Liquid Reviews 

787
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

787 reviews

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No recent history of asking for reviews

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4.2

All reviews

(787)

571 reviews in the last 12 months

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Rated 5 out of 5 stars

I’ve ordered from this shop twice now

I’ve ordered from this shop twice now, and I’ll definitely be buying again! The London Liquid fragrance is absolutely amazing. I’ve had so many compliments, and people are always telling me how good I smell whenever I wear it. A special thank you to Syed in customer service, who was incredibly helpful and made the whole experience even better. Fantastic service and excellent quality—I highly recommend this shop!

22 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're thrilled to hear you've ordered from us twice already and that you're loving your fragrance. Receiving so many compliments is exactly what we love to hear!

A huge thank you for your kind words about Syed as well—we'll be sure to pass your feedback on to him. We really appreciate your recommendation and can't wait to welcome you back for your next order! 💖

Love LL team! 💖

Rated 4 out of 5 stars

Give them a try!

First time using this company and although I was sent the wrong item, the customer service I received from them, especially Adam, has been fantastic!
Would definitely use again.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for giving us a try and for sharing your experience! 😊 We're so sorry you received the wrong item, but we're delighted Adam was able to get everything sorted for you with fantastic customer service.

We'll be sure to pass your kind words on to Adam. It means so much to hear you'd use us again, and we can't wait to welcome you back! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Mashal was extremely helpful when…

Mashal was extremely helpful when sorting out an issue I had with a faulty bottle small video to show issue new product is now on way seamless customer service would definitely recommend to my friends

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 😊 We're sorry to hear you received a faulty bottle, but we're delighted Mashal was able to get everything sorted quickly and make the process seamless for you.

We'll be sure to pass your kind words on to Mashal. Thank you for your recommendation—we really appreciate your support and hope you enjoy your replacement! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Really good communication and alix mca

Really good communication and alix mca has helped me fantastically really good customer service thank you so much.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're delighted to hear you received great communication and that Alix was able to help you so fantastically.

We'll be sure to pass your kind words on to Alix. Thank you for recognising our customer service—we really appreciate your support and hope to see you again soon! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Hi my order was delivered to the wrong…

Hi my order was delivered to the wrong address but this wasn’t Liquid London fault it was down to Evri delivery people. Peter from Liquid London has been brilliant in sorting this problem out and has posted me all the items in my previous order again with no payment due. Very good communication in sorting this issue out. Hopefully the perfume is as nice as the reviews. Thank you Peter for all your support with this issue. Regards Ruth

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review, Ruth! 😊 We're so sorry your order was delivered to the wrong address, although we're pleased Peter was able to step in and get everything sorted for you quickly.

We'll be sure to pass your kind words on to Peter—he'll really appreciate them! Thank you for recognising his communication and support throughout. We hope your replacement arrives safely, and that you love your fragrance just as much as the reviews suggest! 💖

Love LL team! 💖

Rated 5 out of 5 stars

My experience with Liquid London is Amazing!

My experience with Liquid London is amazing! The ordering process was easy and quick. Liquid London were let down by Evri, however when highlighted to them (Peter) directly - the response couldnt have been better. An after normal working hours response, express delivery and received. The product is fantastic! Absolutely love it - and will be purchasing more again...

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're delighted to hear you found the ordering process quick and easy, and while we're sorry Evri let you down, we're so pleased Peter was able to get everything resolved with a prompt response and express delivery.

It's fantastic to hear you're loving your fragrance and that you'll be ordering again. We truly appreciate your support and can't wait to welcome you back! 💖

Love LL team! 💖

Rated 2 out of 5 stars

Hmm not great as the hype

Took longer than advertised for delivery. And the smell is alright, strong at first but didn't last long at all, My car air freshener over powered it after an hour, I cannot smell it on my wrist or self at all now. Quite a disappointment really. Won't buy it again and will only use it I need to for an hour! I'll stick to my respectable brand that's worth the money

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear your order took longer than expected and that the fragrance didn't live up to your expectations. We completely understand how disappointing that must be, especially when you were hoping for longer-lasting performance.

Fragrance can perform differently from person to person, but we genuinely appreciate your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see how we can help.

