Links of London Reviews 83

TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

Avoid this company . Poor quality items that eventually break. Customer service smarmy and unhelpful . Wish I had read all these reviews first .

Rated 1 out of 5 stars

Some years ago on an international flight I bought a Links of London sweetie bracelet. The elastic eroded a while back. I now can silversmith jewellery so I restrung it with a sterling silver chain +... See more

Rated 1 out of 5 stars

Purchased a bracelet and necklace that are not used everyday and cost a significant amount of money. Both have broken despite only being worn occasionally and treated with care. Emailed Links of Londo... See more

Rated 1 out of 5 stars

Stuff nice but service dreadful. Bought item on back of promotional code which could not be applied on the website at point of sale. Email was received the day before. Tried to submit query by email v... See more

Company details

  1. Jewelry Store

Information provided by various external sources

Women's jewellery hand crafted in Sterling silver & 18ct gold includes charm bracelets, necklaces and rings like the signature Sweetie Bracelets & Sweetie Rings.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

83 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Some years ago on fake duty free Links of London sweetie bracelet.

Some years ago on an international flight I bought a Links of London sweetie bracelet. The elastic eroded a while back. I now can silversmith jewellery so I restrung it with a sterling silver chain + put it in a professional jewellery cleaner. Bits have peeled off revealing black base metal. This means that it is not solid 925 silver. I’m stunned.

5 March 2023
Unprompted review
Rated 1 out of 5 stars

Karma at last

I am pleased Links appear to be struggling. This tells me that karma does come around, in this case bad karma. This is an historical review because my appalling experience with the Guildford store happened at a time when Links were a favourite for the many and that was quite a few years ago. The Guildford staff, including the manager, were rude, unhelpful and insensitive. I had to return an expensive necklace as I couldn’t do it up because the fastening was unusual and hadn’t realised this until I was at home. As I lived by myself at the time, there was no-one to help me. I explained my problem to the young insolent sales girl within earshot of the manager. The girl laughed in my face! I felt humiliated. When I Insisted upon a refund, she deliberately mispronounced the make of credit card I had paid with so that I had to ask her to repeat the name. She laughed at me again. I got the refund, but felt humiliated. I vowed never to go into any Links ever again. What has been consoling, is reading that bad customer service and sometimes poorly made jewellery seems to be the norm, although I’m sorry for the other posters here who experienced such shoddy treatment.

24 October 2021
Unprompted review
Rated 2 out of 5 stars

On the 18th of May I purchased 2 items…

On the 18th of May I purchased 2 items from this company thinking that I'd get my items in the their delivery time .
I have not !!
Have sent emails to them but to no avail , No contact no reassuring me that my items will be on their way or have been shipped .
Am thinking of going through PayPal to try to get my money back as this company and their communication is diabolical

28 May 2021
Unprompted review
Rated 5 out of 5 stars

So sad

So very sad to see them go. I have loved links of London for year and always wanted a sweety bracelet.for my bday my boyfriend had me in the king's cross store picking one out with charms .They where so very kind and helpful .great customer service. Year went on and I used the stalbans store . First time I used them I did think the girl in there at the time had no time for me as she was so busy doing ... nothing . But I still went in and the others where helpful . One time I called the store as I had moved away but they had something in stock I wanted .the manger and the staff that I delt with once again where so very helpful and great service . If they ever do read this kings cross and stalbans store thank you .

17 January 2021
Unprompted review
Rated 1 out of 5 stars

I called into your Leeds store at the…

I called into your Leeds store at the beginning of October as my bangle bracelet was faulty and the end had come off after only one month of use. The consultant took my name and number and said he would order a part in for me to collect. No contact has been made to myself and now the store has closed I would like someone to contact me as soon as possible to rectify this matter.

