Herbie Wilde Reviews 

214
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 65 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently mention that their dogs absolutely love the food, noting massive visible improvements in coat condition, high energy levels, and general daily wellbeing. Consumers also warmly praise the remarkably fast delivery service and the exceptionally helpful, personal support provided by the dedicated team. Some reviewers were not happy with food tolerance, mentioning that their pets experienced occasional sickness, daily fussiness, or sensitivity to specific product ingredients. Despite these few adverse reactions, people consistently highlight the convenient resealable packaging and the reliable overall service as major benefits.

What people talk about most

Product

Customers report widespread satisfaction with the dog food, noting that even fussy eaters love the taste and... See more

Quality

Users describe positive interactions with quality, noting that their dogs thoroughly enjoy the food and... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting exceptionally fast and... See more

Service

People report positive experiences with service, highlighting prompt and reliable assistance. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more

Company replied

Rated 5 out of 5 stars

Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more

Company replied

Rated 5 out of 5 stars

This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more

Company replied

Rated 5 out of 5 stars

I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more

Company replied



Company details

  1. Animal Feed Store

Written by the company

Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.


Contact info

4.8

Excellent

TrustScore 5 out of 5

214 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 month

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4.8

All reviews

(214)

63 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant food

Brilliant food. Our dog Purdey loves it. We also use it as treats out of her food allowance so she keeps trim (she’s a Labrador after all). Ellie the founder is wonderful, always on hand and super nice. We like to support local businesses too so it’s a win all around!! Thanks Herbie Wilde xxxx

7 May 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous service and super food!

Fabulous service, great food. Subscription always delivered on time and always high quality doggie food. Love the ease of re-sealing the bag after each serving to keep it fresh. Very happy!

11 April 2025
Rated 4 out of 5 stars

Sometimes hard to chew

Not completely transfered to new food yet but looking good. For a start the fact that he actually eats the food is a great leap forward. I'm mixing it with brown rice and about 10% of his old food.
I don't know if this is a problem, but sometimes, not always, he finds it hard to
chew and will spit it out. He's a little Lhasa Apso. Would the food lose some of its goodness if I put it in to soak a short time
before he eats.

16 April 2025
Unprompted review
Herbie Wilde logo

Reply from Herbie Wilde

Hello John,

Thank you so much for your review – we’re thrilled to hear your little Lhasa Apso is already enjoying Herbie Wilde (especially since we know how particular our pups can be when it comes to dinner!).

If he’s finding some pieces a little tricky to chew, soaking the food for a short time in warm water is absolutely fine and won’t diminish the nutritional goodness at all. In fact, it can be a lovely way to soften the kibble for smaller mouths or more sensitive chewers – and some dogs adore the extra aroma it releases too!

We’re delighted to be part of your flexi-feeding journey and always here if you have any questions as you make the switch.

With love (and happy tail wags), The Herbie Wilde Team 🐾

Rated 5 out of 5 stars

I love the company ethos and…

I love the company ethos and philosophy. I’m vegan and so is Mr Smithers (Tibetan Terrier). He was a food demon but when he reached 13 he became choosy. With Herbie Wilde he eats everything on his plate (well bowl actually, plate just sounds better).
Being vegan means his weight is excellent and Herbie Wilde has to be the best, most nutritious dried vegan dog grub on the market.

6 April 2025
Unprompted review
Rated 5 out of 5 stars

A friend recommended I try Herbie Wilde…

A friend recommended I try Herbie Wilde for my cocker spaniel, and I’m so glad they did. It’s a fantastic dog food—excellent quality, packed with essential nutrients, and my dog leaves a clean bowl every time. Perfect for working dogs!

I had no idea about the health benefits of plant-based dog food, but if you're on the fence, I highly recommend looking into it.

7 February 2025
Rated 5 out of 5 stars

Great nutrition

As a vegetarian myself, finding a dog food that is based on excellent nutrition for dogs without involving animal products was a winner. We adopted a ex puppy farm bichon Frise, neglected and malnourished for 6 years. He's now bouncy, bright eyed and up to weight. A real success story.

20 January 2025
Rated 5 out of 5 stars

Excellent food and excellent customer service

Excellent customer service - questions are always answered promptly and the team are really helpful. The food is excellent too. We have a very happy dog now her allergies are better managed on this food - she always drools whilst we're getting the food ready! We also love that this food is more sustainable for the environment and that Herbie Wilde donates to environmental causes.

6 January 2025
Rated 5 out of 5 stars

My dog has allergies and she is…

My dog has allergies and she is extremely fussy. I’m vegan and as one of her allergies is meat I thought I’d try her on a vegan diet. She took to Herbie Wilde straight away, but she usually does with any new food. She’s on her 3rd bag now though and she hasn’t refused it yet, this is a record for her! I do have to add some warm water to it and leave it to soak in before she eats it, but I’m really impressed with it.

31 December 2024
Rated 5 out of 5 stars

Dog food

My 3 cocker spaniels love the food but they are foodies anyway they haven’t been on it for two long so can’t say to much

30 December 2024
Rated 5 out of 5 stars

Josy enjoyed the sample pack

Josy enjoyed the sample pack. This was a few months back but we had just committed to another vegan brand O*** but we’ve finished it nearly last week and I decided to opt for more whole foods-kibble and committed to HW with the big bundle. Josy loved it! She would pick out her previous O*** kibble and put it aside and gobble the HW ones (since we mix both during her gentle transition) but this lady knows what she wants. Because she wouldn’t her more HW in the beginning days, she begrudgingly eats her old kibble. I hope she continues to show a lot of interest as she does now. She jumps for joy every time it’s meal time! HW has a slight herby smell, very nice and not overly processed-smelling like the other brand we used. Hoping to see a pate/wet food range from HW!

20 January 2025
Unprompted review
Rated 5 out of 5 stars

Looks great …

I ordered the sample bag and he really enjoyed it but as he has allergies there wasn’t enough to see how it goes so I have ordered the 3kg if all goes well I will keep him on it . Website easy to navigate and delivery was quick .

14 January 2025
Rated 4 out of 5 stars

Herbie Wilde sample

I give the dry dog food sample 4 stars purely because my dog didn't even try it. The company is well put together and Ella the owner does care.
The sample they give out is very handy so at least you can "try before you buy". In our case unfortunately is a no but worth a try for others

9 January 2025

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