The showroom team was absolutely amazing but the delivery and the product knocked the shine a little. The chest of drawers is being replaced. No problem. The process just takes a little time. The bed... See more
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Ordered my sofa on 2 January 2026, arrives next week, I hope. Not great service - just have fingers crossed it’s perfect when it arrives! 5 months wait!
Company replied
Brilliant service! The customer team came back the next day in answer to my stock query regarding mattresses in their Solihull Shack. Then, when I visited the shack, the staff were amazing - welcoming... See more
Company replied
everything from the layout of the store to the relaxed ambience of the whole experience BUT the the true excellence was Peter our salesman.What a star!Professional,personable and truly knowledgeable a... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Solihull
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Mill Lane 59-65, B91 3AT, Solihull, England, United Kingdom
- 02031418300
4.8
Excellent
131 reviews
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This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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Very friendly helpful staff member.
Very friendly helpful staff member.
Very informative and knowledgeable.
25 September 2025
Reply from Loaf - Solihull
Hi Helen,
Thank you for your kind feedback.
It is wonderful to hear how positive your experience has been, especially with the helpful staff member who assisted you.
Please let me know if there is anything else we can help with!
Warmest Regards,
Paris
This would have been a five star for…
This would have been a five star for Josh, Brand Ambassador, as he saved the day.
It also would have been a five star for Solihull Loaf location, as they provide the best shopping experience I've had in a long time.
But the four star is for the new policy for customer service. In the past I have phoned and spoken to a customer service agent who has helped me with measurements and access. It seems that there has been a policy change and this is no longer available. A simple yes or no has changed into a 'they will phone you back' after hanging on the line for around 15 minutes and the phone back is actually the next day.
Nevertheless, Josh was polite and apologetic and managed to answer my question quickly and so now I look forward to receiving the furniture I ordered through him!
Now just waiting for the sofa to turn up before Christmas. Fingers crossed after much miscommunication!
23 September 2025
Unprompted review
Reply from Loaf - Solihull
Hi Paula,
Thank you so much for taking the time to share your feedback.
I’m glad to hear that Josh was able to step in and save the day, he’ll be thrilled to know he made such a positive difference. I’m also glad that our Solihull Loaf location continues to provide you with a great Shack experience.
I’m sorry however, to hear about the frustration caused by our updated customer service process. Your time is important and waiting on hold only to receive a next day call back isn’t the experience we want for you. Your comments are genuinely appreciated and will be shared with the relevant team as we continue to review how we can make our support more efficient and helpful.
Thank you again for your patience and for choosing Loaf. If there’s anything more we can do in the meantime, we’re here to help.
Warm regards,
Manny.
Had fabulous service when visiting your…
Had fabulous service when visiting your Solihull branch. Very helpful.
16 September 2025
Reply from Loaf - Solihull
Hi There,
Thank you for your lovely feedback!
We’re so pleased to hear you had such a positive experience at our Solihull branch and that the team were so helpful. We’ll be sure to pass your kind words on to them.
Warmest Regards,
Paris
Purchase of new sofas
From the moment we walked in, the staff were friendly and professional. They were absolutely fantastic – welcoming, patient, and really knowledgeable. They guided us through all the options and took the time to answer our questions with out any pressure , ensuring we were happy in choosing the right one for us.. .
The quality of the sofas are excellent, comfortable , and we feel confident we have made the right choice. We are really impressed with the service and can’t wait for our new sofas to arrive.
18 September 2025
Reply from Loaf - Solihull
Hi Sam,
Thank you so much for your wonderful feedback!
We're delighted to hear that you had such a positive experience with our team. From the warm welcome to the expert guidance. We always aim to create a relaxed, no pressure environment where you feel supported in making the right choice.
It’s fantastic to hear you're happy with the quality and comfort of the sofas and that you feel confident in your decision. We truly appreciate your kind words and can’t wait for you to receive your new sofas. They're going to look amazing in your home!
Kind regards,
Manny.
Reply from Loaf - Solihull
Hi Nicola,
Thanks so much for your feedback! We’re really pleased to hear that our communication hit the mark, keeping things clear and easy is always our goal.
Wishing you all the Best,
Paris
The staff at the Solihull branch could…
The staff at the Solihull branch could not have been more helpful and friendly- it took me a few visits to decide on what I wanted and each time they helped me with fabrics and discussing my options.
