I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more
Company replied
I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more
Company replied
Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more
Company replied
4.2
Great
782 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Waste of money!
Absolutely no smell with this perfume at all. Was tried by several of my friends and not one of them could smell anything. Waste of money!
30 July 2026
Unprompted review
Reply from Liquid
We're so sorry to hear about your experience. What you've described certainly isn't what we would expect, as all of our fragrances are formulated to have a noticeable scent.
From what you've described, this could potentially be a batch-related issue. Diane from our customer service team has already reached out to you as we'd really like the opportunity to investigate this and get it resolved for you.
We hope to hear from you soon so we can make this right.
Love LL team! 💖
My order never arrived they offered to…
My order never arrived they offered to send a new one but got lost in the post they said this is 3rd one still waiting Iv sent 2 more emails with no response very disappointing as I was really looking forward to a new aftershave
10 July 2026
Unprompted review
Reply from Liquid
Thank you for your feedback. We're very sorry for the frustration and disappointment this has caused. We've been trying to contact you, but unfortunately our emails appear to be marked as spam, so they haven't been reaching you.
We've already arranged and sent a replacement for you, and we'd love to make sure you're kept up to date with its progress. Could you please reach out to us with an alternative email address and ask for Mashal. Once we have it, we'll be able to assist you as quickly as possible.
Kind regards,
Team LL!
Absolutely love the perfumes
Absolutely love the perfumes. One was delayed and Clare was an absolute star in getting a new one out and offering a discount on my next purchase.
24 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're thrilled to hear you absolutely love our perfumes.
We're sorry one of your orders was delayed, but we're delighted Clare was able to get a replacement sent out quickly and look after you. We'll be sure to pass your lovely feedback on to her. Thank you for your support—we can't wait to welcome you back again soon!
Love LL team! 💖
Prompt reply to my email and issue was…
Prompt reply to my email and issue was resolved within minutes, other online traders should take a leaf out of Liquid Londons book, great service.
31 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your fantastic review! 💖 We're delighted to hear your issue was resolved within minutes and that you were impressed with our customer service.
Your kind words really mean a lot to us, and we're so pleased we could provide the level of service you deserve. Thank you for your support—we hope to welcome you back again soon!
Love LL team! 💖
I have received my order of the…
I have received my order of the Pheromone perfume and mens scent.
I had seen reviews of it on line.
All I can is WoW WoW WoW. It is a truly an amazing Perfume and one I will continue to purchase. The mens Scent is also truly amazing. If any is thinking of purchasing please do it is wonderful
29 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 💖 Wow, we're absolutely thrilled to hear you're loving both the Pheromone Perfume and the Men's Scent!
Your recommendation means the world to us, and we're so happy they've exceeded your expectations. Thank you for your support—we can't wait to welcome you back for your next order!
Love LL team! 💖
Reply from Liquid
We're sorry to hear you were disappointed with your purchase. We understand it's frustrating when a product doesn't meet your expectations.
We'd really appreciate the opportunity to learn more about your experience and see if there's anything we can do to help. Please contact our customer service team and ask to speak with Diane, who will be happy to assist you.
Love LL team! 💖
Not buying again …
My experience with purchasing my liquid London pheromone perfume for her was excellent at the collecting my money, delivery then very unknown and long. Around 2 weeks with no prior information regarding that. Then the delivery and first smell very disappointing. Can only be described as cheap scent and no change even when sprayed on three different people. I wouldn’t freshen a room with it. Awful smell. Totally not anything like the hype. Last time I will trust someone saying all the hype crap. New to tick tock so that’s me out.
27 July 2026
Unprompted review
Reply from Liquid
We're sorry to hear your experience didn't meet your expectations, from the delivery through to the fragrance itself. We understand how disappointing that must have been, especially after seeing so much excitement around the product.
We'd really appreciate the opportunity to discuss your experience further and see how we can help. Please contact our customer service team and ask to speak with Diane, who will be happy to assist you.
Love LL team! 💖
A very big thank u to alix who sorted…
A very big thank u to alix who sorted my problem. Always answered me back on an email kept me updated on my parcel.would order from liquid London again. Thank u alix. Looking forward to receiving my perfume as a friend of mine has got it and recommended it. Love the smell.
28 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 💖 We're delighted to hear Alix kept you updated every step of the way and was able to get everything sorted for you.
We'll be sure to pass your kind words on to Alix. We hope you love your perfume just as much when it arrives, and thank you for choosing Liquid London!
Love LL team! 💖
If you’re thinking about getting this…
If you’re thinking about getting this perfume, get it! It’s amazing, the smell, it lasts all day and the price is fantastic. I emailed the company about something and they emailed back straight away solving the problem, absolutely 5 star
28 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your fantastic review! 💖 We're thrilled to hear you're loving your fragrance and that it lasts all day for you.
We're also delighted our customer service team was able to respond quickly and resolve your query. Your kind words and recommendation mean so much to us. We hope you continue enjoying your fragrance, and we can't wait to welcome you back again soon!
Love LL team! 💖
Don't waste your money
After seeing so many adverts about liquid London i thought I'd try it.
When buying a different perfume by post, I try to get a free sample, even if it means a postage cost.
After finding out they don't do free samples, I thought ok I'll just order the £7 atomiser , see if i like it before making a bigger purchase! So glad I did not waste anymore money.
Not only did the perfume not last very long, the scent is nothing to shout about! Air freshener gives a better smell!
28 July 2026
Unprompted review
Reply from Liquid
We're sorry to hear the fragrance wasn't to your taste and didn't meet your expectations. We understand how disappointing it is when something you've been excited to try isn't the experience you were hoping for.
