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Review summary

Created with AI, based on recent reviews

Evaluating 142 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with products, including quality concerns and incorrect items. Customers also frequently report problems with their orders, such as missed deliveries or items not arriving as expected. The return policy and process were a major source of frustration, with many struggling to complete returns or receive refunds. Additionally, delivery was often criticized for being unreliable and slow.

What people talk about most

Price

People report negative experiences with price, often citing unexpected and high charges. Many customers were... See more

Product

Users describe negative interactions with the product. Many reviewers report that the bikes are poorly... See more

Application

Consumers consistently express dissatisfaction with the app, citing numerous issues. Many reviewers report... See more

Service

Reviewers highlight negative aspects of service, with many expressing disappointment over a perceived... See more

User experience

Reviewers express significant dissatisfaction with the user experience. Many customers report that the app is... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give no stars i would. I lived in Brentford for a few years and would always use electric bikes to get around locally. I moved away, and returned to find forest had replaced lime for bike... See more

Company replied

Rated 1 out of 5 stars

Technical issues with bikes last week. Switching on after scanning then shutting down. Tried everything to get the app to work, deleting, installing, switching off phone - nothing is working. App ha... See more

Company replied

Rated 1 out of 5 stars

I've been using Forest for over a year now, but recently have faced problem after problem. Most recent issue was that I ended a ride as usual, and somehow a new ride magically started and went o... See more

Company replied

Rated 1 out of 5 stars

I was a strong proponent of forest bikes because it was local. However, the customer service is as good as nonexistent. I had two broken bikes and I was never refunded, even though the app said that t... See more

Company replied


Company details

  1. Software Company

Written by the company

We’re Forest. You know, those shared ebikes in London that look like trees. We’re London’s most affordable and most sustainable shared eBike. We give everyone 10 minutes free riding time, every day. It doesn’t stop at 10 minutes though, we offer riders a way to get even more free minutes by watching ads from our conscious-minded partners. We power our operations with 100% renewable energy (which we have done since day 1). We then offset our manufacturing emissions by growing an actual forest, through local and responsible tree planting, in Wales.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

343 reviews

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Replied to 98% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Disappointing overall for various reasons

False advertising. No need to get into too much detail as everything has been already mentioned in the past by other users, and especially in the most recent reviews.
Bundles prices constantly going up and minutes decreasing, what's next? Now the daily 10 minutes free have disappeared (if you don't use up all your bundles or other free minutes first).
Please don't copy-paste the "price increase" macro that explains why because we don't need to read it another time. It's just a scam.

Recently, the bikes were finally working fine after months of horrible service last winter/spring. But this continuous price increase and tweak to the bundles is just putting me off.
Unfortunately, riding a rental bike is still sometimes the most convenient option for me, otherwise I'd have stopped using the service a while back.

I genuinely feel bad for their customer service that has to deal with this nonsense on a daily basis.

3 November 2024
Unprompted review
Forest logo

Reply from Forest

Hello, 👋

Thank you for your review.

At Forest, we aim to keep our pricing as sustainable as possible, balancing affordability with the need to ensure the viability of our service. When we do make adjustments to our bundles or pricing, it's only when the previous structure is no longer sustainable for us as a business. We understand how valuable the balance between competitive pricing and accessibility is to our users, and your feedback on this topic is genuinely appreciated.

Regarding your minutes, we’ve switched to a first in, first out system, meaning minutes will be used in the order they were bought or redeemed. If you already have minutes in your account—whether from a bundle or a previous purchase—those will be used first, and your 10 free daily minutes will only be applied if you’ve used all your existing minutes during the ride.

Bundle Users and Forest Plus subscribers: The benefit of a bundle or Forest Plus subscription is a package deal, paying for the minutes up front at a discounted rate free unlock fees, and no daily service fees! On top of that, if you use all these minutes, you will even get your 10 minutes free

I hope this helps clarify the change. If you have any questions, feel free to reach out!

Best regards,
Gareth
The Forest Team 🌳

Rated 2 out of 5 stars

Such a disappointing change Forest

Sadly, if you are a forest plus or buy bundles you no longer benefit from the 10minutes free (no point even watching the ads) as they have changed their policy that the minutes are deleted on a first in, first out basis. I was given free minutes for a damage report and because my monthly subscription renewed they have already expired. So upset that there has been NO communication to even inform current riders that this was changing and so all my minutes that I was saving for an emergency as they did not have an expiry have either been used or expired! If the app worked seamlessly then losing a few minutes here and there would not be such an issue but I relied on those minutes to make up for the slow app and continuous errors that show when trying to end a ride. Such a disappointing change to Forest as I have always been a huge advocate for them :( Please change your advertising or make it very clear for other riders that they will NOT benefit from the free minutes, watching adverts or reporting issue (obviously it needs to be reported for the safety side of other riders). Or even better, we would really appreciate it if you can consider reverting back to offering and using the free minutes first and then our monthly minutes.

