Lily Charmed Reviews 46

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and craftsmanship of the products, frequently noting the beautiful design and attention to detail in the jewelry and charms. Many people appreciate the unique selection, finding items that are perfect for gifts or personal treats, and often mention the lovely packaging that enhances the overall experience. However, some customers also noted that the actual product size can differ from expectations based on photos, with some finding items to be very small. A few other people also felt that the reliability of the service was an issue, and some experienced allergic reactions to the jewelry, suggesting it might not be suitable for those sensitive to non-gold or silver materials.

What people talk about most

Product

Consumers find the products to be of high quality and beautifully crafted. Many reviewers praise the charms... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the high quality of the... See more

Based on these reviews

Rated 5 out of 5 stars

From start to finish, my experience with Lily Charmed has been first class! The website is easy to navigate, the delivery super quick, the packaging perfect and as for the charms... Gorgeous! I have m... See more

Company replied

Rated 5 out of 5 stars

I chose to buy a turtle charm from you because you had a selection of animal charms and this is for an animal loving granddaughter. I’m sure it will be quickly added to her charm bracelet when she rec... See more

Rated 5 out of 5 stars

I have bought two charms for my Granddaughter for Birthday gifts and just ordered another for Christmas , arrived promptly and well packaged . A lovely selection of charms and Jewellery and really wel... See more

Rated 5 out of 5 stars

You can tell the jewelry is high quality. I had previously made the mistake of buying a really cheap version of the same piece I saw on lilycharmed and it broke off after the first week and I ended up... See more


Company details

  1. Jewelry Store
  2. Jewelry Designer

Written by the company

BRAND STATEMENT Lily Charmed is an independent family owned online charm jewellery boutique, with a mission to empower individuals through self-expression with our extensive range of unique sterling silver charm designs that create connections for a lifetime. We believe in building a community who value quality, authenticity, and sustainability, which is why we partner with sustainable and ethical suppliers to offer versatile and collectable demi-fine jewellery pieces that are made to last. Our commitment to originality and quality ensures that each piece we offer is a lifetime investment in authentic self-expression. We've built a reputation for creating unique and meaningful silver charm jewellery all crafted from recycled sterling silver with excellent customer service. All our charms attach with a simple universal attachment that fits all other leading jewellery brands. Our charm jewellery is great for gifting as individual charms, pendants, earrings and charm bracelets. We are a small team and customer service is hugely important to us. We don't get things right 100% of the time but we will always find a solution for any issue our customers have. Lily Charmed is not just a brand—our jewellery is lovingly designed and created to celebrate life's journey, the people, the places and things that define us, memories both big and small. So tell your story with Lily Charmed jewellery.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

46 reviews

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Replied to 100% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

MALTED MILK CHARM

I ordered the Malted Milk charm and oh my the quality was amazing! I have been ordering from Lilly Charmed for a while now and never disappointed. Thanks Nina Mistry

16 March 2026
Unprompted review
Rated 5 out of 5 stars

Lovely charm and excellent service

I had a great service from Lily Charmed and am very happy with my new charm.

I bought a silver running shoe to replace a charm that I lost a few years ago. It had been given to me by my running mates so I was gutted to lose it - I am very happy I found a new one.

The charm is cute and well made and the service was excellent.

2 March 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful quality

Love my recent purchase from Lily Charmed. This was my first purchase from Lily Charmed and I’m so impressed with the quality of my beautiful new cat heads and tail necklace. I treated myself to this with some money I recently received for my 40th Birthday and it’s the perfect necklace for a cat lover like me. I’m already looking at placing another order in the near future for the running shoe charm.

21 February 2026
Unprompted review
Rated 5 out of 5 stars

First Class All Round!

From start to finish, my experience with Lily Charmed has been first class! The website is easy to navigate, the delivery super quick, the packaging perfect and as for the charms... Gorgeous! I have made several purchases for gifts including a couple of gold necklaces and several charms, they truly are gems. Each item comes in its own little pretty pouch and box. This Independent family run British business is my top favourite discovery of 2026! I wish I'd found them earlier.

