When initially contacted the service to transfer ownership, I thought it went through. However, when I had to contact to make payment, the transfer hadn't been actioned. However, Carly was able to... See more
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For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.
United Kingdom
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Great customer care with my problem solved in a speedy professional manner.

Reply from identi
My cat is 17 and i got a msg asking me to check her details on line,i entered the chip number ecpecting to find her details all i got was loads of ads asking me to upgrade and trying to sell me things i don't need.Typicle,i should have known better.

Reply from identi
When initially contacted the service to transfer ownership, I thought it went through. However, when I had to contact to make payment, the transfer hadn't been actioned. However, Carly was able to get the wheels in motion to get the dog's ownership transferred to me. She was lovely and kept me informed during the process.

Reply from identi

Reply from identi
I needed to update all my personal info and needed to call identibase. George dealt with my call in a friendly and professional manner. Made everything easy. Thank you

Reply from identi
Lewis was very helpful,and very clear explained everything with no fuss.Thank you very much for your help

Reply from identi
I didn’t like the fact I had to pay just to change the address over, even tho the address was correct at the time at the vets

Reply from identi
Very helpful. Carly was able to sort out our issue quickly.

Reply from identi
Chloe was really helpful and sorted out my transfer issue, everything went smoothly. I’ve had to contact the team multiple times over the last month as the person I’m transferring from has moved across continents. Everyone has been happy to help and provided me with useful information

Reply from identi
Call took too long to be answered, but the lady who answered it was helpful and cheerful.

Reply from identi
Can't get passed setting a password, poor

Reply from identi
This was a tracker for my best friend pj who is a shihtzu and I love him ❤️ and Ellie has put my mind at rest now knowing he will be found if lost thank you Ellie

Reply from identi
My 2 dogs were on separate accounts and apparently, it was very easy to put them on the same account which Ellie did. I am very grateful it was done so easily. Thank you Ellie.

Reply from identi
Very helpful able to log in without any problems

Reply from identi
Paris has a really nice telephone manner and was able to resolve my query. She was really polite and I didn’t have to repeat myself once

Reply from identi
Spoke to Lewis on the phone regarding the transfer from 'Animal Tracker' to 'Identibase'. Issues accessing account. Lewis explained the process, all sorted.

Reply from identi
Quick repsonse to my logging in issue. very good advisor

Reply from identi
Identibase's system appears to be allowing the record of a previous, missing pet — which was itself registered with an incorrect address — to interfere with the registration of an entirely new pet whose microchip and correct owner details have been supplied by my vet. I am then being told that I must either pay for a subscription or involve the vet associated with the previous missing pet before the correct address for my new cat can be accepted.
That makes no sense from a pet-safety perspective. The whole purpose of a microchip database is to ensure that, when an animal is scanned, its current keeper can be contacted. My new cat has been correctly microchipped and my vet has provided the correct information. Preventing that information from being properly recorded because of an unrelated historic record risks precisely the situation these databases are supposed to prevent.
I find it particularly concerning that a system intended to protect missing animals appears to be prioritising account/subscription rules over simply ensuring that the correct information is attached to the correct microchip. If there is a legitimate data-protection or security reason for this restriction, Identibase should explain it clearly. Otherwise, it appears to be an unnecessarily complicated and commercially motivated system that places an unreasonable burden on pet owners.
It is deeply upsetting and distressing to be required to revisit the circumstances surrounding my previous cat, who went missing and may now be deceased, in order to resolve an issue with the registration of an entirely different and new cat. I should not have to contact the vet associated with my missing cat, or otherwise reopen what was an extremely upsetting experience, simply to ensure that my new cat's correct address and keeper details are recorded.
The two animals are separate. My new cat has been microchipped by my vet, and my vet has provided the correct information. Requiring me to pursue information or intervention relating to my previous missing cat is not only unnecessary but causes additional distress at an already sensitive issue. A system intended to protect pets should surely make it straightforward to register the correct details for a new animal, rather than forcing an owner to revisit a potentially traumatic situation involving a previous missing pet.

Reply from identi
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