Well looked after by Jane. Not rushed but patiently discussed various sofas and chairs, also materials. Advice on best for our comfort. We haven't received our furniture yet so can't offer any inform... See more
Location
Switch locationAmsterdam Way, NR6 6EP Norwich, GB
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My Wife and I were greeted at the Norwich store entrance by a lovely lady Sales person who made us feel welcome with a genuine smile and welcoming voice. Throughout the process, which, by the way was... See more
a quick response to my first contact, and a visit a few days later. My lovely consultants brought lots of information, and spent time with me to help decisions. They brought 2 chairs for me to try, an... See more
We had a very pleasant visit to the Norwich HSL store. We were greeted at the door by Hayley who cheerfully and knowledgeably showed us around the types of chairs we were interested in, explaining al... See more
Company details
About HSL Chairs - Norwich
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Amsterdam Way, NR6 6EP, Norwich, United Kingdom
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Brilliant.
Jane was very helpful. She gave me plenty of time to make a decision and didn't push me in any way. I was given time to use all the features and to decide if that was what I wanted. Sh we e was very patient.July
My Wife and I were greeted at the…
My Wife and I were greeted at the Norwich store entrance by a lovely lady Sales person who made us feel welcome with a genuine smile and welcoming voice. Throughout the process, which, by the way was a painless and enjoyable experience there was no pressure whatsoever and everything was explained in full in a professional yet very friendly manner giving us ample time to absorb and discuss if necessary the information offered. Well done HSL.I can now look forward to the delivery of my new chair with Well placed confidence.
Informative and friendly staff
Informative and friendly staff, especially Jane. In addition there was no pressure to make a purchase just detailed info. Follow up visit to make the purchase was just as helpful and friendly.
Well looked after by Jane at the Norwich branch.
Well looked after by Jane. Not rushed but patiently discussed various sofas and chairs, also materials. Advice on best for our comfort.
We haven't received our furniture yet so can't offer any information further at the present time.
a quick response to my first contact
a quick response to my first contact, and a visit a few days later. My lovely consultants brought lots of information, and spent time with me to help decisions. They brought 2 chairs for me to try, and then returned two weeks later for me to try other chairs to confirm my decision. Order made - now awaiting new furniture !
We had a very pleasant visit to the…
We had a very pleasant visit to the Norwich HSL store. We were greeted at the door by Hayley who cheerfully and knowledgeably showed us around the types of chairs we were interested in, explaining all their features.
We had never been to a HSL store before but found the welcome and service very good indeed. The cherry on the top was that amongst all the chairs, we found a more modern looking style that will fit our home perfectly.
Great pleasure to deal with Hayley and Liam
Made to feel very welcome and given plenty of time to explore and to decide.
Hayley And Liam from Norwich office were delightful and really helpful considering my parents elderly had not bought any new furniture for a while.
Altogether a great experience. Thank you.
First class service by sales Lady…
First class service by sales Lady explained everything
helpful and informed staff
helpful and informed staff, who arranged a home trial of a riser recliner chair. As my husband cannot get out at the moment because of a fractured pelvis, it made choosing the right chair easy. Outcome - within a day we had the chair we urgently needed. I can't speak highly enough of the service provided
The lady selling us the chair was…
The lady selling us the chair was extremely helpful and knowledgeable she made the whole experience very enjoyable.
Very efficient service from order to…
Very efficient service from order to delivery. Also quality furniture
My home visit
Jane and Liam arrived promptly and were both friendly and efficient when demonstrating and patient when I was choosing from the good number of fabrics available.Jane was most helpful when I asked her advice and Liam was very clear in demonstrating the recliner.I was not hurried in any way and the whole procedure was carefully explained.Both had a good sense of humour and clearly are a good team together.It was a delight to meet them.
Excellent all round service
Having had an excellent experience when ordering a new sofa as previously reviewed, delivery and installation were equally as good with a friendly team from Yorkshire delivering to Norfolk.
Very friendly staff
Very friendly staff, good display of all the choices, dog friendly staff, good advice and prompt service.
Flexible sales
I thought that I was unable to buy because the cover’s for quick delivery did not match my room but the demo chair was perfect and after a request I was allowed to buy that one despite it causing difficulty, because that was the one on the van. I am absolutely delighted with it. This is the third HSL in our family and we are all reaopleasef with them, and I amso pleased with how the wine colour fits perfectly with my decor. It is also extremely comfortable.
Wonderful service.
From my first enquiry right through to the delivery of my beautiful new HSL chair the people that I have spoken to have been so polite and helpful. I appreciated the home visit where I could try a chair that they brought and measurements were taken to ensure that my chair would
be comfortable and suit my needs. Well done to all involved.
Brilliant service from Hayley & Liam
Hayley & Liam from HSL Norwich were brilliant helped my elderly parents measure up for comfortable chairs with perfect measurements. Had the patience of saints. My parents got two chairs perfect for each of them.
100% recommend to anyone.
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