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At Subaru of Fremont they didn’t make me feel like I couldn’t leave without buying a car. I am so happy to be part Subaru of Fremont! They went above and beyond to make sure I was satisfied with my ch... See more
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I had a good buying experience.And was very comfortable with my purchase didn’t feel pushed into anything in any kind of way.Also the sales representative was very helpful! All in all I am excited it... See more
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It was a very straightforward process and if it were not for the letter from Mayra we may never have gotten into a pre-owned 2023 Mazda CX5. Working with Moe and Hash at the dealership was a pleasure... See more
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Company details
Information provided by various external sources
Along with our partners, we help you move forward with the best loan and the best car. Founded in 2015, Lendward is managed by a team of experts with decades of experience in the auto loan industry. Our foremost concerns are customer service, ensuring that the process goes smoothly, and getting our customers loans that don't break their budgets. We help get you the best deal possible on a new loan, or get out from under a burdensome existing loan with a refinance. We find you the car you want within your financial parameters. Our charter is to provide a quality experience for our customers when they purchase an automobile and work with a reputable dealership to secure financing and the car of your dreams. We work directly with an extensive network of leading car dealers nationwide that provide exceptional service. Our courteous, professional customer service representatives do not work on commission, and we require that they all have prior lending experience. Most importantly, the people at Lendward care. We know our business depends upon each customer having a favorable experience.
Contact info
20251 SW ACACIA STREET, 92660, NEWPORT BEACH, United States
- 800.391.9310
- hello@lendward.com
- lendward.com
4.2
Great
365 reviews
Replied to 86% of negative reviews
Typically replies within 1 month
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See how their reviews and ratings are sourced, scored, and moderated.
Was able to get a much better interest…
Was able to get a much better interest rate very helpful.
14 April 2026
Unprompted review
Reply from Lendward
Hi Jeff, thank you for the feedback! We’re glad to hear you were able to secure a better interest rate. That’s a big win! We appreciate you choosing Lendward! 🚗✨
— The Lendward Team
I would give a ZERO but the app won't…
I would give a ZERO but the app won't let me....
My Experience with Lendward and Kia Naperville
I received a loan approval letter in the mail from Lendward using Kia Naperville’s letterhead, which gave the impression of a pre-approved offer. After engaging in the process, my credit was run through multiple lenders, resulting in unnecessary credit inquiries that negatively impacted my credit score.
At no point was it clearly explained how many lenders my credit would be submitted to or that the “approval” was not firm. I feel the marketing was misleading and caused financial harm. Based on my experience, I would advise other consumers to proceed with extreme caution and ask very specific questions before allowing any credit checks. I will be filing a complaint against both companies as my credit score was effected for this scam mess. In case anyone else needs this information. Let me add after your 20 day reply, the rep on the phone told me not to pay my next loan payments this deal was good to go.. So stop it with the lies, I have an email and his name. False advertisement at it's finest..
9 April 2026
Unprompted review
Reply from Lendward
Hi Ms. Michele, we’re sorry to hear about your experience and understand your concerns regarding credit inquiries.
To clarify, our letters are invitation-based and not guaranteed approvals. Credit decisions and the number of lender submissions are determined by the dealership and finance sources once a customer chooses to move forward with an application. Multiple inquiries for auto financing within a short period are typically treated as a single shopping event by scoring models, though we understand how this can still be concerning.
We aim to be as transparent as possible and appreciate your feedback. If you’d like us to review your situation further, please reach out to our support team.
— The Lendward Team
Perfect experience
The Staff was helpful and knowledgeable.. Perfect purchase
1 April 2026
Unprompted review
Reply from Lendward
Hi Paul, thank you for the great feedback! We’re glad to hear you had a smooth and perfect purchase experience with a helpful and knowledgeable team.
Enjoy your new vehicle, and we appreciate you sharing your experience! 🚗✨
— The Lendward Team
Lendward sent me a letter to trade my…
Lendward sent me a letter to trade my vehicle in at Royal kia. I did end up buying a vehicle and it was the best vehicle buying experience I've ever had in my life. Lendward was not the company who ended up financing me but they were the company that brought me into the lot where I bought my vehicle so I'm very pleased with them.
25 March 2026
Unprompted review
Reply from Lendward
Hi Michael, thank you for sharing your experience! We’re glad we could help connect you with the opportunity and that the team at Royal Kia delivered such a great car-buying experience.
We’re happy we could play a part in getting you there. Enjoy your new vehicle! 🚗✨
— The Lendward Team
United Kia has great customer service
United Kia has great customer service.