16 January 2020
Unprompted review
Rated 1 out of 5 stars

No wonder you’re closing!!! Princes Square

If I could give Manager??? in Princes Square Glasgow 0 I would, no wonder this place is closing down, staff clearly have no interest in customer service.
I asked a staff member about a silver necklace, Think someone forgot to tell this female ( who claimed to be the store manager Mmmm)
she works in the service industry!!!
I was told that’s the only necklace we have, again she couldn’t be bothered, I told this female if you can’t be bothered, could you get me someone that will help me...
she told me to leave the shop 😱,
I decided to spend my money in Pandora!!!
Get used to losing money Links of London if these are the people who represent your company!!!
Closing a business does not give you the excuse to be rude!!!
I was trying to support the high street.
Shame on her!!!

21 December 2019
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

My husband went into the Brent Cross branch to buy a watch strap. It wasn't busy- no customers at the time, 2 sales assistants chatting. He asked to see some straps. SA asked what size of strap? He wasn't sure of the size, but asked if he could see the straps anyway- if he knew what was available, he would return with the watch. Sales assistant said, 'it's not worth showing you, if you don't know the size'...
Reading the reviews, I wouldn't be surprised if somewhere down the line, we hear this shop has gone into administration...
Customer service is everything but these sales assistants think it's a place to come for a natter and just ignore or be plain rude to potential customers.

22 November 2019
Unprompted review
Rated 1 out of 5 stars

Pathetic time wasters.

I called the Covent Garden store on Friday, to see if they had the ring that i wanted in my size. I was told by the sales assistant that, yes we have the size and colour that you want and there is a few of them left.

I went to the store within a few hours after leaving work. When i got there, there was two S.A'S, one was serving a customer, the other saw me and asked if i needed any help.(I thought of course i do that's why i'm standing here). However i answered politely saying that i had come to purchase a ring that i had called about earlier and was told that you had a few in the silver colour and size that i wanted. She went to look for it along with the S.A. that must have been the one that took the call earlier. They were stooping down behind the counter, for what seemed like 10 minutes. The S.A. that served me said none left. Then she asked are you sure you was told that we had the silver?

She polished off the lie by saying that we have been busy and maybe we had sold it... The S.A. that probably was the one that took the call looked sheepish, didn't apologise and went back to what she was doing. The S.A. that served me said we have it in other colours. (I thought so what!). That is not what i asked for. I asked for the silver and was told it was in stock in my size and obviously the S.A. that answered the phone didn't hear correctly or didn't care as they are closing down. Is there any wonder with staff like this?

21 November 2019
Unprompted review
Rated 1 out of 5 stars

Just had the worst shop assistant ever…

Just had the worst shop assistant ever in the Kingston upon Thames branch today! I had rung ahead to ask about watch straps and the Eastern European young lady who answered assured me they had the one I wanted in my size! Not only was she incorrect but with 20 mins to to go before the store closed, I was looking at other straps and she said could I hurry up and make up my mind as the shop was closing and then begun to pointedly look at her watch several times! When I asked her to stop as she was being incredibly rude her response was I will look at my watch as often as I like! The rudest most ignorant assistant I have ever had to deal with! Fortunately the shop manager was absolutely lovely and stepped in! I’m sorry Links you are in administration but with truly horrendous staff like her, I’m not surprised people would rather spend their money elsewhere!!

7 November 2019
Unprompted review
Rated 1 out of 5 stars

Customer Service a definite NO NO!!!

Recently purchased a piece of jewellery from the store in Leeds what a sham!
After having to return this three times I was made to feel as though it was my fault that their goods were faulty!!!
I then contacted Customer Services, what a joke they are, I don’t think they would know the meaning of the words!!!!
After a couple of very patronising emails, both of which had to be prompted by myself to reply to me, I still feel disgusted by their attitude and response to me!
As I didn’t feel at any point my questions had been answered I contacted the Customer Services Manager via Linkedin again no response!
After reading the reviews on this site I’m not surprised the amount of negative comments!
After reading your reply I whole heartedly stand by my review and will not purchase from Links of London again!!

24 October 2019
Unprompted review
Links of London logo

Reply from Links of London

This customers issue was resolved in store with support from the area manager,

The store apologized for the issues with the product and their area manager authorized the store to provide 2 bottles of wine as an apology for the problems, which was accepted by the customer in July.

The store manager even changed his days off to be available for this customer and resolve the issue.

The customer then contacted customer care a month later advising they were unhappy with the resolution the store had offered and they accepted.