2 November 2024
Unprompted review
Forest logo

Reply from Forest

Hello Michelle, 👋

Thank you for your review.

We’ve switched to a first in, first out system, meaning minutes will be used in the order they were bought or redeemed. If you already have minutes in your account—whether from a bundle or a previous purchase—those will be used first, and your 10 free daily minutes will only be applied if you’ve used all your existing minutes during the ride.

Bundle Users and Forest Plus subscribers: The benefit of a bundle or Forest Plus subscription is a package deal, paying for the minutes up front at a discounted rate free unlock fees, and no daily service fees! On top of that, if you use all these minutes, you will even get your 10 minutes free

We're really sorry to hear you've experienced issues with the app, and we completely understand how frustrating that must be. If you have an issue ending any future rides please kindly get in touch with us right away and we'll be able to help you out. We're available by phone from 9am to 6pm, live chat from 8am to midnight, and via email outside of those times.

Your feedback is incredibly valuable to us as we strive to improve our service, and we'll make sure it's passed on to our app team.

Best regards,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

Forest bikes bundles have creeped up in…

Forest bikes bundles have creeped up in prices and minutes gone down in a sneaky manner but very consistently. Not to mention the flaws in the app hanging most of the times and not locking first time either. More and more bikes are now 'Unavailable' and it can be challenging to find one too a times. It's not worth complaining about the state of the bike either as they started off well with decent compensation for any inconvenience but now you'd be lucky to get any free minutes, at most 5 after spending 10 min on average trying to explain the gripe to customer services.
Now seriously considering alternatives.

28 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello Sheraz, 👋

Thank you for your review.

While we try to be as sustainably priced as possible, any time the price does increase, it is because unfortunately, the previous price was no longer sustainable for us as a business.

We're really sorry to hear you've experienced issues with the app, and we completely understand how frustrating that must be. Pleas do reach out to our Support & Community team any time you have an issue ending your ride and we'll be happy to help end your ride and ensure you are not overcharged. Your feedback is incredibly valuable to us as we strive to improve our service, and we'll make sure it's passed on to our app team.

We're also really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further. Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧

We also have a button on the ride rating screen, so you can really quickly create a damage report in the app once the ride has ended. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.

Best regards,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

Appalling behaviour

Appalling behaviour
Bike dumped on the private run up to our garage five days ago. Endless emails, phone calls and local council. Can’t get my car out to take my 80 year old husband to hospital. Tried moving it but it weighs like a block of concrete and I am 76.

These ghastly firms only interest is making money, and are entirely unregulated.

Thi was their last response….useless

Hey there 👋,

Thanks so much for contacting Forest! We're thrilled to hear from you and are excited to help in any way we can.

We’ve received your message, and one of our Support & Community Team members will personally get back to you within 48 hours. In the meantime, if you have any extra details that might help us assist you better, feel free to reply directly to this email.

Need quicker support? You can hop onto our live chat service here! where our friendly chatbot, Pine, is available 24/7 to help with your inquiries.

Talk soon!
Cheers,
The Forest Team 🌳😊

31 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello Dinah, 👋

Thank you for your review.

We’re really sorry to hear about the inconvenience caused by one of our bikes blocking your access.

We aim to promptly retrieve any bikes that are inappropriately parked, and we take immediate action with the users responsible to help prevent this from happening again.

The email you mentioned is an automated response we send to confirm we’ve received your message, with a follow-up from our Support & Community Team shortly after.

Thank you for your patience, and we apologise again for the disruption.

Best regards,
Gareth
The Forest Team 🌳

Rated 2 out of 5 stars

Essentially abusive pricing but Good…

Essentially abusive pricing but Good bikes and customer service is efficient.

The ‘10 free minutes’ is simply a lie - either:
The minutes are free but you pay £1.50 as a ‘service fee’ 🙄
Or you buy a bundle and the app won’t use the free minutes…

Either way a bit scummy- not to mention bundle pricing up 44% in <6 months…

28 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello Noah, 👋

Thank you for your review.

