Feeling of being ripped off
Currently Hilditch and Key are running a sale. On their website, flat caps are priced at £80, which is marked down from £165. The price for a flat cap last year was £100. Legislation requires companies to sale a product for a set period in order to justify the price cut for a sale - £165 to £80.
However, charging £165 for a flat cap in the shop is outrageous. Hence, I feel totally ripped off when I bought a flat cap in store.








