HonestBrands Reviews 

416
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 51 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally helpful staff, comprehensive training materials, and supportive community that make learning e-commerce accessible and straightforward. Consumers mention the practical guidance provided by dedicated coaches who actively assist in launching online shops and navigating complex platform requirements. Some reviewers were not happy with the dense training materials, noting that finding specific details could sometimes prove challenging. A few people also experienced communication issues with staff during initial consultations, mentioning that practical support felt lacking and expectations regarding agreements or refunds were not properly met.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting that team members are genuinely lovely,... See more

Product

Clients share positive opinions on product and course offerings, expressing satisfaction with the guidance... See more

User experience

Reviewers highlight positive aspects of user experience, noting that everything is incredibly well organized... See more

Service

Customers had positive experiences with service, highlighting incredibly well-organized content, weekly live... See more

Customer service

Customers consistently note positive experiences with customer service, praising the team for genuinely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We’ve only just started the course a month ago, but we’re already really enjoying it. We’re learning so many new and exciting things, and it’s genuinely made us excited about what the future c... See more

Company replied

Rated 5 out of 5 stars

I was highly skeptical of anything relating to "online coaching courses" as we all know there are scams out there. I'm very glad I looked into Honestbrands in more detail and then took the plunge, a... See more

Company replied

Rated 5 out of 5 stars

2 months in and have learnt so much and have been able to implement it which has translated to actual revenue. The course is thorough, the community is active and helpful and the mentors are approacha... See more

Company replied

Rated 5 out of 5 stars

Was skeptical at first but after taking the plunge, I couldn't be happier or more impressed by the support, community and the amount I've learnt so far. Would highly recommend! Alex and Honest Brands... See more

Company replied


Company details

  1. e-Commerce Solution Provider

Written by the company

We teach people how to rapidly build & scale ecommerce brands with Shopify, TikTok and Amazon.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

416 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(416)

50 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The Real Deal

As someone who toyed with the idea of HonestFBA for years, my only regret is not joining sooner frankly. There is a lot of BS out there on the internet - and I understand that can make people skeptical, I was one of them. But as I've gotten to know the team and the content of the community (calling it a course feels disrespectful to what you actually get) I regret not joining sooner. The community is run by actual entrepreneurs who have businesses outside of HonestFBA which helps. There's a lot of people who peddle education these days without being in the trenches - these guys aren't like that. I've loved my time so far, it was worth the money, and I look forward to the future.

4 September 2025
Unprompted review
Rated 5 out of 5 stars

Highly Recommended Course & Community

I’ve known Tom and Alex for a few years and they are up there with some of the most transparent people when it comes to E-Commerce. They are very open and transparent guys and the Honest FBA Community is the best community I’ve been a part of when it comes to E-Com. The course is comprehensive and covers every aspect of Amazon FBA and dips into ever evolving TikTok and Shopify strategies.

Highly recommend the course and the community!

13 November 2025
Unprompted review
Rated 5 out of 5 stars

I joined honest brands in August 2025…

I joined honest brands in August 2025 and it’s been extremely insightful. I started as a complete beginner to e-commerce and now after only 3 months I’m close to launching my first product and owning my own brand. Having a step by step guide and a community I feel is the game changer. It means you can literally go through the stages step by step and be confident you’re not missing anything important, that would be my biggest worry if I tried to figure it out on my own just from videos online. Also having the community there to help with any questions you have is a massive help. There’s always going to be people that are ahead of you in the process and have likely had the same struggles. I would recommend it to anyone to be honest. With the right mindset you can go from a complete beginner to owning your own brand in a matter of months.

13 November 2025
Unprompted review
Rated 5 out of 5 stars

Great community

Great community, with real brand builders at different experience levels. The staff are really helpful, personable and actually care. There's also tons of resources from over the years and constantly being updated as the Ecom game changes, plenty of live calls etc.. If you're in brand building for the long run, It's a no-brainer.

5 November 2025
Unprompted review
Rated 5 out of 5 stars

10/10 E-commerce community

I have been a part of other e-commerce communities, but HonestBrands blows them out of the water. Between the coaches and the hundreds of sellers in the community, there is no shortage of information for you to absorb and apply to your business, no matter what stage you are at in your e-commerce journey. My product launch went way better than I could've ever imagined, and I attribute it all to HonestBrands and the fantastic support they provide for all different parts of e-commerce.

12 November 2025
Unprompted review
Rated 5 out of 5 stars

The best way to learn to build a brand

I joined Honest Brands one year ago and have since launched my first ever product and will be launching my second product in the coming weeks.

