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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the product quality, noting that jewelry often broke quickly, tarnished, or caused allergic reactions due to poor materials. People also felt that the prices were too high for the low quality received, with some items breaking even before being worn or shortly after purchase. Some people were dissatisfied with the staff, describing them as rude, unhelpful, and unprofessional. However, some customers also noted positive experiences with staff members, praising their kindness, patience, and professionalism during piercing services.

What people talk about most

Product

Consumers consistently express strong dissatisfaction with the product quality. Many report items breaking... See more

Quality

Customers consistently express disappointment with quality. Many reviewers report that jewelry breaks easily,... See more

Staff

Users describe ambiguous interactions with staff, with some reviewers praising employees for being kind,... See more

Price

Reviewers highlight negative aspects of price, with many expressing dissatisfaction and feeling their money... See more

Retail

Reviewers mention ambiguous feedback about retail. While some customers express satisfaction with their... See more

Based on these reviews

Rated 1 out of 5 stars

Surgical Steel Cubic Zirconia Double Butterfly Drop Belly Bar Bought as a present for my grandaughter for Xmas. Within a week the belly bar snapped, leaving part of it embedded in the piercin... See more

Rated 1 out of 5 stars

Misleading pricing on website and in store. Advised earrings selected were £32 but were actually £39 and then without even asking me added premium aftercare solution to the bill for a further £12 to c... See more

Rated 1 out of 5 stars

Eaton store, Western Australia. Bought sleeper earrings marketed as being made from silver for my child. After being worn for some time and getting wet once, the coating on them started to deteriorat... See more

Rated 1 out of 5 stars

I had the worst experience while getting a piercing today at lovisa Bankstown at 5 pm.The two girls who were working were very rude and unwilling to help. They were mocking me and my mom and making ru... See more


Company details

  1. Costume Jewelry Shop

Written by the company

Lovisa is the fashionable on-trend Jewellery specialist. Discover our latest styles and curated range for every bejewelled occasion you have in life. With all Jewellery Basics to Statement Earrings, Necklaces, Wristwear, Rings or Tiaras, Plated; as wel...


Contact info

1.6

Bad

TrustScore 1.5 out of 5

1K reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Unvollständige Online-Bestellung / Incomplete online order

Ich habe insgesamt 28 Teile im Sale bestellt und bin absolut enttäuscht vom Service. Erst hat es 10 Tage gedauert, bis die Bestellung überhaupt versandt wurde. Dann wurden 5 Teile am Tag der Zustellung storniert, weil sie angeblich ausverkauft waren, nur um dann eines dieser Teile wieder als „verfügbar“ auf der Website zu sehen.

Als das Paket ankam, fehlten drei weitere Teile, die weder storniert noch erstattet wurden. Man muss seiner Ware oder seinem Geld hier regelrecht hinterherlaufen. Trotz der großen Bestellung erwarte ich nicht so eine logistische Überforderung. Ein 15% Gutschein für den Ärger macht die Sache auch nicht besser, wenn man am Ende nicht das erhält, wofür man bezahlt hat. Ich werde hier nicht noch einmal bestellen.

English:
I ordered 28 items, and the entire process was a disaster. It took 10 days just for the order to be shipped. Afterwards, 5 items were cancelled and refunded because they were supposedly "out of stock," yet I saw one of them back on the website immediately after.

When the parcel finally arrived, three additional items were missing. These were neither cancelled nor refunded. I essentially paid for items I never received and now I have to waste my time chasing the support team for a solution. It is very frustrating to deal with such poor inventory management and careless fulfillment. I received a 15% discount code as an apology, but that doesn’t fix the fact that my order was incomplete. I wouldn’t recommend ordering here if you expect a reliable service.

16 April 2026
Unprompted review
Rated 1 out of 5 stars

Not worth the money – caused ear infection

I’m really disappointed with my experience with Lovisa jewellery.

I bought several pairs of earrings a couple of months ago and started wearing them in my existing piercings (which I’ve had for years with no issues). Shortly after, my ears became extremely sore, red, and swollen. Some of my piercings even developed lumps and discharge, which I’ve never experienced before.

