Banner for LOULOU

LOULOU Reviews 41

TrustScore 1.5 out of 5

1.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 44 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products, citing poor quality, discrepancies from advertised images, and issues with sizing. Orders frequently arrived late or not at all, leading to frustration. Reviewers also consistently reported difficulties in obtaining refunds, with many stating that the company refused to process them or offered only partial amounts, often using a "sale item" policy as justification. The delivery service was also a common point of contention due to delays and lack of communication.

What people talk about most

Product

People report negative experiences with product quality and accuracy. Many reviewers state that items, such... See more

Order

Clients share negative opinions on order. Many customers report significant dissatisfaction with their... See more

Refund

Reviewers express significant dissatisfaction with the refund process. Many customers report being denied... See more

Quality

Users consistently express strong disappointment with product quality. Many reviewers report that items,... See more

Delivery service

Customers express significant dissatisfaction with the delivery service. Many report that items were not... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Horrendous company. Ordered nearly a month ago and still not got my items. Getting sent an email every other day with different information it’s either a scam or they’re just so bad at delivering

Rated 1 out of 5 stars

Order a dress that still hasn’t arrived the website states 3-5 working days! I email the company prior to ordering to ask if they are based in the UK they said yes! I ordered & I received my track... See more

Rated 1 out of 5 stars

I really wish I’d read the reviews before buying from this company. It it clearly selling Temu/wish clothes at an extortionate price, and even put it down so it’s in the sale and that is their excuse... See more

Rated 1 out of 5 stars

I’m just going to write exactly the same as other reviews I’ve now read on trustpilot! Unfortunately didn’t read reviews before ordering. Ordered 2 dresses on 14 jan received on 23rd. Extremely poor... See more


Company details

  1. Couture Store

About LOULOU

Written by the company

About LOULOU

Written by the company

LOULOU THE BRAND is an independent couture house from Bucharest, founded in 2012. We create made-to-order pieces for clients worldwide through our official website: loulouthebrand.com .

Founded in 2012, LOULOU grew from a Bucharest atelier that brought together master tailors, seamstresses, artists, and makers trained across fashion and fine arts.

Over the years, LOULOU designs have been worn by international celebrities, artists, and some of the most influential K-pop stars, and have been featured in publications including Vogue, Elle, and Marie Claire. Our pieces have also been sold through respected luxury retailers and marketplaces such as Farfetch, TSUM, and selected boutiques worldwide. Today, LOULOU serves clients across more than 36 countries.

Please note that we are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations. If your order number does not match our official order format, it may not have been placed with us. Our concierge team will always be happy to help verify this.

A made-to-order atelier

Every LOULOU piece is cut, sewn, and finished in Bucharest by a small team of artisans who work with us year-round.

We do not hold stock because we believe in creating consciously. Our made-to-order model allows us to reduce unnecessary waste and produce each piece with intention, only when it is requested by a client. This is why production usually takes 5 to 10 working days, and sometimes up to 14 working days during peak periods. It is a slower, more responsible way of working, and part of what makes LOULOU an atelier house.

How we work

We offer complimentary worldwide shipping via DHL Express and FedEx, with delivery usually taking 1 to 5 business days once your piece leaves the atelier. Every order is dispatched from Bucharest.

Our atelier is open Monday to Saturday, 10:00–19:00 EET. Our concierge replies to every message within 24 hours, always by a member of our team, never an automated response. If we miss your call, we will come back to you as soon as possible. Behind every reply is a real person from our Bucharest atelier: thoughtful, hands-on, and deeply committed to helping each client with care.

If something is not right

We stand behind every piece we make. If an item arrives with a quality issue, or if something is not as expected, please write to us and we will make it right through a refund, remake, alteration, or another suitable solution. In most cases, we have been able to resolve concerns directly with care and fairness, and many of our clients have remained happy with their experience and returned to LOULOU multiple times afterwards.

For any remaining unresolved situations, our team continues to review each case individually and do our best to find a fair and appropriate solution.

Write to us

For orders and general enquiries: customercare@loulouthebrand.com
For couture and bridal: couture@loulouthebrand.com
For press, styling and celebrity dressing: press@loulouthebrand.com

— LOULOU


Contact info

1.7

Bad

TrustScore 1.5 out of 5

41 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 33% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Do not order from this website, SCAM.

I strongly advise against purchasing from this company. In my experience, it operates in a highly misleading way and raises serious concerns about being a scam.

Every item on the website is listed as “on sale,” which they use to justify a strict no-refund policy. This effectively means nothing is refundable, a practice that feels intentionally deceptive and is not made sufficiently clear to customers.