I could not have done this without the support of Honest Brands. The course content gave me the foundations I needed to start. The 1:1 coaching gave me specific and catered guidance. And the community provided me with accountability, support and a helping hand whenever I've come unstuck.

Whats surprised me the most is how proactive the mentors are, they have been invested in seeing me succeed and have pushed me to bring out the best in me.

I would recommend Honest Brands to anyone looking to start e-commerce/ looking to build a brand.

12 November 2025
Unprompted review
Rated 5 out of 5 stars

Life-Changing Experience with HonestFBA 🚀

I joined HonestFBA in June 2024 with absolutely no experience in Amazon FBA. Within a year, I’ve gone from learning everything from scratch to earning more than I used to make in my full-time job.

The training is detailed and beginner-friendly, and the Discord community is one of the most supportive spaces I’ve ever been part of. Every coach is genuinely invested in helping you succeed, and AlexB himself is always active, answering questions and guiding us personally.

If you’re serious about building an Amazon business the right way, HonestFBA is 100% worth it.

12 November 2025
Unprompted review
Rated 1 out of 5 stars

Dishonet Business Practices

I decided to join HonestFBA after speaking with Grant who mislead me about what the program is really about. He said that if I was not happy after paying 10k with in 14 day I could ask for a refund. Once inside I found out that the course and the coaching and mentorship is less than acceptable considering what I paid. I proceeded to ask for a refund and AlexG the head coach ask Marian to process the refund she ignored me until I had ask her to process my refund! She finally responded and stated that I would be charged 3.5 admin fee which I was not aware of because when they get you on the call to take your money if you decide to join they send you a link to sign up with out sending a contract which I ask Grant about one and he stated I would receive one after they took my money which is how they trick you into getting that 3.5 admin fee if you decide to refund. Please be aware that this company is not honest at all! They are running a dishonest program!!BUYER BEWARE!!
Update: I will respond to HonestFBA by saying they are being dishonest the only truth is that I did request a refund once inside the Discord channel. I did not pay 10k to have interactions in a discord channel. I thought that once I paid I would meet with a coach and get a roadmap just as Grants slidedeck showed before my purchase. I was on a Zoom call with Grant he showed me a slidedeck which stated that you had 14 days to request a refund nothing else was mentioned. I ask him for a contract same as their terms of service but he said I would receive it once I paid which never happen he tricked me in to getting my money without me reviewing the term of service my mistake for not demanding to review the terms of service. They are stating I never took any steps to seeing if it would work out. I am so happy I did not because they would be able to keep my entire 10k. This is the term of service provided after I requested a refund.
Refund Policy

You are entitled to a refund of the enrollment cost / setup fee less an admin charge (see below) within the first 14 days of your purchase (with your purchase date counting as Day 1), provided that:

- You have not accessed more than 20% of the course's content since enrolling

- You have not attended any 1-1 coaching calls (applies to our ACCELERATE Members only)

- You have not received any feedback from us after submitting an idea via any of our product idea forms.

Accessing course content includes opening a lesson or a file, irregardless of whether you watched it or not. Whether or not you click on the 'MARK AS COMPLETE' button within a lesson makes no difference. There are absolutely no exceptions to this rule, so please note that opening a lecture / video for viewing will count towards your 20% allowance (c. 35 lessons).

If you have questions in relation to this policy, or would like to apply for a refund under the above conditions, please fill out this form here.
If you fall outside of the 14 day refund period, there are no exceptions to this policy. For example, if you decide that this business model is 'not for you', or you are unable to complete the programme for personal reasons, or you are restricted from selling on Amazon due to trying to circumvent or break the rules.
Also, they are very dishonest about AlexG and Grant reaching out to me over the weekend. AlexG contacted me Friday regarding the refund and said have a great weekend. Grant contacted me the day I made pay about me getting access to the Discord channel and I never heard from him after that. I have screenshots to prove that they are being dishonest. Please contact me to show you prove about everything I am stating!!

24 September 2025
Unprompted review
HonestBrands logo

Reply from HonestBrands

Thank you for sharing your feedback, and I appreciate you taking the time to provide these additional details.

I want to address a few key points:

On the onboarding process: You're absolutely right that you paid for more than just Discord access. When you join, you're invited to book a 1-1 onboarding call with us. This call doesn't count as one of your "coaching calls" under the refund policy - it's specifically designed to walk you through the platform, different areas of support, your assigned coach, your personalised roadmap, and answer any initial questions. This is the call Grant referenced in his presentation. This call wasn't booked before you requested your refund, which is why you didn't receive the roadmap or experience you were expecting.