At first I thought it might just be irritation, but even after cleaning and trying again, the reaction came back immediately. I’ve since had to remove all the earrings and let my ears heal completely.

After reading other reviews, it seems I’m not the only one who has had this kind of reaction. I understand that fashion jewellery may not suit everyone, but not to the extent ears are oozing pus!

Unfortunately, this experience has put me off buying earrings from Lovisa again. I’d strongly recommend that anyone with sensitive ears or multiple piercings be cautious and consider hypoallergenic options instead.

14 April 2026
Unprompted review
Rated 1 out of 5 stars

Really bad service

Really bad service, I would put 0 stars, if there was such a possibility. I placed online order 10 days ago, and contacted them for 3 times about shipment date, as they haven't sent it yet. No answer at all. Do not recommend this web-shop.

14 April 2026
Unprompted review
Rated 1 out of 5 stars

My 12 year old daughter’s ears were…

My 12 year old daughter’s ears were pierced without my consent and without an adult present. I have raised this over the phone with the store in Patrick street with no response from them yet. I raised my concerns and satisfaction with customer service over email and there was no resolution the final email was more or less telling me we will try harder in future to not let this happen. No other correspondence I am now going to take this matter further as there was no safeguarding policy followed in this instance and I now know it’s not the first time this has happened in this store.

6 March 2026
Unprompted review
Rated 1 out of 5 stars

WORST CUSTOMER EXPERIENCE

I would have put zéro star, were it possible !
I placed an order on March 21st. Tried to connect to track the package, been sent to a suspicious "security" website sending me a code to recognize the address. Mail was empty. No code. Tried a second time, a third time, same. No code. No possibility to track the parcel. Finally received a mail yesterday (April 7th) to let me know it arrived in store. Went to the said store today, to discover a tacky product. Asked the sales assistant to leave the product in store to get a refund, was told I needed to contact customer service. Did so. Been asked number of order, email adress, zipcode, to finally be told that they can not find the order. (???) So the order is imaginary? My 20€ weren’t, so I want a refund on way or another. This company is a BIG scam ! It really has to be a joke.

8 April 2026
Unprompted review
Rated 1 out of 5 stars

I recently visited a Louisa shop to buy waterproof earrings

I recently visited a Louisa shop to purchase waterproof and allergy-free earrings, but my experience was quite disappointing.

After buying, I asked if they could change the back of the earrings to suit my comfort, but the staff refused. Although I still went ahead with the purchase, I stepped out of the shop and within seconds changed my mind and returned to request a refund.

Unfortunately, the staff refused to accept the return, stating it was against their policy. While I understand that stores have rules, the situation felt very inflexible, especially considering how quickly I came back and that the product was unused.Due to hygiene they can’t tack the product back. The product was packaged by them I didn’t even open the product still they were refusing to take it back

Overall, the customer service felt unhelpful and rigid. I would have appreciated a bit more understanding and accommodation in this situation.

3 April 2026
Unprompted review
Rated 5 out of 5 stars

Got my daughters ears pierced today

Got my daughters ears pierced today, in the dundalk shop & i have say they were absolutely brilliant, such a lovely bunch of staff, the male & female was so lovely! It was nerve wrecking getting them done, but they made it so much easier! 100% reccommend!🫶🏼

3 April 2026
Unprompted review
Rated 5 out of 5 stars

Malithi in Brent Cross store is amazing!

I visited the Lovisa store in Brent Cross after work for a piercing. The lovely Malithi was helpful and kind. She pierced my ear twice with care and was very gentle. She checked on it afterwards to make sure any pain I was feeling felt okay. Great service, Great piercing abilities. I’ve always liked Lovisa and this visit was no different. Thanks Malithi! X

25 March 2026
Unprompted review
Rated 2 out of 5 stars

So I went to lovisa 2 weeks ago to get…

So I went to lovisa 2 weeks ago to get my second piercing, and don’t get me wrong the people there are really nice but… I sat down in the chair waiting to get my ears pierced and they came over and marked my ear and next thing you know it’s done. I looked in the mirror and they were significantly crooked. My mom was there and she could tell by just looking at it from the back. They pierced my ear again and they had my backing on to tight and my ears where sore for way to long. They told me that they would be sore for about 3-4 days. Yeah they still are sore and I had to loosen them. They were very rough with my ears the whole time. Like I said they where very sweet but I would not recommend to go there for piercings.

