted review
Rated 1 out of 5 stars

Limited selection, horrible tasting stuff

Sometimes I slip and forget to order my stuff from online or venture across town to go to my usual store but after 3 visits now and trying multiple products from here I have to say it's probably the worst tasting vape stuff I've possibly come across. I've purchased multiple products all different brands each time on each visit and absolutely nothing was any good. It's unfortunate because it's the closest store to me but I won't ever bother in future. They also won't let you smell or test any of their products in store which makes everything a total gamble.

Awful experience, will never return

3 April 2024
Unprompted review

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