Glowforitshop Reviews 

983
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 210 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash, brow, and hair serums, for delivering noticeable growth and making their lashes, brows, and hair look healthy and full. Many people also highlight the excellent customer service, describing the staff as helpful, friendly, and quick to resolve issues, often going above and beyond to ensure satisfaction. The quality and effectiveness of the products are frequently mentioned, with reviewers expressing confidence in their natural appearance and appreciating the value for money. However, some customers were dissatisfied, reporting that certain products like the lash serum did not work for them or caused adverse reactions such as eye irritation and swelling. A few others also felt that the customer service was unhelpful or unresponsive when issues arose, and some experienced problems with product delivery or faulty items.

What people talk about most

Product

Customers had positive experiences with product, with many expressing satisfaction with the results of lash,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Users describe positive interactions with user experience, with many finding the overall shopping experience... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

983 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(983)

203 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I don’t normally write reviews but I…

I don’t normally write reviews but I had an issue with the delivery of an order from Glow For It and the customer service I had from them was honestly one of the best. They were super quick at responding and even though the issue resolved itself they sent me out another order just in case! The products themselves I used when they first started out a few years ago and I wanted to try them again as I’m trying to embrace my natural eyelashes and I’m glad I did! It was someone called Noo that helped me out ❤️❤️

18 September 2025
Unprompted review
Rated 5 out of 5 stars

Bette Davis Eyes

The mascara is AMAZING!! It goes on smooth and easily. The brush has real bristles which I love! I don't have to use a lash primer and the mascara stays put and doesn't flake or smudge (my lashes are quite long so I've always needed a primer to keep my mascara from "racooning" underneath my eyebrows). And the customer service is unbeatable!! I had some issues with shipping and the response from the people I spoke with was immediate, very kind, and helpful.

22 September 2025
Unprompted review
Rated 5 out of 5 stars

Damaged parcel

Damaged package - my parcel arrived damaged and so I got in touch with the company. A lovely employee named Noo promptly responded and sorted it all out in a very helpful and professional manner.

23 September 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic company

Fantastic company! I initially started using the serum on a recommendation and loved it, then when the mascara was released, naturally I had to try it and was quickly obsessed. I have also used the brow serum to help grow in sparse areas on my brows and it did a fantastic job. On a few occasions I have had to contact them about being sent the wrong products and each time the customer service team have been fantastic, responding quickly and rectifying the matter in the most generous ways. I always recommend Glow For It when I get compliments on my lashes (someone once asked if I had extensions! No girl, just Glow For It!). An all round fantastic company.

24 September 2025
Unprompted review
Rated 5 out of 5 stars

I recently ordered and unfortunately…

I recently ordered and unfortunately received a faulty product. I contacted customer service and they got back to me so quickly to resolve the issue, they apologised and arranged for a replacement product to be sent out at no extra cost. Coming across customer service as quick and efficient (and also super friendly) is few and far between these days so really value that aspect when placing an order. As for the lash growth serum, I cant yet comment on the effectiveness but other customer results look amazing so I am excited to see mine over the next few months. The product itself is beautiful packaged and feels very high end. Overall a positive shopping experience so far and do recommend if you are considering placing an order :)

24 September 2025
Unprompted review
Rated 1 out of 5 stars

Not as good as it used to be

I’ve been using this serum and the mascara for over 2 years. The old serum before it got changed to the new formula was amazing!! My lashes were so long. Then the new serum was released, Awful! No growth and it stings my eyes. I’ve used it consistently and had 2/3 tubes of the new version alone but no I won’t be buying again. Same as the new mascara…I don’t know why they changed the product? I used to recommend the mascara to everyone and I’d get so many compliments. It used to be like a waterproof, fibre mascara, now it’s just a clumpy mess that smudges during the day. I have to apply it and wipe the excess off of the wand on a tissue every time I insert it into the tube. Such a shame as I used to rave about this brand to everyone. Now I tell people not to waste their money. If they went back to their original formulas I’d shop again in a heartbeat!! I’ve spent hundreds of pounds with this brand I’m so disappointed. I really did try to persevere as I thought maybe I’d got a bad batch and I was told by customer service about the “lash cycle” which funnily enough never happened with the original formula?? but sadly not it’s just not as good as it used to be!

18 September 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Charlotte,

We hope you're well and are so sorry to read about your experience here.
We've reached out to hear more from you and tell you more about the changes we made to our formulas. We would love to give you a better Glow For It experience, please check your inbox for an email from hello@glowforitshop.com and looking forward to speaking soon.

GFI Team x

Rated 5 out of 5 stars

Honestly I really wish I could give…

Honestly I really wish I could give more stars. This company really do look after their customers, never be scared to ask a question. I had to contact customer service recently for them to clarify something for me and they really went above and beyond! Oh yeah and there products are fantastic!!

Kelly

18 September 2025
Unprompted review
Rated 5 out of 5 stars

Such an incredible brand!!

I first tried the Glow For It lash serum, which I was obsessed with, and have since tried their blush, mascara, brow serum, hair serum and most recently their cleansing balm. Everything they make is perfect, and the team behind the brand are so lovely!! I love the ritual of using my cleansing balm every night, and it melts my makeup off so easily, and leaves my skin feeling clean and hydrated. Can't wait to see what they come out with next!!

