Icerental4x4 Reviews 

1,920
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 184 reviews, reviewers had a great experience with this company. Customers frequently mention that the helpful staff is exceptionally friendly, welcoming, and provides very clear explanations during the vehicle handover at the office. People also appreciate the affordable rental prices and generally find that the vehicles perform reliably throughout their holiday trips. Some reviewers were not happy with the condition of the vehicles, noting that they were older, had high mileage, or showed noticeable exterior wear and tear. Many consumers additionally noted that the airport shuttle transfer service could occasionally prove quite slow, disorganized, or crowded during peak travel periods.

What people talk about most

Service

Customers consistently note ambiguous experiences with service, highlighting a stark contrast between smooth... See more

Product

Reviewers highlight ambiguous aspects of product, as experiences vary significantly. Many customers report... See more

Staff

Customers had ambiguous experiences with staff, reporting a wide range of interactions. While many reviewers... See more

Quality

Clients share ambiguous opinions on quality regarding the rental vehicles. While many reviewers report... See more

Price

Users describe ambiguous interactions with price, as experiences vary significantly between customers. Many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We've been booking our car with you for 10 years now, and check-in and check-out are always straightforward. However, the pick-up transfer this year was a bit chaotic, which particularly confused your... See more

Company replied

Rated 4 out of 5 stars

Had a good experience with Icerental( Northern Lights rental). Friendly staff attended to us. Quickly got our car. Rental company is rather near airport. Car works well. Recommend full insurance for p... See more

Company replied

Rated 4 out of 5 stars

We loved our trip to Iceland and would recommend using Icerental4x4, the car was good and it was worth having a 4WD on the roads. We had no major issues. However, it's worth noting that Iceren... See more

Rated 4 out of 5 stars

The car was brilliant and the service was good - if 4.5 was an option then I'd have given that, but there were a couple of very minor gripes. Firstly, they tried really hard to sell me insurance that... See more

Company replied


Company details

  1. Car Rental Agency

Written by the company

Icerental 4x4 is an innovative car rental company specializing in 4x4 vehicles in Iceland. Founded in 2013, our family-owned business began with only 10 cars. Since then, Icerental 4x4 has grown a lot, with a big rental office near the Keflavik International Airport, where we offer a wide range of vehicles in all sizes and model years. Our passion is 4x4, and our fleet is based on quality 4x4 cars. However, we also provide vans and smaller vehicles to fulfill all your transportation needs while visiting Iceland. In 2014 we started with our Camper Jeep, offering Jeeps to camp in while exploring the highlands. This idea evolved into Roof Tent campers, and in 2017, we introduced our Roof Tent vehicles in various sizes. These are the perfect way to explore Iceland during the summertime—our 4x4 Roof Tent vehicles allow you to see the highlands and Iceland’s untouched nature. We at Icerental 4x4 are committed to offering the best quality 4x4 vehicles at reasonable rates. We believe in personal service based on building relationships with our customers.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 34% of negative reviews

Typically replies within 1 month

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4.0

All reviews

(1,920)

253 reviews in the last 12 months

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Rated 5 out of 5 stars

Customer service was excellent

Customer service was excellent, and they were very patient! I highly recommend them!

21 September 2025
Unprompted review
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Reply from Icerental4x4

Dear Julie,

Thank you so much for your kind words! We’re very happy to hear that our team was able to assist you and that you had a smooth rental experience. It was our pleasure to welcome you, and we truly appreciate your recommendation. If your travels bring you back to Iceland, we would love to assist you again!

Kind regards
Team Icerental4x4

Rated 5 out of 5 stars

Good car and service

Good car and service

19 November 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Dear Alec,

Thank you for the 5-star review! We're glad to hear you were happy with the car and our service. Hope to see you again in Iceland! 🌟

Kind regards
Team Icerental4x4

Rated 4 out of 5 stars

Our car got upgraded from a Dacia…

Our car got upgraded from a Dacia Duster to a Subaru Crosstrek. The fuel showed full at the start of our trip from the car rental (which was about a 7 minute drive from the airport) but dropped a bar within 2 minutes of leaving the car rental. I would have given 5 stars otherwise.

21 November 2025
Unprompted review
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Reply from Icerental4x4

Dear Elmar,

Thank you for taking the time to leave your review. We’re glad to hear that your rental was upgraded from a Dacia Duster to a Subaru Crosstrek, and we hope you enjoyed the added comfort. We’re sorry for the concern caused by the fuel gauge dropping a bar shortly after leaving our office — some vehicles adjust their fuel reading once they settle on the road, but we understand how this can be frustrating. We appreciate your feedback and are happy to hear that your experience was otherwise very positive. We hope to see you again on your next trip to Iceland.