Love LL team! 💖

Rated 5 out of 5 stars

Ordered this liquid London perfume

Ordered this liquid London perfume, last week. Unfortunately it was damaged in transit, so never actually received the product, just an apology from the delivery company. I got in touch with liquid with an email and a lovely guy called Gareth sorted this issue straight away. So have not smelled it yet but more than happy with response from liquid and Gareth to my complaint.

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry your order was damaged in transit and never made it to you, but we're delighted Gareth was able to get everything sorted straight away.

We'll be sure to pass your kind words on to Gareth—he'll really appreciate them! We hope your replacement arrives safely this time, and that you love your fragrance when it does. Thank you for your patience and support! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Customer service is really good

Customer service is really good. Due to ambiguous update from Evri, I contacted LL to clarify delivery. They replied within 24 hrs. Their policy was explained as well as the process from prep to delivery as well as where my order was in that scenario, which I appreciated as I was reassured. I'm not sure why some reviews are saying that the scent doesn't last very long. I applied it around 11am this morning and it is now 19.45 and I can still smell it on my wrist and the top of my blouse. I've spent the day with my grandchildren doing various outdoor activities and went out for dinner. So I'd say it is lasting and still smells fresh. Overall, the perfume has a sweet'ish scent, it's pleasant and I enjoy it. I would most definitely try others in their range.

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We're delighted our customer service team could reassure you and keep you informed about your delivery. We know how frustrating courier updates can be, so we're glad we could help.

It's fantastic to hear you're enjoying your fragrance and that it's lasted so well throughout your busy day! Thank you for sharing your experience, and we're so pleased you're already looking forward to trying more from our range.

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service

Great customer service! I had an issue with a missing item in my order, but Hassan sorted it out immediately, even over the weekend. He was incredibly helpful and arranged a replacement with express shipping right away. Highly recommended brand and amazing support!

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 😊 We're so sorry there was a missing item in your order, but we're delighted Hassan was able to get everything sorted so quickly—even over the weekend! We'll be sure to pass on your kind words to him.

Thank you for your recommendation and for recognising our customer service. We really appreciate your support and hope you enjoy your fragrance! 💖

Love LL team! 💖

Rated 4 out of 5 stars

It’s a great value and I think great…

It’s a great value and I think great product ,service so far I personal opinion
Many thanks.

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your kind review! 😊 We're thrilled to hear you think our fragrances offer great value and that you've been happy with both our products and service.

Your support means the world to us, and we really appreciate you taking the time to share your experience. We hope to see you again soon! 💖

Love LL team! 💖

Rated 1 out of 5 stars

Thank God I just bought the 10ml bottle…

Thank God I just bought the 10ml bottle fragrance 1 for her . Smell awful and last on my skin maybe 10min . So happy I didn’t buy a big bottle. It’s cheep and for that price I got what I paid for 😂. I would like to return but I can’t see that option. Don’t waste your money

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback. We're sorry to hear that For Her V1 didn't meet your expectations.

Fragrance performance can vary depending on factors such as skin chemistry, application, and environment. We'd appreciate the opportunity to help, so please reach out to our customer service team and ask to speak with Mashal. We'll be happy to discuss the options available and assist you further.

Kind regards,
Team LL!

Rated 5 out of 5 stars

Gareth was so helpful when I contacted…

Gareth was so helpful when I contacted Liquid London, re a delivery of mine no hesitation, with helpfulness.
Outstanding Customer Service

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're delighted to hear Gareth was so helpful when you contacted us about your delivery. Providing quick, hassle-free support is exactly what we strive for, so it's wonderful to know you had such a positive experience.

We'll be sure to pass your kind words on to Gareth. Thank you for recognising his outstanding customer service and for your support! 💖

Love LL team! 💖

Rated 5 out of 5 stars

To the point

To be honest, I didn’t receive my parcel at first and this seemed to be an issue with the delivery company loosing it.
I spoke with a gentlemen named Gareth on customer services and he was extremely helpful. He arranged for my new order to be delivered the next day by another courier. Massive thanks to him for Turing it around!
I didn’t feel as though the product lived up to its hype but they did provide a fab service.

