Simon at the Islington store was very helpful , he explained all the sofa designs and fabric choices. We went back home and comms via what’s app with him were excellent even after hours! Ordering was... See more
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The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... See more
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Simon was supper helpful and helped me with a very difficult decision regarding which sofa I wanted. He was also very patient with all the last minute changes before finally settling the bill. Can’... See more
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Ordered bed to my new home , but entered my old address for billing finance purposes - loft changed the address for delivery to my billing address. Didn't realise this until I was sent to arrange de... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Islington
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
53-57 Essex Road, N1 2SZ, London, England, United Kingdom
- 02031418300
4.5
Excellent
83 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Simon at the Islington store was very…
Simon at the Islington store was very helpful , he explained all the sofa designs and fabric choices. We went back home and comms via what’s app with him were excellent even after hours! Ordering was simple
31 August 2026
Reply from Loaf - Islington
Thank you for your wonderful review!
We’re thrilled to hear that Simon at our Islington Shack provided you with such helpful service, explaining the various sofa designs and fabric choices. It’s great to know that your communication with him via WhatsApp was excellent, even outside of regular hours. We always strive to make the ordering process as simple as possible, and it’s rewarding to hear that we succeeded in doing so for you.
If you have any further questions or need assistance with anything else, please don’t hesitate to reach out. We’re here to help!
Very happy with everything!
I went to the Essex branch on Monday and was assisted by Geri. She was extremely helpful and knowledgeable and had a lot of good ideas. I came back the next day to place the order. It was a great experience all around so many thanks to her!
25 August 2026
Reply from Loaf - Islington
Thank you so much for taking the time to leave this lovely review. We're delighted that Geri was able to help you find exactly what you needed, and we're thrilled you came back to place your order with us.
Your kind words mean a great deal to our team, and we'll make sure Geri knows how much we appreciate her.
Excellent experience
I had a very pleasant experience at loaf on Essex road, in angel Islington. The staff was warm and professional, the space was well thought out, and it had a very nice selection of products. Vincenta, a member of the staff, was particularly helpful and sorted me out. Would recommend, and I intend to go again.
1 August 2026
Unprompted review
Reply from Loaf - Islington
thank you for your kind comments regarding your visit to the Islington Shack. I hope your next visit is also a success, I'll pass your message onto Vincenta, they will be delighted to hear this. Warm regards Julie
Friendly atmosphere
Apart from a very impressive array of sofas, fabrics and colours, the staff is super friendly and made us feel welcome every time.
26 July 2026
A marvellous experience of customer care
Not a purchase review as sofa decision yet to be made but rather a review of our experience at Loaf Islington and Seren’s impeccable customer care. Without doubt we were the fussy customers that staff exchange stories about later - indecisive, slow, swatch-obsessives in need of millions of detailed measurements. Oh, plus doggy treats - and Seren met every request with humour, facts, encouragement and positivity. Genuinely a ten star experience at the hands of a brilliant brand ambassador. And yes, we loved the sofas and fabrics!
30 July 2026
Unprompted review
Reply from Loaf - Islington
. Thank you thats such a kind review, we really do value this Feedback and the Islington Shack will be thrilled to hear this, especially Seren. Enjoy your sofa when it arrives, warm regards Julie
Great service, great couches
Simon was incredibly helpful and friendly when we arrived, showing us round the different sofas and helping us figure out what could fit through our narrow hallway!
Made the experience of choosing a sofa a much easier one.
23 July 2026
Reply from Loaf - Islington
Thank you, Simon, will be delighted he helped. Enjoy the sofa when it arrives. Warm regards Julie
Ordered bed to my new home - cancelled poor service
Ordered bed to my new home , but entered my old address for billing finance purposes - loft changed the address for delivery to my billing address. Didn't realise this until I was sent to arrange delivery. When I called to amend the address I was told this was not possible and to cancel my whole order and redo. I explained that my financial record would not have any details to my new address as I've just purchased it and for credit purposes will show my billing address in order to pass finance etc
They said they can't amend the address - they have lost a customer now and I have cancelled my order
7 July 2026
Reply from Loaf - Islington
Good morning,
I am so sorry that you felt you had to cancel your order.
We are aware of this issue and are working hard to get this resolved. I understand how frustrated and dissapointed you are.
Best regards
Julie
Reply from Loaf - Islington
Hi Morgan,
Thank you for the review, it will make Simons day, I'm glad you had such a positive experience in the Shack.