Kind regards
Team Icerental4x4

Rated 4 out of 5 stars

Had a good experience with Icerental(…

Had a good experience with Icerental( Northern Lights rental). Friendly staff attended to us. Quickly got our car. Rental company is rather near airport. Car works well. Recommend full insurance for peace of mind.

18 November 2025
Unprompted review
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Reply from Icerental4x4

Dear Sharon

Thank you so much for your kind review. We’re pleased to hear that our team took good care of you and that the car served you well throughout your trip. We truly appreciate the recommendation and hope to welcome you back on your next visit to Iceland!

Kind regards
Team Icerental4x4

Rated 5 out of 5 stars

Would recommend

My only minor gripe is that the car rental is not located at the airport as I had thought. This resulted in being picked up from the airport, just be aware that if you are travelling as a group, only the driver can be collected from the airport. It will be a 20 minute round drive from being collected and then return to the airport and then the same when returning the vehicle. That being said it does work well just factor this into your travel plans.
The car was good and did a great job of getting us round Iceland and it did not miss a beat, we did a fair amount of travelling without any issues, I would recommend using them and an AWD Dacia Duster for 4 persons including luggage, I would recommend if you are not familiar with driving abroad consider requesting an automatic if they are available.

16 November 2025
Unprompted review
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Reply from Icerental4x4

Dear J H,

Thank you for the detailed 5-star review! We appreciate you highlighting the logistics of our shuttle service and your helpful advice for future travelers. While our location is just outside the airport, we understand the pickup process can take a little extra planning, and we’ll continue working to make it as smooth as possible.

We're glad to hear the Dacia Duster served you well throughout your trip and handled the Icelandic roads without any issues. Thank you also for recommending us and for sharing useful tips about vehicle choice and driving abroad.

We hope to welcome you again on your next adventure in Iceland! 🌟

Kind regards
Team Icerental4x4

Rated 1 out of 5 stars

PLEASE DO NOT RENT FROM HERE YOU WILL…

PLEASE DO NOT RENT FROM HERE YOU WILL NOT BE GIVEN WHAT YOU PAID FOR AND WILL BE TREATED POORLY IN THE PROCESS.

We rented a “Hybrid RAV4 Toyota or similar” for 12 days through Northbound and were assigned a car from IceRental4x4.

When we arrived at the airport we called them and sat where we were told to wait 15 minutes for the person to come get us and bring us to the rental place. We waited for 45 minutes and nobody came, so we called. We were met with a person who seemed to be mad at us for calling them, telling us they were there two minutes earlier and we weren’t there (we were) and that we would have to wait another 25 minutes and they hung up. Since we then thought we might have been in the wrong spot, we called back, they hung up again. So we panicked and looked at the Google reviews for IceRental4x4, well, turns out this happens a lot, and that we were in the right place. So we waited.

When the person finally came they ran through the terminal, a family with children was waiting with us was struggling to keep up because their children couldn’t run that fast. We finally got to the rental place and the person taking care of us seemed quite nice so we thought we were out of the woods. We were wrong.

We were handed the keys to a Ford Kuga and, even though our booking clearly stated we rented a hybrid, this car is has a Diesel engine. When we asked questions about hybrid cars they answered as if this was a Hybrid stating this car didn’t need any specific extra knowledge, a cable, or anything of that sort. We aren’t experts on hybrid cars, it was late, so we went with it. Of course no specific attention was needed for this car, because we weren’t given a hybrid.

Once our trip started the next day and we familiarised with the island (by the way: Iceland, AMAZING) and the car, we realised we hadn’t been given a hybrid at all, just a modern car. So we called IceRental4x4 and asked, and the person on the phone was nice, clearly stated they do not have any Toyota RAV4 hybrids on their fleet and that when we returned the car we would sort this all out. We weren’t in Reykjavik so this was fine with us. The trip was wonderful.

When we went to return the car we were told there was no manager to speak to us, we were treated in a patronising, dismissive, and rude way. Like somehow we were in the wrong. And we were told that diesel cars actually consume less gas than hybrid cars by a person who didn’t even look us in the eye when he spoke. Interrupted everything we said and then had the nerve to act bothered by us interrupting him back. We were told that we could email the next day and nothing further could be done by him. And because this place is a 15 minute car ride from the airport, and we had a plane to catch, we ended up just leaving with the next shuttle out.

