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Rated 1 out of 5 stars

Only been using it for a week and my hair is thinning out horribly with lots just coming out when I comb it. Smells really badly of chemicals and doesn’t lather at all and doesn’t leave my hair feelin... See more

Rated 5 out of 5 stars

Tried many conditioners with some costing £50 plus frizz reducing products and Brazilian straightening. Sadly none worked. Was recommended Naughty products and now use their conditioner and frizz easi... See more

Rated 1 out of 5 stars

Absolutely terrible product, says it's natural but hasn't improved my hair at all and has given me break outs on my head which I never gave and boils behind my ears. Tried it on 3 different occasions,... See more

Rated 5 out of 5 stars

I just received my first ever order yesterday and I was very impressed! Super value as the size of the products were very generous and all smell amazing! Tried them straight away and loved the resu... See more

Company details

  1. Health and Beauty Shop

Written by the company

Noughty is here to deliver results without any added fuss. Whether it’s your daily curl refresh, a 20-minute-deep treatment mask or a longer-term journey to happy, healthy hair and skin, we’re here to make the process easier for you. The magic of Noughty lies in the ingredients. Behind every decision there is a great team whose knowledge and passion help to create Noughty. That’s where The Beauty Botanist, Jennifer Hirsch comes in.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

62 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 4 out of 5 stars

Love Get Set Grow

I have come back to this shampoo and conditioner since trialing Charles Worthington Menoplex, which was awful and left my hair static, flyaway, limp and dry. I'm 54, 50% grey and post menopause, with fine long hair bleached at the ends.
Noughty Get Set Grow shampoo and conditioner are the best I have found. Hair is plumped, but not overly, not fluffy, with smoothed baby greys and is well conditioned, especially when used in conjunction with John Frieda's serum and Colour Wow's heat activated leave in product. Love Noughty's Get Set Grow.
So glad I didn't stray too long!

16 January 2026
Unprompted review
Rated 2 out of 5 stars

Noughty natural paraben free range

Wanted a natural paraben free shampoo and conditioner. Noughty range showed good reviews.
The shampoo was ok but didnt lather well which most paraben free shampoos dont. The conditioner for dry hair was terrible, used so much of it and then couldnt even comb my hair after id rinsed it, left hair dry and tangled, tried twiced then threw in the bin!

5 January 2026
Unprompted review
Rated 2 out of 5 stars

Don’t Love, Don’t Hate…

Bought the 1L bottles of the ‘To The Rescue’ shampoo and conditioner from Costco. After using for about a month, I’ve decided I don’t absolutely hate it but also don’t love it.

The smell of the product is quite nice. I saw a ton of comments about the chemical smell but I have had no such experience with this shampoo and conditioner.

The shampoo does not lather the best. If you want it to lather, you need a lot (like 3 full pumps) - so I can anticipate this bottle running out quite quickly. The conditioner is fine but doesn’t leave my hair as silky after rinsing as I’ve experienced with other products in the past. Overall, the in-shower experience is ok.

The main noticeable difference using this shampoo & conditioner is how quickly my hair gets greasy after using. Typically after washing, I don’t need to use any dry shampoo until 2 days after I’ve washed it. After using these products, I’ve been feeling like I need to add a bit of dry shampoo in the next day after! I understand this product is for dry and damaged hair so perhaps it’s not the product my hair actually needs?? Not entirely sure.

Overall, for the Costco value and price, this is okay stuff. I plan to use the products until they’re finished but after running out, I won’t purchase again.

8 October 2025
Unprompted review
Rated 1 out of 5 stars

Only been using it for a week and my…

Only been using it for a week and my hair is thinning out horribly with lots just coming out when I comb it. Smells really badly of chemicals and doesn’t lather at all and doesn’t leave my hair feeling clean after. Conditioner is even worse and barely conditions my hair and once it’s washed of my hair doesn’t feel silky like it did with my other shampoo and conditioner.

7 May 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible product

Absolutely terrible product, says it's natural but hasn't improved my hair at all and has given me break outs on my head which I never gave and boils behind my ears. Tried it on 3 different occasions, to make sure it's this product and currently got nasty spots round my sides of my hair line where this product has been sprayed.

26 March 2025
Unprompted review
Rated 1 out of 5 stars

This is the worst shampoo I have ever…

This is the worst shampoo I have ever used. For the price you’d hope there would be something positive to say about it, but sadly not. It doesn’t lather at all, which means you have to use quite a lot to even feel like you have washed your hair. But then afterwards it looks heavy, greasy and dull. Won’t be buying again…

26 March 2025
Unprompted review
Rated 1 out of 5 stars

no way of doing reviews on there…

no way of doing reviews on there website and that makes me think they only accept 4+ reviews.
i have been useing noughty for years! i used to use the rescue 1L bottles... the last time i ordered this product the pump was snapped and unusable... they completly ignored my email to them, and tbh im sick to death of the smell of that stuff (almond) so thought id try 'wave hello'
oh my.... it absolutley stinks of chemicals! and it made my hair feel like absolute crap while i was washing my hair i could feel my hair getting heavy with the product and it made my hair feel crap...(even with the conditoner on my hair. its now day after wash day i cant even get a brush through my hair, my hair is usually very soft and managable after wash day... i had a matted birds nest !
so i paid 20.20 for my hair to feel and smell vile. im done with them now. i moved over to only curls...still pricey but it actually makes my curls feel loved.