The Daily 10 applies to riding time, and we can confirm that this riding time is added to your account every day you ride. The minutes are activated when you take your first ride and can be found in the Credit section of the app.

If you don't have an active Bundle or subscription, there is a £1 unlock fee before each ride and a daily service fee of 90p that is applied to your first ride of the day.

We apologise for any confusion caused. We strive to be as transparent as possible with our pricing, and this information is mentioned in the app when you first sign up, in the welcome email, and also in the app before each ride.

Regarding minutes when you have a Bundle, we’ve switched to a first in, first out system, meaning minutes will be used in the order they were bought or redeemed. If you already have minutes in your account—whether from a bundle or a previous purchase—those will be used first, and your 10 free daily minutes will only be applied if you’ve used all your existing minutes during the ride.

Bundle Users and Forest Plus subscribers: The benefit of a bundle or Forest Plus subscription is a package deal, paying for the minutes up front at a discounted rate free unlock fees, and no daily service fees! On top of that, if you use all these minutes, you will even get your 10 minutes free

I hope this helps clarify the change. If you have any questions, feel free to reach out!

Best regards,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

Service going down, prices up, 10mn free is a scam

I have seen forest prices go up in the last 12 months, quite significantly, without any improvement of service. Quite the opposite: many bikes have problems or are unavailable. On top of that, many changes to prevent users to know how many minutes they are using (no more minutes used in the recap email), changes of conditions without respecting their own terms of use (30 days notice). The latest shenanigan: now for people with bundles, you do not have the 10mn free per day (they did not communicate), that are allegedly paid for by sponsors so why? And now even the minutes we are getting back from damage reports have the same logic meaning we pay for minutes unused as they have a deadline. It’s a shame to have so little consideration for users. I guess it’s easier to spend money on destroying competition in marketing campaign than to take time to have a steady and serious offer that doesn’t scam people.

26 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello Marine, 👋

Thank you for your review.

We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further. Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧

We’ve switched to a first in, first out system, meaning minutes will be used in the order they were bought or redeemed. If you already have minutes in your account—whether from a bundle or a previous purchase—those will be used first, and your 10 free daily minutes will only be applied if you’ve used all your existing minutes during the ride.

Bundle Users and Forest Plus subscribers: The benefit of a bundle or Forest Plus subscription is a package deal, paying for the minutes up front at a discounted rate free unlock fees, and no daily service fees! On top of that, if you use all these minutes, you will even get your 10 minutes free

I hope this helps clarify the change. If you have any questions, feel free to reach out!

Best regards,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

Worst worst company with false…

Worst worst company with false advertising
Use Lime at all times
Rip off

25 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello,

Thank you for taking the time to leave your review.

We’re sorry to hear that you’re not satisfied with our advertising. We strive to be as transparent as possible in all aspects of our business and truly value your feedback.

Could you please email us at cs@humanforest.co.uk to share more details about your concerns? We’d love to better understand what aspects you’re unhappy with and see how we can address them.

We look forward to hearing from you.

Best regards,
Ashleigh
The Forest Team 🌳

Rated 1 out of 5 stars

10 min for free are a lie

Forest bike advertises absolutely everywhere that you get 10 min free EVERY SINGLE day but that is an outright lie. You only get the free minutes if you've used up all your paid minutes from a bundle or previous purchase. I bought a 400-minute bundle and didn’t receive free minutes daily as promised—only after my bundle ran out. When I did use up the bundle, I was charged anyway!

Their customer service is a joke, trying to explain it away with some "first in, first out" system, but it’s just misleading. Very disappointing experience—don’t trust their ads.

25 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello Charlotte, 👋

Thank you for your review.

We’ve switched to a first in, first out system, meaning minutes will be used in the order they were bought or redeemed. If you already have minutes in your account—whether from a bundle or a previous purchase—those will be used first, and your 10 free daily minutes will only be applied if you’ve used all your existing minutes during the ride.

Bundle Users and Forest Plus subscribers: The benefit of a bundle or Forest Plus subscription is a package deal, paying for the minutes up front at a discounted rate free unlock fees, and no daily service fees! On top of that, if you use all these minutes, you will even get your 10 minutes free

I hope this helps clarify the change. If you have any questions, feel free to reach out!

Best regards,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

No parking spaces, misleading advertising and 10 minutes is not free.