We have tried to contact you by email to discuss this further, but unfortunately our messages keep bouncing back. It appears our email address may have been marked as spam or blocked. Please check your spam/junk folder and ensure our email address is marked as safe, or contact our customer service team and ask to speak with Diane so we can help resolve this for you.
Love LL team! 💖
Amazing customer service from Adam
I accidentally ordered an extra perfume by mistake.
I emailed the company and within minutes a refund had been issued by a lovely chap Adam.
So impressed with his wonderful customer service.
27 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 💖 We're delighted to hear Adam was able to help so quickly and resolve your order issue within minutes.
We'll be sure to pass your kind words on to Adam—he'll really appreciate them. Thank you for your support, and we hope you continue to enjoy your fragrances!
Love LL team! 💖
Smells alright
Smells alright, doesn’t last very long the scent seems to disappear pretty quickly and certainly doesn’t do as it says with the whole “attract your partner” claim he said it’s nice but nothing too game changing so just a gimmick for advertising.
1 July 2026
Unprompted review
Reply from Liquid
We're sorry to hear the fragrance didn't fully meet your expectations. We appreciate your honest feedback and understand your disappointment regarding both the longevity and your experience with the advertising.
We'd love the opportunity to discuss this further with you. Please contact our customer service team and ask to speak with Diane, who will be happy to assist and see how we can help.
Love LL team! 💖
Potential buyers look beyond social media reviews before purchasing.
I purchased Liquid London after seeing a lot of hype on TikTok and Instagram, but I was extremely disappointed. Despite its claims, the fragrance barely lasted minutes on my skin. With a large perfume collection and a good sense of quality fragrances, this one simply doesn't deliver. The online buzz feels driven more by influencer promotion than by the actual product. I'd suggest potential buyers look beyond social media reviews before purchasing.
27 July 2026
Unprompted review
Reply from Liquid
We're sorry to hear our fragrance didn't meet your expectations. We completely understand how disappointing it is when a product doesn't perform as you'd hoped, especially after seeing so much excitement around it.
Fragrance can perform differently depending on skin chemistry and other factors, but we genuinely appreciate you taking the time to share your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see how we can help.
Love LL team! 💖
I cancelled my order and Yaseen was…
I cancelled my order and Yaseen was really efficient and helpful in sorting it out quickly. Thank you! 🙏
25 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're delighted to hear Yaseen was able to assist you efficiently and make the cancellation process quick and hassle-free.
We'll be sure to pass your kind words on to Yaseen. Thank you for your support, and we hope to welcome you back again in the future!
Love LL team! 💖
Smells nice but not as advertised
Smells nice, not driving anyone crazy like adverts led me to believe. False advertising 👍
27 July 2026
Unprompted review
Reply from Liquid
We're sorry to hear the fragrance didn't fully meet your expectations. While we're pleased you liked the scent, we understand your disappointment that it didn't deliver the experience you were hoping for.
We'd really appreciate the opportunity to discuss your feedback further. Please contact our customer service team and ask to speak with Diane, who will be happy to assist you and see how we can help.
Love LL team! 💖
Sameer helped me when order was not…
Sameer helped me when order was not here ive tried it smells great not sure it lasts too long but will find out when I use it more Tommorrow nice smell tho really like it
26 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your review! 😊 We're delighted Sameer was able to help when your order didn't arrive as expected.
It's great to hear you're enjoying the fragrance so far and love the scent. We hope it continues to impress as you wear it more over the coming days. Thank you for your support—we really appreciate it! 💖
Love LL team! 💖
Its not a great scent.
Its not a great scent.
I'm aware it is suppose to smell different on people but its really not great.
i have had many different aftershaves and even make my own scents.
I'm returning and assume that i will have to pay postage.
Not a great experience after being suckered in on FB ads.
19 July 2026
Unprompted review
Reply from Liquid
We’re sorry to hear the fragrance wasn’t to your taste and that your experience didn’t meet expectations. We completely understand that scent is very personal, and we appreciate you giving it a try. Please reach out to our customer service team and ask to speak with Mashal, who will be happy to assist with you.
Kind regards,
Team LL!
Amazing and genuinely helpful
Amazing experience!
I had a query about my contact and delivery details and within minutes Syed got back to me and was incredibly helpful.
It was sorted out straight away and I felt like I mattered.. I can't wait for my product to arrive, if its as great as this experience I'll be blown away. I can't recommend everyone at Liquid London enough Thank you so much for your help
25 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 😊 We're thrilled to hear Syed was able to help with your query so quickly and make the whole process so easy. Knowing you felt valued as a customer means the world to us.
We'll be sure to pass your wonderful feedback on to Syed. We can't wait for your order to arrive, and we hope you love your fragrance just as much as the service you received. Thank you for your recommendation! 💖
Love LL team! 💖
Recieved perfume quickly which is good…
Recieved perfume quickly which is good as they want the cash quick.
Perfume Pheromone is a huge let down. Doesn’t last and my friends could hardly smell it on a night out.
Not a sophisticated smell, more supermarket perfume.
25 July 2026
Unprompted review
Reply from Liquid
We’re sorry to hear that the fragrance didn’t meet your expectations, particularly regarding its longevity and scent profile. We really appreciate you taking the time to share your honest feedback, and we’re glad your order arrived quickly. Please reach out to our customer service team and ask to speak with Mashal, who will be happy to assist you further.
Kind regards,
Team LL!
This company have dealt with my order…
This company have dealt with my order promptly. They are very helpful and fulfilled my request with ease. I would highly recommend anyone to order from them. Thank you Amanda
25 July 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review, Amanda! 😊 We're delighted to hear your order was dealt with promptly and that our team could fulfil your request with ease.
Your recommendation means so much to us, and we really appreciate you taking the time to share your experience. We hope you love your fragrance and look forward to welcoming you back again soon! 💖
Love LL team! 💖
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