After fully investigating the case we were not in a position offer anything further as we felt the initial resolution was suitable.

Rated 1 out of 5 stars

They stole my property!

I had a links sugarcane ring for about 7 years, bought for a special birthday by a family member so it has great sentimental value to me. The stretchy cord it was on broke on one side and I carefully collected all the ‘rings and bars’ that fell off and took it to kings road branch to fix, I explained that I was one ‘ring’ missing, so they probs need to take out one extra ‘bar’ and one ‘ring’ to make an even number, and I would expect them to give me the extra parts back.
When I went to collect the ring, I could hardly get it on, and they said it was tight because it had been restrung, I counted the ‘rings’ and ‘bars’ in front of them and there would have been 30 ‘rings’ and ‘29’ bars, there were however 26 ‘rings’ and 25 ‘bars’ I asked for the remainder back and they said they would have to ask the person who repaired it and let me know. I heard nothing a week later so decided to call them, they said they didn’t know anything so would get Brad office to email-a week later I got an email saying there was nothing they could do as they had now gone into administration and it was now ‘out of their control’ and sorry for the inconvenience!
The thing that annoys me the most, is their shops are still trading on the high street, with no notices or warning to customers who may buy gifts for loved ones for Christmas, which may need to be returned after Christmas, they will then not be able to get a refund as they have gone into administration! But I’m sure they will be ‘sorry for the inconvenience!’ 😡😡😡

23 October 2019
Unprompted review
Rated 1 out of 5 stars

I recently treated myself to a links …

I recently treated myself to a links of london bracelet and globe charm on the return journey from my summer holiday on board my TUI flight.
Within a few days the catch on the globe charm broke. I went into my local Glasgow store confident that I would get a replacement.
Although I was eventually did get a replacement I was made feel very unwelcome and uncomfortable because I had not purchased instore.
Within a couple of weeks the catch on the replacement charm broke also.
I once again eventually got another totally different charm but was told they were only doing this as a goodwill gesture as I had not purchase instore.
The whole experience instore was just really uncomfortable.
Links have some lovely jewellery but due to this experience will never agaib visit this store.

2 October 2019
Unprompted review
Rated 5 out of 5 stars

Links Cambridge

Links Cambridge.

I'm afraid this is quite dated but our experience was so good I think its still worth mentioning.
My husband and I got engaged in early 2011 and decided on a ring from Links, even if we couldn't afford to buy a ring from their engagement range.
We planned on a silver and sapphire ring for myself and a silver signet ring for my husband.. Both items totalled less that £500 so for a jewellers, hardly a big sale.
However, the staff were amazing and made us feel so special, even opening a bottle of champagne. They gave us the engagement ring shopping experience you'd expect when spending tens of thousands, not the meagre budget we had.
They gave us an experience we'll always remember and when we have the means we look forward to purchasing a diamond eternity ring.
I've since purchased 3 friendship bracelets and a sweetie charm bracelet which I add to when I can.
Links have two customers for life with us and I'll always be grateful Links Cambridge for giving us an experience we'll ever forget.

20 July 2019
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service

Was shocked at the bad reviews, I've received outstanding customer servicing from Links of London. Most recently with my cuff links that they couldn't repair so they sent a new pair - outstanding service. Clever as it made me even more loyal....purchased a bracelet for my wife as a wedding anniversary gift the very next week!

13 June 2019
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

I have been a customer for 25 years. Great quality products and always had lovely service. However recently I had outstanding service after losing a necklace. A Links employee went to great lengths to source a replacement necklace, which was discontinued, and then posted the replacement to me as I was unable to collect. She really went the extra mile.

21 May 2019
Unprompted review
Rated 1 out of 5 stars

Poor quality items, terrible customer service

Purchased a bracelet and necklace that are not used everyday and cost a significant amount of money. Both have broken despite only being worn occasionally and treated with care. Emailed Links of London who state I have to return to store.. despite this store having closed 2 months prior! No responsibility taken for poor quality, yet expensive goods. No solution offered, Totally disinterested, extremely bad customer service, wont purchase any further items.

20 May 2019
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look