Prima Reviews 

Very helpful

The service was excellent as always, felt at ease throughout my procedure, recommend to anyone.

A lot of ticking but got threw it all the way it was it was easy to read large writing

Great price and service

Straightforward to ins my car with this company done in ten minutes.

To early to give any kind of in depth experience as I have only just taken out a policy with you . Would to have had hard copy documents sent rather than having to print off as this seems to me to show some legal strength on your part .

Well that was simple enough, found online in comparison sites and different options and picked the best for my needs..for me Prima gave a better cover and was so much cheaper than my renewal from old company....email with certificate was instant, all printed off ready for start date...thank you Prima, and hope next year is same experience....Happy Days.

This was a simple straight forward experience.

When I FINALLY got through the customer service lady,Olive, was very helpful with my renewal but the whole experience was spoilt by your telephone system which is obviously not adequate.
Every time I tried to progress to renewal, after pressing button 2, no one answered and I am not prepared to keep making multiple calls, i.e.wasting most of the morning, to hang on for 5 - 10 minutes at a time when I am the customer. Next time I will go somewhere else. GCA

Process easy but noticed 10 mins after taking out policy date was wrong.

No grace, still £25 to change which wasnt great.

Amazing! Everything is clear. Quote is reasonable. Easy to add perks. Very responsive interface. I hope everything follows the same way in the upcoming year and possibly forever!

My experience started well. Was able to organise car insurance cover whilst on the train to collect vehicle. Payment of £66 taken and cover confirmed.
They sent me out my documents hooray! But today I received an email to say they have cancelled my cover??? Despite 2nd monthly payment not due for another week. So now I cannot drive my vehicle to work until they open for business tomorrow or I arrange cover with another company this evening. What a way to do business! I wonder if my deposit will be refunded??

This is the worst car insurance company to try and talk to,
4 times ive uploaded
Proof of employment, drivers licence and dvla access code.
But still getting treats to cancel my insurance.
Tried ringing to talk to a human but you cant, keep getting told ill pass it on to team.
Good help me if I need them in an emergency!!

The reason the prices are cheap is because YOU will be doing all the admin work. YOU will be scanning and photographing documents and generating DVLA summaries. The customer service is abysmal and the response time is an absolute JOKE! The company do not have phones in the office, so don’t expect a phone call even when your policy is about to be cancelled. The help and support is non existent and the contact feature is rubbish.

Easy to go through all the questions, job done, no hassle

Your staff were very helpful and explained everything as she made my insurance

Very poor, all communication were automated and took a very long time to respond. I could not get through to a human at any point and trying to make any changes to the policy took time and was not clear.

The ease of buying car insurance online. The payment option didn't go through, so I called the number provided, and Olive helped me right away. Within minutes, I was assisted and was all set.

Cost & accessibility

Excellent service