Hismile Reviews 21,297

TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 626 reviews, most reviewers were unhappy with their experience overall. Many customers encountered significant issues with their orders, including missing items, incorrect products being sent, and orders not arriving at all. People also frequently reported extremely long processing and delivery times, with some waiting weeks or even months without receiving their purchases or any updates. The customer service was a major point of frustration, as many reviewers found it unresponsive and unhelpful, often receiving no replies to their inquiries about missing orders or product issues. Some people were dissatisfied with the product quality, mentioning that certain items did not work as expected or caused discomfort. However, some customers also noted positive experiences with specific products, such as the electric toothbrush, certain toothpaste flavors, and the ID whitening mouthwash, finding them effective and enjoyable.

What people talk about most

Product

People report ambiguous experiences with product. Many customers express disappointment with product... See more

Order

Reviewers highlight negative aspects of order experiences. Many customers report significant delays in... See more

Quality

Consumers find quality to be ambiguous, with some praising products like the electric toothbrush for a deep... See more

Response time

Customers consistently note negative experiences with response times. Many reviewers report sending multiple... See more

Customer service

Reviewers express widespread dissatisfaction with customer service. Many consumers report a lack of response... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Not quite as scrumdiddliumptious... we got hooked with Wonka and Cotton Candy, and were stoked for this order of Simpsons Pink Donut and Blue Raspberry + Vault offerings of Grape Bubblegum toothpaste... See more

Company replied

Rated 3 out of 5 stars

Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more... See more

Company replied

Rated 1 out of 5 stars

I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and d... See more

Company replied

Rated 1 out of 5 stars

Have bought a few of their products for my children, all of which have been mediocre at best. My youngest had one of their electric toothbrushes for Christmas, bought Hismile replacement heads from Su... See more

Company replied


Company details

  1. Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

Contact Us

In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.4

Poor

TrustScore 2.5 out of 5

21K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

By far the worst order experience over

By far the worst order experience over

- Shipped to wrong address
- Every email interaction to around 10 days
- Told me they reshipped to right adress
- Never arrived
- Refunded me after 3 months but kept shipping cost

9 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,

I'm so sorry to hear that this has been your experience. So I can personally assist you further, could you please email reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Really amazing product

Really amazing product, been idioma for a while and such a great resultes, also amazing customer services

9 December 2025
Unprompted review
Hismile logo

Reply from Hismile

Hey Numan,

Thank you so much for sharing your experience. We are so glad to hear that you are happy with our products and service. Thank you for your trust and support in Hismile.

- Sienna

Rated 5 out of 5 stars

Great toothpastes and lip products also!

Absolutely love the range of Hismile toothpastes and lip products. The tinted lip glosses are very underrated and worth every penny. Couldn’t recommend enough!

9 February 2026
Unprompted review
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Reply from Hismile

Hi Jacqueline,

Thank you for your review. We are so happy to hear that you are enjoying our Tinted Lip Balms! We truly appreciate your support in Hismile. Feel free to reach out if you ever have any questions.

- Sienna

Rated 5 out of 5 stars

This mouthwash is the best mouthwash…

This mouthwash is the best mouthwash I’ve ever used I’ve never been so happy with this product

9 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Caleb,

Thank you for your review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions. We are always more than happy to help.

- Sienna

Rated 1 out of 5 stars

Hismile strips dont work.

It doesn't work. Im a smoker and huge tea drinker. So disappointed after seeing all the reviews. Which is why I bought it. I got the hismile strips for £30 they didn't do anything. I used them twice followed the instructions and didn't even see a little difference.

26 January 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Kirsty,

I'm sorry to hear that this has been your experience. Results may vary depending on the type of teeth you have. I'd love to help you get the best out of your products. Please feel free to reach out to us via our contact form if you would like further assistance.

- Sienna

Rated 5 out of 5 stars

The only toothpaste for me

I am someone who has sensory issues with traditional, strong, mint toothpaste, so I really appreciate that hismile makes quality toothpaste with fluoride intended for adults that comes in other flavors. I’ve been looking for a brand that actually does a good job of this forever, and hismile is the only one I found, I would highly recommend them to anyone!