4 March 2026
Unprompted review
Rated 1 out of 5 stars

my helix was peirced with a gun which…

my helix was peirced with a gun which go caught and now my helix has not healed and is infected with a irrational bump to. the bars are far to short. I went back into store to ask for guidance and was told take it out if i want and it was my problem as i came in

28 September 2025
Unprompted review
Rated 1 out of 5 stars

Earring pack

I had bought an earring pack and I used the studs for 2 days straight and showered with them. They are already tarnished, they smell bad, and they left black residue on my right ear. I do not recommend buying their earrings!

14 March 2026
Unprompted review
Rated 5 out of 5 stars

Ear Piercings at Merry hill store

Visited the Merry Hill store today with my 6 year old daughter who wanted her ears pierced she was very nervous after we had terrible service at a different named store that does piercings, Tonichia was absolutely amazing made my daughter feel so comfortable and took her time , just such a lovely lady , the other lady was equally as nice not sure of her name sorry but honestly they both were amazing , lovely customer service definitely will be recommending there service for ear piercings, my daughter carnt wait to go back and pick some earrings when her ears are heeled .

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality and rude staff

My friend bought me some bracelets for my birthday and the quality is absolutely appalling! Once i'd put the bracelets on they all broke. Terrible quality.
Also, the many times i have been to Lovisa, the staff have seemed as if they would rather be anywhere else and are very dismissive of you and most of the time wont even speak loud enough or at all. Not even a "how are you?" Rude staff.

13 March 2026
Unprompted review
Rated 1 out of 5 stars

Dangerous false advertising - NOT hypoallergenic!

WARNING: “hypoallergenic” “sterling silver” earrings are NOT what they claim to be! I was excited to try these as they seemingly had a cute range and I am very allergic to other metals, but after a day of wearing I had a horrible allergic reaction that led to an infection needing antibiotics. What is worse is that when I contacted the company about this, they kept challenging me (also starting all their emails with a condescending “Oh no!”), first asking for photos of my “infected ear”, then trying to make me return those used gross earrings to the store. I pushed back and said that I shouldn’t have to travel back to return earrings they will (hopefully) just throw away, and they instead offered me a gift voucher for the same jewelry I am clearly allergic to. All of this hassle is over 18£, which they are clearly too cheap to refund me normally. AVOID!!!

1 March 2026
Unprompted review
Rated 1 out of 5 stars

I had nose piercing for $78 after I had…

I had nose piercing for $78 after I had that I felt it was not worth buying it I just wasted my money as it’s just like a niddle does not have anything from inside to lock from falling off as every time if I touch my nose my mistake it pinch as a niddle just as wast or money and the product is just a garbage I won’t suggest anyone to buy.

1 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor Practice

Lovisa (chinook location) should really check with parents before piercing teens ears. Just because they “can” doesn’t mean they should.

*angry mom

27 February 2026
Unprompted review
Rated 1 out of 5 stars

London Lovisa

London Lovisa
I had my third lobe and low helix pierced two weeks ago at Lovisa. The low helix has healed well and I’ve had no issues with it. However, the third lobe piercing has been nothing but trouble.

The earring they pierced my lobe with was far too small. One night while I was asleep, the earring sank into the hole and the piercing started to close over it. When I woke up and realised what had happened, I had to push it back through, which caused my ear to bleed, swell, throb & pain.

I went back to Lovisa and explained that the earring they used was too small and asked them to remove it and replace it with a more suitable one. I was told they couldn’t change it as she is not allowed to change the earring, they don’t have the license to do so or have the correct tools. I find it very frustrating that they are able to pierce ears but are unable to remove or replace the jewellery they used.

In the end, I had to visit a professional piercing and tattoo studio, where they thankfully helped me by removing the original earring and inserting a longer bar & bigger stud.

I really wish Lovisa had informed me from the beginning about their policy and ensured the jewellery used was appropriate in size. This experience has been disappointing.

10 February 2026
Unprompted review

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