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Review summary

Created with AI, based on recent reviews

Considering 125 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently thrilled with the quality and craftsmanship of the products, often describing them as stunning and even better than expected in person. Many appreciate the brilliant sparkle of the diamonds and the solid feel of the jewelry. The delivery service is frequently praised for being fast and timely, with many items arriving quickly even when made to order. Reviewers also highlight the excellent service, noting good communication and helpful updates throughout the process. However, some customers experienced issues with their orders, including delays in receiving items or a lack of initial confirmation. There were also instances where communication was unclear or incorrect, with some receiving wrong order details or facing extended waits for resolution. A few people reported concerns about product authenticity or items being smaller than anticipated, and some advised ordering well in advance due to potential delays.

What people talk about most

Product

People report positive experiences with products, with many customers expressing delight and satisfaction... See more

Quality

Clients share positive opinions on quality, with many reviewers describing items like rings, bracelets, and... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers reporting that their orders... See more

Order

Users describe ambiguous interactions with order. Many customers report positive experiences, noting easy... See more

Service

Consumers find service to be positive, with many reviewers highlighting excellent communication and regular... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a diamond & platinum tennis bracelet and wanted it to be lengthened. Finediam offered a couple of alternatives - to have smaller stones to the same carat weight to cover the extra inch or t... See more

Company replied

Rated 5 out of 5 stars

Highly recommend these jewellers! Ordered my tennis bracelet on 5th feb & arrived today! Super fast considering it was made to order! Communication was on point as well & the price you are paying for... See more

Company replied

Rated 5 out of 5 stars

I recently purchased a 5ct lab diamond tennis bracelet in 18k white gold from Finediam and I’m really pleased with the quality of the piece. The bracelet is beautifully made, feels solid, and the... See more

Company replied


Company details

  1. Jewellery Manufacturer
  2. Costume Jewelry Shop
  3. Jeweler

Written by the company

Jewellery Trading Company Ltd is a UK-based, family-run business with three generations of heritage in jewellery manufacturing. Our legacy of fine craftsmanship and trust has been shaped through our brands — Sunshine Diamonds, celebrated for timeless quality, and FineDiam, launched to serve our global audience with modern elegance. We are committed to excellence in every piece we create — from bespoke engagement rings to luxury fine jewellery. Registered Address: Ground Floor (Rear), 35 Greville Street, Hatton Garden, London, England, EC1N 8TB


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

126 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 22% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Received my ring it was even better…

Received my ring it was even better than I expected, fitted perfect and excellent quality.

2 April 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re thrilled to hear the ring exceeded your expectations and fits perfectly. Enjoy it, and we’d love to welcome you back again soon! 😊

Rated 5 out of 5 stars

Beautiful diamond earrings presented in…

Beautiful diamond earrings presented in a special light-up box, which really made them sparkle ✨ Good communication too as I opted for screw backs, which took longer to arrive but arrive they did - on time. Lots of accompanying literature and very detailed authenticity certificates. Great company to deal with; I shall be buying again when I next ‘need’ a special piece of jewellery 🤩 Thoroughly recommend 10/10!

6 March 2026
Rated 4 out of 5 stars

Great customer service the ring looks…

Great customer service the ring looks bigger online but still a lovely ring.

18 February 2026
Finediam logo

Reply from Finediam

We’re glad you’re happy with the ring and our customer service. We always aim to present our jewellery as accurately as possible — enjoy your beautiful piece! 😊

Rated 5 out of 5 stars

Diamond Claw Set Half Eternity Ring

This is my 4th purchase and I am really pleased with the quality of the jewellery and the excellent service. Won’t order from anywhere else!

5 March 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re thrilled to be your go-to for diamond jewellery — quality and excellent service is what we strive for every time. We look forward to serving you again! 😊

Rated 5 out of 5 stars

Good product does just what it said…

Good product does just what it said delivery good very pleased

25 February 2026
Finediam logo

Reply from Finediam

We’re delighted you’re pleased with your purchase and smooth delivery. Enjoy your jewellery, and we hope to serve you again soon!

Rated 5 out of 5 stars

Fabulous Love Them

Beautiful earrings so good I purchased a second pair they come in a lovely illuminated box perfect as a gift.
Cannot believe the quality for the price and a good size 0.50 ct thank you for an excellent service throughout.

28 February 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re thrilled you loved your diamond earrings so much you came back for a second pair! Perfect sparkle, great size, and gift-ready presentation is exactly what we aim for.

