Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes. Con: Getting the car was hec... See more
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Company details
- Travel Agency
- Online Marketplace
- Sightseeing Tour Agency
- Tour Agency
- Tourist Information Center
- Travel Aggregator
Written by the company
Guide to Iceland is Iceland’s leading travel agency and the nation’s #1 travel marketplace. Plan your trip with ease and discover the largest selection of tours and vacation packages, book hotels and cars at the best prices, and get expert tips directly from locals. From hidden gems and authentic reviews to cultural guides, videos, and music, we connect you to the real Iceland. With everything in one place, we make your Iceland adventure simple, but unforgettable.
Contact info
Lækjargata 2, 101, Reykjavík, Iceland
- +3545197999
- info@guidetoiceland.is
- guidetoiceland.is
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Replied to 20% of negative reviews
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An amazing adventure with a lifetime…
An amazing adventure with a lifetime full of memories because of Guide to Iceland and their vendors. Everything was taken care of and completely supported the entire way. The booking process was easy and informative - the staff helped me choose the right package from transportation to and from the airport, from the hotel and for each tour and excursion.
Amazing guides and much needed…
Amazing guides and much needed structure for our first time to Iceland. We will be back!
These people are the WORST!!!
These people are the WORST!!!! DO NOT BOOK YOUR CAR RENTAL WITH THEM! We booked are car with them, we paid, they gave us a confirmation. Then we landed in Iceland when we got to the car rental place. THEY NEVER SENT OVER THE BOOKING! They had us waiting for almost 2 hours at the car rental place they told us to come to, while they checked to see if they could find a car for us. So basically they messed up the booking. After the 2 Hour wait, I had to request a refund, cause we just couldn’t wait anymore.
DON’T BOOK WITH THESE PEOPLE! TERRIBLE!!!

Reply from Guide to Iceland
The assistance team was wonderful 24/7 …
The assistance team was wonderful 24/7 Their attitude to customer service is fantastic. They always find how to help. I had to cancel some hotels and tours, however they got me the due refunds.
Guide to Island was very responsive and helpful
Guide to Island was very responsive throughout our visit to Iceland. We had a couple of tours cancelled due to severe weather and they were helpful in rebooking or providing refunds for anything that was cancelled. All of our guides were fun and informative. We especially enjoyed the walking tour of Reykavik which was on our last morning. Our only suggestion would be to do that tour first as it provided us with a lot of information about the city that we could have used before we left.
Great service and great communication
Nice to have all services in one request (transportation, hotel, breakfast, tours). The app has a 24/7 chat which is appropriated because the weather in Island can change at any time which brings unexpected changes and the chat is a great way to keep in contact with the staff. We received all the schedule information in advance, and daily emails with remainders of the next day pick up time which made us feel secure. Keep in mind that they reserv tours from other companies which means that you can have a challenge if a tour is canceled due to weather conditions (by challenge I mean that you will have to find a hotel by your own, and refund will take longer than expected or may not happen)
Easiest trip I've been on.
Everything was easily planned out and the itinerary helped me get to where I needed to be. My only issue, there were no specific directions of which area to get on the bus for the transfer from the airport to the Blue Lagoon/Reykjavík. It's not the FlyBus. It would be helpful to future traveler's if it was marked better at the airport or better details on the itinerary. Other than that everything else went well. The guides were great from the partner companies. If your lucky you'll get Vlad and have the best time. And plan for unpredictable weather! No matter what bring waterproof items, just leave the umbrella at home.
One of the best organised packaged tour in Europe
One of the best organised packaged tour experience so far. Super smooth, so quick to respond & so friendly service. Helped tailor my itinerary to my needs so smoothly. And always available for any questions or issues later. Even sorted out refund for a cancelled tour swiftly after tour. Will definitely use again for next visit to Iceland.
Amazing Tour
The experience and the tours organized were all amazing. Our Northern Lights Guide Anna Maria explained everything to us and made the experience even more special. Christopher was super and we truly enjoyed the tour with him. Everything was well organised and we strongly recommend to trust the Guide to Iceland.
Brilliant Experience from Start to Finish
I booked our first visit to Iceland here and we had an absolutely fantastic experience. We had to change one of our bus pickup times due to weather and Guide to Iceland answered my call right away and took care of everything within 10 minutes. They sent text messages and emails for important updates, pickup times, room information, and what to bring to each event, about a day ahead of time so you can be well-prepared.
It's hard to overstate how beautiful this country is and how accommodating and friendly everyone was during our week long visit. Every stop along the way was well worth the time spent. I would absolutely use Guide to Iceland to plan another trip and see a new part of the country. In this case, we saw a lot of Reykjavik as well as the South coast. I wish I could give them six stars!
My son spent a week in Iceland
My son spent a week in Iceland, with several lovely tours arranged by the Guide to Iceland. He was beaming from all that he had seen. I loved the fact that you sent photos of the aurora and also apparently took photos of my son during the ice caving expedition. You were kind and helpful throughout. The staff in the office went out of their way to help me make all the arrangements and to accommodate a few changes along the way. The hotel was fine and in a central location. Thank you so much.
Overall good experience
Overall good experience. The optional ice cavestrip was underwhelming
The whale watching was also a disappointment but that was our bad luck
Excellent planning and communicative…
Excellent planning and communicative support throughout. We had an excellent time in Iceland.
We couldn’t do the main 3 tour we took…
We couldn’t do the main 3 tour we took that were the reason to come from Florida. Too many tours cancelled and other people that booked the same tours mainly the northern light did them on the same time ours was cancelled. I think the tour companies you work with can care less about the significance of a vacation for working people
This trip was a dream!!
This trip was a dream!!! The only thing I could complain about is that we were supposed to have a 2024 or newer vehicle and it was not. But it got us from point A to point B all the way around the island.
Great suggestions
Great suggestions, very easy to make changes, and took all the stress out of planning the vacation. Very fast responses and quick and easy bookings.
Some problems can’t truly be resolved
Some problems can’t truly be resolved, so the tendency is to respond rather than take action.
Good but could be better
I would give 5 stars but there were a few things wrong:
1. On most days the accommodations were 1 or 2 hours away from the next day's activity! So the whole trip I was sleep deprived from having to get up so early to make my activity.
2. Some activities had the wrong start time!
3. Some of the direction buttons did not take us to the proper location!
Great experience
Great experience! When needed assistance quick to get us on the right path.
Great Tour and Customer Service
The tour was well planned and the customer service is just great: you always get a fast, helpful and nice answer from the team (advice: rather trust the itinerary than the app when the information differs).
We unfortunately had to reschedule 2 tours -due to a delayed flight and bad weather- but both times the team helped us very quickly to re-arrange everything.
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