I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more
Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more
excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more
Company details
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
4.8
Excellent
740 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
People also looked at
again top quality and craftsmanship as…
again top quality and craftsmanship as always. Plus it got here before Christmas!
11 December 2025
Very friendly helpful staff in the…
Very friendly helpful staff in the shop, who arranged my special order in time for
me to collect it b4 we left London.
10 December 2025
Superb quality and excellent customer…
Superb quality and excellent customer service. I can recommend the made to measure service.
2 December 2025
Unprompted review
More than once the products sought were…
More than once the products sought were not available. Too frustrating . I will have to wait till I visit London. Buying on Jermyn Street is more than acceptable.
28 November 2025
Efficient and very attractive staff……
Efficient and very attractive staff… oh! the shirts are excellent too.
4 December 2025
service in the shop was great
service in the shop was great. Took a little longer to get to me in the US than I expected
4 December 2025
Charming helpful staff
2 December 2025
Fantastic shirts and a good service
Fantastic shirts and a good service. I will happily use them again. I bought a shirt here for my wedding and was very happy with the result. The shop itself is old school beautiful and the staff are easy to work with.
1 September 2025
The women who helped us was friendly…
The women who helped us was friendly and efficient
29 November 2025
good service
20 November 2025
Lovely shirts- and made in the UK!
Lovely shirts, not just well made, but made in the UK, in fact, in Gloucester. It's so wonderful to see a company keeping manufacturing and skills local, and producing such a top quality product.
21 August 2025
Superb
Superb. Super helpful and gracious in the Jermyn Street store. Beautiful product, and, first woman to arrive on the street. Will be returning for more!
21 November 2025
Great experience- from start to…
Great experience- from start to finish. We stopped in without an appointment, you accommodated our schedule, from start to fonish we felt like royalty. My shirts arrived on time. Quality—excellent!
Thank you all
20 November 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.