7 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Emily,

Thank you so much for your review. We are so glad to hear that our flavoured toothpastes have made a positive impact. We truly appreciate your support in Hismile.

- Sienna

Rated 1 out of 5 stars

Customer service is shocking. Do not buy.

Customer service is shocking. I had a problem with my parcel, they finally got back to me after waiting 8 days for a response. However, they didn’t help me whatsoever. I emailed back and have not received a response since… That was 1 month ago. I still don’t have my parcel, nor do I have a refund. Company is a scam.

12 January 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Lottie,

Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Best mouth wash out there!

The new id mouth wash is the best mouth wash I’ve ever used it really works I usually wake up with the worst morning breath if I use that before bed my breath doesn’t smell at all you can tell I was asleep but it doesn’t have a rank smell! I’m so thankful if found this!!!

29 January 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Aleesa,

Thank you so much for your lovely review. We are so glad to hear that you are loving the iD Stain Whitening Mouthwash. We truly appreciate your trust and support in Hismile!

- Sienna

Rated 1 out of 5 stars

Accidentally ordered this!

Accidentally ordered this. I tried cancelling immediately but received no response for 4 separate emails. The product arrived so I thought I'd give it a go as they were clearly not going to respond.
I needn't have bothered. The product is rubbish. I spent an uncomfortable half hour with a strip on my top teeth. I wanted to make a comparison with my bottom teeth. Scrubbing the tape off was a challenge and there was no difference what so ever.
The endless ads on social media are enhanced and fake. Don't bother. Save your money. It's a scam!

6 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Angie,

I'm sorry to hear that you haven't seen your desired results. We'd really like to better understand your experience, to assist you further could you please contact us via our Contact Form on our website.

- Sienna

Rated 2 out of 5 stars

Flavor is to strong.

I have ordered the peach flavored one and now the strawberry one and it's flavor is to strong compared to the blue raspberry one my daughter loves. So now I have 2 practically full toothpastes that I can't return and spent a lot of money on. I ended up having to order from a different company for toothpaste for her.

1 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Susan,

Thank you for your review. I apologise that your toothpaste has not exceeded expectations with regards to the flavour. The ways we perceive taste and flavours can be a complex process that involves many receptors in our mouths and noses, which differ from person to person. However, I have contacted you via email to resolve this.

- Sienna

Rated 1 out of 5 stars

Still waiting for my order

Still waiting for my order. Has been two months. Shipping in eu. Customer support is not answering at all. Do not recommend to use this store. If you have any issues don’t even try to get help

28 November 2025
Unprompted review
Hismile logo

Reply from Hismile

Hi Kalnas,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Love it - immediately getting more flavors

I had no idea different flavored toothpaste existed until I found out about hismile. One day I spontaneously bought their watermelon toothpaste and I can’t imagine going back! Now I actually look forward to brushing my teeth and can’t wait to get more flavors.

5 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Lauren,

Thank you for your review. We are so glad to hear that our flavoured toothpastes have made a positive impact on your routine. We truly appreciate your trust and support in Hismile.

- Sienna

Rated 1 out of 5 stars

Bad Customer Service - possible scam

Placed an order on the 20th December and still haven't received anything! Assumed that there might have been delays due to the end of year so waited sometime before contacting them. Finally, I sent an enquiry (via their website) on 13 January following up on my order - almost a month after my initial order). I received a response on 2 February advising that my order must have been "lost in transit" and requesting.that I provide information such as name, address, contact information (which was all provided when I originally placed my order in December).

To date, I have not received any acknowledgement of my response on 2 February or confirmation that my order has been resent.

I accept that sometimes things like this happen however the lack of customer service coupled with the fact that its now been more than 2 months since I placed my order makes me feel like this is a scam! Think I'll be asking for a refund (although not hopeful that I'll have much luck!)

5 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,

I'm sorry to hear that this has been your experience. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Hismile website and stocklists are no…

Hismile website and stocklists are no longer stocking replacement toothbrush heads.
Why are you still selling a product that cannot be used without replacement heads?
I will be taking this to consumer affairs as this company steals your money and provides no follow up product access.
I strongly suspect that Hismile are not far off permanent closure given that most Australian retailers currently have Hismile products on clearance.
The many customer reports of unfulfilled orders and the failure of customer service to respond to reasonable enquires does not fill anyone with confidence in this brand for the future.