They don’t have parking spaces and don’t operate in entire city.The bikes are parked in no parking zones and once you pick up from no parking zone then you can’t park and struggle to park as I missed my event due to parking issue and would not recommend anyone to ride Forest.They do misleading advertising as well as they charge £1.90 for 10 min ride which is not free but a scam.

Worst ebike.

20 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello 👋

Thank you for taking the time to let us know your thoughts.

We are sorry to hear you had issues using our map and finding a place to end your ride. For a smoother experience in the future, please be sure to check the parking zone map in the app. Areas shaded in red or dark grey indicate restricted zones, so avoiding these will help prevent any surprises. If you need assistance at any point, feel free to contact us via phone, live chat, or by emailing cs@humanforest.co.uk—we're always here to help! 📞💬✉️

Just a quick tip: if you need directions to one of our Parking Bays, simply zoom in on the bay in the app, tap it, and you'll get an option to open Google Maps for navigation. 😃

Regarding the Daily 10 minutes, this applies to riding time, which is added to your account each day you ride. The time activates when you take your first ride and can be found in the "Credit" section of the app.

Please note, if you don’t have an active Bundle or subscription, there’s a £1 unlock fee per ride, and a daily service fee of 90p will be charged on your first ride of the day.

We apologise for any confusion. We strive to be transparent with our pricing, and this information is displayed in the app when you sign up, in the welcome email, and before each ride.

For longer or frequent rides, we recommend checking out our Minute Bundles. These allow you to purchase set amounts of minutes and come with the added benefit of no unlock or service fees. You can find them in the "Menu" section of the app. 😃

Best regards,
Ashleigh
The Forest Team 🌳

Rated 4 out of 5 stars

App tricky but great customer service

Initially, the app struggled to connect to my phone, which was a problem as every time I tried to use it, it wasn't working, and I was often in too much of a rush to fix it.
However, I spoke to customer service, and they were nothing but super helpful and got the problem sorted for me! I also really just love the ethos of the company.

14 August 2024
Unprompted review
Forest logo

Reply from Forest

Hi there Sky, 👋

Thank you for your review.

We're really sorry for the initial inconvenience you experienced with the app, but we're delighted to hear that our team was able to help resolve the issue for you. It's great to know that you're also behind our company ethos too!

If you ever need any further assistance, please don't hesitate to reach out—we're always here to help. 😊

Thanks,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

Should be banned

Awful

We are seeing more and more of these bikes dumped on pavements and in parks

When notified they send a generic “we’re sorry” mail but clearly don’t care

Should be fined every time one is left blocking a pavement as a hazard for disabled and those with young children in buggy’s

10 October 2024
Unprompted review
Forest logo

Reply from Forest

Hello Hew, 👋

Thank you for taking the time to leave your review.

We understand that improper parking can be frustrating, and we’re fully committed to addressing riders who disregard the rules designed to ensure safety and a positive experience for both the community and our riders.

To promote responsible parking, we ask all users to follow these guidelines:

Use our designated parking bays where possible, and park the eBike neatly. Some of these bays are virtual and can be found via our app.

Keep paths clear for all pedestrians, especially those with disabilities or visual impairments.

Avoid blocking entrances/exits or gated communities, and consider accessibility for future users.

Never park in the middle of pavements or crossings.

Where applicable, park near bike racks, allowing other cyclists access. Some boroughs encourage responsible parking within bike racks.

Always adhere to local signage and regulations, and respect private property.

We take rule violations seriously. Users who fail to comply are warned, fined, and may eventually face a ban from our service. We monitor this through a combination of AI technology and reports from local residents, which helps us quickly address irresponsible parking.

We have made reporting a poorly parked bike simple—just send us the bike number or location, and our support and community champions will arrange for its relocation as soon as possible and where necessary warn, fine or ban the previous rider

Thank you for helping us keep our shared spaces safe and accessible.

Thanks,
Ashleigh
The Forest Team 🌳

Rated 5 out of 5 stars

Great delivery

Great delivery! Very friendly & helpful carried my log storage to where I wanted it although it was heavy! Thank you Paul M 🙂

10 October 2024
Unprompted review
Rated 1 out of 5 stars

Completely dishonest pricing structure…

Completely dishonest pricing structure with hidden fees that they make as hard as possible to see. Forest used to offer worse bikes for lower cost. Competitors now offer significantly better bikes at more transparent prices with better service. Avoid.

4 October 2024
Unprompted review
Forest logo

Reply from Forest

Hi there Ed, 👋

Thank you for taking the time to leave your review.