16 September 2025
Unprompted review
Rated 5 out of 5 stars

excellent customer service

I made a complete mess of my order, including google pay adding my old address, which i didnt realise until later. customer service were very quick to respond and super helpful,, including ensuring the order got to me in time for me to give it to the birthday girl.

16 September 2025
Unprompted review
Rated 1 out of 5 stars

Useless product awful service

Terrible customer service and useless product. I applied a discount when purchasing but was charged the full amount. I raised this directly with them, they initially thanked me for supporting their small business and asked for further purchase details which I supplied, they then ignored my further messages. The product itself is useless. I’ve used UK Lash for years but thought I would try this. Over the weeks my lashes have fallen out. Avoid this company and don't waste your money on the product.

11 September 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Denise,
We hope you're well and are so sorry to hear about your experience with us thus far. This is absolutely not what we would expect or want from anyone's experience so we've reached out to hear more and resolve this for you as soon as we can. Please check your inbox for an email from hello@glowforitshop.com and looking forward to speaking soon.
All the best,
GFI Team x

Rated 5 out of 5 stars

Such great products with results

Such great products with results. From the mascara to cleanser, I’ve loved every product I’ve bought. And the customer service is always lovely and efficient. Highly recommend!

1 February 2025
Unprompted review
Rated 5 out of 5 stars

nearly every product in my make up bag…

nearly every product in my make up bag is glow for it!!
I started using the serums a few years ago, and slowly I started adding to my GFI collection. The blushes are genuinely better than any other I've used because they;re so pigmented and work into the skin so well. The new glow sticks are amazing. The mascara is to die for and so easly to remove so I don't get any falling out. Also, I choose to only use cruelty-free products so it feels great knowing these are. LOVE every glow for it product

9 September 2025
Unprompted review
Rated 5 out of 5 stars

I’ve loved the eye lash serum for ages…

I’ve loved the eye lash serum for ages and have had fab results, so was excited to see that they were moving into skincare and have been using their new cleansing balm for a month now, it’s amazing! Going to look at the mascara now too! Also I’d given the wrong address when I placed my order, the customer service was brilliant and sorted things out straight away!!!

9 September 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service!

The girls have an outstanding customer service within the business! My parcel had unfortunately been stolen, but the colleagues at Glow For It were kind enough to send me out a replacement lash serum free of charge!

I would just like to say thank you once again, you girls have been absolute angels🫶🏼

8 September 2025
Unprompted review
Rated 1 out of 5 stars

New serum is so bad

The old serum was so good. When I used it my lashes got so long and I was really pleased. However, when they changed the serum to the new formula all of my lashes fell out after using it for about a week. When I contacted them about it they said this was “a lash growth cycle”. I started using a different brand which was okay. I used this brand for a couple years and the results were fine but not as good as the original glow for it serum (I haven’t had my lashes fall out or a “growth cycle” since). I decided to give the new formula a go again to see if I could get the old results back and I also wanted to use a serum that was hormone free. Within a week of using it I got a huge stye on my lash line. So disappointed and won’t be using them again.

7 September 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Niamh,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

Team Glow For It

Rated 1 out of 5 stars

Used 1 time my eyes are extremely…

Used 1 time my eyes are extremely swollen and red can barely open my eyes, they’re leaking a “mucous” like substance

5 September 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Caitlin,

We take your experience very seriously and want to resolve this as quickly as possible. As we haven’t been able to obtain your contact details, please reach out to us at hello@glowforitshop.com so our team can assist you directly.

Team Glow For It

Rated 3 out of 5 stars

No better than the cheap mascaras. Very disappointed!

Good company to deal with. After the hype about the mascara online, it did very little for my lashes. I am quite disappointed in it's performance as in it didn't lift or lengthen on immediate application, I had to apply a different mascara on top to give any volume. I am not referring to long term benefits. Most of the models already have long lashes anyway.
Won't be buying again and would like to return the mascara to GLOW FOR IT.

3 September 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Jacqueline, Thank you so much for taking the time to share your feedback with us, we really appreciate it. We’re so sorry to hear you’re feeling disappointed with the results so far. Our new Glow For It Lash Focus Mascara gives instant definition, colour and care from the very first use, the lash-enhancing benefits from the tripeptides and provitamin B5 take a few weeks of consistent use to show visible results in terms of length and fullness. As the purchase was made recently we have seen most people notice the biggest changes after around 4–6 weeks of daily wear. Regarding the models you’ve seen: these are members of our Glow For It community who have been trialling the mascara (and in many cases pairing it with our lash serum) over a longer period of time. That’s why their lashes may look further along in their lash journey. We completely understand your frustration and we’d love for you to get the full benefits of the mascara. If you’d like, we can share some tips on how to maximise results and support you along the way. Thank you again for your honest review — your feedback helps us keep improving. The Glow For It Team

Rated 5 out of 5 stars

Helpful and Friendly Team

The customer support team are always so helpful and friendly. They always reply to your questions quickly and offer you great help:)

31 August 2025
Unprompted review

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