I ordered a dress, and when it finally arrived, it was completely different from what had been advertised. The fabric was extremely poor quality—more like paper than clothing—and the size and pattern did not match the product images. It appeared cheaply made, with a poorly printed design.

When I contacted the company to request a refund for what was clearly a misrepresented item, I was repeatedly told that sale items are non-refundable. This circles back to the issue that everything on the site is permanently “on sale,” making their policy misleading at best.

I also located the original source of the advertised dress online and provided both that evidence and photos of the item I received. Despite this, my concerns were dismissed, and I was refused a refund. The only resolution offered was store credit, which I declined.

As a result, I am now pursuing a chargeback through my bank.

To make matters worse, the company attributed the discrepancies to factors such as body type, lighting, and fabric appearance. I found this response both unacceptable and offensive, particularly as the product descriptions fail to clearly state fabric details—something that would help set accurate expectations.

Overall, this has been a frustrating and disappointing experience. I would strongly encourage others to avoid the stress, expense, and disappointment of dealing with this company.

28 April 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from this company

Do not order from this company. Poor quality dresses, arrive extremely late and don’t want to refund. They say the shipping cost at £50 to return.

26 March 2026
Unprompted review
LOULOU logo

Reply from LOULOU

Dear Jo,

Thank you for taking the time to share your feedback. We are truly sorry to read about the frustration you describe.

However, after reviewing the details mentioned in your review, this does not appear to refer to an order placed with LOULOU THE BRAND. The return shipping cost and product details described do not match our official order process or our made-to-order couture model.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile.

If you believe this review was intended for LOULOU THE BRAND, please contact us at customercare@loulouthebrand.com with proof of purchase, and our concierge team will be happy to verify it immediately.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

If I could give 0 stars I would

If I could give 0 stars I would, this is an absolute SCAM of a fashion company. Stay far away as possible. I really wish I read reviews before ordering, I panicked ordered on a Monday as I needed a black dress for the weekend. They state 3-5 days delivery. When I emailed to chase the order after 5days it had not even been dispatched. I emailed to cancel the entire order, but the would not allow it and would not refund my money even though nothing had been dispatched. A week later the items were dispatched and I have still not received them. I advised I would be returning all the dresses as I no longer require them, however I still do not have them to return. The company need reporting to trading standards or watchdog as it’s a SCAM!

9 March 2026
Unprompted review
LOULOU logo

Reply from LOULOU

Dear Vicky,

Thank you for taking the time to share your experience. We are truly sorry to read about the frustration you describe.

However, after reviewing the details mentioned in your review, this does not appear to refer to an order placed with LOULOU THE BRAND. The delivery promise of 3–5 days, the dispatch process, and the circumstances described do not match our official made-to-order couture model or our order process.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile.

If you believe this review was intended for LOULOU THE BRAND, please contact us at customercare@loulouthebrand.com with proof of purchase, and our concierge team will be happy to verify it immediately.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

Ordered a dress looks nothing like the…

Ordered a dress looks nothing like the picture size wayyy off took ages to come and had no communication at all during the process emailed them to ask what was going on then got a order confirmation email and then the dress came later that day. £70 is ridiculous for what turned up. DONT ORDER FROM HERE!!!!!! Also trying to get a refund and they refuse refund as it was an item on sale even tho every item is on sale! SCAM

13 March 2026
Unprompted review
LOULOU logo

Reply from LOULOU

Dear customer,

Thank you for taking the time to share your feedback. We are truly sorry to read about the disappointment you describe.

However, after reviewing the details mentioned in your review, this does not appear to refer to an order placed with LOULOU THE BRAND. The £70 price point, sale conditions, and refund policy described do not match our official made-to-order couture model or our order process.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile. Our concierge team is already assisting clients daily in verifying whether their orders were placed with us, even in cases where the purchase was made through another company using a similar name.

If you believe this review was intended for LOULOU THE BRAND, or if you would like help verifying your order, please contact us at customercare@loulouthebrand.com with proof of purchase, and our team will be happy to assist.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

Do not buy from this company

Do not buy from this company

2 December 2025
Unprompted review
LOULOU logo

Reply from LOULOU

Dear S,

Thank you for taking the time to leave a review.

After checking the information available, we are unable to identify any order or client record under this name, and no order number has been provided. For this reason, we cannot verify this as an experience with LOULOU THE BRAND.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile. Our concierge team is already assisting clients in verifying whether their orders were placed with us, even in cases where the purchase was made through another company using a similar name.