Warm regards
Julie
Simon was supper helpful
Simon was supper helpful and helped me with a very difficult decision regarding which sofa I wanted. He was also very patient with all the last minute changes before finally settling the bill.
Can’t wait to get my new sofa. 100% recommend loaf. By far the most comfiest sofas I have ever sat on and worth paying a bit extra for
5 July 2026
Reply from Loaf - Islington
Hello Jodie,
Thank you so much for the 5* review. Simon will be chuffed to bits that you found his service so good.
Enjoy your new furniture when it arrives,
Kind regards
Julie
What an incredible experience today in…
What an incredible experience today in the Islington branch, the atmosphere is so warm and welcoming. The champagne, strawberries and chocolates were such a treat to our visit and wander. Thank you for the care and attention and making sure we were comfortable throughout. We will be back 🥂
4 July 2026
Unprompted review
Reply from Loaf - Islington
Hello Lorena,
Thank you for the review of the Islington Shack!
It is great to hear the experience was so comfortable.
Thank you,
Fraser
Great product
Sales experience was easy, and though the delivery took some time (as do most good sofas) it was more than worth the wait.
4 April 2026
Reply from Loaf - Islington
Hi Dan,
Thank you so much for taking the time to leave us a fantastic 5-star review!
We're delighted to hear that you found the sales experience easy and that your new sofa has proven to be well worth the wait. We know waiting for a handcrafted piece can take a little longer, so it's wonderful to know you're pleased with the end result.
We hope you enjoy your new Loaf sofa for many years to come, and thank you again for choosing Loaf.
Best wishes,
Reply from Loaf - Islington
Hello,
Thank you for the review!
We hope you love your order.
Thank you,
Extremely helpful all along the way
Extremely helpful all along the way. Love this company!
16 June 2026
Reply from Loaf - Islington
Hi Sara,
Thank you for your lovely review,
Were delighted to hear that you had helpful support from the team, we truly appreciate your feedback and we hope you love your item when it arrives
Warm regards
Reply from Loaf - Islington
Hi Lucy,
thank you for the review, I'm so glad you had a good experience.
Julie
Visited the Islington branch
Visited the Islington branch. The staff were lovely and friendly - extremely helpful in providing samples and information on the sofas. Ended up
Ordering once I was home
9 June 2026
Reply from Loaf - Islington
Hello Lucy,
Thank you for the review!
It is great to you had such a positive experience at the Islington Shack and our Loafers were so attentive.
Thank you,
Julie
The in store staff were excellent…
The in store staff were excellent (Islington store) and made the whole process of selection through to purchasing very pleasurable.
28 May 2026
Reply from Loaf - Islington
Hi Martin,
Thank you for your review.
We’re delighted to hear the team at our Islington store made the whole experience from choosing to purchasing so enjoyable for you.
Warm regards
Cynthia
Quality products and service
Olu was very informative and knowledgeable about the products we were interested in purchasing. The process was simple, straight forward and never pressured. Looking forward to seeing the new sofa in our home.
29 May 2026
Reply from Loaf - Islington
Hi Bryan,
Thank you for your lovely review,
We’re so pleased to hear Olu provided such informative and knowledgeable support whilst helping you choose your new sofa. It’s wonderful to know the process felt simple, straightforward and relaxed throughout.
We hope you love your new sofa once it arrives and thank you again for choosing Loaf.
Warm regards
Cynthia
Islington & Chelmsford shacks
Visited both the Islington & the Chelmsford shacks - fantastic service at both and beautiful products! Thank you.
30 April 2026
Reply from Loaf - Islington
Hi Isabella,
Thank you for your lovely review.
We’re delighted to hear you received fantastic service at both our Islington and Chelmsford Shacks and that you enjoyed exploring our products.
We really appreciate your kind feedback and hope to welcome you back again soon.
Warm regards
Cynthia
Ally was very attentive and helpful
Ally was very attentive and helpful. She was very professional in dealing with us.
17 May 2026
Reply from Loaf - Islington
Hi Michael,
Thank you for your review.
We’re so pleased to hear Ally provided such attentive and professional service during your visit. I’ll be sure to pass your lovely feedback on to her.
Warm regards
Cynthia
Great service
Staff went the extra mile to help us when the product we wanted was out of stock
9 May 2026
Reply from Loaf - Islington
Hi Mrs H,
Thank you for your review.
We’re delighted to hear the team went the extra mile to help when the product you wanted was out of stock. Your kind feedback is really appreciated.
Warm regards
Cynthia
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