The Daily 10 applies to riding time, and we can confirm that this riding time is added to your account every day you ride. The minutes are activated when you take your first ride and can be found in the Credit section of the app.

If you don't have an active Bundle or subscription, there is a £1 unlock fee before each ride and a daily service fee of 90p that is applied to your first ride of the day.

We apologise for any confusion caused. We strive to be as transparent as possible with our pricing, and this information is mentioned in the app when you first sign up, in the welcome email, and also in the app before each ride.

We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further.

Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧

We have now also added a button at the bottom of the ride rating screen, 'Report Damage' so you can really quickly create a damage report in the app once the ride has ended. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.

Thanks,
Ashleigh
The Forest Team 🌳

Rated 1 out of 5 stars

False advertising

False advertising.
Should be illegal to state first 10 minutes are free when it actually costs £1.90 unlock and service fee. I just don't understand how a company can be allowed to get away with it.

7 October 2024
Unprompted review
Forest logo

Reply from Forest

Hi there Sian, 👋

Thank you for taking the time to leave your review.

The Daily 10 applies to riding time, and this riding time is added to your account every day you ride. The minutes are activated when you take your first ride and can be found in the Credit section of the app.

If you don't have an active Bundle or subscription, there is a £1 unlock fee before each ride and a daily service fee of 90p that is applied to your first ride of the day.

We apologise for any confusion caused. We strive to be as transparent as possible with our pricing, and this information is mentioned in the app when you first sign up, in the welcome email, and also in the app before each ride.

Just to let you know we also have Minute Bundles, if you are planning on taking longer rides or riding often I would advise checking them out, these are set amounts of minutes you can buy, they can be found on the Menu in the app, there are also no unlocking or service fees when using our Bundles. 😃

Thanks,
Ashleigh
The Forest Team 🌳

Rated 1 out of 5 stars

No portal to dispute charges made in…

No portal to dispute charges made in error.

24 September 2024
Unprompted review
Forest logo

Reply from Forest

Hi there, Luke 👋

Thank you for your review.

I'm sorry to hear you wish to report an issue, you can get in touch with our Support & Community team via email at cs@humanforest.co.uk, via live chat from 8am to midnight by clicking the support icon on the home page of the app, and also via phone from 9am to 5pm (Mon - Fri) - 02081577491.

Our Support & Community team will be really happy to help. 😊

Thanks,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

Bikes are damaged and dangerous

10 minutes free is a lie.

Bought a months pass. 5 bikes in the first 3 days of use were damaged/ dangerous to be on roads. Including one where the back wheel was flat and loose.

24 September 2024
Unprompted review
Forest logo

Reply from Forest

Hi there, 👋

Thank you for your review.

The Daily 10 applies to riding time, and we can confirm that this riding time is added to your account every day you ride. The minutes are activated when you take your first ride and can be found in the Credit section of the app.

If you don't have an active Bundle or subscription, there is a £1 unlock fee before each ride and a daily service fee of 90p that is applied to your first ride of the day.

We apologise for any confusion caused. We strive to be as transparent as possible with our pricing, and this information is mentioned in the app when you first sign up, in the welcome email, and also in the app before each ride.

We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further.

Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧

We have now also added a button at the bottom of the ride rating screen, 'Report Damage' so you can really quickly create a damage report in the app once the ride has ended. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.

Thanks,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

“10 Minutes Absolutely Free” < It’s A Lie

The marketing on the app says “get 10 minutes absolutely free every day” in actual fact you have to pay a £1 unlocking fee plus a 90p daily service fee which is hidden in the small print and only disclosed if you click on the tiny “?” Icon.

So ultimately you’re just paying a slightly discounted rate of £0.19 per minute for the first 10 minutes and then back to the standard rate of £0.29 per minute. This is extremely misleading and it’s also expensive. Not worth it.

6 September 2024
Unprompted review
Forest logo

Reply from Forest

Hi there, Oliver 👋

Thank you for your review.

The Daily 10 applies to riding time, and we can confirm that this riding time is added to your account every day you ride. The minutes are activated when you take your first ride and can be found in the Credit section of the app.

If you don't have an active Bundle or subscription, there is a £1 unlock fee before each ride and a daily service fee of 90p that is applied to your first ride of the day.

We apologise for any confusion caused. We strive to be as transparent as possible with our pricing, and this information is mentioned in the app when you first sign up, in the welcome email, and also in the app before each ride.

