Selkie Hair Reviews 

121
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 66 reviews, reviewers overwhelmingly had a great experience with this company. Customers love how the natural shampoo and conditioner leave their hair feeling soft, shiny, and deeply cleaned without harsh chemicals. People frequently mention that the eco-friendly, water-free powder formula reduces plastic waste while delivering fantastic results for various hair types. Furthermore, consumers appreciate the helpful customer service and the convenience of the subscription process. Some reviewers were not happy with the product, noting that it made their hair feel sticky, heavy, or difficult to brush through. A few consumers also mentioned that the lack of traditional lather required them to use a large amount of product to feel clean.

What people talk about most

Product

Clients share satisfaction with the product, noting that it leaves hair soft, shiny, and manageable.... See more

Quality

People report positive experiences with quality, noting that the shampoo and conditioner leave hair feeling... See more

User experience

Customers consistently note ambiguous experiences with user experience, highlighting both convenience and a... See more

Customer service

Users describe positive interactions with customer service, highlighting warm, friendly, and excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Excellent customer service. Product really works! Less washes per week(less greasy for longer) and thicker hair noticed by my hairdresser and multiple friends after around 6 months. Have recommende... See more

Rated 4 out of 5 stars

I had a problem with my subscription. I some how had two accounts. I problem was soon sorted. I was told when my next delivery would be.

Rated 4 out of 5 stars

Absolutely love the product itself, I find the shampoo so cleansing yet nourishing! I just wish it went a little further - as sharing between two of us, I tend to run out within 1.5 weeks or so and am... See more

Rated 4 out of 5 stars

My honest review after using for 3 months (fine, straight hair). I didn't like it at first but grown to love it. It just took some time for my hair to get used to the formula. Now that it has, my ha... See more


Company details

  1. Hair Product Store

Written by the company

Next-generation sustainable and refillable haircare. Innovative powder-to-liquid shampoo and conditioner with over 98% natural ingredients.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

121 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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4.4

All reviews

(121)

56 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Leaves hair dry and sticky

I really tried hard with this product but it's just no good.

My hair is medium thick, shoulder length with full head highlights. It is in the best condition processed hair can be.

It takes me upwards of 20 pumps to work enough shampoo in to my whole scalp. It takes a lot of water to remove the product. After using the conditioner my hair is sticky and almost impossible to brush through. It looks lank and dull and is very difficult to style.

15 August 2025
Unprompted review
Selkie Hair logo

Reply from Selkie Hair

Hi Caroline,

Thank you for taking the time to share your feedback. We’re really sorry to hear you haven’t had the results you were hoping for — we always want our customers to love their Selkie experience.

We’d love the chance to help you get the very best results possible. Everyone’s hair is unique, and sometimes a few small tweaks can make a big difference. We only wish you had reached out to us directly, as our customer care team are always on hand to give personal, tailored advice. Please do drop us a message at hello@getselkie.com so we can support you fully 💛

Best Wishes,
The Selkie Team 💛

Rated 1 out of 5 stars

Love the idea...just doesn't work....

The company seems great and I love the idea of the product but I just can't get on with it. I've used it for about 3 weeks so I have persevered. I just can't seem to get it out of my hair....once I've raised my hair for ages I can still feel it. When my hair is dry it looks ok but you can feel the reside and after 1 day it's sticky and I gross.. like I have product build up on it. It just doesn't work. I'm very sad.

8 August 2025
Unprompted review
Selkie Hair logo

Reply from Selkie Hair

Hi Laurie,

Thank you so much for sharing your experience and for giving Selkie a real try over the past few weeks. We’re so sorry to hear you haven’t had the results you were hoping for — we completely understand how disappointing that must feel.

We’d really love the chance to help you get the best from your products, as sometimes a few small adjustments to your routine can make all the difference. Our customer care team are always on hand to offer personal, tailored advice, and we only wish you’d reached out to us directly so we could support you sooner. Please do drop us a message at hello@getselkie.com so we can look into this with you 💛

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Soft great hair with no plastic

For many years I have been trying to find hair care products (shampoo, conditioner) that are natural, no harsh chemicals and environmental friendly too. So no plastic. Tried lots of shampoo bars but unfortunately non of them worked well on my hair. They just left my hair greasy and tangled.
Then I came across Selkie. What an amazing idea to make powder shampoo then we can mix it at home with water. Selkie works perfectly on my hair, it leaves my hair soft, shiny and smells absolutely beautiful. Even my boyfriend complimented how soft my hair is and the lovely smell. I can only recommend Selkie to anyone. And obviously NO single use plastic.
Ps: I have long blond (coloured) hair.
Absolutely love it, definitely 5 stars.