Memo was our seller and he did a great job at it. We had in mind in what we wanted however we were upside down on our trade in vehicle.
Memo and the team including Uriel and Jose all worked together to get us a deal.
Thank you.
3 March 2026
Unprompted review
Reply from Lendward
Hi Stephanie, thank you for the great feedback! We’re glad the team at United Kia worked together to help you find a solution, even with a trade-in.
We appreciate you sharing your experience—enjoy your new vehicle! 🚗✨
— The Lendward Team
Everything was clear and easy from…
Everything was clear and easy from start to finish. From talking to the Lendward team and the team at Sands Chevrolet. They helped me with a brand new 2026 Chevy Silverado.
11 March 2026
Unprompted review
Reply from Lendward
Hi Marcal, thank you for sharing your experience! We’re glad everything was clear and easy from start to finish, and that the team at Sands Chevrolet was able to help you get into your new Chevrolet Silverado.
Enjoy the new truck, and we truly appreciate your feedback! 🚗✨
— The Lendward Team
Best experience I've ever had getting…
Best experience I've ever had getting into a new car. I am blown back by the comfort of the interactions I encountered with everyone during this process. Thank you!
15 March 2026
Unprompted review
Reply from Lendward
Hi Alec, thank you for the amazing feedback! We’re thrilled to hear this was the best experience you’ve had getting into a new car. Making the process comfortable and straightforward is exactly what we aim for.
Congratulations on your new vehicle, and thank you for choosing Lendward! 🚗✨
— The Lendward Team
Browns Honda Arlington, VA
The customer service that I received from Ledward and the sales team at Brown Honda in Arlington was exceptional. I would recommend consumers to shop at Browns Honda in Arington VA.
12 March 2026
Unprompted review
Reply from Lendward
Hi Kevin, thank you for sharing your experience! We’re glad to hear you received exceptional service from the team at Brown's Honda of Arlington.
We truly appreciate your recommendation and are happy everything worked out for you. Enjoy your vehicle! 🚗✨
— The Lendward Team
had no plans to trade my car in
I had no plans to trade my car in. And thought I would just check out what the dealership at Hyundai would present to me.
I travel a lot. Besides being an Uber driver for my elderly mom. It was a great deal for me with very manageable monthly payments. A brand new Hyundai Venus Subcompact SUV. 12 miles from the dealership lot. I’m very satisfied and happy with the service and the Lender Loan Company. Debbie Lynn Heath
7 March 2026
Unprompted review
Reply from Lendward
Hi Debbie, thank you for sharing your experience! We’re so glad everything worked out and that the team was able to help you get into a brand new Hyundai Venue. It’s great to hear the payments worked well for you and that the process felt like a good fit for your needs.
We truly appreciate your feedback and wish you many safe and happy miles ahead! 🚗✨
— The Lendward Team
Great customer service,the sale team…
Great customer service,the sale team work hard to get me into a vehicle. Never a promise told my the truth didn't try and play game! Took me around to look at plenty of the cars & Suv's at the dealership! I Would recommend my friends n family to go to Gerald Nissan
12 March 2026
Unprompted review
Reply from Lendward
Hi Lisa, thank you for the great feedback! We’re so glad to hear the team at Gerald Nissan provided honest, pressure-free service and worked hard to help you find the right vehicle.
We truly appreciate your recommendation to friends and family. Enjoy your new ride! 🚗✨
— The Lendward Team
It was no hassle to purchase
It was no hassle to purchase. The staff worked really hard to get me in a vehicle that I wanted. There was absolutely no pressure. The salesman Julian and James were genuine friendly, not just because they had to be. Great place to buy a vehicle
7 March 2026
Unprompted review
Reply from Lendward
Hi Cavitt, thank you for the great feedback! We’re glad to hear the process was smooth and pressure-free, and that Julian and James made the experience enjoyable. Congratulations on your vehicle, and we truly appreciate you sharing your experience! 🚗✨
— The Lendward Team
I want to thank Steve Idell for sending…
I want to thank Steve Idell for sending us to Dunning Motor Sales. We were able to trade our car for a new car. I am extremely happy with my new car and the service I've received.
26 February 2026
Unprompted review
Reply from Lendward
Hi Shane, thank you for sharing your experience! We’re glad Steve Idell was able to help connect you with the team at Dunning Motor Sales and that everything worked out with your trade. Congratulations on your new car, we’re thrilled to hear you’re happy with both the vehicle and the service! 🚗✨
— The Lendward Team
The sales staff are friendly when it's…
The sales staff are friendly when it's late and they are
tired. Thanks to all of them, they made it happen!