The next day we emailed and waited, we had to follow up two times and call before anyone got back to us. They replied with a refund that was less than half of the price difference on their website between a hybrid car and a non hybrid car. We insisted, they gave us a little more money back. Mind you: they never asked if these refunds would be suitable, we did not agree to the amounts they proposed. They never actually apologised for how we were treated and for giving us a car different from what we paid for without even so much as letting us know. Before we got to Iceland we had asked by email about the specific car and were told there would be no downgrades. This was a downgrade. Not only engine wise, but also because the Ford Kuga is cheaper on the website than a Toyota RAV4. It is a Diesel that uses higher than average amounts of fuel compared to comparable cars as well.

After refunding us less than the difference in price between the two cars, without taking into consideration the fact that we then spent quite a lot more on diesel than we would have with a hybrid (fuel in Iceland is very expensive, diesel is even more), they said they could do nothing further for us.

We will be returning to Iceland, we will be telling everyone that will listen how bad this experience with this car rental was though.

28 September 2025
Unprompted review
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Reply from Icerental4x4

Dear Marina,

Thank you for taking the time to share your experience, and we are genuinely sorry to hear that your rental did not meet your expectations. This is certainly not the impression we want to leave our customers with, and we regret that your trip began on a negative note.

Regarding the vehicle type, we would like to clarify that our fleet does include Toyota RAV4 Hybrid and Suzuki A-Cross vehicles. While we never guarantee a specific model, we always do our very best to provide a similar size and category, as stated in our terms and conditions. In your case, a Ford Kuga diesel was provided as a similar vehicle in the same category. The Kuga diesel is known to be very fuel efficient, averaging around 5.2–5.6 L/100 km depending on conditions, which is comparable to a Toyota RAV4 plug-in hybrid operating in hybrid mode at about 5.8 L/100 km. We understand, however, that the difference in engine type caused disappointment, and we sincerely apologise for the confusion at pickup.

We also want to kindly note that, as outlined in our T&Cs, we do not provide charging cables with hybrid or plug-in hybrid rentals, which may have contributed to the misunderstanding at the time of collection.

We are sorry to hear that you felt our interactions with you were not as courteous as they should have been. This is not the level of service we strive to deliver, and we will be addressing this internally. We have already issued compensation for the inconvenience, and we understand that the amounts may not have met your expectations. We will reach out to you again directly to review your case once more and ensure that everything has been handled as fairly as possible.

We truly appreciate your feedback, as it helps us improve. Iceland is indeed a beautiful place to visit, and we hope that despite this experience, the rest of your trip was memorable for the right reasons.

Kind regards
Icerental4x4 Team

Rated 5 out of 5 stars

Great service

Great service, no problem with car, friendly staff!

13 November 2025
Unprompted review
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Reply from Icerental4x4

Thank you for the great review! We're happy to hear everything went smoothly with the car and that our staff made your experience enjoyable. We hope to see you again on your next trip to Iceland!

Rated 5 out of 5 stars

Good stuff!

13 November 2025
Unprompted review
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Reply from Icerental4x4

Thank you! Glad to hear you had a good experience. Hope to see you again in Iceland!

Rated 4 out of 5 stars

Easy and fast experience

Very easy handling! The transfer from airport to station was neather complicated nor took it long. Staff was nice and giving back the car was very fast!
Improvement would be possible in the cars state. When I got it, oil and tire pressure light up.

4 November 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Thank you for the positive 4-star review! We're glad to hear the pickup, transfer, and return process were all quick and easy, and that our staff made a good impression.

We also appreciate your feedback regarding the car’s condition — the oil and tire pressure warnings should not have been present at pickup. We apologize for this oversight and will address it with our maintenance team to ensure better checks in the future.

We hope to welcome you again on your next trip to Iceland!

Rated 1 out of 5 stars

Pick up and Drop off from the Airport…

Pick up and Drop off from the Airport is chaotic and slow.

They seemingly only have one van to drop off and pick up from the airport, we were left waiting for 40 mins each way and they did not have enough room in the van for the whole party. Meaning I had to return to the airport to pick up and try to find my wife child and all our luggage.

I would avoid this company and book with a company in the actual terminal in future

31 October 2025
Unprompted review
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Reply from Icerental4x4

Hi Alex, we’re sorry to hear about the delay and inconvenience you experienced with our airport shuttle. We understand how frustrating this must have been and are reviewing our transfer scheduling to improve efficiency, especially during busy times.

Please contact us at info@icerental4x4.is
if you’d like to share more details — your feedback helps us do better.

Rated 5 out of 5 stars

Nice and friendly staff

Nice and friendly staff, easy for rent

19 October 2025
Unprompted review
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Reply from Icerental4x4

Hi Gabriel, thank you for the 5 stars! We’re happy to hear you found the rental process easy and our staff friendly. We hope to see you again on your next visit to Iceland!