31 July 2025
Unprompted review
Selkie Hair logo

Reply from Selkie Hair

Thank you so much for this lovely review! 💛 We're so glad Selkie has been a game-changer for your hair - soft and shiny is exactly what we aim for! It's great to hear how well it works for your long coloured hair too. And yes, no single-use plastic, over 98% natural ingredients, and kind to both hair and planet. We're thrilled to have you as part of our community! ✨

Rated 5 out of 5 stars

Very happy with the switch to Selkie

You need to firstly get your head around the less foaming when washing but when you realise the foam is a cosmetic, unnecessary part of the performance of conventional shampoos and after a few washes with Selkie you’ll get it. I find my hair stays cleaner for much longer and is brighter and the colour stays for so much longer. I get less tangling and my hair is in great condition now. I’m very happy with the switch and have no plans to go back to conventional shampoo and conditioners.

30 July 2025
Unprompted review
Selkie Hair logo

Reply from Selkie Hair

Thank you so much for your thoughtful review! You're absolutely right - less foam, but so much more goodness for your hair and scalp. We're so glad you've noticed the difference in brightness, colour retention, and overall condition. That’s exactly what we aim for with our natural, gentle formulas. So happy to have you on the Selkie journey with us! 💛

Rated 2 out of 5 stars

These products did not work for me…

These products did not work for me unfortunately.

Although the did leave my hair feeling clean, I had to use a lot of product and my hair still smelt dirty, was tangled and dried frizzy.

Credit to Selkie customer service though. Thank you for responding to my initial review by providing a full refund minus p&p.

11 July 2025
Unprompted review
Selkie Hair logo

Reply from Selkie Hair

Thank you for giving Selkie a try and for your kind words about our customer service 💛 Our team is always here to support you and make sure you feel heard. We're really grateful you took the time to share your experience. Every bit of feedback helps us grow and improve 🌿

Rated 1 out of 5 stars

Selkie - be careful with this company.

Selkie took 28.14 out of my bank account without permission. I do not have a subscription with Selkie and would never had taken out a subscription on a product that I wanted to trial (and do not want to re-purchase). Contacting them has proved to be incredibly difficult. I used the shampoo and condition once - it dried my hair out and so did not use it again.

5 July 2025
Unprompted review
Selkie Hair logo

Reply from Selkie Hair

Thanks for your feedback, and we're really sorry to hear this. We did send emails at the time of sign-up and an email 3 days before your subscription order being processed to give you the opportunity to cancel or rearrange. However, based on hearing from you over email, we already refunded your subscription order before it was dispatched to make things right. We're always here to help via email or social media if you have any questions - and we truly appreciate you giving Selkie a try, even if it wasn’t the right fit for your hair 💛

Rated 5 out of 5 stars

sustainable and silky !

I wanted to try selkie because their refils seemed like the most sustainable option in the market. I am on my third refill with the company and it couldn't be easier to mix the powder with water in the reusable bottles.

I love the pump, it makes dispensing the product so much easier. The shampoo leaves my hair feeling incredibly clean and I enjoy that it is not strongly scented. The shampoo does not lather much on the first wash but I always double shampoo and the second wash it has much more lather.

The conditioner is great too for a light but silky feeling and my fine hair is much more manageable after using it.

I mainly chose the products at first due to the sustainability and I was pleasantly surprised at how great they make my hair feel

7 June 2025
Unprompted review
Rated 5 out of 5 stars

Trying something new

Once I'd got used to the product, I love it. It is fantastic for my curls. I do tend to use more conditioner as my curls are dry but again as I've got used to it, I don't use any more conditioner than shampoo. My hair is soft, clean and bouncy. I love it. It's a bonus that I'm also able to do my bit for the environment too. Also customer service has been brilliant and delivery is quick and reliable.

30 May 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommended!

I’ve been using these products for a few weeks now, and honestly, they’ve been great. I wanted to try something new - mainly to cut down on single-use plastic - but shampoo bars have never worked for me. Selkie’s been such a nice surprise. Super easy to mix, and my hair’s never felt softer or been easier to manage. Highly recommended!

20 May 2025
Unprompted review
Rated 5 out of 5 stars

Scalp condition cleared!

Following a stroke, my husband is on numerous meds which affect his skin, particularly his scalp. After years of trying other products, Selkie has been a godsend, it is the only shampoo that clears his scalp condition and with regular use keeps it away. Thank you SELKIE, amazing.