Sincerely,
James and Carla Hunt
1 March 2026
Unprompted review
Reply from Lendward
Hi James and Carla, thank you for the kind words! We’re glad the team was able to help and make everything happen, even late in the day. Congratulations on your vehicle, and we truly appreciate you sharing your experience! 🚗✨
— The Lendward Team
Everyone at Wheelborg Chevrolet were…
Everyone at Wheelborg Chevrolet were very professional. They truly care about the customer and their needs.
5 March 2026
Unprompted review
Reply from Lendward
Thank you for the kind words, Jackson! We’re glad to hear you had a great experience with the team at Wheelborg Chevrolet. It’s great to know they made you feel taken care of and focused on your needs. Enjoy your new vehicle and we appreciate you sharing your experience! 🚗
— The Lendward Team
At Subaru of Fremont they didn’t make…
At Subaru of Fremont they didn’t make me feel like I couldn’t leave without buying a car. I am so happy to be part Subaru of Fremont! They went above and beyond to make sure I was satisfied with my choices. I chose Subaru because of their reliability and safety. I’m now off to adventures and family road trips thanks to Subaru!
21 February 2026
Unprompted review
Reply from Lendward
Hi Ingrid, thank you for sharing your experience! We’re so glad to hear the team at Subaru of Fremont made the process comfortable and pressure-free while helping you find the right vehicle. That’s exactly the kind of experience we hope every customer has.
Enjoy the reliability and safety of your Subaru, and we hope it brings you many great adventures and family road trips ahead! 🚗✨
— The Lendward Team
My experience with Gardena Nissan…
My experience with Gardena Nissan purchasing my 2026 Nissan kicks started off rough, but then Mohammed the general manager came through and approved my loan and I have been excited ever since. I've sent three people over since my experience to purchase a car, so thank you guys for reaching out, and me and my Nissan kicks are on our way!
28 February 2026
Unprompted review
Reply from Lendward
Hi Sonya, thank you for sharing your experience! We’re glad to hear everything turned out well and that the team at Gardena Nissan was able to help you get into your new Nissan Kicks.
It means a lot that you’ve already referred friends and family; that’s the biggest compliment we could receive. Enjoy the new ride, and we appreciate you giving the process a chance! 🚗✨
— The Lendward Team
They sent out a mailer and it led us to…
They sent out a mailer and it led us to Roswell Ford and were able to obtain a new vehicle. It was easy and seamless from the beginning to the end.
24 February 2026
Unprompted review
Reply from Lendward
Hi, thank you for sharing your experience! We’re so glad the process was easy and seamless from start to finish, and that the team at Roswell Ford was able to help you get into your new vehicle. We truly appreciate you choosing Lendward and wish you many happy miles ahead! 🚗✨
— The Lendward Team
I was sent a letter offer to purchase…
I was sent a letter offer to purchase my currently loan and get a new car that did not happen and staff at Hyundai was not even away of the situation! Was told it’s bots who send out letter..needless to say I don’t not get my old car purchased as it stated but I did walk out with a new car from a different bank and nothing to do with landward. So that’s the only reason I even gave 2 stars
27 February 2026
Unprompted review
Reply from Lendward
Hi Sheila, thank you for sharing your experience. We’re sorry there was confusion regarding the letter and how the program works. The letters are part of a marketing campaign designed to invite customers to explore upgrade options with participating dealerships, but final approvals and loan structures are always determined at the dealership and lender level.
We’re glad you were still able to move forward with a new vehicle, even if it wasn’t through our program. If you’d like us to review what happened, we’re happy to look into it further.
— The Lendward Team
I had a good buying experience.And was…
I had a good buying experience.And was very comfortable with my purchase didn’t feel pushed into anything in any kind of way.Also the sales representative was very helpful!
All in all I am excited it how everything went.
28 February 2026
Unprompted review
Reply from Lendward
Hi Nicholas, thank you for sharing your experience! We’re so glad to hear you felt comfortable, supported, and never pressured during the process. That’s exactly the kind of experience we aim to create. Congratulations on your purchase, and thank you for choosing Lendward! 🚗✨
— The Lendward Team
They made the whole transaction easy…
They made the whole transaction easy had nothing to worry about. They helped me get the better deal on the car and they were able to get me into a new car
6 February 2026
Unprompted review
Reply from Lendward
Hi Tony, thank you for the great feedback! We’re glad the process was easy and that we could help you secure a better deal and get into your new car. We appreciate you choosing Lendward. Enjoy the ride! 🚗✨
— The Lendward Team
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