5 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Kirsten,

Thank you for your review. Rest assured that we’re working to restock our most popular products as quickly as possible. In the meantime, you can stay up to date with product restocks by clicking the "Remind Me" button to receive notifications once it becomes available. Please feel free to reach out to us via our contact form if you have any further questions.

- Sienna

Rated 4 out of 5 stars

Had a problem with the product when it…

Had a problem with the product when it shipped to me, but the customer service team fixed it and sent it back to me! Toothpaste tastes great, and thanks again for your customer service aid 🙂

4 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Jason,

Thank you so much for your review. I'm so happy to hear that our Customer Experience team resolved this for you. We appreciate your trust in Hismile. Please feel free to reach out if you have any further questions.

- Sienna

Rated 2 out of 5 stars

Misleading information

Horrible customer service. It shouldn’t be that hard to respond to an email. The items are not as effective as promised. Be careful — good marketing, but the results don’t match.

23 January 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Karel,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Ignore the negative reviews!

Ignore the negative reviews!
OK I did wait approx 2 weeks for my order to arrive but I did order right after Christmas so on the assumption they were playing catch up.
I ordered the iD Stain Whitening Mouthwash and the V34 Whitening Strips.

1. The iD mouthwash, the taste wasn't to unpleasant (much better than my conventional mouthwash that actually tastes like chemicals) the iD one though the gunk that came out of my mouth, I thought it might have been a gimic so trialled it at different times throughout the day before & after brushing teeth to see what 'gunk' comes out and I was so surprised and also my mouth didn't have that strange 'your gums have just been stripped of the skin feel either' 🤣 so all in all 5 out of 5 from me!

2. The V34 Whitening Strips: I have trialled many strips over the years, My teeth are already pretty white naturally BUT you can always go a shader lighter right! So.... They were super super easy to apply, didn't have ANY taste whatsoever, The removal...
Easy to remove, a little messy when wiping the residue but as it states on the box, brush your teeth to remove residue and voilà BEAUTIFUL white teeth, No need to apply daily to achieve desired shade as per my other strips as they we're... how can I put it 'Ross from friends white' IF YOU KNOW... YOU KNOW! So all in all 5 out of 5 from me for these.

Overall comments: if you are not to fussed about a bit of a wait, and not after a fast response to queries even though they do eventually respond then these are the products for you (I bought via their website but they were shipped via Amazon)
If you get hung up, narky and demand next day products then I recommend going elsewhere.

Thanks Guys, keep the good stuff coming 👍 😀
P.S: This is NOT a paid for review, it is a genuine, honest happy review.

31 January 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Sarah,

Thank you so much for your lovely review. We truly appreciate you sharing your experience. We would love to know more so I have requested some additional information from you!

- Sienna

Rated 1 out of 5 stars

Poor Customer Service

One star for customer service. I've reached out multiple times and just received an automated response. I ordered 4 x iD Mouthwash and only received 1. No follow-up email from HiSmile explaining why I didn't receive my full order, nothing. This is my last resort. HiSmile do better.

20 January 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,

I'm sorry to hear that this has been your experience. I have just reached out to you via email to assist you further with this.

- Sienna

Rated 5 out of 5 stars

Very happy

I recently discovered this brand and am very happy with it! I'm not a fan of the standard mint flavors, so for me this is great. My 2nd order arrived this week and I am just as happy with it. I have now tried vanilla and coconut. recommended!

4 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Sterre,

Thank you for your review. I'm so glad to hear that you are enjoying our flavoured toothpastes. We truly appreciate your support and trust in Hismile.

- Sienna

Rated 1 out of 5 stars

Waiting ~2 months.

Honestly can’t review the product because it’s been almost 2 months since I ordered from them. Inquiry emails sent with automated responses either providing me with tracking links that show the item hasn’t moved or a message saying someone will be in touch (they haven’t).

4 February 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi John,

Thank you for your review. I can see that a member of our Customer Experience team has reached out and is currently in contact with you to get this sorted. Thanks for your patience while we work to resolve this for you.

- Sienna

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