9 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for taking the time to share your honest feedback. 😊 We’re so sorry your original parcel was lost in transit, but we’re delighted Gareth could step in and turn the situation around by arranging a replacement for next-day delivery with a different courier.

While we’re sorry the fragrance didn’t quite live up to your expectations, we really appreciate your kind words about our customer service. We’ll be sure to pass your feedback on to Gareth—he’ll be delighted to hear it.

Thank you again for your support and for giving us the opportunity to put things right. 💖

Love LL team! 💖

Rated 5 out of 5 stars

I had a query / adjustment on my order

I had a query / adjustment on my order. From ordering / contacting the company/ and getting it sorted super quick by Gareth was fantastic. Can’t wait for my order to arrive after reading the excellent reviews

16 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're delighted to hear Gareth was able to sort out your order adjustment so quickly and make the whole process easy for you.

We really appreciate your kind words and can't wait for your order to arrive—we hope you love it just as much as everyone else! Thank you for choosing us and enjoy your fragrance! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Refunded postage

Ordered a few times, and never had an issue. I opted to do the tracked 24 delivery for £4.99 this time as had a wedding to go to at the beginning of the week and wanted to wear it- it’s my absolute fave perfume! Didn’t arrive when anticipated but arrived weds, the day after I needed it! I’d already got in touch with LL to make sure it had definitely been sent. A lovely lady called Nikki came back to me to confirm it had. I just expressed my disappointment, and irritation, that it hadn’t turned up after paying for the tracked 24 option, for a reason! She refunded my postage, love her- which wasn’t expected but much appreciated! Thank you again! Always a good service and delicious perfume too! 🩷

16 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We're sorry your Tracked 24 delivery didn't arrive in time for your wedding, and we completely understand how disappointing that must have been. We're so pleased Nikki was able to help, keep you updated, and arrange a refund for the postage.

It means so much to hear you've ordered from us several times and that your favourite fragrance keeps you coming back. Thank you for your continued support—we truly appreciate it! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Had not received my order after…

Had not received my order after wainting for 5 day+ sent in an email spoke with Nikki resolved in under 4 emails and fast too get response

16 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your review! 😊 We're so sorry your order didn't arrive when expected, but we're delighted Nikki was able to get everything resolved quickly and keep you updated throughout.

We'll be sure to pass your kind words on to Nikki. Thank you for recognising her speedy customer service—we really appreciate your support! 💖

Love LL team! 💖

Rated 1 out of 5 stars

Didn't work for me

I ordered this and been using for nearly 2 weeks...it hasn't made a difference 🙃
Not one person asked what perfume/ fragrance i am wearing

3 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're really sorry to hear the fragrance didn't meet your expectations. We completely understand how disappointing it is when you've given it a fair try and it hasn't delivered the experience you were hoping for.

Fragrance performance can vary from person to person, but we appreciate you taking the time to share your honest feedback. Please do reach out to our customer service team and ask to speak with Diane directly so we can look into your concerns further and see how we can help. 💔

Love LL team! 💖

Rated 5 out of 5 stars

This is my 2nd order from liquid…

This is my 2nd order from liquid London, although Evri delivered the parcel to the wrong address, I spoke to Alix about the problem & was consistent with responding to my emails which was a pleasure. Thankyou Alix the company could do with more people like you. Love this fragrance both For Him & Her! I get so many compliments ☺️

16 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry your parcel was delivered to the wrong address, but we're delighted Alix was able to help and keep you updated every step of the way. We'll be sure to pass on your kind words—they'll mean so much to her!

It’s wonderful to hear you're back for a second order and that you're loving both fragrances and receiving so many compliments. Thank you for your continued support! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service from Anas when…

Great customer service from Anas when my package wasn’t delivered by the courier. Prompt response and sorted it all out very efficiently.

16 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're sorry your package wasn't delivered as expected, but we're delighted Anas was able to get everything sorted quickly and efficiently for you.

We'll be sure to pass your kind words on to Anas—he'll really appreciate it! Thank you for your support, and we hope you continue to enjoy your fragrance. 💖

Love LL team! 💖

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