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Holborn Assets Reviews 2,587

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting specific individuals for their exceptional service and dedication. The overall service is frequently described as excellent, with many people appreciating the clear explanations and personalized advice received. However, some people were dissatisfied with the contact and response times, mentioning instances where they struggled to get a reply or felt their inquiries were not adequately addressed. A few other people also felt that the company's recommendations could have been more thoroughly considered.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, highlighting their professionalism,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Customer communications

People report ambiguous experiences with contact. Some customers praise proactive communication and quick... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praised prompt responses, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied


Company details

  1. Investment Service
  2. Financial Consultant
  3. Financial Institution
  4. Financial Planner
  5. Pension Fund
  6. Tax Advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
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1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Tamsyn Nixon best Financial Advisor/Wealth Manager that I have consulted in 45 years in 2 countries

Tamsyn Nixon, from Holborn Assets, has been my FInancial Advisor/Wealth Manager since May 2024. My particular situation has been extremely complicated and complex and Tamsyn has expertly guided me through the challenges that I faced with banking and government bureaucracies, rules, restrictions, regulations, etc. She has recommended and liaised with other professionals such as accountants, lawyers, tax experts, etc. to devise the most appropriate financial plan for my particular circumstances. Equally important has been her tenacity in following up with the timely & efficient implementation of the plan. Tamsyn has been very kind, courteous, understanding and empathetic in all her interactions with me (both face to face & via phone, webinars, emails, etc.). Tamsyn has been the best FInancial Advisor/Wealth Manager that I have dealt with in 2 countries during the last 45 years. I highly recommend Tamsyn to those who are looking for honest and technically excellent financial & wealth management advice and planning.
John Welch
B.Bibl.
B.A. (Psychology)
Hons. B.Bibl.
M.B.A.

12 June 2024
Unprompted review
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Reply from Holborn Assets

Thank you, John, for your heartfelt and thoughtful review. Tamsyn is committed to delivering expert guidance with empathy, professionalism, and persistence, and it is incredibly rewarding to know her efforts have made a meaningful impact. We greatly value your recommendation and look forward to continuing to support you with integrity and care in the years ahead.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

It has been good so far but the process…

It has been good so far but the process only just started

29 May 2025
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Reply from Holborn Assets

Thank you for your feedback, Kareen! We are glad to hear things have been good so far. As the process moves forward, we are here to ensure everything continues smoothly. If you have any questions or need support at any stage, do not hesitate to reach out!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

My gratitude to Kiera and Steve

Coming to Africa and meet you live to me was a great privilege and honour. Meeting Sister Kiera and Brother Steve made me feel accepted and loved so much to work with Hesborn Assets.
May Hesborn Assets team consider my will and eagerness to work in USA.

With Regards
Jackson Kilonzo

23 May 2025
Unprompted review
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Reply from Holborn Assets

Hi Jackson, thank you for your heartfelt review. It was truly a pleasure for Kiera and Steve to meet you in Africa during the EB-3 Visa seminar, and we're so glad to hear their warmth and support made such a meaningful impact on you. We wish you the very best on your journey.

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Good experience

The sign up process though detailed was systematic and help by the team is well appreciated.

30 May 2025
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Reply from Holborn Assets

Thank you for your kind feedback, Ric! We are glad to hear you had a good experience. While the sign-up process is detailed, it is great to know that our team’s support made it smooth and systematic for you. We truly appreciate your comments and look forward to continuing to support you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Visa /Work

Its giving people a lot of Hope to work
Abroad.
I request is that, the period of 3 yes is
Like forever. It needs to be improved to 1 year,if possible.
The charges are very pricy can the
Holborasset facilitate,
Then recover from the employment.

23 May 2025
Unprompted review
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Reply from Holborn Assets

Hi Sophia, thank you for your review. If you have any questions, please do not hesitate to contact us.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Easy

Easy, simple, straightforward & efficient.

22 May 2025
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Reply from Holborn Assets

Thank you for your review, Jon! We are glad to hear you found the experience easy and efficient.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great onboarding

Onboarding was great. My support was excellent. She guided me well and kept me informed throughout the process.

16 May 2025
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Reply from Holborn Assets

Thank you for your kind words, Is! We are thrilled to hear that your onboarding experience was great and that your adviser guided you well throughout the process.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Communication and advice where up to my level of knowledge.

Very communicative and well structured advices.
On time and advices where valuable and explanatory. After a long time I’m satisfied with my advices and instructions.