17 August 2025
Reply from Loaf - Solihull
Hi Harriet,
Thank you so much for your lovely feedback. We’re thrilled to hear that our Solihull team were so helpful and friendly during your visits. Choosing the right piece (and fabric!) is a big decision and we’re so pleased they could make the process enjoyable and stress-free for you.
We’ll be sure to pass on your kind words to the team, they’ll be chuffed to hear it!
Wishing you lots of happy, comfy times with your new Loaf piece.
Warm regards,
Paris
Really helpful and friendly staff in…
Really helpful and friendly staff in the Solihull store.
16 September 2025
Reply from Loaf - Solihull
Hi Sara,
Thank you for your kind words!
We’re so pleased to hear our Solihull team looked after you so well, we’ll be sure to pass on your feedback to them.
Please let us know if there is anything else we can help with.
Warmest Regards,
Paris
Over the years since buying our first …
Over the years since buying our first loaf Sofas we have had issues from day one , however saying that I believe this stems from quality control checks from wherever they are made. They look fab and I believe now they have probably learnt from historic mistakes eg using plastic from the ocean as infilling on cushions etc which with the other fillings as well tend to go flat over a period of time even after plumping . We now have two lovely sofas which bounce back after sitting on them which loaf replaced at no additional cost after almost 3 years . Our original choice was no longer available so choose more expensive sofas again this wasn’t charged to us. Sadly one of these sofas had a defect in the frame and had to be replaced but this has now been done and hopefully that will be it for many years to come . I must add the customer service side of loaf (specifically (Paris) has been very professional and very understanding of our issues of which I’d like to personally thank her for.
17 September 2025
Unprompted review
Reply from Loaf - Solihull
Hi Stephen,
Thank you so much for sharing your experience and for your continued trust in Loaf over the years. We’re delighted to hear that your replacement sofas are now performing well and that our team, has been able to support you professionally and empathetically throughout.
We really appreciate your understanding regarding the earlier issues and are pleased that we could provide replacements at no additional cost. Your feedback is invaluable to us and it’s wonderful to know that you’re enjoying your sofas and confident in their quality.
Thank you again for taking the time to share your experience, it means a lot to the team.
Warmest Regards,
Paris
Reply from Loaf - Solihull
Hi Nicola,
Thank you for your feedback!
Please let us know if there is anything else we can help you with.
Warmest Regards,
Paris
Solihull branch fantastic
Such a great, welcoming and helpful team at loaf solihull. My 3 children had a lovely time being looked after and enjoying themselves. We came away having ordered exactly what we wanted! Fantastic thank you!
13 September 2025
Reply from Loaf - Solihull
Hello!
Thank you so much for your wonderful review!
We’re thrilled to hear that our Solihull team made your visit so enjoyable for you and your children.
We can’t wait for you to enjoy your new loafing goodies, and we look forward to welcoming you back soon!
Best wishes!
Jasmin
Always a fab experience at Solihull
Jack, Laura and the team at Solihull have been fantastic. Very patient with my return visits and slow decision making and they knew just when to offer advice (which is always great!) The environment in the show room is really relaxed and inviting. This is my 3rd sofa from Loaf and they’re hard to beat!
10 September 2025
Unprompted review
Reply from Loaf - Solihull
Hi Corinne,
Thanks so much for your lovely review!
We’re chuffed to hear you’ve had such a fab experience with Jack, Laura and the rest of the Solihull gang. They’ll be over the moon to know their patience and advice made the difference for you. We’re also delighted to hear this is your third Loaf sofa, what a compliment
Thanks for coming back to us again and again, and we hope you continue to enjoy your new squishy addition.
Warmest Regards,
Paris
Fantastic customer service
Fantastic customer service. The team were friendly, helpful and knowledgeable. It was a lovely experience visiting the Solihull store.
7 September 2025
Unprompted review
Reply from Loaf - Solihull
Hi Rachel,
Thank you so much for your kind words! We’re delighted to hear you had such a positive experience at our Solihull store and that the team made you feel welcome and supported. I’ll be sure to share your feedback with them, it will mean a lot.
We hope you enjoy your new piece and we look forward to welcoming you back again soon.
Best regards,
Paris
Good quality furniture
Good quality furniture with sizes that fit victorian houses. The shop is very useful to see and try items, and the staff is very helpful and polite.
It does take the stress away from online shopping.
30 August 2025
Reply from Loaf - Solihull
Hi,
Thank you for shopping with Loaf! We truly appreciate your feedback.