20 February 2025
Unprompted review
Rated 5 out of 5 stars

Wave Hello

I have used the Wave Hello shampoo and conditioner and the Hello Curl scrunching jelly. The shampoo and conditioner smell good and make my hair soft and shiny. The scrunching jelly is the first product I have found that helps my curls keep their shape without going frizzy

3 December 2024
Unprompted review
Rated 2 out of 5 stars

Very disappointed

Very disappointed. I thought shampoo would help my damaged hair. After one wash my hair is completely unimaginable. It’s totally flat and fly-away, has no bounce & is full of electricity.

19 January 2025
Unprompted review
Rated 2 out of 5 stars

Let’t Bond - Let’s not bother

Purchased a Let’s Bond bundle after reading about this wonder product in a magazine. I was very excited to use it but disappointed with the results. It has a faint smell and the shampoo doesn’t lather very well. The conditioner didn’t detangle my hair enough to run my fingers through it and the leave in treatment left a sticky film on my hair. Not impressed at all for the cost of it.

15 January 2025
Unprompted review
Rated 2 out of 5 stars

Tried the wave hello shampoo and…

Tried the wave hello shampoo and conditioner, they work OK but the scent is really chemically and haven't really done anything for my waves. Also says 97% natural ingredients yet is rated poor on Yuka app.

14 September 2024
Unprompted review
Noughty  logo

Reply from Noughty

Hi Sophie,

Thank you for your review and for sharing your feedback with us. We're sorry to hear that the Wave Hello Shampoo and Conditioner didn’t fully meet your expectations and I'd love to learn some more about your hair and routine so I can help you with your products! I'd love for you to reach out to us at hello@lovenoughty.com.

Regarding the Yuka app, we are 97% natural and follow the astringents ISO method and as part of our 3% we do use synthetic ingredients to help with stability of the formula which includes a small percentage of fragrance to provide customers with a pleasant experience.

Whilst we appreciate there are many apps and opinions out there, we have hard working chemists behind the scenes, who use the materials based on safety, regulations, and performance and finally, all our formulas are also independently assessed by a safety assessor and adhere to both UK and EU regulations.

If you do have any questions about ingredients, we're always more than happy to help!

Love Rhea from Noughty xx

Rated 1 out of 5 stars

AVOID THIS COMPANY!

I recently ordered the hair growth shampoo, conditioner and serum. On arrival the lid of the shampoo container was cracked and broken. The tiny bit of plastic that protrudes from the inside of the cap was broken off and wedged inside the hole that shampoo is squeezed out of. It won't budge and neither can I remove the cap which means I can't squeeze the shampoo out to use. This week I have twice emailed customer service requesting a refund for the shampoo. No reply to either email! Disgraceful.

12 June 2024
Unprompted review
Noughty  logo

Reply from Noughty

Hi,

Thank you for reaching out and bringing this issue to our attention.

I sincerely apologise for the delay in our response and the inconvenience you have experienced with your recent order. We strive to deliver all of our parcels in a pristine condition, and I profusely apologise for the condition your shampoo arrived in.

We have issued a refund for you, and we have also arranged to send you the product free of charge so that you are able to try the product.

We deeply regret any inconvenience this has caused and appreciate your patience and understanding. If you have any further questions or need additional assistance, please do not hesitate to contact me directly

Love Rhea from Noughty

Rated 5 out of 5 stars

Excellent customer service and quality products

I have found this a great company to deal with - excellent customer service together with ethics I can admire. I got into a bit of a muddle with the ordering on the website, and Rhea sorted it all our for me straight away. My order was delivered today and I know it will be exactly what I wanted, having had some of their products before. The products are very good quality and I am happy to shop with them. Not sure how old the company is, but I wish them well.

8 March 2024
Unprompted review
Rated 5 out of 5 stars

I really enjoy these hair products

I really enjoy these hair products! I don’t usually fall down The facebook rabbit hole when it comes to cosmetology; boots however had Noughty shampoo on offer so I could try before subscribing. Now just call me Alice because I’ve subscribed to the for “TO THE RESCUE” and my bathroom is filled with 70% off shower gels that are great for sensitive skin.

It will take a couple of washes before your hair settles to using natural products with no silicates… stick with it! I wash my long coloured hair once a week with to the rescue and use the conditioner and deep conditioner. I’m as hooked as my noughty hooked shower comb. ❤️

2 March 2024
Unprompted review
Rated 5 out of 5 stars

Great products, great service

Excellent products, but even more impressive is the customer service. Fast response to email and a real dedication to putting delivery issues right. Can’t fault them.

9 February 2024
Unprompted review
Rated 5 out of 5 stars

Excellent product, excellent customer service

Excellent products and my thick curly hair is in the best tamed condition it's ever been in. I had a problem with the shampoo recently in that the product wouldn't come out of the bottle and Rhea was so incredibly helpful solving my problem. So not only excellent products but excellent customer service too

12 January 2024
Unprompted review
Rated 5 out of 5 stars

Excellent

Tried many conditioners with some costing £50 plus frizz reducing products and Brazilian straightening. Sadly none worked. Was recommended Naughty products and now use their conditioner and frizz easing product. These are the first things that have ever worked on my dry frizzy hair and would highly recommend

7 January 2024
Unprompted review

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