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Rated 5 out of 5 stars

So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more

Rated 5 out of 5 stars

Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.

Rated 5 out of 5 stars

I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more

Rated 3 out of 5 stars

Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more

Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. T-Shirt Store
  4. Underwear Store
  5. Women's Clothing Store

Written by the company

LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

The best in the world of merino

I have started wearing Loow since November 2024.
My girlfriend bought me my first pieces from them, as I was not aware the company.
After wearing merino clothing from numerous brands for the past 20 years, I can confidently say I have a good experience in regards to merino.
Loow clearly stands above anything else I have worn so far.
From the fabrics they use, to the finished product, I cannot fault them.
Since the initial gift, I have purchased more items from Loow and plan to continue doing so.
If you're not familiar with the brand, I would wholeheartedly recommend them.

4 January 2025
Rated 5 out of 5 stars

I love that I can select the weight of…

I love that I can select the weight of fabric in so many refined colors. I opted for the 220 because I was looking for something hardwearing. I am very happy with the material.

The fit is perfect for me. I think this is due not only due to the shirt pattern but also the weight of the fabric.

LOOW offers a lot of options at competitive prices. I will be back for more.

1 January 2025
Rated 2 out of 5 stars

I ordered a product "Merino wool…

I ordered a product "Merino wool socks". The product I got was 45% merino wool - the rest is plastic. I am not impressed! Furthermore the time from ordering until I got the item was so long that I thought something had gone wrong with my order.

29 December 2024
Rated 4 out of 5 stars

I received a returned item

I bought the T OLS 220. They accidentally sent me a returned shirt and couldn't replace it with a brand new one, because the color was out of stock. They offered me a 50% discount on the shirt, which I was satisfied with. I like the wool fabric and the shirt fits very well (I am 180cm, 70kg and slim build - the shirt is size M), although I'll have wait and see how durable it is.

29 November 2024
Rated 4 out of 5 stars

Product details

Generally, I am very satisfied with your products and service. However, in the last delivery I received 3x4 HS 50 socks. When ordering I thought they were pretty thin, but after having started to use them I realize they are not. They are pretty thick. First of all I blame myself. However, I think the information about the product was not very clear.

25 November 2024
Rated 5 out of 5 stars

i bought a T-shirt and i love it

i bought a T-shirt and i love it, i can not go 2 days without wearing it. it delivered within 2 days and i am not planning on returning it. it is my favorite T-shirt of all time

26 November 2024
Unprompted review
Rated 5 out of 5 stars

Perfect customer service

Perfect customer service
I had a few questions to my order, and had to ask for assistance - and I got all the help and information and flexibility possible. Then a small misunderstanding happened, and Loow anticipated that it might have been the case, and reached out before I even had the chance to notice. And again everything was sorted out very well. Oh, and the orders were basically restocking on my part, I love the products.

16 November 2024
Rated 5 out of 5 stars

Helpful customer service

Like the clothes I got plenty - comfortable and look good. Some of my order got lost in shipping - the customer service rep has been really great about first trying to track it down and then just replacing the missing items.

14 October 2024

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