So glad to hear you had a positive experience. It's great to know the furniture fits well in your Victorian home. We know how tricky sizing can be in those properties. Really pleased the shop visit helped take the stress out of the process, and that the team made you feel welcome. Thank you so much for your lovely feedback!
Hope to hear from you soon!
Kind regards,
Manny.
Super customer service
Loaf was one of the best customer service experiences I’ve had. The staff, particularly Peter at Solihull, were so helpful and didn’t rush me at all. I also really felt reassured by the online video consult to see if the sofa would fit.
18 August 2025
Reply from Loaf - Solihull
Hi Lib,
Thank you for shopping with Loaf! We truly appreciate your feedback.
So lovely to hear this! We're thrilled that Peter at Solihull made you feel supported and not rushed. That’s exactly the experience we aim for. Great to know the online video consultation helped put your mind at ease too. Thanks so much for sharing your kind words!
Kind regards,
Manny.
Visited Solihull store a few days ago
Visited Solihull store a few days ago. Exceptional customer service from moriam. Extremely helpful and displayed genuine interest and engagement to meet our needs. We will definitely be back. Thank you
24 August 2025
Unprompted review
Reply from Loaf - Solihull
Hello Anisha,
Thank you for the feedback!
I am glad your visit to the Shack went well. Thank you for shopping with us!
We hope to see you again soon.
Kind Regards,
Sav
Great experience
Moriam provided excellent customer service, made my experience at Loaf exceptional. She was extremely helpful and explained the benefits of the sofa I was intending to by in a comforting manner that allowed for me to feel as if I was bonding a relationship with the worker herself whilst buying a high quality product. Thank you Moriam!
31 August 2025
Unprompted review
Reply from Loaf - Solihull
Hello Anisha,
Thank you for the feedback!
I am glad your visit to the Shack went well. Thank you for shopping with us!
We hope to see you again soon.
Kind Regards,
Sav
Great sales rep in store
Great sales rep in store! Same guy we saw last time when we bought our sofa. He’s v experienced, friendly & helpful. Store shopping with Loaf is a fab experience!
24 August 2025
Reply from Loaf - Solihull
Hi Zoe,
Thanks so much for your lovely feedback!
We're thrilled to hear you had another great experience with the same sales rep, we’ll be sure to pass on your kind words.
It's wonderful to know that shopping with Loaf continues to be fab for you.
We look forward to welcoming you back soon!
Warmest Regards,
Paris
We love loaf!
The staff were so helpful and had amazing product knowledge. Thank you to both Laura and Jack who helped us on both our visits into store. We cannot wait to have the most stylish sofa!!
18 August 2025
Unprompted review
Reply from Loaf - Solihull
Hi Rachel,
Thank you so much for taking the time to leave us a review,
We're thrilled to hear that you had a wonderful experience at our shack and that Jack and Laura were super helpful. Adding a stylish piece of Loaf to your beautiful home is such an exciting decision, and we're always here to provide you with the information you need to make the perfect choice. I'm so glad that Laura and Jack could help you with everything you were looking for
We and wait to add your Lovely sofa to your beautiful home.
Keep loafing
Warm regards
Exceptional customer service
Exceptional customer service. Beautiful, quality product in a lovely showroom.
Peter and the team were incredibly patient and helpful with making sure we were purchasing the right sofa. Shopping in this store is an absolute pleasure, a relaxed, friendly environment where our children were also made to feel so welcome.
We can’t wait to receive our sofa and we will be back in the future.
16 August 2025
Unprompted review
Reply from Loaf - Solihull
Hi Analise,
Thank you so much for your wonderful review
We're so happy to hear that you had a great experience at our shack. It brings us joy to make our customers feel at home in our shack.
Choosing a piece of Loaf for your home is such an exciting journey, and we're always here to help you with any information or assistance you need to find the perfect fit. Your satisfaction truly means a lot to us, and it warms our hearts to know we made a positive impact on your visit.
We can't wait to see your lovely sofa in your beautiful home and hope to welcome you and your little ones back soon
Keep Loafing!
Warm regards,
A lovely buying experience
A lovely buying experience. There was no pressure just a helpful, friendly member of staff. The bottle of water on a hot day was welcome too!
10 August 2025
Reply from Loaf - Solihull
Hi Anna,
Thank you so much for your wonderful review!
We’re thrilled to know you had such a lovely buying experience with our friendly team. It’s great to hear that the little touches, like the bottle of water, made your visit even better!
We look forward to welcoming you back soon!
Kind Regards
Jasmin
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