I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
London, United Kingdom
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After researching (what seems like forever) for a meat free, good quality food for our dogs, we came across Herbie Wilde. We chose to a vegan diet as they have both had lots of skin issues although as we have tried many different foods before, we were not sure what to expect.
When the food arrived (very speedy delivery) we opened the box to find a lovely personalised, hand written little note, which was a nice touch!
We also contacted the team and had a rapid response to our question so great customer service too.
As for the food… well it smells delicious and the small sized pieces are great for using as training treats too. Both our dogs literally ‘woof’ it down, which is a great sign as one of them is a fussy eater.
It is very early days (only been just over a week) so too early to say if their skin issues have been ‘cured’ but we’ve definitely noticed less itching and their poos are really firm so it’s looking very promising!
Our experience so far has been very positive and I will definitely post another review in a few weeks but today; based on the current results, we would definitely recommend Herbie Wilde food and a huge congratulations to Ella and Bertie for making this food transition such a smooth process and for the lovely welcome!
Bella & Honey… give Herbie Wilde …
Five 🌟🌟🌟🌟🌟 too!

Reply from Herbie Wilde
Would so recommend. My dogs seem so much more bouncy and full of life :)

Reply from Herbie Wilde
Rascal absolutely loves his new food. All our dog have been vegan but this is the first kibble that actually gets our dog drooling . He has been vrey ill recently so we are hoping it will also clear up some of his digestive challenges. I will get back on that soon.

Reply from Herbie Wilde
Very prompt and reliable service, and a superb product....my dog absolutely loves it!

Reply from Herbie Wilde

Reply from Herbie Wilde
The food is brilliant and my dogs are thriving. Lots of energy and lovely coats. My boy with allergies has no problems with this food either.

Reply from Herbie Wilde
This food for dogs is wonderful- they love it. Totally trustworthy testament from the makers of the product. I would recommend Herbie Wilde to dog owners who hitherto have been having problems with their animal’s diet.

Reply from Herbie Wilde
Great food, it smells delicious. Excellent company to buy from. I feel that they really care about their customers.

Reply from Herbie Wilde
I have a very fussy peke who never eats dog food. I bought this for my saluki who loves it but found my peke was actually dipping into the bowl and munching away!

Reply from Herbie Wilde
Great to have you as my Westie food supplier.
Thankyoua for your kindness and prompt delivery.
Ben. Westie.

Reply from Herbie Wilde

Reply from Herbie Wilde
My second order, Ollie is thriving on this food and it is so good environmentally too. A prompt delivery after ordering made it a pleasure to deal with Herbie Wilde

Reply from Herbie Wilde
Delivery was fast which means a lot to me. Good sealable packaging which keeps the food airtight. The dogs love it. They have just finished the changing over process and their is a definite improvement. The little one no longer has bloat and the bigger one is more comfortable in other ways. This is their food for the future.

Reply from Herbie Wilde
Both my retired greyhounds have been on this for months and still enjoy it

Reply from Herbie Wilde
I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel for it. I initially ordered just one lot of food, but have since signed up for the monthly subscription. My dog loves the food and I saw changes in his energy within a week, his stomach seems a lot better and I’m hoping that as a result it will minimize how much he usually suffers with other issues too. I feel good using Herbie Wilde too so it’s quite a win - win. Really pleased I found them.

Reply from Herbie Wilde
It was knowledgeable what the ingredients were and also reading some pet owners reviews.
I encountered some problems when I was trying to purchase the food for my dog. I emailed them and they responded in good time and told me what to do.

Reply from Herbie Wilde
It is nice to know there are safe 'free from' options, that support wellbeing and gastro health. Excellent, efficient service and delivery.

Reply from Herbie Wilde
Amazing company, such personal service.
My dogs mean the world to me, so its very important that I fully research and enquire on the products I feed them.
The founder, replied to my email immediately, out of hours and answered the numerous questions I had regarding the suitability of the product for my dog with a heart condition, along with my other dogs with weight problems and joint issues.
The transition to Herbie Wilde didn't affect their tummies at all and I changed them to 100% immediately. I do add a bit of water to the biscuits, but that is purely because they are inclined to 'inhale' the food, so it slows them down a bit.
Lastly their coats are so shiny now and I feel they are getting the best food I can give them.

Reply from Herbie Wilde
Super quality food which the dogs love. Lovely ethical company- highly recommend 😊

Reply from Herbie Wilde
I have been gradually introducing Herbie Wilde to our Labrador Cross who is 11. I like the fact that it is non greasy and she seems to love it and I hope that it helps with her weight management plan.

Reply from Herbie Wilde
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