If you believe this review was intended for LOULOU THE BRAND, please contact us at customercare@loulouthebrand.com with proof of purchase, and our team will be happy to verify it immediately.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

THE WORST EXPERIENCE

THE WORST EXPERIENCE.

1 Star – Avoid

If I could give zero stars, I would.

The dresses I received looked nothing like the photos advertised. The fabric was dull and flat, there were loose threads, and the overall quality was extremely poor. The bow detail was attached with a basic safety pin and did not sit or function as shown in the product images.

After researching further, I found that the product photos closely resemble images used by another retailer. However, the items I received did not match those images in quality or structure, which raised serious concerns about the accuracy of the advertising.

Although the website clearly displays a 30-day money-back guarantee on all items (including sale items), I was refused a full refund and instead offered escalating partial refunds (10%, 20%, 25%, then 30%) or store credit only.

I had to escalate the matter further to recover my money. I would urge others to do the same!

I would not order from this company again.

18 December 2025
Unprompted review
LOULOU logo

Reply from LOULOU

Dear Laura,

Thank you for taking the time to share your experience. We are truly sorry to read about the disappointment you describe.

However, after reviewing the details mentioned in your review, this does not appear to refer to an order placed with LOULOU THE BRAND. The 30-day money-back guarantee, refund process, product structure, and product details described do not match our official made-to-order couture model or our order process.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile. Our concierge team is already assisting clients in verifying whether their orders were placed with us, even in cases where the purchase was made through another company using a similar name.

If you believe this review was intended for LOULOU THE BRAND, please contact us at customercare@loulouthebrand.com with proof of purchase, and our team will be happy to verify it immediately.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

Absolutely awful

Absolutely awful. Do not order from this company. Very late delivery even though I paid for next day. Quality of clothing was terrible. Wasn’t able to return anything, was offered 20% partial refund and when I said yes was then told this was no longer available. Please don’t order from here and loose your money/ receive terrible clothing.

25 February 2026
Unprompted review
LOULOU logo

Reply from LOULOU

Dear JR,

Thank you for taking the time to share your experience. We are truly sorry to read about the frustration you describe.

However, after reviewing the details mentioned in your review, this does not appear to refer to an order placed with LOULOU THE BRAND. The next-day delivery option, partial refund process, and product details described do not match our official made-to-order couture model or our order process.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile. Our concierge team is already assisting clients in verifying whether their orders were placed with us, even in cases where the purchase was made through another company using a similar name.

If you believe this review was intended for LOULOU THE BRAND, please contact us at: customercare@loulouthebrand.com with proof of purchase, and our team will be happy to verify it immediately.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

The company is a scam

The company is a scam. I didn’t receive any order confirmation or updates although they had my contact information. Delivery says 5 days yet took 2 weeks. Then when the dress came it was awful quality and looked nothing like how it was advertised on their website. They take pictures from other websites who make the dresses that way and advertise it as their own when their products are nothing like it. They refused to let me send the dress back for a refund as they were apparently only “minor issues” and only offered me a 35% refund. Poor communication they just ended up copying and pasting their replies after a few emails. Disgusting company.

14 February 2026
Unprompted review
LOULOU logo

Reply from LOULOU

Dear Ebony,

Thank you for taking the time to share your experience. We are truly sorry to read about the frustration you describe.

However, after reviewing the details mentioned in your review, this does not appear to refer to an order placed with LOULOU THE BRAND. The 5-day delivery promise, refund process, product details, and communication described do not match our official made-to-order couture model or our order process.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

Unfortunately, this confusion has caused several reviews to be misattributed to our profile. Our concierge team is already assisting clients in verifying whether their orders were placed with us, even in cases where the purchase was made through another company using a similar name.

If you believe this review was intended for LOULOU THE BRAND, please contact us at: customercare@loulouthebrand.com with proof of purchase, and our team will be happy to verify it immediately.

With care,
LOULOU Concierge
Bucharest

Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY! I purchased some dresses for a wedding and for new year. Upon ordering it said delivery was 5 days. They took 3 weeks. My items were not delivered within the specified timeframe. As a result of this delay, the items were no longer required for the event for which they were purchased.
I contacted the seller on two separate occasions to request an update on the delivery. On both occasions, I was informed that they were unable to confirm when the order would be delivered. At that time, the order had not yet been dispatched, and I formally requested to cancel it. The seller refused my cancellation request and advised that I must wait for the order to arrive before the matter could be addressed.
The order was eventually delivered almost three weeks later. Upon receipt, I contacted the seller to request instructions for returning the items. I was then informed that the items were non-returnable because they were allegedly purchased during a sale period.
I would like to clarify that at the time of purchase, all items on the seller’s website were listed as “on sale” due to Christmas promotional offers. This suggests that the seller is using the “sale item” designation as a blanket reason to deny returns, regardless of circumstances.
My request was simply to return the items and receive a full refund.
I was happy to pay for the return postage myself and this was still refused. I will never buy from this company again!