On the 3.5% admin fee: I hear your frustration about the processing fee, and you're right that this should have been clearer upfront. While this fee isn't kept by us - it's what our credit card processor charges and doesn't return - I completely understand why it felt like an unwelcome surprise. Because of this feedback, we've removed this fee entirely for future refund requests even though we still have to absorb that cost ourselves.

On our terms: Our terms are agreed to during the checkout process, and I understand wanting to review everything thoroughly before making a decision. I apologise that the terms weren't clear or visible enough during checkout. We've now installed a process and re-trained our staff to check for this and to ensure it does not happen again.

On the timeline: You requested your refund late Friday evening. Alex responded Friday to acknowledge your request, and your refund was processed by Monday. I understand it may have felt longer over the weekend, but the refund was handled within our standard timeframe.

I'm genuinely sorry this wasn't the experience you expected. You deserved better clarity upfront, particularly around the onboarding process and how to access the full value of what you signed up for. We've taken your feedback seriously and made changes as a result.

I wish you the best with whatever path you choose next.

Rated 5 out of 5 stars

This course and community is game…

This course and community is game changing. I probably would've quit ecommerce a long time ago if it wasn't for them. The owners actually live and breathe everything ecommerce. When they find some new information, the course is updated. So glad I signed up.

30 May 2025
Unprompted review
Rated 5 out of 5 stars

Well worth the money

Having used their platform for over one year now I am quite happy with their services and believe it to be money well spent. Starting up an Amazon FBA on my own would have been so daunting without someone to walk me through it and give me feedback.

29 May 2025
Unprompted review
Rated 5 out of 5 stars

I joined Honest FBA in 2022

I joined Honest FBA in 2022. I found them on YouTube when searching for videos about how to estimate import tariffs on goods (boring topic... I know but important!), scheduled a coaching call with the team, and really benefited from what they shared, so I joined their course and community.

The community has been great. It has entrepreneurs at all different stages - from starting their brand, some already doing millions per year, and others that have already sold a brand and are building another one.

I know it sounds cheesy to say but being part of this community has changed my life. It's helped me learn new skills and my mindset has totally changed on what's possible to achieve. I've been able to change my job to be totally focused on ecom and also have a growing brand.

27 May 2025
Unprompted review
Rated 5 out of 5 stars

Not just another Amazon course

Honestly one of the best decisions I’ve made was joining Honest FBA. The advice is super practical (not just fluff), and the community is incredibly supportive. It’s not just theory, people are actually out here building real brands and sharing what’s working for them. You can ask anything and get answers from people who’ve been through it. Feels more like a group of friends helping each other out than just another course.

Highly recommend if you're serious about selling on Amazon.

1 May 2025
Unprompted review
Rated 5 out of 5 stars

Game-Changing FBA Success with HonestFBA

Diving into Amazon FBA was overwhelming with all the YouTube gurus out there, but choosing HonestFBA was a total win! Their course breaks it all down from A to Z, and getting direct access to the founders is a game-changer. The community is super supportive, always there for daily questions, and the live product research calls are where the real learning happens. I went from clueless to chatting with suppliers and launching my product—thanks, HonestFBA!

21 May 2025
Rated 5 out of 5 stars

Great Support for a New Seller – Big Thanks to Alex G!

As someone completely new to Amazon selling, I wasn’t sure where to begin—but Honest FBA has been an incredible resource. I’m still in the early stages of getting my business off the ground, and the guidance I’ve received so far has been clear, practical, and encouraging. A special shoutout to Alex G. Who’s been super helpful and responsive throughout. His advice has given me a lot more confidence as I work toward launching my first product. Really grateful for the support and excited for what’s ahead. Highly recommend!

21 May 2025
Unprompted review
Rated 5 out of 5 stars

Honest FBA &community is the real deal

Honest FBA and the whole community is the real deal. They care so much about whether or not you are successful and continue to evolve the course and community to support ongoing success. You get 1:1 coaching/advice with real humans who have so much experience in the industry. The whole community is very inspiring and helpful actually. I have purchased another course from another company about dropshipping for double the price and it was a joke - zero help, zero results, but that's the exact opposite from what I've experienced with Honest FBA. They check in on progress, know you by name, answer questions immediately, etc. This is definitely not a get rich quick scheme, you have to put in work yourself, but they really are there to help guide you along the way. I highly recommend this course/community for anyone looking to get into e-comm.

21 May 2025
Unprompted review
Rated 5 out of 5 stars

Great community and helpful team

Great community with all the help you can need whether you are new to e-commerce or years in. A knowledge base of information. You will end up saving money in the long term so a worthy investment either way! Everyone is super helpful and just want you to win.

16 May 2025
Unprompted review

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