Rated 5 out of 5 stars

Recommended!

The company provided us with great tyres to help with our adventure and also allowed us a delay in dropping off. The van was great. Clean, comfortable and in very good condition. Would recommend.

29 October 2025
Unprompted review
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Reply from Icerental4x4

Hi Kate, thank you so much for your kind review and recommendation! We’re glad to hear you enjoyed the van and that it made your adventure comfortable and worry-free. We appreciate you choosing us and hope to welcome you again on your next trip to Iceland!

Rated 4 out of 5 stars

4x4 icerental is a reliable car rental in Iceland

A dependable car and excellent customer service at the rental office made for a good experience, though the airport pickup process could definitely be improved.

29 October 2025
Unprompted review
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Reply from Icerental4x4

Hi Amleto, thank you for your review! We’re glad to hear you were happy with the car and our customer service. We appreciate your feedback on the airport pickup—we’re always looking for ways to make that process smoother. We hope to welcome you again on your next trip to Iceland!

Rated 4 out of 5 stars

We hired a car by 4x4 icerental

We hired a car by 4x4 icerental.
We booked an opel crossland. Spacieus enough for 2 And suitcases.
With the unexpected heavy snowfall we felt save in the car and it felt as if the car would not let us down.
Not 5 but 4 stars: it took very long to wait at the airport for the shuttle. >40 min

21 October 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Hi Resi, thank you for taking the time to share your experience! We’re happy to hear the car handled the snowy conditions well and that you felt safe during your trip. We truly appreciate the feedback regarding the shuttle wait time — we’re working to improve efficiency, especially during busy periods. We hope to welcome you again on your next visit to Iceland!

Rated 5 out of 5 stars

Dacia Duster, very nice experience

We booked a Dacia Duster, the car was in very good conditions and tires seems just been changed for winter, so new. I suggest a diesel car as it consumes less (my cousin receive a gas one and he need to stop and refuel more time than me.
The only thing to improve is that at the arrival, we had to wait too much.
However I can suggest you this rental car. We issued platinum insurance.

31 October 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Hi Chiara, thank you for your kind review and helpful feedback! We’re glad to hear you were happy with your Dacia Duster and that it performed well on your trip. We appreciate your note about the wait time on arrival — we’re working to make our pickup process faster, especially during busy periods. We hope to welcome you again on your next visit to Iceland!

Rated 5 out of 5 stars

Everything was good!

Perfect Car rental!

30 October 2025
Unprompted review
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Reply from Icerental4x4

Hi Stefen, thank you for the 5 stars! We’re thrilled to hear everything went perfectly with your rental. We hope to see you again soon in Iceland!

Rated 5 out of 5 stars

Amazing company and service

Amazing company! Great service, very nice and professional. Free shuttle bus that picks you up from the airport which is a ton of help! The car had no issues and everything went as planned. Would definitely recommend!

16 October 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Hi Klaudia, thank you so much for your amazing review and recommendation! We’re delighted to hear you were happy with both the service and the car, and that our shuttle made things easier. We really appreciate you choosing us and hope to see you again on your next trip to Iceland!

Rated 5 out of 5 stars

Excelente

They gave us a better car than we had booked before with the better wheels!!! Thank you very much for that because we believe we could do the trip safely across the snow, the ice and then the return to the airport in the middle of the snow storm. With another company we hadn’t had that winter’s wheels and for sure we could not finish our trip doing everything planned.
Also, we could take the fully insured cheapest than other companies and before our arrival to the airport.

The only thing they would improve is the airport pick up, we had to phone 3 times to the company to discover the meeting point.

28 October 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Hi Aixa, thank you so much for your wonderful review! We’re glad to hear the upgraded car and winter tires helped make your trip safe and enjoyable — that’s exactly what we aim for. We also appreciate your feedback about the airport pickup; we’re working to make our meeting instructions clearer for future guests. We hope to welcome you again on your next adventure in Iceland!

Rated 4 out of 5 stars

Car fit for purpose

The staff were great, the price reasonable and the car was safe for driving on snowy roads. It would be helpful, and reduce stress, if the airport pickup was explained further in the email - e.g. that the pick up might take up to 30 (not 10-15) minutes and to wait at the ATM.

25 October 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Hi Sue, thank you for your kind words about our staff and vehicles! We’re glad you felt safe on the snowy roads. We really appreciate your suggestion about improving our pickup instructions — that’s valuable feedback, and we’ll make sure to clarify this in our emails to help future guests have a smoother arrival experience. We hope to see you again soon!

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