6 May 2024
Unprompted review
Rated 2 out of 5 stars

Sadly disappointed

I really wanted to love this product as I love the concept but unfortunately it’s left my hair limp and lifeless and needing washing twice as much 😩 I’ve used a whole bottle of shampoo to give it time for my hair to get used to it but it’s not improved. The shampoo doesn’t foam up very much so l, even with 2 lots, it doesn’t feel like I’m getting it all through my hair. Really disappointed. I hope they work to improve it as the values of this company are amazing.

6 April 2025
Unprompted review
Rated 5 out of 5 stars

The trials and tribulations of hair care…

So I've been asked to leave my review/experience here after what I wrote on an Instagram comment. Honestly I'm happy to do so because as woman with weird hair (blow-dry-able, straightenable, but naturally very curly), hair care has not only become a minefield, but also an expensive journey. Let me explain...

So I'm a woman of some maturity, salt and pepper hair with defined silver/white areas, but chosen dip dyed purple, just because... I'm of mixed race, so while my hair can handle heat, although doesn't love it, it's best work is achieved with any "curly girl" method. (Arduous, laborious, and often frustrating).

On my journey I've discovered a whole host of regimes and products that tend to require a system. Namely shampoo, conditioner, creme, gel, spray, blah blah, blah...all from the same brand. Mix and match isn't really an option there. But my hair being closer to an afro (i may dream) or wiry mess (more likely), products are necessary to tame it.

However, because I'm now in my silver years, I'm longing to be kinder to my locks, and mess with them less. Which is when I discovered Selkie. Yet another sceptical purchase, but loved the re-useable packaging, and well researched, award winning product, that uses ingredients that won't strip my hair of what little natural oils remain, but also nourishes it. (I'm prone to dry ends).

So here's me trying out Selkie on blow dried hair....the result was hair that felt and behaved as it did when I was a child. Full with movement and softness.

Then on curly hair...I only used one finishing product to cast/set my curls after they seemed to just bounce in to existence when my hair was wet. Then, when it dried, said curls were soft, natural, and full of movement. Not stiff or heavy, or felt as though a bucket of creme had been applied. I've not felt that in years. And actually I only had to wash it on day 4, as opposed to the daily damp and scrunch with previous products.

Honestly I still need to practice with Selkie a bit, because I think I may be using too much of it, and tonight I realised that I ought to wash with a little first, just to get the initial dirt out and thoroughly soak it, before wash number two. But I'll also say that as much as I enjoy using the suggested brush, I feel my hair is better conditioned without it. But then it's never done well being brushed or combed in the shower.

Truly my hair washing experience is now a huge pleasure and something I really look forward to.

Plaited hair tonight, so hoping to wake up with waves tomorrow....I'll let you know.

5 March 2025
Unprompted review
Rated 5 out of 5 stars

Couldn't rate it more highly!

I have been using Selkie for over a year now and I couldn't be happier. I have bleached blonde hair and I regularly get compliments on how shiny/thick it is and I have noticed a massive improvement on how it feels and looks. The colour stays in so much longer because I'm not using shampoo which strips the colour - so it stays looking blonde and I don't need to get it done anywhere near as much.

My hair feels and looks the healthiest it has ever been and I know that I'm treating it well by using good quality, natural ingredients. I honestly will never look back - I recommend this product to everybody!!

9 January 2025
Unprompted review
Rated 5 out of 5 stars

Great for curls!

I’m not someone to normally leave reviews, but I genuinely had to because of how great Selkie has been for my hair health, particularly bringing my curls back and bringing more definition to them.

I haven’t seen definition in them for a long time and had been using random brands. But consistently using Selkie has basically transformed my hair. It feels healthier than it has for YEARS, and looks so much better too.

Also I love the packaging / aesthetic!

1 November 2024
Unprompted review
Rated 5 out of 5 stars

Loveeee these products

Loveeee these products!
My waves are wavier than ever, the formula has a delicious scent and my hair feels lusciously healthy afterwards.
Foams up nicely and the bottles are so cute.
Protecting the planet and my hair is a win win.
Officially converted 💚

13 December 2024
Unprompted review
Rated 1 out of 5 stars

Terrible product

Really wanted to like this product, since I am very sustainability-minded and as far as I am aware this is the only shampoo and conditioner on the market which is a refillable liquid formula. I waited for my previous shampoo and conditioner to run out so I had really hyped myself up for this! Unfortunately this left a residue in my hair and my scalp was incredibly itchy after use. It simply did not feel clean after washing. Updated because I’m really annoyed: I tried it again and was really careful about washing it out. It DOES NOT wash out. My hair looks greasy! So irritating because this is not a cheap product.

7 December 2024
Unprompted review

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