22 May 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your thoughtful review, Aris! We are delighted to hear that the communication and advice matched your level of knowledge and provided real value. It is great to know you found the guidance well-structured, timely, and truly satisfying. We are here whenever you need further support!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Building trust with your financial advisor

We have really enjoyed working with Keren Bobker. It's refreshing to connect with an industry professional who has the client's interest at heart.
It's really important to us to make the right financial decisions both now and in the future, we feel that Keren is the right person to guide us on our planning journey

15 May 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words. We are delighted to hear that you have had such a positive experience working with Keren Bobker. It is always our goal to put our clients first, and we are glad that Keren's dedication and expertise have made you feel confident in your financial planning journey. We truly value your trust and look forward to continuing to support you in achieving your goals—both now and in the future.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Keren Bobker excellence

The help and advice from Keren Bobker has been invaluable. She has helped us put systems into place for our future.

15 May 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words, Robin. We are delighted to hear that Keren Bobker's guidance has been so valuable to you. Helping clients plan for the future with confidence is exactly what we strive for.

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Harsha Bhoola

Harsha Bhoola, was great in ensuring that I think different about investment structure, the session was insightful and will keep recommending more people her way.

19 September 2024
Unprompted review
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Reply from Holborn Assets

Thank you for your wonderful feedback, Thuso! We are so pleased to hear that Harsha Bhoola provided such an insightful session and helped you look at investment structures from a new perspective. Your recommendation means a lot.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

BETTER UNDERSTANDING

In recent months, My communications with Holborn has improved greatly, this is all thanks to Sahqub Ali, (Ali) my new allocated advisor, he has been updating me on my portfolio, and my options with my investment.
Ali has conducted several briefings with me via TEAMS meetings online and has been able to advise me and give me a better insight into my portfolio.
Ali has also laid out options which are more beneficial to me at this time.
I really appreciate the effort he has put into making me understand my investment better, and also the work he has done on making available the options he has given me to choose from.

12 May 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your detailed and thoughtful feedback, Peter. We are delighted to hear that your experience with Holborn has improved and that Sahqub Ali (Ali) has been instrumental in that progress. It is great to know that his regular updates, clear explanations, and tailored advice have helped you gain a better understanding of your portfolio and available options. We truly value your trust in us.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Terrible Experience - Total Scam

Sadly, I can't give zero stars. Consolidated 3 pension pots into a QROPS retirement benefits Scheme when I was an Expat. Holborn broker approached me (more like targeted). Later found out that this was a common sales approach. Initially I wasn't particularly interested, but thought it would be a good idea to combine these into a cautious/low risk plan and just let it tick over for a few years. Checked once or twice in the first couple of years and was a bit shocked at the poor performance. Stuck in a 10 year plan - so no cost effective way out, as it turned out. Figured it still had a chance and it might start to pick up. Largely took my eye off the ball thereafter. I was never contacted by anyone once the plan was up and running, until recently, when the adviser contacted me for a "review". This was the first contact in over 9 years. At this point, I checked the progress only to find that the initial investment was half of the original value. I downloaded and reviewed the numbers. Numbers showed that most of the "lost" cash was regular & high fees for management (yeah right!) and adminstration (none) and other unspecified fees. In addition, the plan itself never made a penny in nearly 10 years (it actually lost money). It has really felt like a scam and I feel like a fool for having trusted this awful organisation with my hard earned cash. It appears they are not answerable to the UK financial regulators, so no hope of taking them to task. They have, in effect, just regularly helped themselves to my cash and made ZERO effort to manage anything. The Adviser was not able to provide any performance data or explanation for the poor performance or provide any insight of who was getting some of these fees. Now the Adviser has dropped off the radar. I would say it was from shame, except I don't think this organisation has any.
Worst financial decision I ever made.

1 May 2025
Unprompted review
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Reply from Holborn Assets

Thank you for sharing your detailed concerns with us, Stuart. We are sorry we seem to have fallen short of your expectations.
Our 20,000+ clients are at the forefront of everything we do and this has been the cornerstone of our company successfully operating for over 25 years.
Please be assured that we take your feedback seriously.
Our Client Relations Team will be in touch shortly to discuss your situation further and work towards seeing where we are able to assist. Your concerns are important to us, and we are committed to assisting you where we can.
Thank you for your patience and understanding.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Lourens Reichert and Holborn Team SA

Lourens Reichert, Kathy Burke and the entire Holborn team always deliver an outstanding service. They are knowledgeable and always on top of any market developments, trends etc. I moved with Lourens back in the days, when he started the Holborn office in South Africa and I am more than happy that I did so. The entire team is very proactive, and I can only recommend Holborn.