6 February 2026
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

Hi Susie - I just read your review to the whole team - a real morale boost. Thank you for taking the time to write a (lovely) review, it makes all the difference to a small family business like ours.

Rated 5 out of 5 stars

Love them…

I have purchased and given bracelets and charms for 5 different ladies aged 21 to 70 and they have loved them. I have two more pending for birthday presents.

20 January 2026
Unprompted review
Rated 5 out of 5 stars

Very lovely high quality charm collector

I purchased a charm collector (hand)in silver with chain. The charm is very detailed. As a nail tech I will hang a silver gel polish bottle on the charm collector, as this is the only way to express my profession. Responded very well on chat for questions. The packaging was good and cute (real jewellry feel). Very happy with my purchase! Thank you!

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Incredible Customer Service

I’ve purchased multiple charms from Lily Charmed over time and have always loved the quality and uniqueness of their pieces. Recently, I had an issue with the clasp on a Custard Cream charm, and with only a few days to go before Christmas, I genuinely thought it would be impossible to return it and receive a replacement in time.

That was until I spoke to an incredible member of their customer service team, Kay (I hope she won’t mind me mentioning her by name). Without me needing to go into detail about why it mattered so much to have the charm before Christmas Day, she completely understood the urgency and made it happen, and in doing so, made a 7-year-old extremely happy.

Kay was brilliant from the very start: trusting, empathetic, proactive and genuinely kind. I was honestly blown away by her willingness to help and the care she showed throughout the process. It’s people like her who make you want to continue supporting a business.

If the owner(s) see this review, please know you have an exceptional human representing your brand, and she made a real difference

21 November 2025
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

HI Sasha - sorry not to reply earlier - but I did read your lovely review to the team (and Kay!) - it makes such a difference to us to hear that what we do is appreciated x

Rated 1 out of 5 stars

Nothing like photos

Item looks nothing like the photo it's very small. I ordered an engraved item which is stated buried in their returns isn't refundable however they say this is very clear which it isn't or I wouldn't have ordered. After 3 times reaching out and waiting nearly 2 weeks they have declined my refund without answering my questions or explaining why its not clearly stated. Glad I got this on black Friday sale so it wasn't almost £50 however still a waste of money that was meant to be a lovely Christmas present.

3 December 2025
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

Hi Emma,
Thank you for taking the time to leave a review, I’m genuinely sorry to hear you were disappointed with your order and with the experience you had contacting us.

On the size: we always want customers to feel confident about what they’re buying, so we do list the charm dimensions on the product page to help set expectations before ordering. That said, we understand that “small” can still feel surprising when you see an item in person, and we’re taking your feedback on board to see how we can make sizing even clearer (for example, improving imagery and wording).

On the return request: your charm was engraved exactly as requested and there was no fault with the engraving. Because it was personalised, we’re unable to accept a return for a change of mind in line with our policy for engraved/personalised items (this is also outlined in our FAQs/returns information). If an item is not personalised, we’re of course happy to accept returns in accordance with our standard returns policy.

On response time: we’re a small team and our office was closed over the festive period, with an out-of-office message in place to confirm when we would be back online. We also had a staff changeover over Christmas which meant your initial message was unfortunately missed - I’m very sorry about that. Once we picked it up, we responded as quickly as we could and we have taken your feedback seriously.

Rated 5 out of 5 stars

Good Quality

You can tell the jewelry is high quality. I had previously made the mistake of buying a really cheap version of the same piece I saw on lilycharmed and it broke off after the first week and I ended up having to buy the original anyway. Cheap really is expensive. Now that I’ve bought it, I can immediately see a difference in the quality, and knowing that it’s made by an independent family business just makes it feel that much better to wear.

14 December 2025
Unprompted review

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