Rated 5 out of 5 stars

Valantine gift

Waited in anticipation for my earrings and when they arrived l was amazed and delighted by how beautiful they were! FANTASTIC value and very sparkly,in a lovely presentation box complete with a valuation certificate, a great company.l would totally recommend to all my friends and family and l will be using Finediam again for diamond jewelry purchases.

12 February 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re delighted you love your diamond earrings — beautiful sparkle, great value, and presentation is exactly what we aim for. Thank you for recommending FineDiam, we look forward to serving you again!

Rated 5 out of 5 stars

Nice ring

Nice ring. Didn't take too long. Ring looks as described but I'm not an expert.

16 February 2026
Finediam logo

Reply from Finediam

We’re glad you’re happy with your diamond ring and the quick delivery. Each piece is crafted to match our description and quality standards — we hope you enjoy wearing it! 😊

Rated 4 out of 5 stars

5 star bracelet

Excellent value , customer service great , beautiful tennis bracelet with substantial clasp , lit up box which was very nice suprise , only negative was I waited over 2 weeks but it was worth the wait when it arrived , also insurance certificate includeb

21 February 2026
Unprompted review
Finediam logo

Reply from Finediam

Hi Jackie,

Thank you so much for your lovely review!

We’re delighted you’re happy with your tennis bracelet — especially the substantial clasp and the light-up presentation box (we love that surprise moment too 😊).

As each FineDiam bracelet is carefully made to order and quality checked before dispatch, it can sometimes take a little longer — but we’re so pleased you felt it was worth the wait.

Enjoy your beautiful diamond bracelet, and thank you for choosing FineDiam.

Warm regards,
Mr LR
Customer Support Manager
FineDiam

Rated 5 out of 5 stars

Highly recommend these jewellers

Highly recommend these jewellers! Ordered my tennis bracelet on 5th feb & arrived today! Super fast considering it was made to order! Communication was on point as well & the price you are paying for such brilliant quality is unmatched! Will definitely be shopping with these guys again!

19 February 2026
Unprompted review
Finediam logo

Reply from Finediam

Hi Jordan,

What a fantastic review — thank you!

A made-to-order tennis bracelet arriving quickly and exceeding expectations is exactly what we aim for at FineDiam. We focus on combining premium diamond jewellery craftsmanship with competitive pricing, so it’s wonderful to hear that stood out to you.

We look forward to creating your next piece of diamond jewellery.

Best wishes,
Mr LR
Customer Support Manager
FineDiam

Rated 1 out of 5 stars

Unhelpful. No updates. Order not fulfilled from 8th February 2026. No reply. Telephone contact numbers unavailable.

This is my review trying to contact these people. Hopeless. Will ask for a refund.
UPDATE:- I manage to get a message reply. What happened was it had run out of stock and they won't receive the new stock until this Friday. The Customer Service person assured me my refund is on the way. Why couldn't someone have answered my ever growing emails and explained. Having said that, the Customer Service woman was very nice.

16 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service and lovely ring had to exchange as originally too big but my fault they changed no questions and posted quick

27 January 2026
Finediam logo

Reply from Finediam

Hi Simon,

Thank you for your kind review!

Ring sizing can be tricky, so we’re always happy to make exchanges smooth and stress-free. I’m glad the replacement was handled quickly and without hassle.

We want every FineDiam ring — whether engagement, wedding, or diamond dress ring — to fit perfectly and feel special.

Warm regards,
Mr LR
Customer Support Manager
FineDiam

Rated 4 out of 5 stars

Good contact with me let me know when…

Good contact with me let me know when my parcel was coming
Replied really quickly through WhatsApp which I totally preferred

3 February 2026
Finediam logo

Reply from Finediam

Hi Steven,

Thank you for your feedback!

We know customers appreciate quick and direct communication, which is why WhatsApp updates are something we prioritise. Buying diamond jewellery should feel exciting — not uncertain — so we’re pleased you found the process smooth and responsive.

Thank you for choosing FineDiam.

Best regards,
Mr LR
Customer Support Manager
FineDiam

Rated 5 out of 5 stars

Beautiful bracelet

Beautiful bracelet, very competitive price, great communication with the company. Prompt and friendly service.

27 January 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re delighted to hear that you love the bracelet and found our pricing competitive. It’s great to know our communication and service met your expectations. Your kind words truly mean a lot to us.

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