Really simple and easy to set a policy up with Prima. Price really good. A lot of the included items are a add on with other insurance companies. First year with Prima so can’t comment on how they... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Being less than satisfied with my Motor Insurance company I went on USwitch and found Prima there. The system autofilled my details and a very reasonable and quick price was generated by Prima. I cl... See more
I needed to update my car details and chatted to a very helpful young lady called Annie. Knowledgeable, supportive and friendly, Annie patiently helped me through the process advising me step by st... See more
Company replied
I would like to give Prima a five-star rating for the help I received. As an older customer, I can only praise the help and understanding I received when setting up my car insurance. The person who he... See more
Company replied
Company details
Written by the company
Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line. Find out more about us at helloprima.co.uk
Contact info
United Kingdom
- helloprima.co.uk
4.4
Excellent
5K reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Everything straight forward and simple…
Everything straight forward and simple just what I wanted
29 April 2026
Reply from Prima
Hi Robert,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Gemma
Reply from Prima
Hi there,
First off, thanks for taking the time to share your feedback.
It’s great to hear you’re impressed with our prices. Great value cover is exactly what we strive to deliver here at Prima.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Zulaikha
So far brilliant
So far brilliant. More transparent than Hastings which was another choice
30 April 2026
Unprompted review
Easy to insure car
Easy to insure car and was quicker than others I tried. The price was very compedative as well.
30 April 2026
Unprompted review
Reply from Prima
Hi John,
First off, thanks for taking the time to share your feedback.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Esther
Excellent Thank you.
30 April 2026
Unprompted review
Reply from Prima
Hi James,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Farhan
Reply from Prima
Hi Mike,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Mosh
Prima Car Insurance - Updating my car details on-line.
I needed to update my car details and chatted to a very helpful young lady called Annie.
Knowledgeable, supportive and friendly, Annie patiently helped me through the process advising me step by step. It made my life easy and was much appreciated. Full marks for customer support!
29 April 2026
Unprompted review
Reply from Prima
Hi Paul,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Annie was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Ellie
Very quick and easy to do so helpfull…
Very quick and easy to do so helpfull price was very good 👍
29 April 2026
Unprompted review
Reply from Prima
Hi there,
First off, thanks for taking the time to share your feedback.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Nassima
Very helpful had no worries dealing…
Very helpful had no worries dealing with Anna very professional
29 April 2026
Unprompted review
Reply from Prima
Hi Darren,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Annie was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Olive
Good value. Good service
Very competitive quote for fully comprehensive motor insurance. Easy to use website with straightforward information. No hard sell for unwanted add-ons. Paid online, job done.
10 April 2026
Reply from Prima
Hi Alan,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Cameron
Quick to get through and dealt with my…
Quick to get through and dealt with my 2 or 3 questions
28 April 2026
Reply from Prima
Hi Simon,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Vernon
Helped me with the problem I had…
Helped me with the problem I had without any fuss, and seemed please to do so.
28 April 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Sujeev
Trustworthy paying premium online for a…
Trustworthy paying premium online for a change of address.
Quick service.
28 April 2026
Unprompted review
Reply from Prima
Hi there,
Thanks for taking the time to write this review.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Dina
Quick and speedy process
29 April 2026
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Surita
Reply from Prima
Hi Marjorie,
First off, thanks for taking the time to share your feedback.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Ropa
The process of renewing my car…
The process of renewing my car insurance policy was easy and uncomplicated.
28 April 2026
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Sujeev
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.