Just to let you know we also have Minute Bundles, if you are planning on taking longer rides or riding often I would advise checking them out, these are set amounts of minutes you can buy, they can be found on the Menu in the app, there are also no unlocking or service fees when using our Bundles.

In our Minute Builder, you can also get extra minutes every day by watching ads, further increasing your savings. 😃


Thanks,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

I am not happy with the advertising…

I am not happy with the advertising used to lure in new customers using Forest bikes. I was charged £16.99 for an hour for two bikes and i will not be selecting this bike again. Not clear pricing when purchasing a new ride and the bikes did not turn off properly even though the app confirmed the conclusion of service by ending the rides!. I ended my usage and then wanted to use the same bike later that day … it appeared to be available but did not allow myself or another random by stander to purchase another request for usage/service! The app just kept on loading screen.

Not happy

2 August 2024
Unprompted review
Forest logo

Reply from Forest

Hi there, Mellissa 👋

Thank you for your review.

I'm really sorry to hear that you found our pricing unclear, we try to be as transparent as possible with our pricing and the price of riding time is mentioned in the app before each ride.

We strive to be as sustainably priced as possible while also ensuring our business remains sustainable and everything runs smoothly.

If you’re a frequent rider or love long rides, we have a money-saving option for you: Minutes Bundles! These pre-paid packages of riding minutes are available directly in the app. They’re a great way to save money if you ride often or need longer durations, plus you get unlimited free unlocks and no daily service fees when using a bundle!

We also offer a 20% discount on riding minutes to students, NHS staff, pensioners, and Emergency Services.

In our Minute Builder, you can also get extra minutes every day by watching ads, further increasing your savings.

I'm really sorry to hear that you had an issue ending your ride. Could you kindly reach out to our support team regarding this at cs@humanforest.co.uk and we can take a look at your ride for you.

Thanks,
Gareth
The Forest Team 🌳

Rated 3 out of 5 stars

Still not a mature service but there is hope

- Great app as it is very fast to load and easy to use
- Too many ads in the app. I get that your are using them to fund the 10 free minutes a day but please integrate the ads better
- Bikes are only easy to find in parts of London not everywhere
- Bikes heavy and if not parked properly I have seen strong winds push them over. So be careful one does not fall on you
- Price: too expensive. You need to drop the price down and maybe give us a £10/month option for 10-15 hours a month. That would allow us to use the service for about half of our monthly commute and the other half we can use the bus/train etc.

4 September 2024
Unprompted review
Forest logo

Reply from Forest

Hi there, David 👋

Thank you for your review.

It's great to hear that you've had a good experience with the app. As you mentioned, the ads sponsor the daily 10 free minutes of riding time. Thank you for your feedback on their integration—we'll be sure to pass that on to our app team.

I'm sorry to hear that you've found it difficult to find bikes in some areas of London. As time goes on, we're hoping to expand our fleet, so this should become less and less of a problem. 😃

We strive to be as sustainably priced as possible while also ensuring our business remains sustainable and everything runs smoothly.

If you’re a frequent rider or love long rides, we have a money-saving option for you: Minutes Bundles! These pre-paid packages of riding minutes are available directly in the app. They’re a great way to save money if you ride often or need longer durations, plus you get unlimited free unlocks and no daily service fees when using a bundle!

We also offer a 20% discount on riding minutes to students, NHS staff, pensioners, and Emergency Services.

In our Minute Builder, you can also get extra minutes every day by watching ads, further increasing your savings.

Thanks,
Gareth
The Forest Team 🌳

Rated 1 out of 5 stars

£29 for 1 hour ride - never again

£29 for 1 hour ride. I read that the ride was free for the 1st ride, but halfway through my ride read the details and realised that I was being charged per min. I am deleting the app and will be using the Santander bikes which are a bit lighter than these bikes and much more affordable.

These Forrest bikes are very heavy!

People please double check before committing to this bike scheme.

1 September 2024
Unprompted review
Forest logo

Reply from Forest

Hi there Leesha, 👋

Thank you for your review.

I'm really sorry for any confusion caused, I can confirm that the first ride isn't free and we don't advertise it as being free. We try to be as transparent as possible with our pricing, and the prices are mentioned in the app before you start your ride.

Just to let you know, we also have Minute Bundles which are set amounts of minutes you can buy. If you are planning on taking longer rides or riding often I would advise checking them out, they can be found in the Menu in the app, there are also no unlocking or service fees when using our Bundles. 😃

Thanks,
Gareth
The Forest Team 🌳

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