17 April 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words and continued trust in Holborn, and especially in Lourens and Kathy, Michael. It means a great deal to us to hear such positive feedback, particularly from someone who’s been with us since the early days in South Africa. We are proud to have built long-standing relationships with clients like you, and we remain committed to delivering the proactive, knowledgeable service you have come to expect. Thank you again for your recommendation and ongoing support!

Vincent @ Holborn Assets Trustpilot Team

Rated 3 out of 5 stars

A Rough Start, A Helpful Advisor, and a Partial Refund

I contacted Holborn Assets in November regarding a Portuguese Golden Visa investment. The offer involved me investing €399,000 in a hospitality property, with Holborn contributing approximately €101,000 to meet the required €500,000 threshold. My plan was to use IRA funds, which required setting up both a U.S.-based self-directed IRA LLC and a corresponding entity in Portugal—a complicated structure, but I initially believed it was feasible.

After signing a contract and wiring a deposit, Holborn began the process by securing my Portuguese tax identification numbers. However, when I was introduced to their partner law firm, Paxlegal, new and unexpected concerns surfaced: surprise tax obligations, potential social security payments, unclear procedures, and vague long-term financial commitments. Around this same time, personal financial setbacks and a turbulent U.S. market further contributed to my hesitation.

Though I had second thoughts, I wasn’t looking to walk away without accountability. I reached out to ask whether any portion of my deposit could be recovered, understanding that some work had already been done. Initially, communication was sparse—limited to a few WhatsApp messages from an assistant (on a platform I don’t regularly use and had noted as such) and a missed call at an inconvenient time.

That said, once my concerns reached Shayne Peacock, my client advisor, the tone of the experience shifted considerably. Shayne took the time to engage with me professionally and empathetically. He kept the lines of communication open and worked diligently to help resolve the situation. Thanks to his efforts, I was able to recover roughly half of my initial deposit. I genuinely appreciate his follow-through and clarity. To be clear, I don’t believe there was bad intent at any point, but the early-stage communication and onboarding process lacked the transparency and structure I had hoped for.

9 March 2025
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Reply from Holborn Assets

Thank you for sharing your detailed concerns with us. We are sorry we seem to have fallen short of your expectations, and we also sincerely apologise for the delay in getting back to you.

Our 20,000+ clients are at the forefront of everything we do, and this has been the cornerstone of our company successfully operating for over 25 years. Please be assured that we take your feedback seriously.

Our Client Relations Team will be in touch with you within the next 24–48 hours to discuss your situation further and explore how we can assist. Your concerns are important to us, and we are committed to supporting you wherever possible.

Thank you for your patience and understanding.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great advise and supplementary services

Rossouw van der Spuy offers great overall financial advise and is well connected with supplementary services.

30 April 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your feedback, Rossouw! We are delighted to hear that you have found our financial advice valuable and our network of supplementary services helpful. At Holborn, we aim to provide a well-rounded and connected approach to support all aspects of your financial journey. We truly appreciate your trust in us.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Very profesional and friendly service

Very profesional and friendly service. Rossouw always makes you feel save making these choices. Realy show your money the world. Thank you for the great service....

29 April 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words, Schalk! We are thrilled to hear you felt supported and safe throughout the process. Rossouw will be delighted to know he made such a positive impact. Helping you show your money the world is exactly what we are here for — we truly appreciate your trust in us!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Rossouw is an exceptional advisor

Rossouw is an exceptional advisor! Always professional, friendly and available with excellent advice.

2 April 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your wonderful feedback, Ansa! We are so glad to hear that Rossouw's professionalism, friendliness, and expert advice made a difference for you. He truly is an exceptional advisor, and we are lucky to have him on our team!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Extremely helpful with excellent…

Extremely helpful with excellent knowledge and ability to guide in the right direction with solid advice. Lourens Reichert and Kathy Burke have been my main contacts and seamlessly helped me through making and managing my investments.

1 October 2024
Unprompted review
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Reply from Holborn Assets

Thank you for your fantastic feedback! We are delighted to hear that Lourens and Kathy provided such knowledgeable and seamless support throughout your investment journey. Their commitment to guiding clients with solid advice is exactly what we strive for, and we are so pleased they made a positive impact.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Your dedicated group of people

Your dedicated group of people, in particular Kathy and Lourence

16 October 2024
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words, Ricardo! We are proud to have such a dedicated team, and it is wonderful to hear that Kathy and Lourens stood out in your experience. Their commitment to providing excellent service is truly appreciated, and we are glad they could support you every step of the way.

Vincent @ Holborn Assets Trustpilot Team

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