8 December 2025
Unprompted review
LOULOU logo

Reply from LOULOU

Dear Rebecca,

Thank you for sharing your experience. We are sorry to read how stressful this situation was, especially as the dresses were intended for specific events.

After reviewing the details in your review, however, this does not appear to refer to an order placed with LOULOU THE BRAND. The 5-day delivery promise, the Christmas promotional sale conditions, and the non-returnable sale policy you describe do not match our official order process or our made-to-order couture model.

LOULOU THE BRAND is an independent couture house based in Bucharest, founded in 2012, and our official website is loulouthebrand.com. We create pieces individually, upon request, and we are not affiliated with any other company, website, or store using similar names, including “Louloubrand” or other variations.

We understand how confusing this can be, and our concierge team is already helping people verify whether their orders were actually placed with us, even when the purchase was made from another company using a similar name.

Please contact us at: customercare@loulouthebrand.com with proof of purchase, and we will be happy to check this for you immediately.

With care,
LOULOU Concierge
Bucharest

Rated 2 out of 5 stars

Bad quality.

Quick delivery is the only positive thing I can say. Appalling quality dress. Don’t waste your money.

7 February 2026
Unprompted review
Rated 1 out of 5 stars

Stay away from this brand

I ordered a dress from Loulou in July 2025, expecting a premium-quality product for my daughter’s christening on August 31st. Unfortunately, the dress arrived with multiple visible defects — a crooked zipper, asymmetric seams, poorly attached decorative stones, and unfinished edges. It was completely unwearable for such an important event.

I immediately contacted the brand, returned the dress, sent detailed photos and filed several complaints requesting a refund. Despite numerous follow-ups and promises, I have still not received my money back to this day.

For a brand that claims to be luxury or premium, this entire experience is absolutely outrageous. I will pursue every possible legal avenue to get my refund, because this was a €1000+ dress and the way this situation has been handled is completely unacceptable.

31 July 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous company

Horrendous company. Ordered nearly a month ago and still not got my items. Getting sent an email every other day with different information it’s either a scam or they’re just so bad at delivering

9 February 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT ORDER

DO NOT ORDER
They will use every trick in the book to not refund items you have ordered!
Mine took over 2 weeks to arrive, my event had been and gone so tried to cancel the order, was told in transit wait until delivered!
Emailed for a return was told I Purchased the dresses in the sale window MY DRESSES WERE FULL PRICE - apart from a 15% welcome discount, and they use this not to refund your items !
Please do not get conned and be out of pocket !
Also dresses arrived wet, but it’s not their fault !!
Neither is it mine, but offered a 10% Refund on £90 order SHOCKING

21 January 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a size 14 and the dress they…

Ordered a size 14 and the dress they sent must be about a size 18. Its too big and I cant get a refund or exchange. What an absolute joke. £45 down the drain. I am fuming. The quality isn't anything like the picture.

30 January 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY. I made the mistake and bought a dress from this company and the quality is awful and does not look like the dress on the website. The day it arrived I knew straight away that I would not be keeping it as it is AWFUL. I contacted them straightaway and they said because it was in the sale they will not be refunding me… guess what all the dresses are in the sale so this must be their tactic. I am looking for ways to recoup my money … ABSOLUTELY AWFUL. DO NOT BUY!

30 January 2026
Unprompted review
Rated 1 out of 5 stars

Extremely poor quality - I’m just going to write exactly the…

I’m just going to write exactly the same as other reviews I’ve now read on trustpilot! Unfortunately didn’t read reviews before ordering. Ordered 2 dresses on 14 jan received on 23rd. Extremely poor quality, threads hanging off & came from China which I didn’t know when odering. Please DO NOT order from this company. It will cost you to return.

23 January 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely awful company

Absolutely awful company! Dress arrived with a hole in and in the same bags as items from SHEIN.
I asked to return the dress and was told I could only receive a 10% refund! I said no I wanted all my money back. I’ve had 7 emails promising a refund in days, you guessed it no refund had appeared.
The shop has taken down their instagram page due to poor comments and they block the commenters from filling their new page! Awful shop, they have no intention of refunding me or anyone else. Don’t order from them

23 January 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look